13 Best Email Follow-Up Software To Get More Replies (2024)

Guess what? You’ve already saved 12 hours!! (by coming to this blog)

How? Let me tell you.

We know that you don’t have time to take follow-ups with each and every prospect.

Hence, we’ve spent hours researching and testing all the email follow-up tools so that you don’t have to.

These tools will » automate your follow-up sequence – save your time – and help you close more deals.

Now, if you are set on getting an email follow-up to do your work, then this blog is for you.

We have compiled a list of 13 email follow-up software (including the ones that we use regularly) with their features, reviews, and pricing.

Email Follow-Up Software – Table of Contents

• Key Features to Look For in Email Follow-up Software
• TL;DR – Comparison Between the Top 4 Email Follow-Up Software
• 13 Best Email Follow-Up Software
• Key Takeaways
• FAQs

Key Features To Look For in Email Follow-Up Software

A follow-up email is not just about scheduling your follow-ups with a preset timeline.

You can’t blast the same follow-up mail to every prospect.

To get best results from follow-ups, you need to have a personalized approach that empowers you to send relevant follow-ups to your prospects.

Here’s a list of features that will help you to get the best out of your cold emails and follow-ups,

1. Personalization: When you want to automate follow-ups, the first challenge that comes is personalization. Your email follow-up software should be able to give you options to add elements like merge tags and variable tags, which can make your mail sound more genuine and reply worthy.
2. Scalability: When you double down on cold emails, there is a chance that your emails might not get delivered in the inbox. To improve the deliverability, you need to warm your emails while following many other best practices. To keep a track of everything, your email follow-up platform should be able to help you create the best cold email sequence with integrated email warming feature.
3. Reply management: When you are scaling your cold email campaign with follow-ups, it’s very difficult to keep track of replies. You need to have reliable software that allows you to manage all replies from one place with the right categorization.
4. Insightful analytics & reporting: Every cold emailing software gives you performance stats. But can you derive any insights from them? If the answer is no, then ditch that platform. You should be able to fish out insightful data on which you can take further action to improve your campaign results.
5. Integrations: Your job does not end with getting positive replies. You need to let your team know about the progress and move the lead further into the pipeline. To do this, you will need to connect your emailing follow-up software with various CRMs like Hubspot or Zoho with the help of integrations. 

So, keep a watchful eye on the above-mentioned aspects when you are picking software to automate your follow-ups.

TL;DR – Comparison Between the Top 4 Email Follow-Up Software

If you want to cut short your search for the best email follow-up software, then check this comparison. It will help you narrow down your options.

13 Best Email Follow-Up Software

1. Saleshandy
2. Woodpecker
3. Instantly
4. Smartlead.io
5. Quickmail
6. Snov.io
7. Klenty
8. Reply.io
9. Hunter.io
10. Boomerang
11. Gmelius
12. Followup.cc
13. Rebump

1. Saleshandy

• G2: 4.7⭐/5 (500+ reviews)
• Capterra: 4.5⭐/5 (100+ reviews)

With so many email tools out there, Saleshandy sets itself apart as an all-in-one cold email platform where you can get the most out of your prospect list.

When it comes to follow-ups, Saleshandy makes it easy to send hyper-personalized emails with high deliverability, so that your mails actually land where they’re supposed to (i.e., inbox). 

Best of all, it packs all the essential features you need for effective follow-ups—at a price that won’t drain your marketing budget. 

Here’s a Rundown of Key Features of Saleshandy

• Send Personalized Follow-Ups: We understand the importance of a personalized email. Hence, you get an arsenal of options like adding merge tags and variable tags to make sure your follow-up sounds more genuine and improves your reply/engagement rate.
  Along with that, you get to create unlimited cold email sequences with as many follow-ups as you want.

• Scale Follow-Ups With High Deliverability: When you try to multiply your results by scaling cold outreach, your emails start to go into spam. We are here to save you. Our sender rotation and other deliverability tests help you automate your follow-up sequences with high deliverability.

• A/B Testing Upto 26 Versions: Not sure which follow-up might work out? Get clarity with A/B testing. With Saleshandy, you can make upto 26 versions of A/B tests and get the best out of your cold email outreach.

