How to Do Cold Email Outreach for Link Building (With Examples)

Link building is a key part of any solid SEO strategy, and we all know that.

To make it work, you’ve got to send cold emails.

But here’s a quick question:

How many times have you sent cold emails for link building… and heard nothing back?

Most of the time, right? (probably)

Now, what if I told you one simple hack could change that, like, actually flip things around (forever… I mean ever and ever)?

So don’t just skim this and hit the bookmark button.

Actually use the strategies I’m about to share.

If you’re in, let’s get started.

P.S. I’m sharing real strategies my SEO team uses to earn natural backlinks, no spam, no shortcuts, no shady stuff.

Is Cold Email Still Effective for Link Building in 2025?

My short answer is YES. 

Let me explain why and how. 

Yes, I agree that cold email outreach is one of the old tactics. However, it is one of the most powerful and affordable techniques in terms of ROI. 

Plus, you can scale this technique without increasing your spending very much. 

Most people mess it up.

• They send generic templates.
• They don’t personalize.
• They forget it’s a real human on the other side.
• They use AI content and don’t humanize the final copy.

Think of it like this: you’re reaching out to a real human. So, your cold email should feel like it. 

But remember, what makes it work today is quality over quantity.

Send fewer emails, but make each one thoughtful, personalized, and relevant.

If you are confused about how it works, here are the pointers you must take care of.

1. Most Websites Still Need Good Content 

If your blog or resource actually adds value to its audience, a lot of site owners will happily link to it. You just need to show them why it helps.

2. Editors and Marketers Still Check Emails

People love to say email is dead. But editors, content teams, and SEO folks still rely on it every day to handle submissions, pitches, and collaboration opportunities.

3. You Can Get Replies When the Pitch is Personal

A cold email (human-written) with context, relevance, and value is more likely to get a response. Keep it brief, respectful, and free of tricks.

Praise their blog, explain how your link adds value, and target smartly. Genuine intent makes cold emailing work—whether it’s a resource, quote, or collaboration.

So yeah… Cold email isn’t dead. But yes, salesy robotic emails are definitely out of the league. 

Next, let’s cover the main topic of what types of links you can build with cold emailing outreach. 

9 Types of Link Building You Can Do With Cold Email

In this section, you’ll learn the top ways to build backlinks with cold emailing. I’ve detailed each method and included a template to help you get started (because who doesn’t love a good shortcut?). Here is the list.

1. Relationship-based Link Building
2. AI Mentions and Brand Building
3. Guest Posting
4. Link Magnet Content
5. Resource Page Outreach
6. Skyscraper Technique
7. Unlinked Brand Mentions
8. Infographic Outreach
9. The Moving Man Outreach

1. Relationship-based Link Building

When it comes to backlinks, relationships matter more than outreach hacks. 

Cold emails without context mostly get ignored. 

But when people know you, or at least recognize your name, they’re more likely to link back.

I’ve found that real connections lead to better responses, good backlinks, and even future collaborations.

How to do that? Here is a simple process to follow. 

1. Find the Right Contacts

Use tools like Ahrefs or Semrush to see who’s linking to your competitors. Then look up the right person behind the content, who usually can be someone in SEO or content.

If you’re looking to find your prospects, here’s a blog post that tells you ways to search for email addresses. 

2. Engage Before You Pitch

Follow them on LinkedIn, leave genuine comments, or reshare their posts. Just show up. It’s about warming up that first impression.

3. Give Value First

Mention their article in your blog, link to them, or tag them in a social post. When you give first, your email doesn’t feel like a cold ask.

This way, by the time you reach out, you’re not a stranger. 

You’re someone they’ve seen, engaged with, and maybe even appreciated already. That changes everything.

Template for Relationship-based Link Building

Subject:
Quick idea for your blog post

Hi [First Name],

I was reading your post on [specific detail from their post], and I really appreciated your take on it. The way you explained [related idea] was so clear and easy to follow. I loved it!

