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30+ High-Converting B2B Cold Email Templates

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Are you exhausted from endlessly searching “How to write a B2B email that gets replies?” every time you start a new outreach campaign? 

Here is how you can write a cold email that grabs attention and secures meetings:  

  • Personalized
  • Offers value
  • Short & to-the-point 
  • Has a highly relevant & actionable CTA

However, putting all these elements together to create just the perfect cold email is not always the easiest of tasks. You have to put your creativity to work. (Which is difficult to switch on, just like a bulb!)

Fortunately, you don’t have to figure it out alone; we are here to help!

In this blog, we have shared 30+ best B2B cold email templates that not only follow the best cold email writing practices but can actually get results.

PS: Keep reading the blog till the end. We have disclosed how you can automate the process of writing personalized cold emails at scale. (Say goodbye to hours of typing!) 

Let’s help you send cold emails that are NOT met with the cold shoulder AGAIN!

B2B Cold Email Templates- Table of Contents

30+ B2B Cold Email Templates Approved by Experts

B2B Cold Email Templates For Various Industries 

8 out of 10 B2B professionals prefer being contacted via cold email over cold calls.

Hence, well-crafted cold emails play a crucial role in B2B lead generation—but only if you know how to send B2B cold emails that are relevant, address the pain points of your ICPs, and state the value that you can bring to the table.

Here are the best B2B cold email templates for various industries that you can use to reach out to your prospects:

1. B2B Cold Email Template for Lead Generation Agencies

You can use this cold email template for B2B outreach purposes. The cold email opens with a strong value proposition and includes social proof, along with an attention-grabbing subject line.

Moreover, the call-to-action (CTA) is indirect; instead of directly asking for a call or meeting, it inquires whether the prospect believes it’s worth their time. This approach shows respect for their time and may increase the reply rate. 

B2B Cold Email Template for Lead Generation Agencies

Let's Get You 3x More Clients!

Hi {{Prospect’s Name}}, I wanted to share one of our client's case studies, a loyalty management company similar to {{Prospect’s Company}}. Their Pain Point: They were struggling to generate qualified leads, had low lead volume, and had a high cost per lead. How Sales genius Helped: Sales genius curated and implemented a cost-efficient lead generation strategy to improve their lead quality at scale, doubling their ROI. Result: They not only built a predictable pipeline, but they also increased their monthly revenue from $2,000 to $17,000. Worth scheduling a conversation, {{Prospect’s Name}}? {{Signature}}

2. B2B Cold Email Template for Outbound Agencies

The intro of this B2B cold email starts with a researched fact that you have already researched about the prospect. Hence, it intrigues the prospect to read the rest of the email content as it will seem more relevant to them. 

B2B Cold Email Template for Outbound Agencies

10x your sales this quarter!

Hi {{Prospect’s Name}}, I noticed your team is running ads on Google and LinkedIn, which shows you're looking to grow. While ads are great, they might not be enough to get all the clients you want. Based on our experience, combining ads with other outbound marketing strategies can really boost your results. We help businesses like yours get over 100 high-quality leads every month through lead generation. Would you be interested in a quick chat next Tuesday to see how we can help you get more clients? Just click here to schedule a time that works for you. {{Signature}}

3. B2B Cold Email Templates for SaaS Agencies

This b2b cold email template talks about the value that your prospects can get after buying your product, and adding the fact that you helped their competitor to achieve tangible results within a fixed demonstration helps to build trust.  

B2B Cold Email Templates for SaaS Agencies

Grow your ROI with {{Your Product}}

Hi {{Prospect’s Name}}, I'm {{Your Name}} from {{Your Company}}. Our SaaS platform, {{Your Product}}, has helped companies like yours increase ROI by up to 30%. Consider {{Prospect Competitor}}, who saw a 35% boost in their ROI within the first 6 months of using our tool. I'd love to arrange a quick demo to show how we could achieve similar results for {{Prospect Company}}. Are you available for a short call {{Next Week}}? Best, {{Signature}}

🔥Pro Tip: Personalize these B2B cold email templates according to the challenges relevant to your ICP to get better results. Also, remember to write social proof to build credibility. 

4. B2B Cold Email Template for Consulting Agencies

If you are a consulting agency, you can use this b2B cold email template that is relevant, to the point, and has a non-pushy CTA. Additionally, the tone of the email content is conversational, like a friend who wants to help. 

