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In 2023, global spending on outsourcing hit an estimated $731 billion. The outsourcing industry is growing by leaps and bounds, thus posing a challenge to creating a stable pipeline for businesses.
Creating a continuous stream of leads while running your business can be daunting. We get it.
If you are looking for ways to find clients for your outsourcing business, then you are in luck!Â
This blog mentions 8 actionable strategies to help you find those potential clients.
Want to know what they are? Read on
Prepare the Stage to Get the Clients for Outsourcing Business
Think of this section as a warm-up ritual before the big match.
Before we rush towards strategies to find outsourcing clients, it is important to lay down the groundwork, clearly understand your target audience, and establish a niche.
This groundwork will make all the difference and help you to reach out to your prospective clients confidently.
1. Start by Understanding Your Target Audience
We understand you want clients for your outsourcing business, but you don’t want just any random client.
As an entrepreneur, be picky from the start because you do not want to waste your precious time or your resources on the wrong leads.
Consider the following parameters for identifying your golden clients:
- Know their industry
- Location
- Company size
- Work they want to outsource
- Challenges they are facing that you could solve
When you answer these questions, you define your targeted ICPs.
Why does it matter? You may ask.
Well, by knowing your ICP, you can make your outreach and marketing efforts more precise and efficient, as you will know with whom you have to engage.
Don’t skip: Ultimate guide to create ICP
2. Establish a Niche
Before looking for clients, you must establish a niche and make it your specialty. This will allow you to focus your efforts and build expertise in a particular industry.
Moreover, it also gives you an edge that will help you stand out among your competitors.
Just make sure to excel in whichever industry you choose and keep on benefitting your clients with your services.
How to Get Clients for Outsourcing Business?
Businesses rely on clients for financial success and growth. Thus, it is important to keep the good leads coming in!
To help you get clients for your outsourcing business, we have mentioned these 8 tried-and-tested strategies.
- Do Cold Outreach to Get Clients for Outsourcing Business
- Use LinkedIn to Get Clients for Outreach Business
- Leverage Digital Marketing to Get Clients for Outreach Business
- Build a Personal Brand and Use It as Social Proof
- Get Clients for Outreach Business with Referral Marketing
- Utilize Online Freelance Platforms to Win Clients for Your Outreach Business
- Collaborate with Other Businesses to Form a Symbiotic Relationship
- Take Advantage of Networking Events
Let’s start exploring them!
1. Do Cold Outreach to Get Clients for Outsourcing Business
You can reach out to your potential leads via cold outreach.
Cold outreach is a targeted strategy where you initiate the first conversation with the customers who haven’t expressed any prior interest in your business.
You can do it through two channels, including:
(I) Cold Email
No other business channel gives you the opportunity to generate maximum ROI apart from cold emailing. Â
Cold emailing is the most affordable outreach channel you can rely on to get clients, whether for outsourcing business, staffing and recruitment agency, or even consulting business.Â
However, to generate successful results from your cold email campaigns, you must make them personalized and follow some rigid technical practices like avoiding spammy words, maintaining a decent deliverability score, etc.
Already feeling overwhelmed?
Well, don’t feel that way already!
You can use cold email outreach tools like Saleshandy to automate the entire cold emailing process and generate high-quality leads.
Saleshandy has advanced features like;
- A B2B Lead Finder that has a large database of over 700 million contacts across 60 million companies that enables you to find accurate email addresses and phone numbers of your leads.
- Email sequence automation allows you to automate the creation of sequences for your cold email campaigns entirely.
- Hyper-Personalization features like Merge Tags & Spintax that auto-insert the prospect information
- A Unified Inbox that enables you to manage all your conversations from one central location.
- Sender Rotation feature that automatically rotates the attached email accounts to maintain deliverability.
- A Sequence Score monitor that gives you a high-level overview of how good your sequence is and how you can optimize it.
These features enable you to automate, personalize, scale, and ROI-focused cold emails.
You can check out Saleshandy’s pricing plan and choose the plan that best fits your business model.
(ii) Cold Calling
Cold-calling is a time-tested strategy that continues to deliver good results for every business.
However, it is important to keep in mind that when making cold calls, you reach out to the correct person.
You can follow these golden rules of cold calling to find clients for outsourcing business :
- Make sure you warm up your prospect before the cold call
- Identify the right time for cold callingÂ
- Start the call with a strong introduction
- Keep a personalized cold calling script handy and stick to it.
To know which one is better? Read our blog on cold email vs cold emailing.
2. Use LinkedIn to Get Clients for Outreach Business
LinkedIn is the goldmine for lead generation.
40% of B2B marketers have confirmed that LinkedIn drives high-quality leads for their business.
If you want to leverage LinkedIn to get clients for your outreach business, you can follow these tips:
(I) Send Personalized messages via LinkedIn InMail
LinkedIn enables you to send personalized messages to your potential clients, but make sure the messages you send are relevant.
Don’t get started by babbling about your business. Instead, try to provide value by sending personalized messages that talk about their pain point, not about your outsourcing business.
The key is to write a short and sweet message and incorporate a call to action (CTA) at the end.
(ii) Post Regularly to Build a Niche
Constantly posting & being active on your LinkedIn page gives your outsourcing business a boost to be in front of a wider audience.
You should regularly post industry insights, helpful tips, how-to guides, and case studies on LinkedIn to build brand advocacy and establish yourself as a thought leader.Â
3. Leverage Digital Marketing to Get Clients for Outreach Business
Digital marketing allows you to promote your outsourcing business globally.