I also came across your article on [Blog Post Title] and thought it might be a great fit to include a link to my guide on [Your Topic]. It aligns well with your section on [related idea], and I believe it could add even more value for your readers.

No worries if it doesn’t work, of course. Just wanted to reach out since I’ve found your content really useful.

Thanks for considering it!

Best regards,
[Your Name]
[Your Website or Social Link]

2. AI Mentions and Brand Building

AI mentions are when your brand or tool is cited in content created by AI systems like ChatGPT, Google’s AI Overviews, Perplexity, and other LLM-powered platforms. 

These systems pull data from trusted websites across the internet, and if your brand appears in the sources they trust, you start getting mentioned automatically in AI outputs.

It’s like earning passive PR.

No outreach. No pitching. But massive top-of-funnel visibility.

AI-generated content is shaping the way users discover new tools. 

Whether someone asks Perplexity, “What are the top cold email tools?” or uses Google SGE to find “alternatives to ZoomInfo,” AI will show results based on brands it recognizes from credible sources.

Here’s how I approach it step-by-step:

Step 1: Get Your Brand Listed Where AI Looks

Make sure your product is featured on high-authority platforms commonly scraped by AI models.

How and where to list: 

• Product Hunt
• G2, Capterra, and TrustRadius
• GitHub (if relevant)
• Crunchbase
• Reddit threads or Quora answers that perform well
• Wikipedia (if possible and legitimate)

Optimize your listings with the right keywords and positioning. AI tends to pick content that’s clear, structured, and informative.

Step 2: Create Content That’s AI-Friendly

Structure your blog and product content so it’s easy for AI to understand and cite.

• Use H2s and bullet points
• Keep product descriptions clean and benefit-oriented
• Include comparison tables (“Saleshandy vs Apollo”)
• Write use-case-specific blogs like “Best cold email tools for B2B SaaS”

This helps LLMs extract the right context and mention your brand in relevant outputs.

Step 3: Contribute to Niche Tool Roundups

Get your tool included in trusted third-party blogs and “top X” articles.

Here’s how to do it. 

• Reach out to publishers in your niche
• Offer to update their list or add a fresh use case
• Provide pre-written blurbs and testimonials they can plug in

Why? Because AI scrapes these types of pages aggressively. 

If your brand is mentioned in a well-ranking “Top 10 lead generation tools” blog, AI will likely reference it too.

Step 4: Monitor AI Mentions and Double Down

Keep track of where and how your brand is being cited by AI.

How? You can use these tools. 

• Brand24 (to monitor organic mentions)
• AlsoAsked or Glimpse (to analyze AI-influenced queries)
• ChatGPT/Perplexity (manually prompt to see where you appear)

Once you spot recurring themes (like “best budget-friendly email tool” or “cold email tools for SMBs”), create more content around those angles to increase mention volume.

Step 5: Use AI Content to Influence More Mentions

Create AI-generated summaries, snippets, and templates that mention your own brand naturally.

1. Add tool recommendations in your AI blog outputs
2. Use ChatGPT to create “Saleshandy vs X” comparisons
3. Encourage your affiliates/partners to do the same

AI learns from the content it’s been exposed to. 

The more your brand appears in structured AI content, the more it gets reinforced across future generations of LLM outputs.

Template for AI Mentions and Brand Building

Subject:
Quick thought on including [tool/service]

Hi [First Name],

I really enjoyed your article on [article title]. It was super helpful! I noticed you didn’t mention [tool/service], and I think it could be a great fit for your list.

We offer a tool that [mention key benefits], and I believe it would be useful for your readers. If you’re open to it, we’d be happy to send over some content that fits your style, making it easy to add us in.

Let me know if that sounds good!

Thanks,
[Your Name]
[Your Website or Social Link]

3. Guest Posting

If you want to build links, grow your authority, and reach a new audience all at once, guest posting is one of the most effective ways to do it.