B2B Cold Email Template for Consulting Agencies

We Can Boost Your Success in {Area of Expertise}

Hey there, {{First Name}} How are you doing today? I am {{Name}} and I work at {{company name}}. We work with companies like {{their company name}} to: {{mention pain points and the solutions offered}} I was wondering if you are the right person to have a conversation with about this? I would love to get in touch with you over the phone, as having an actual conversation could be beneficial. If you are interested, you can reply to this email and let me know your availability. Cheers, {{Your Name}}

5. B2B Cold Email Template for Staffing & Recruitment Agencies

A perfect cold email can make the difference between a firm deciding to take your hiring services or not. 

Hence, you can use our well-crafted B2B cold email template to get clients for your staffing & recruitment agency. 

B2B Cold Email Template for Staffing & Recruitment Agencies

Quick question {{Prospect’s Name}}

Hi {{Prospect’s Name}}, I noticed on LinkedIn that you are consistently hiring for IT positions. We’ve successfully assisted over 200 IT companies in securing top talent. If you’re looking to scale with a high-performing team that delivers outstanding results, we could be a great match. We partner with only 7 IT companies in a quarter and believe {{companyName}} would be an excellent fit. Feel free to grab a time here (meeting link) Best, {{Signature}}

6. B2B Cold Email Template For IT/ Software Agencies

This B2B cold email for IT/Software companies strongly states the USP that taking their services would cost less than setting up an entire in-house team. You should definitely try out this email template to generate replies.

B2B Cold Email Template for IT/Software Agencies

Maximize the profitability of {{Company Name}}

Hi {{Prospect’s Name}}, I was really impressed by {{CompanyName}}’s recent work on the {{Icebreaker}} project. It's fascinating to see such innovative approaches in your field! Like many startups in the {{Industry}} sector, maintaining an optimized web and app infrastructure is crucial to avoid missing out on potential opportunities. Does {{CompanyName}} need expert development support to enhance profitability? At [Your Company], we specialize in tech development, providing top-notch strategy, design, and execution for a fraction of what you would pay an in-house team. We've helped our clients save an average of $XX 000 annually. If you think this could benefit {{CompanyName}}, how about a quick 15-minute call next Wednesday to explore a potential partnership? All the best,

7. B2B Cold Email Template For Digital Marketing Agencies

While crafting this B2B cold email template for digital marketing agencies, we kept two things in mind:

  • Crystal-clear focus on providing results rather than just promising them to bring more clients.
  • Mention that we have SEO strategies in place to help them. This shows we researched them and know how to bring results.

B2B Cold Email Template For Digital Marketing Agencies

Secure Top Rankings for {{CompanyName}}'s Website

Hi {{Prospect's Name}} My name is {{Your Name}} from {{Your Company}}, an SEO agency. We've helped businesses like {{Company Name}} climb to the top of search rankings and drastically increase their online visibility. We have a track record of improving organic traffic by up to 70%. I'd love to discuss how our SEO strategies can do the same for {{Company Name}}. Are you available for a call this {{Week Day}}? Cheers, {{Signature}}

8. B2B Cold Email Template for PR & Communication Agencies

As a PR agency, when you are reaching out to your prospects, always remember that you need to discuss their social presence and how you can help them improve it. (What PR agencies are all about) 

Here is a perfect example of a B2B cold email that PR agencies can use:

B2B Cold Email Template for PR & Communication Agency

Let’s build your personal brand at {{Your company’s name}}

Hi {Prospect’s Name}, I saw your LinkedIn post about {write the topic}. It was really insightful, and the research you put into it is impressive! Your post has already got 20,000 impressions and 500 likes in just 2 days! We think you can do even more with your LinkedIn profile and build a strong personal brand. At {Agency Name}, we helped the CEO of {{Client’s Company Name}} grow their LinkedIn following from 2,000 to 15,000 and double their engagement. Check out this case study to see how we did it: {{Attach case study}} Let’s chat on {{Weekday}} about how we can boost your brand. Best, {{Signature}}

Nobody understands the pain of demonstrating credibility more than a link-building agency! Here is a simple B2B cold email template that entails credibility by showing you build links from reputable sources.