• Manage Replies From One Place: It’s difficult to track responses while juggling between multiple email accounts to reply. What if you could manage all the replies from one place??? This is what replying from Saleshandy’s Unified Inbox looks like.

• Graphical Performance Reports: What use are the reports if you can’t get any helpful information? Every tool gives you performance stats, but what if you could analyze them by filtering views, analyzing sentiments, and getting actionable insights to improve your cold emails? Here’s a snapshot of the reports Saleshandy’s users get.

There are many more features, but all you need to know is that Saleshandy’s main objective is to help you get the most out of your cold email campaigns.

Pricing

For more details on pricing, you may visit the pricing page.

• Outreach Starter – $25/Month
  • 2,000 Total Prospects
  • 10K Emails per Month
• Outreach Pro – $74/Month
  • 30K Total Prospects
  • 125K Emails per Month
• Outreach Scale – $149/Month
  • 60K Total Prospects
  • 250K Emails per Month
• Outreach Scale Plus – $219/Month
  • 100K Total Prospects
  • 350K Emails per Month

Reviews

To learn more, check out our Saleshandy’s review blog and get a better idea of the pricing, pros & cons, and customer reviews.

2. Woodpecker

• G2: 4.1⭐/5 based on 48 reviews
• Capterra: 4.5⭐/5 based on 33 reviews

Woodpecker is an email outreach tool with all the necessary follow-up features. It allows you to add custom merge tags to personalize your follow-up emails so they don’t look like automated emails. 

Moreover, you can randomize the follow-up email sending frequency so it looks like a human has sent the follow-up email, but Woodpecker has sent it to you.

You can add multiple follow-up variants so the same email is not sent to all your prospects. Woodpecker could be a perfect email tool for automating those follow-up emails.

Features:

• In-thread follow-ups (Allows you to continue the mail in sync with the previous conversation)
• Inbox Rotation (It helps you avoid getting your domain flagged because of continuous bulk mail)
• Invalid email detection to improve email delivery
• Email deliverability monitor
• Sending volume monitor to monitor outgoing emails
• Advance sending parameters for smart outreach and follow-ups

Pricing:

• $29 per month (500 prospects | 6000 emails) (billed monthly)
• $49 per month (1000 prospects | 16000 emails) (billed annually)
• $67 per month (2000 prospects | 32000 emails) (billed annually)
• And so on…

3. Instantly

• G2: 4.9⭐/5 based on 2200+ reviews
• Capterra: N/A

Instantly is a popular tool mainly used to send cold emails. It provides smooth email follow-up features, and that’s why it secured a position in the top 3 tools in this blog. 

Instantly provides a linear email sequence feature where you can send your prospects a linear series of emails. The series of emails are sent between pre-defined intervals in days.

If you are looking for a simple email follow-up software that doesn’t have complex branching or conditions, you can consider using Instantly.ai to send your outreach emails and their follow-ups.

Features:

• Smart scheduling of emails and follow-ups helps you increase deliverability.
• Inbox Rotation lets you use multiple sending email accounts.
• Connect with Zapier for advanced email follow-up automation.
• Unibox will track responses to all email accounts in one place.
• Connect unlimited email accounts.
• Unlimited Warmup lets you warm up your email accounts

Pricing:

• Growth Plan – $30 per month (billed annually)
• Hypergrowth Plan – $77.6 per month (billed annually)
• Light Speed Plan – $286.3 per month (billed annually)

4. Smartlead

• G2: 4.8⭐/5 based on 78 reviews
• Capterra: 4.7⭐/5 based on 3 reviews

Smartlead is email follow-up software designed to send follow-up emails while maintaining email deliverability. It offers smart follow-ups, advanced automation, hyper-personalization, and other features that make it one of the most liked email follow-up software.

Smartlead ensures that your cold emails land in the primary inbox and that timely follow-up is sent if prospects do not respond. 

Features:

• Email follow-up automation
• Unified Inbox
• Dynamic IP address for each campaign
• Deliverability capacity
• Email personalization
• Email warmup
• APIs

Pricing:

• Basic Plan: $34 per month (billed annually)
• Pro Plan: $79 per month (billed annually)

5. QuickMail

• G2: 4.6⭐/5 based on 81 reviews
• Capterra: 4.8⭐/5 based on 25 reviews

QuickMail is an email outreach tool that helps businesses and individuals send personalized email campaigns at scale. The tool has all other important email outreach and is known for its email deliverability capabilities. 