Thus, it helps expand customer reach and grab the attention of your targeted audience on a larger scale.
To establish a solid sales pipeline to acquire clients for your outreach business, you can use the following digital marketing channels:
(I) SEO
With SEO, you can generate organic traffic by improving your website’s visibility and SERP results. For instance, you can use popular and industry-relevant keywords to improve your website’s ranking.
(II) Content Marketing
Strategic content marketing can attract more leads by producing engaging and high-quality content.
Publishing informative and industry-related content demonstrates your expertise, building trust and driving purchases.
(iii) Pay-Per-Click Advertising
PPC ads can also help you get potential clients for your outsourcing business, as your business will appear on search engines every time someone searches for the relevant keyphrase.
Moreover, you don’t need to worry about spending a lot of money on running PPC ads; you only have to pay when someone clicks or sees your ad.
(iii) Run LinkedIn Ads
LinkedIn Ads have the power to bring your business onto the screens of your target audience.
You can segment the audience based on job titles, locations, industries, company sizes, etc., by smartly applying the targeted filters.
(iv) List your Business on Directories
Listing your outsourcing business on digital marketplaces and agency directories like Clutch, BrightLocal, Agency Spotter, or GoodFirms showcases your services to a broad audience.
4. Build a Personal Brand and Use It as Social Proof
You must show your potential leads “What makes you, you.”
This means that you should also brand yourself apart from branding your business page.
We agree on building a strong brand presence for your business, but it is equally essential for you to build a solid online presence.
Because let’s face it, people connect more with people than businesses.
Apart from making a professional website, you can also show your skills by answering people’s queries on social media platforms and posting regularly to establish yourself as a subject matter expert.
These are the six pillars of personal branding you should consider:
- Purpose
- Values
- Brand clarity
- Authenticity
- Strengths
- Legacy
Once you have built a strong online presence and start posting about how you have achieved results for your clients, how you solved their problems, and what strategies you implemented to drive operational efficiency, use it as social proof in your outreach campaigns.
5. Get Clients for Outreach Business with Referral Marketing
Do you want to hear something interesting? Customers that come through referrals have a 37% greater retention rate.
What does it mean?
Implement an incentivized referral program and win more customers for your outsourcing business.
Encourage your current clients to refer your services to their business contacts and offer them a commission for any new business they bring in.
Here’s how we at Saleshandy are successfully running a referral program for our current users:
6. Utilize Online Freelance Platforms to Win Clients for Your Outreach Business
Freelance platforms are the best platforms for you to find prospective clients
for your outreach business.
To find clients globally, you can bid on freelancing platforms like
- Upwork
- Fiverr
- Freelancer
To begin with, you can make your profile compelling and highlight your expertise and USPs.
But your work on freelancing platforms doesn’t end here!
Now, you must be more proactive and actively look for prospective clients.
When a company posts about its outsourcing requirement, you can place your bid and submit the proposal.
Moreover, to stand out from other bidders, you create a tailored pitch and contact them through their professional email addresses.
7. Collaborate with Other Businesses to Form a Symbiotic Relationship
Yes, you heard it right! You can win clients for your outsourcing business by partnering with other agencies.
How? Let us explain.
For instance, you provide web development outsourcing services and decide to partner with a digital marketing agency.
Now, they can provide their clients with your web development services, and you can offer your clients your marketing expertise, such as content writing, SEO, etc.
This way, instead of just catering to their one need, you will be providing them with the whole package!
However, ensure that you maintain transparency from the beginning of your association and define the terms of your partnership by preparing a legal document.
8. Take Advantage of Networking Events
Surprise – 80% of B2B decision makers make decisions based on their in-person meeting experience.
Yes, by attending
- Industry-related conferences
- Trade exhibitions
- Seminars
- Workshops
You can meet prospects and build a relationship with them. However, make sure that you don’t start conversations by being all salesy. Establish first-person contact with them and then talk smoothly about your services.
Make sure you prepare your brief oral elevator pitch and hand out the business card toward the end of the conversation.
Are You Ready to Get Clients for Your Outsourcing Business?
By now, you know all the strategies required to get clients for your outsourcing business!
All the strategies we mentioned in our blog are tested and guaranteed to bring results; however, if you ask us which one of the best strategies is, that is a sure shot at acquiring clients for your outsourcing business.
However, if you still ask us which strategy we recommend, it will be cold email outreach. Why? Because it
- Is cost-effective
- Enables hyper-targeting
- It is a scalable method to reach many potential clients quickly.
- Offers better ROI
FAQs
1). How can I personalize cold outreach messages to make them more compelling?
Personalizing your cold outreach messages can increase your chances of receiving a positive response. Here are some tips to make your messages more compelling and relevant to potential clients:
- Research about your recipients.
- Customize the subject line
- Provide value
- Use social proof
- Keep it short and to the point
- Include a CTA
2). What Are Some Effective Networking Tactics?
Networking is like a two-way street. Here are the effective networking tips you can use to gain maximum benefits from your networking efforts:
- Understand your market
- Create an elevator pitch
- Attend industry-specific events
- Talk about your successful client stories
- Partner with industry associations
3). What Key Factors Influence Client Choice in Selecting an Outsourcing Partner?
When a company is looking to outsource their work, they have the following checklist in mind:
- Trustworthiness
- Quality of Work
- Cost
- Communication
- Understanding their business