Try it out! 

B2B Cold Email Template for Link Building Agencies

Collaboration idea {{ Company Name}}?

Hey {{First Name}}, {{icebreaker}} Anyway, why I'm reaching out... My name is {{Your Name}}, and I help SEO agencies build links from reputable sources for their clients from various niches. I recently helped company X, an SEO agency, build 20 links in 6 months in the SaaS niche, which led to a 22% increase in organic traffic for one of their clients. Worth exploring for {{Company Name}}? {{signature}}

🔥Pro Tip: Experimentation is the key! Use Claude, Chat GPT, or Gemini to create more variations of these email templates.  You can change the tone and add more details. 

10. B2B Cold Email Template for Finance Services Agencies

While creating this B2B cold email template for pitching financial services, we made sure to talk extensively about the value that you can offer to prospects and how you can save their time.

Note: Don’t forget to tweak the template to match your services. 

B2B Cold Email Template for Finance Services Agencies

Managing Your Finances- {Your Company} Can Help

Hi {{Prospect Company}} I'm [Your Name], the [Your Position] at [Your Company]. We help businesses to streamline their financial operations and save time on paperwork. I came across your company and noticed your impressive growth. I believe our services can support your continued success. We offer: - Bookkeeping: Keep your financial records accurate and up-to-date. - Tax Preparation : Minimize your tax liabilities with strategic planning. - Financial Planning : Align your finances with your business goals for optimal growth. Our team of experts is dedicated to helping businesses like yours thrive by staying financially sound and prepared for the future. I’d love to schedule a call to discuss how we can assist you. Reply with “Let’s Grow,” and we will get back to you. Best Regards, {{Signature}}

11. B2B Cold Email Template for Event Planning Agencies

Events play an important role in an organization. Therefore, in this cold email template, we made sure that we are talking about the impact that you are making on your current clients’ events.

B2B Cold Email Template for Event Planning Agencies

Let’s Make Your Next Event a Benchmark in {{Industry}}!

Hey {{First Name}} I’m [Your Name], and I lead the creative team at [Your Agency Name]. While researching leading players in [Industry], your recent feature in [mention a publication or event] caught my eye. It's clear that [Prospect’s Company] is poised for exciting developments! Managing successful corporate events is no small feat! That’s where we are to help. We’ve helped companies like [Company A] and [Company B] turn their annual gatherings into benchmark events that people talk about long after they're over. I’d love to explore how we can support [Prospect’s Company] in achieving something similar. Could we jump on a quick call to brainstorm some ideas? {{Signature}}

B2B Cold Email Templates For Different Use Cases

The average reply rate of cold emails is 8.5%.

This means that when you send cold emails, you need to ensure that every word is impactful and prompts the recipient to take action.

Therefore, we have come up with these B2B cold email templates that are perfectly suitable for different use cases.

Use them without scratching your head over what to write.

12. B2B Cold Email Template for Introducing Yourself 

The first impression is the last impression! 

Hence, make sure you make a great first impression of yourself in the first email itself. Include these points in your introduction cold emails: 

  • Appreciate the person
  • Write how you discovered them
  • Explain why you want to connect with them 

Here is the introductory cold email template that you can use.

B2B Cold Email Template for Introducing Yourself

{Let’s talk {{First Name}}!

Hello {{Prospect Name}}, I hope you’re having a great day! My name is {{Your Name}}, and I work at {{Your Company}}. I stumbled upon your work when {{how you discovered this person}} and wanted to reach out to tell you how much I admire your {{skill or specific experience}}. If you’re open to it, I’d love to {{grab a coffee/connect on LinkedIn/other opportunities to get to know each other}} to {{keep in touch}}. Really looking forward to keeping in touch, {{Prospect Name}}! Best, {{Your Name}}

13. B2B Cold Email Template for Following Up After No Response

Oouuchh! No responses can hurt; we get it.

 But you shouldn’t stop trying, use this no-response follow-up cold email template that has the potential to help you generate replies. 

B2B Cold Email Template for Following Up After No Response

Just Checking In - Any Thoughts on My Previous Email?