Their automated follow-up feature can be customized to include different content and messaging, depending on the prospect’s behavior and engagement with previous emails. 

Features 

• Auto warmer (email warm-up)
• Automatic and personalized follow-ups 
• Time intervals between emails 
• Email templates
• Multi-channel steps 
• Team collaboration
• Email metrics 
• Integrations 

Pricing 

• Basic plan: $49 per month
• Pro plan: $89 per month
• Expert plan: $129 per month 

6. Snov.io

• G2: 4.6⭐/5 based on 426 reviews
• Capterra: 4.5⭐/5 based on 211 reviews

Snov.io (pronounced as “Snovio”) is a sales engagement platform where you can create automated follow-ups. This software has an arsenal of features that are very helpful for lead generation and email outreach.

If you are looking for a strong candidate that can stand tall in this list, then Snovio is a great choice.

Let’s talk about its features now.

Features

• Email finder & verifier
• Email recipient management
• Automated email responses
• Unlimited email warming for sender accounts (available in the highest paid plan)
• Sender rotation

Pricing

• Trial: Free
• Starter: $30 per month (billed annually)
• Pro: Starting from $75 per month (billed annually)

7. Klenty

• G2: 4.6⭐/5 based on 377 reviews
• Capterra: 4.6⭐/5 based on 44 reviews

With solid ratings from users, Klenty is a useful email follow-up software that can help you scale your cold email outreach. 

This tool is a perfect fit if you want to personalize and automate your follow-ups, but many users say that they are lacking features in comparison to its competitors. While the pricing of Klenty is relatively higher, it compensates by giving a value of multichannel approach for outreach.

Features

• Custom domain tracking (for email deliverability)
• Amazing personalization and automation options
• Multichannel outreach (emails, calls, and WhatsApp)
• CRM integrations
• Prospecting data (available in plus plan)

Pricing

• Startup Plan: $50/user/month (billed annually)
• Growth Plan: $70/user/month (billed annually)
• Pro Plan: $99/user/month (billed annually)

8. Reply.io

• G2: 4.6⭐/5 based on 1355 reviews
• Capterra: 4.6⭐/5 based on 96 reviews

Reply.io is AI powered sales outreach platform and cold emailing software. Its AI generated sequences can help you set up and schedule follow-ups quickly. This enables you to add a unique touch to your follow-ups.

While Reply.io is packed with cool features, there are some cons to it. Users say that reply.io has limited functionality and can be overwhelming as one needs to learn and then use it. 

Also, it’s quite costly for smaller teams. You can consider Saleshandy as an affordable and efficient alternative.

Features

• Email automation
• Unlimited email warmup
• Centralized inbox
• AI sequence generator
• Active contact management

Pricing

• Email Volume Plan: Starting at $49 per month (billed annually)
• Multichannel Plan: $89 per user/month (billed annually)
• Agency Plan: $166 per user/month (billed annually)
• AI SDR Plan: Starting at $259 per month (billed annually)

9. Hunter.io

• G2: 4.4⭐/5 based on 552 reviews
• Capterra: 4.6⭐/5 based on 630 reviews

Hunter is an all-in-one email outreach software that allows you to create email sequences with timely follow-ups. This platform comes with features that will help you throughout the sales prospecting journey, like finding B2B leads and reaching out to them with cold emails.

It comes with a very clean UI, which makes it very easy to use. Though, the downside of Hunter is that the support is unreliable and its costlier as compared to other email follow-up softwares in the market.

Features

• Email finder & verifier (you need to purchase extra credits to use this feature)
• Link tracking (to track engagement in your follow-ups)
• Custom tracking domain
• API access (helpful if you want to integrate its emailing services into your application)

Pricing

• Starter: $34 per month (billed annually)
• Growth: $105 per month (billed annually)
• Business: $349 per month (billed annually)

Pullquote: If you are considering Hunter.io but are not convinced with its features. Check out our recently updated list of Hunter.io alternatives.

