7 Strategies to Get Clients for Staffing & Recruitment Agency

The US staffing industry boasts an impressive $201.7 billion market size- alone! 

But with such exponential growth comes fierce competition.

Every other staffing and recruitment agency is vying to build a steady stream of leads just like you are.

Therefore, to attract clients, you need to STAND OUT and give them GOOD REASONS to choose your services. 

You may wonder how to proactively find clients and establish a continuous flow of leads in such a cutthroat marketplace

Well, we have got you covered! 

In this blog, we’ve not only mentioned 6 strategies to answer ‘how to get clients for staffing & recruitment agency‘ but also rounded up two best practices to ensure you get the best results. 

Curious? Read on… 

First, Let’s Finalize Important Things

Before getting straight into the strategies to get clients for staffing & recruitment agencies, you need to know your niche and ICPs to make sure you get maximum results after implementing lead-generation strategies.

Know Your Niche

You must have heard this saying: “Jack of all trades but master of none.” 

Well, this saying applies to all aspects of life! 

If you are the owner of a staffing and recruitment agency, you need to narrow your niche to 1 or 3 industries. 

You must clearly understand your niche to position yourself and establish your expertise. Companies will likely hire you once you demonstrate your expertise in recruiting for a particular industry. 

However, here is the catch: niching down should not box you; you can start by conquering one industry and then branching out! 

Important note: It is important to choose an industry with immense future growth potential. 

Identifying ICPs

Identifying the right clients to target is crucial for success when running a staffing and recruitment agency.

Not all businesses have the same hiring needs or requirements, so it’s important to evaluate potential clients carefully based on certain key factors.

If you want to identify the ideal clients for your staffing and recruitment agency, you should consider the following factors:

• Their industry
• Size of their business
• Geographical location
• Revenue

…And so on…

So far, we understand the importance of finalizing niche and ICPs.

Next, we will start with the strategies to help you secure clients! 

Recommended Read: Ultimate Guide To Creating Your Ideal Customer Profile

7 Strategies to Get Clients for Staffing & Recruitment Agency

As someone running a staffing and recruitment agency, getting new clients is essential to thriving your business.

 In this section, we have mentioned seven proven tactics that can help you reach out to prospects. 

• Get Clients with Cold Email Outreach
• Do LinkedIn Outreach
• Reach Out with Cold Calling
• Use Job Portals
• Try Digital Marketing
• Utilize Word-of-Mouth Marketing
• Engage in Networking Events

Let’s get started!

1. Get Clients with Cold Email Outreach

Cold emailing is the most efficient and affordable channel to generate leads for your staffing & recruitment agency.

You can directly reach your potential clients, showcase your expertise, and grow your business.

Reno Perry, the CEO of Wiseful, shares his insights on how cold emails can help open the door to a continuous stream of leads.

Saleshandy is one of the best cold email outreach platforms to help you get clients for staffing & recruitment agencies. 

With Saleshandy, you can seamlessly import your prospect list, create customized email templates, and send targeted outreach emails. 

Saleshandy has various advanced features that can help you book meetings and close more deals. 

Key Features of Saleshandy 

• It has an email preview feature that gives you a real-time overview of how your email will look in the recipient’s inbox.
• The A-Z feature allows you to test up to 26 variants of your cold email.
• You can connect unlimited email accounts.
• It has a built-in email verification feature.
• You can create unlimited sequences.
• With Saleshandy, you can add unlimited team members.

Pro Tip from the Cold Emailing Experts at Saleshandy:

With the right strategy and positioning, you can cold email your prime led gen channel and scale it gradually to grow your ROI. However, doing personal branding on LinkedIn combined with Cold emailing can double the chances for your lead generation process.

Your LinkedIn would work as social proof of your expertise, and cold email will open the doors of communication with your ideal audience, who are 100% fit to be your customers. 

Pricing Plans (Billed Annually)

1. Cold Emailing

• Outreach Starter – $25/Month
  • 2,000 Total Prospects
  • 10K Emails per Month
• Outreach Pro – $74/Month
  • 30K Total Prospects
  • 125K Emails per Month
• Outreach Scale – $149/Month
  • 60K Total Prospects
  • 250K Emails per Month
• Outreach Scale Plus – $219/Month
  • 100K Total Prospects
  • 350K Emails per Month

2. Do LinkedIn Outreach 

The next approach you can use to get clients for your staffing & recruitment is doing LinkedIn outreach. 

LinkedIn enables you to connect with your targeted prospects and reach out to them directly. 

Initially, you can start using LinkedIn to connect and build personal relationships with key decision-makers in organizations. 

However, LinkedIn limits the number of connection requests and messages you can send. If you send an unusual number, LinkedIn will block your account. 

3. Reach Out with Cold Calling 

Cold calling has been the lead generation technique since Age Stone! 

Well, not to joke around, but cold calling is still an effective way to hunt prospects and close deals. 

But before adopting cold calling as your prospecting method, it is important to put in some work! 

First and foremost, you have to identify the persona of your potential customers and make sure that they will be open to this method of pitching. You cannot directly call high-level executives or CEOs as their days are usually filled with meetings. 

Secondly, instead of giving the same generic sales pitch to every prospect, first spend some time doing the homework and understanding their specific challenges and pain points. 

Once you know the issues they’re facing, you can create a customized pitch that directly addresses their needs and problems.