Hi [Prospect's Name], I hope this message finds you well. I understand you have a busy schedule, and I want to respect your time, so I’ll keep this brief. A little while back, I reached out to you about [Your Company’s Service/Product] and how we can help [solve a specific problem/enhance a particular aspect of their business] at [Recipient’s Company]. I haven’t heard back from you yet, and I was wondering if you had the chance to consider my proposal. If it’s a matter of timing or if there are other priorities right now, I completely understand. Just let me know if it’s something we can revisit in the future. Alternatively, if there are any specific questions or additional information you need to evaluate our services, I’m here to help. {{Signature}}

14. B2B Cold Email Template for Following Up After a Call

You just had a wonderful conversation on the call.

 Now is the perfect time to hit the hot spot and get them to convert! Use this cold email template to turn a cold lead into a warm one. 

Moreover, send this follow-up email immediately after the call or within 2-3 hours! (Don’t let them forget the conversation.)

B2B Cold Email Template for Following Up After a Call

Next Steps…{{Prospect Name}}

Hello {{Prospect Name}}, It was great connecting with you {{CallDate}}. I appreciate your time and the insights you shared about {{Prospect Company}}'s needs and goals. As we discussed, {{Your Company}}’s solutions align with your objectives of {{ProspectGoals}}. I've attached a detailed proposal that outlines our discussed plan. Please take your time to review it and let me know if there are any areas you'd like more information on. I'd be glad to set up a follow-up call to answer any queries or dive deeper into specific aspects. How does your schedule look for a quick call on {{SpecificDay}}? Best, {{Your Name}}

15. B2B Cold Email Template to Follow-up After a Product Demo 

You should send a follow-up email within 3-5 days after a product demo. This time frame gives them enough time to consider the product and its features.

Moreover, your email should not focus on closing the deal; instead, it should inquire if they need another demo and explain how your product can help achieve results.

B2B Cold Email Template to Follow-up After a Product Demo 

Following Up on {{Your Product}} Demo

Hi {{Prospect Name}}, Are you still considering a demo of {{Your Product}}? It's helped similar businesses in your space achieve notable gains, and we'd love to show how it could do the same for {{Prospect Company}}. Please let me know a time that works best for you. Best, {{Your Name}}

16. B2B Cold Email Template to Describe Product Benefits 

Product benefit cold emails work purely on the ‘pain point to benefit’ style. Hence, use them to show how your USP features can help solve your prospect’s pain points and generate more ROI.

By following this formula, you can surely get amazing reply rates! 

B2B Cold Email Template to Describe Product Benefits 

Ready to 5x {{Prospect’s Goal}}?

Hi {{Prospect’s Name}}, My name is {{Your Name}}, and we noticed you’re still struggling to achieve growth despite using our competitor’s tool. How would you like to 5x {{Prospect’s Goal}} and achieve: {{Result 1}} {{Result 2}} {{Result 3}} {{Our Product}} can help with that. Many of your competitors are already using {{Our Product}} and reaping its benefits to its fullest! If you’re interested in knowing more, let’s get on a call this week. Warm Regards, {{Signature}}

17. B2B Cold Email Template to Offer Product Comparison/Alternative 

These kinds of cold emails can be a game-changer! You are directly comparing your product or services with your competitors by stating the benefits in terms of functionality and ROI. 

Steal this template!

B2B Cold Email Template to Offer Product Comparison /Alternative 

Lower Your Costs with {{Your Product}}

Hello {{Prospect Name}}, I'm {{Your Name}} from {{Your Company}}. Our team has designed {{Your Product}}, a SaaS solution that's not only more feature-rich but also more cost-effective than your current solution, {{TheirCurrentProduct}}. {{Your Product}} offers capabilities like {{Feature1}}, {{Feature2}}, and {{Feature3}} - features that are often missing in standard solutions. The best part? - We offer all these advanced features at a cost that's {{PercentageLower}}% lower than {{TheirCurrentProduct}}. I'd love to schedule a short demo to show you {{YourProduct}} in action. Could you spare a few minutes on {{ProposedDate1}} or {{ProposedDate2}}? Best, {{Your Name}}

🔥Pro tip: There’s no perfect template that works for everyone. To make sure your cold emails hit the mark, try A-Z testing.

18. B2B Cold Email Template to Address the Pain Points

Woah!! Specifically targeting the graving pain points of your prospects can be a great idea! 

However, while writing emails for this use case, you need to remember that you have to go the extra mile, do intense research, and have to provide value without any expectations. 