10. Boomerang

• G2 4.5⭐/5 based on 344 reviews
• Capterra 4.7⭐/5 based on 169 reviews

Boomerang for Gmail is an email management tool that helps users manage their inboxes more efficiently. The tool has email scheduling and follow-up reminders available. The follow-up reminder feature notifies users to send a follow-up based on conditions like not opened, not replied, etc. 

Features 

• Email Scheduling 
• Follow-up reminders
• Mobile compatible (Android & iOS)
• Email assistant 
• Inbox pause 
• Autoresponder
• One-click calendar 

Pricing 

• Basic: Free
• Personal: $4.99/Month (Billed Annually) 
• Pro: $14.99/Month (Billed Annually)
• Premium: $49.99/Month (Billed Annually)

11. Gmelius

• G2 4.4⭐/5 based on 717 reviews
• Capterra 4.7⭐/5 based on 41 reviews

Gmelius is a productivity and collaboration software that helps teams and individuals manage their email communication more efficiently. It works only for GSuite users and is a Chrome extension. The tool has the functionality of sending automated follow-ups. Gmelius offers trigger action based email follow-ups. You can create your own workflows and set conditions for each follow up in the process. 

Features

• Shared inbox – With the team, for better collaboration
• Trigger action-based email follow-ups
• Email workflow builder 
• Email templates 
• Easy team collaboration – emails directly assigned to team members based on conditions set

Pricing 

• Growth: $24/month/user
• Pro: $36/month/user

12. FollowUp.cc

• G2: 4.8⭐/5 based on 2 reviews

FollowUp.cc is a dedicated software that helps you take follow-ups and build healthy relationships with customers.

Their UI is a bit vintage, but features are top-notch. You can rely on FollowUp.cc for efficient email management and consistent follow-ups.

Features

• Notes/tags can be added in conversations (to avoid missing out on details)
• Open tracking & live activity feed
• Automated and conditional follow-ups

Pricing

• Starter: $18 per month (billed annually)
• Professional: $29 per month (billed annually)
• Salesforce Edition: $40 per month (billed annually)

13. Rebump

• G2 4.9⭐/5 based on 55 reviews
• Capterra 4.7⭐/5 based on 7 reviews

Rebump is a follow up email tool specifically created for this function. The emails can be customized to your liking. You can also track and analyze your follow-up email campaigns. The tool works as a Chrome extension for GSuite users. 

Features 

• Automated follow-ups 
• Customizable emails (merge tags)
• Email tracking 
• Analytics 
• Integration 
• Simple setup (Chrome extension) 

Pricing 

• Unlimited: $7.99/monthly (Billed Annually)
• Unlimited Plus: $19.99/ month (Billed Annually)
• Unlimited Premium: $36.99/ month (Billed Annually)

Key Takeaways

Well, in our blog, we have discussed the best follow-up software. We hope you find the tool that fits your sales goals and budget.

If you ask us what we recommend, we suggest you try Saleshandy (with a 7-day free trial).

Why? 

Because it provides a complete range of features to help you set up cold email campaigns and schedule timely follow-ups.

Also, while trying Saleshandy, you don’t have to give your credit card details, so you don’t have to worry about paying anything for the free trial.

FAQs

Should I send follow-ups even if I didn’t get any response from the first mail?

Yes, you should send 3-4 follow-ups before giving up on a prospect. If you take follow-up at the right time with a personalized approach, then you are likely to increase response rate by 28%.

How to write Follow-up Emails that generate responses?

It’s a very delicate task to write follow-up emails that brings you positive responses and high engagement. But to answer this, personalization is the key to get the best out of your follow-ups.

If you want to know more, check out our blog on writing a follow-up email with examples.

How do I send follow-up emails automatically?

You can automate follow-up emails using a cold email automation software like Saleshandy. It allows you to pre-schedule emails which will automatically be sent based on system-set triggers, such as if someone has not replied for 2-3 days.

What are a few common benefits of using email follow-up software?

Besides saving tons of time and effort, email follow-up automation software has several other benefits, including:

• Automate repetitive tasks
• Increased response rates because of consistent follow-ups
• Enhanced email personalization
• Better prospect relationships
• Higher engagement