This will show that you genuinely care for their business- What else they want! 

Recommended Read: Cold Call Vs Cold Email

4. Use Job Portals

All companies use job portals for job postings as they are very effective in recruiting talented employees.

But, they may not be the best fit if

•  The job positions are time-critical. 
• Job listings have not been closed for months! 

This is where you can step in and pitch your services to solve their recruitment issues and fill the positions with exceptional candidates.

You must be glued to these job portals to find prospective clients. 

5. Try Digital Marketing 

You can be among 20% of businesses that generate maximum leads through their marketing channels.

Digital marketing has the potential to help you grow your business multiplefold by building a robust digital footprint that you can leverage for awareness and generating revenue! 

Also Read: How to Get Clients for Consulting Business? 7 Exclusive Strategies

Social media, SEO, and content marketing are the best marketing channels for ROI; therefore, we will be elaborating on them in this blog section and explaining to you how to get clients for staffing and recruitment agencies: 

(i) Social Media Marketing 

Social media platforms can be used beyond sharing pictures. It is the place where buyers and customers engage the most.

Therefore to stand out from the competitors as subject matter experts in your industry you can use social media marketing for sharing information, resources, guidance, advice, and much more. 

You can follow these tips to get clients for your staffing & recruitment agencies using social media marketing: 

• Choose the right platforms 
• Create engaging content
• Run social media ads

(ii) SEO & Content Marketing

Marketing efforts give best results when both SEO and content marketing go hand-in-hand. 

You can use content marketing to establish brand advocacy, nurture leads, and leverage SEO best practices to maximize your visibility in search results.

Here is how you can get clients for staffing & recruitment agencies through SEO & content marketing 

• You can start by finding targeted keywords. 
• Create helpful and engaging content like blog posts, case studies, and long-form guides.
• Use SEO-best practices to optimize your website for search engines. 

6. Utilize Word-of-Mouth Marketing 

According to a Nielsen survey, 92% of consumers still trust recommendations given by their friends, family, or acquaintances over any other form of advertising! 

Shocking! Isn’t it? 

Although online advertisement is a more prominent form of marketing, word-of-mouth marketing still remains a potent tool for propelling organic lead generation.

Now let’s see! How can you do that?

(i) Ask for Referrals 

Referrals are the smart way to win new clients. Ask your clients to recommend your services to others they know in the industry.

You can ask your current clients if they know of companies struggling to hire people and tell them to put in a word for you.

Then, you can directly connect with those companies and pitch your services to them. When potential clients hear about your agency from people they trust, they are likely to trust it.

Important Note:

Before pitching in, ensure you have done your homework. Take note of their pain points from current clients and tailor your pitch around addressing those issues. 

This creates a sense of personal connection and establishes that you’re already experienced at working with similar clients.

Demonstrating prior experience with clients facing comparable challenges will make potential clients more inclined to trust your agency. Positive recommendations from others they trust serve as the cherry on top.

Moreover, try to implement an incentivized referral program rather than asking for referrals in the old-school way. 

You can start by giving rewards or discounts to existing clients who refer your services to new businesses. 

 An incentivized program will work as a catalyst to ramp up the referral process.

(ii) Candidate Relationship 

Don’t know how to get clients for staffing & recruitment agencies via candidate relationships? Well, it’s no rocket science! 

Leveraging strong candidate relationships can offer a twofold advantage:

• First, you can inquire if candidates’ current companies are looking to hire more individuals or if they know of any agencies in need of staff. If yes, you can seamlessly approach and speak with the decision-makers.
• Second, another approach is to reach out to employees on LinkedIn and conduct a simple survey. Ask them if they have been placed by a job placement agency. If the answer is affirmative, you’ve made significant progress!

How does this work?

Let us paint a picture for you for a clearer understanding:

You spoke with Candidate A, who revealed that a job placement company named B facilitated Person A’s hiring at Company C. This indicates that Company C is open to collaborating with recruitment agencies to find job candidates, providing you with an opportunity to pitch your services.

7. Engage in Networking Events 

82.8% of businesses believe that events are the ideal networking marketing channel. 

Attending networking events can be a goldmine for you! Probably by attending events, you won’t start getting leads, but it will create ToFU (Top of the funnel) for you. Down the line, with the right nurturing and timing, you can get business. 

Here’s how to get clients for staffing & recruitment agencies by attending networking events: 

1. Make genuine connections by taking an interest in others and offering value through your expertise.
2. Demonstrate your agency’s capabilities by sharing success stories and your thorough understanding of the industry.
3. Stay top-of-mind through effective follow-ups, sharing helpful resources, and maintaining communication. 

In addition, don’t forget to tap into your existing organic network of college friends, alumni, former colleagues, bosses, and other contacts. 

These people may have connections to companies that could benefit from your staffing services.

Hence, don’t shy away from maintaining a robust network. 

Ready to Get Clients for Your Staffing Agency

And that’s a wrap on our blog on how to land clients for your staffing and recruitment firm. 

By following the tips outlined in the blog, now you have a solid foundation to secure more clients for your staffing and recruitment agency. 

However it is possible that you won’t get results in one go because building a successful staffing & recruitment agency takes time and persistence efforts.

Just stay focused on providing exceptional service, nurturing your professional network, and continuously marketing your unique value proposition.