B2B Cold Email Template to Address the Pain Points

You're not getting high-paying clients? Do this

Hi {{FirstName}} , I saw your question about generating leads in the r/LeadGeneration community on Reddit and thought of helping you out. In the past two months, my team went from 5 to 10 people, as we onboarded 4 high-paying clients. Wondering how we achieved this? Just reply 'yes' if you'd like to learn more. {{signature}}

19. B2B Cold Email Templates to Upsell/Upgrade to a New Pricing Plan

Convincing your customers to upgrade can be a tough job! You have to justify the need to upgrade and the value they will receive after purchasing the plan. 

Here is the b2b cold email template you can use: 

B2B Cold Email Templates to Upsell/Upgrade to a New Pricing Plan

Get 10x More Value with {Your Product}}’s Premium Plan!

Hello {{Prospect Name}}, I hope you're enjoying the experience with {{Your Company}}'s {{Current Plan}}. Our team continually strives to empower businesses like yours with tools that can make your work more efficient and productive. With that in mind, I'd like to introduce you to our {{PremiumPlan}}, which offers several added features such as {{Feature1}}, {{Feature2}}, and exclusive access to {{ExclusiveFeature}}. To help you evaluate the benefits of an upgrade, we're offering a {{TrialPeriod}} trial of our {{PremiumPlan}}. I'd be happy to arrange a demo or discuss more about how these added features could help your team reach its goals. Best, {{Your Name}}

20. B2B Cold Email Templates to Book More Meetings 

Getting the meeting booked is the first step toward closing the deal! Therefore, the cold email should have a more convincing tone and give them the opportunity to book the meeting. 

For instance, the line ‘I’d love to set up a meeting to understand your specific challenges and objectives and discuss how…’ shows that you are genuinely concerned about the prospect’s business.

B2B Cold Email Templates to Book More Meetings 

Grow {{Prospect Company}}’s Success

Hello {{Prospect Name}}, I'm {{Your Name}}, the {{Your Position}} at {{Your Company}}. Our team helps businesses like yours to {{WhatYourCompanyDoes}}, which can result in significant growth and efficiency improvements. We have helped companies like {{Example1}} and {{Example2}} achieve {{Results}}, and I believe we could bring similar benefits to {{Prospect Company}}. I'd love to set up a meeting to understand your specific challenges and objectives and discuss how {{Your Company}} might be able to help. Would you be available for a quick call on {{ProposedDate1}} or {{ProposedDate2}}? Looking forward to hearing from you. Best, {{Signature}}

21. B2B Cold Email Template to Close the Deal 

A deal-closing email should have the following: 

  • Best CTA
  • Social Proof
  • Value Proposition

And this email template has all of this. Give it a try! 

B2B Cold Email Template to Close the Deal 

Last Step Towards {{YourCompany}}’s Growth!

Hello {{Prospect Name}}, I'm glad to see your active interest in optimizing {{Prospect Company}}'s SEO strategy. It's clear that you're well-informed and ready to take your online visibility to the next level. We, at {{Your Company}}, have a proven track record in helping businesses like yours. A notable example is {{Client}}, who saw a {{PercentageIncrease}}% boost in organic traffic within {{Timeframe}}. How about we take this discussion forward and start tailoring an SEO solution specifically for {{Prospect Company}}? I'm available for a call on {{ProposedDate1}} or {{ProposedDate2}} to discuss this further. Looking forward to your positive response. Best, {{Signature}}

22. B2B Cold Email Template to Extend the Free Trial 

Sending a cold email template for extending the free trial can help you to increase the conversion rates as you will be giving them more time to explore the tool and features for a longer duration.

Hence while writing this cold email make sure you mention the features they should try out. 

B2B Cold Email Template to Extend the Free Trial 

5 more FREE days of {{Product Name}} - Don't miss out!

Hey {{First Name}} We've noticed you've been enjoying {{Product Name}}, and we want to make sure you're getting the most out of it. Great news! We're extending your free trial for an additional 5 days. This means you can continue exploring all the features of {{Product Name}} without any cost or commitment. During this extended period, why not try: [Feature 1] - [Brief benefit] [Feature 2] - [Brief benefit] [Feature 3] - [Brief benefit] If you have any questions or need assistance, our support team is always here to help. Just reply to this email or reach out through our support channel. Enjoy your extra time with {{Product Name}}! Best regards, {{Signature}} P.S. Have any feedback? We'd love to hear it! Cheers! {{Your Name}}

23. B2B Cold Email Template to Find the Right Person to Contact 

Identifying the right decision-maker in a company is important so that you know who the right person is to discuss your services with. Hence, in this cold email, clearly write about the services you provide and why you want the requested person’s contact information.

B2B Cold Email Template to Find the Right Person to Contact 

Request for the Right Contact at {{Company}} for a Promising Collaboration

Hi {{First Name}}, I am [Your Name], [Head of the Sales Department] at {{Company}}. We recently launched a new product version [Add in your pitch]. Based on your LinkedIn profile, you seem to be the right person to help me connect with someone who handles [The problem your product/service solves] at {{Company}}. I'm looking to speak with the person responsible for [Decision required to buy your services]. Could you kindly direct me to the appropriate individual? Thank you in advance for your assistance! Best regards, {Your Name}

24. B2B Cold Email Template for Sending Quotations 

Quotation cold emails are designed to be a strategic part of the sales process hence make sure you write all the important details in the email about the pricing. Also make sure that you have customized it for specific needs. 

B2B Cold Email Template for Sending Quotations

Your Requested Quotation for [Service/Product]

Hi [Recipient’s Name], Thank you for considering [Your Company] for your needs in [specific area or service]. Attached, you'll find a detailed quotation for [services/products] tailored to meet the unique requirements of [Their Company]. In the attached document, we outline the scope of our services, the project timeline, and detailed pricing information. We’ve also included terms and conditions to ensure a smooth process from start to finish. We believe our proposal will provide substantial value to [Their Company], and we are excited about the possibility of working together. Please review the attached quotation at your convenience, and let us know if you have any questions or need further modifications. Looking forward to your thoughts! Best regards, Cheers {{Signature}}

25. B2B Cold Email Templates to Introduce New Features/Products

When sending a cold email to announce a new feature of your product, make sure you send it to everyone on your qualified prospect list, apart from your current customers. There is a chance they might consider your product for its upcoming features.

B2B Cold Email Templates to Introduce New Features/Products

{{First Name}}, Boost Your {{Relevant Metric}} with {{Your Company}}'s New {{Feature/Product}}

Hey, {{First Name}}, I'm {{Your Name}} from {{Your Company}}, and I'm excited to introduce you to our latest {{feature/product}}: {{Name of Feature/Product}}. We developed this solution with businesses like {{Company Name}} in mind, aiming to solve {{specific pain point}}. Key benefits of {{Name of Feature/Product}}: {{Benefit 1}}: {{Brief explanation}} {{Benefit 2}}: {{Brief explanation}} {{Benefit 3}}: {{Brief explanation}} Our early adopters, including {{Reference Company}}, have already seen {{specific result, e.g., "a 25% increase in efficiency"}} within the first month of implementation. I'd love to give you a personalized demonstration of how {{Name of Feature/Product}} can specifically benefit {{Company Name}}. Would you be available for a quick 20-minute demo next week? Best Wishes {{Signature}}

26. B2B Cold Email Template for Collaborations /Partnerships 

Company collaboration emails have to be a win-win for both parties, therefore while writing emails partnership cold emails emphasize on the benefit you will be offering. 

B2B Cold Email Template for Collaborations /Partnerships 

Looking for a Mutually Beneficial Partnership?

Hello {{Prospect Name}}, My name is {{Your Name}}, and I serve as {{Your Title}} at {{Your Company}}. Having followed your work in the {{Prospect Industry}}, I see great potential for a mutually beneficial partnership between our companies. I believe that combining our strengths could unlock significant opportunities for growth and shared success. I'd love to schedule a call to discuss potential areas of collaboration and how we might support each other's objectives. Would you be interested in a brief conversation any time {{Proposed Week}}? Best regards, {{Signature}}

27. B2B Cold Email Templates for Influencer Collaborations 

When reaching out to influencers for collaboration, it’s important to explain what intrigued you about them and how your product or service can benefit their audience.

B2B Cold Email Templates for Influencer Collaborations

Explore Collaboration Opportunities with {{Your Company Name}}

Hey there {{First Name}}, How are you doing? My name is [Your Name], and I work with {{Company}} as [Position]. I’ve been following you on social media for a while now, and I have to say I’m a fan! I love how you [reference a piece of their content you like]. I am writing to explore the opportunity of [Your company name] working with you. [Your company name] deals with [explain what you do]. This would resonate with your followers because [explain why it would be relevant to their audience]. Are you interested in this opportunity? Have a great day! Best, [Your Name]

28. B2B Cold Email Template for Referral 

Here is a tried and tested referral email sample you can use. Moreover, make sure that you write how you got to know about them, and adding a touch of humor never goes out of style.

B2B Cold Email Template for Referral

{{First Name}} -- {{Prospect’s Name}} referred me over to you

Hi {{firstName}}, Our founder, {Founder’s Name}}, couldn't stop talking about {{companyName}} during our weekly meeting and asked me to reach out… he put so much emphasis that I literally wrote your name on my fridge…. Not sure if you have heard of us, but at {{Your Company’s Name}}, we regularly work with SaaS and professional service companies to help them automate and scale their outbound sales programs. I searched around on your LinkedIn to get a sense for who you have on your team right now, and I agree that you could potentially be a good fit for our program. We see that companies of your size, with your team structure, often run into challenges trying to scale without dumping a ton more money into ads that might not work, outsourcing, or adding more salespeople. Would you be open to chatting about what you are currently doing to see if there is a fit, and learning about a few lesser known ideas we developed that could potentially help? If so, just reply to this email, and we will set it up. {{Signature}}

29. B2B Cold Email Templates for Affiliate Marketing

This affiliate partnership email template vividly discusses the reasons why they should associate with you and how other affiliates have benefited from your affiliate program.

B2B Cold Email Templates for Affiliate Marketing

Affiliate Partnership Proposal from {{Your Company Name}

Hey {{First Name}}. My name is {{Your Name}} from {{Your Company's Name}}, and I’m thrilled to introduce our newly launched 5-Day Challenge! This course is designed for those eager to enhance their skills, offering an affordable solution for clients looking to learn independently. In just one month since its launch, we’ve welcomed over 20 participants, significantly boosting our operational success. We believe there's great potential for {{companyName}} to benefit as one of our first affiliate partners. This partnership could be a valuable addition to your service offerings. Could we discuss this opportunity on a quick call this week or next? Here’s a link to my calendar [Insert Calendar Link]—please choose a time that works best for you. Hakuna Matata, {{Signature}}

30. B2B Cold Email Template for Webinar Promotion 

While crafting webinar promotion emails make sure you mention everything about the event. For instance, date, time, what webinar will cover and the benefits of attending it. 

B2B Cold Email Template for Webinar Promotion 

Join Our Free Webinar: Learn the Latest Trends!

Hi {{First Name}}, I hope this message finds you well. I’m {{Your Name}}, {{Your Position}} at {{Your Company's Name}}, and I’m reaching out to share an exciting opportunity that could benefit {{companyName}}. We are hosting a webinar titled "{{Webinar Title}}" on {{Date}}, which will cover {{Key Topics}}. This session is designed to deliver actionable insights on {{Brief Description of What the Webinar Offers}}, tailored specifically for {{Industry or Specific Business Type}}. Why attend? - Expert Speakers : Gain insights from industry leaders who are at the forefront of {{Relevant Industry}}. - Live Q&A: Have your specific questions answered in real time. - Networking Opportunities : Connect with other professionals in your field. I believe this webinar will be particularly valuable to your team at {{companyName}}, offering fresh perspectives and strategies that are immediately applicable to your line of work. Can I count on you to join us? Register here [Insert Link] to secure your spot. Best regards, {{Signature}}

31. B2B Cold Email Template to Say Thank You 

Gratitude is never outdated!

While sending a thank you email, make sure that you send useful information to your prospects for free. 

B2B Cold Email Template to Say Thank You 

Thanks for Joining the Webinar! Here are Your FREE Resources

Hi {{First Name}}, Thank you for registering for our recent webinar. We're thrilled to report its success, largely thanks to participants like you! If you missed it, no worries. You can access the presentation and all workshop resources here. Also, consider joining our vibrant WhatsApp community for ongoing discussions and further learning. Join us here. We value your participation and feedback and look forward to welcoming you to future events. Thank you again for your support. {{Signature}}

Scale Your Cold Email Campaigns 5x Faster

With all these B2B cold email templates for different industries and use cases, you are all set to launch your campaign. However, writing cold emails that get you to the right inbox and are relevant to their pain points is just one part of the story.

You also need a reliable all-in-one cold email automation tool to automate the process of writing and sending your cold emails. Here is how Saleshandy can help you: 

Creating Personalized & Unique Cold Email Copies

According to cold emailing experts at Saleshandy, if you send out 100 emails, only about 30 get opened, and 6-8 of them receive replies, resulting in 2-3 qualified meetings. 

Now, imagine the time, research, and effort that would go into writing this many emails. You obviously can’t write hundreds or thousands of emails per day.

Moreover, you don’t want to limit yourself to writing 100 emails per day because as your business grows, your outreach requirements will also increase.

To tackle this problem and save a lot of time, you can use the following features from Saleshandy:

1. Merge Tags

Merge tags feature by Saleshandy allows you to insert placeholders that automatically add personalized content to your emails from your prospect’s data. For instance, you can add their first name, last name, company, or any other information you have by just using merge tags like {{First Name}}, {{Last Name}}, {{Company}}, etc.

Merge Tags feature by Saleshandy

2. Spintax

Spintax functionality offered by Saleshandy allows you to create multiple variations of text from a single template. You can use it to send unique and personalized emails to your prospects at scale.

Apart from using spintax codes created by Saleshandy, you can also create your own to add uniqueness to your email campaigns.

Spintax is created using curly brackets {} and vertical bars | to denote interchangeable phrases or words.

Spintax feature by Saleshandy

3. Writing Assistant 

While framing your cold emails, it’s very easy to go with the flow and use spammy words that may land them in the spam folder. With Saleshandy’s Writing Assistant, you can eliminate this problem. You can check the word count, personalization score, and detect spammy words in your email copy.

Writing assistant feature by Saleshandy

Apart from all these features, you can also use various other advanced cold emailing features offered by Saleshandy: 

  • Sender rotation: This feature offered by Saleshandy automatically rotates the sender email addresses, allowing you to reach out to more prospects with maximum email deliverability. 
  • A-Z Testing: You can add up to 26 variants of email content within your sequence to monitor what works best for you. 
  • Sequence Score: With this feature of Saleshandy you can calculate the success rate of your cold email campaigns by analyzing various metrics such as email, sequence setup & email writing score. Moreover it also offers you the suggestions to improve it and make it more effective. 

B2B Cold Email Templates- Key Takeaways

As you have the best cold email templates at your disposal, now is the time to use them, tweak them, hit the send button, and see an increase in your reply rate.

Moreover, don’t forget to follow these best cold emailing practices while crafting your email copies:

  • Experiment with your CTAs A/B test, and watch your response rates climb.
  • Don’t overcommit in your cold emails; write about the actual benefits you can bring to the table.
  • Always write your cold emails with the goal of starting a conversation, not closing the deal immediately.
  • Try using a variety of email sign-offs to end your email.

However, don’t forget the process of automating the writing and sending of emails.

Sign up for Saleshandy, an all-in-one cold email software, to personalize, automate, and scale your cold email outreach with high deliverability rates to book more meetings and generate more leads.

FAQs

1. Do B2B Cold Emails Work?

Yes, B2B cold email absolutely works! Cold emailing is considered one of the best channels to reach out to new prospects and grow your business effectively. However, make sure you send relevant emails rather than just spamming your prospects.

2. Is B2B Cold Email Legal?

Obviously, sending cold emails is legal. There are hundreds of thousands of businesses that use cold emailing to generate leads every day. However, when sending cold emails, ensure you:

  • Comply with laws like CAN-SPAM in the U.S. or GDPR in Europe.
  • Write emails that are relevant and transparent and include an unsubscribe link.

3. How to Write a Cold Email for B2B Sales?

Writing a perfect B2B sales cold email is art; here is how you can master it: 

  • Write an attention-grabbing & specific email subject line. 
  • Don’t use generic emails; use your prospect’s name and reference specific details about their company. 

Skyrocket your conversion rates with cold emailing

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