I’ve used it to:

• Get backlinks from relevant and high-authority blogs
• Build credibility in my niche
• Drive traffic from audiences already interested in what I do
• Improve my personal and brand visibility

It’s about finding the right ones, where your voice adds value and the audience actually cares.

Even in 2025, it remains one of the cleanest white-hat link-building methods available. And the benefits stack up:

• A powerful backlink from a relevant domain
• A content piece that ranks (bringing traffic for months)
• A good impression on a new audience
• A trust signal for both users and search engines

Plus, it opens doors for future collaborations, such as podcast invites, newsletter swaps, or co-marketing.

Here is the process I follow. 

1. Find blogs in your niche: I look for sites where my target audience hangs out, such as marketing blogs, SaaS platforms, newsletters, or even founder blogs.

2. Validate the site: Before pitching, I check:  

• Relevance to my topic
• Do they accept guest posts?
• Do they link to the author’s website?

3. Pitch with a unique idea: I never send generic pitches. I study their blog, suggest 1–2 tailored topics, and share a quick line on how it’ll add value to their readers.

4. Write content that ranks: Once accepted, I write high-quality content backed by data, examples, and keywords that actually have search volume.

5. Add relevant links naturally: I include links to my product, blog, or landing page in a contextual way, without making it look forced.

Template for Guest Posting

Subject:
Guest Post Proposal: Add Value to Your Blog on [Topic]

Hi [First Name],

I hope you're doing well! I’ve been following your blog and really enjoyed your post on [specific article or topic]. It’s clear that your audience values insightful, well-researched content.

I wanted to reach out and see if you'd be open to a guest post from me. I’d be happy to write something valuable that aligns with your readers’ interests and fits with your blog's style.

Topics I can cover include [briefly mention a few relevant topics], but I’m also open to suggestions if there’s something specific you’d like to explore.

Looking forward to hearing your thoughts!

Best regards,
[Your Name]
[Your Website or Social Link]

4. Link Magnet Content

If you want people to link to your site without always having to ask, creating link magnet content is the way to do it. 

This is content that naturally attracts links because it’s genuinely useful, unique, and valuable. 

I’ve seen content that: 

• Attracts organic backlinks without direct outreach
• Improves topical authority for your brand
• Brings in search traffic over time
• Gets cited in roundup posts, research, and blogs

I like to think of it as planting evergreen seeds; you create it once, and it keeps driving links, traffic, and visibility long after it’s published.

Now, you might be curious to know what type of content gets NATURAL backlinks. 

I’ve seen it work again and again with things like:

1. Industry stats and original research
2. Visual explainers (think charts, infographics, flow diagrams)
3. Free tools, templates, or calculators
4. In-depth guides and playbooks
5. Comparative reviews (like “X vs Y” or “Top tools for Z”)

What’s the process I follow? Let me explain.

1. I Start With Intent

Not every blog needs to be a link magnet. I plan them specifically for SEO and link building. These pieces take time, but they return value in the long term.

2. I Focus on Originality

That doesn’t always mean brand-new ideas. Sometimes, it’s about packaging common knowledge in a clearer or more useful way. I often ask: Would someone reference this in their own blog?

3. I Add Real Value

That could be stats, expert quotes, frameworks, visuals, anything that adds credibility and makes it easier for others to trust and link back.

4. I Promote It the Right Way

Even link magnets need visibility. I share them on LinkedIn, repurpose them into Twitter threads, mention them in communities, and include them in email newsletters. If it’s good, people will start referencing it.

Here is a template for getting backlinks or politely requesting that your article or blog post provide value to readers.

Template for Link Magnet Content

Subject:
Quick note about your [topic] post

Hey [First Name],

Hope you’re doing well!

I came across your article on [topic] on [Platform Name] and really liked how you explained [specific detail]. It was easy to follow and super helpful.

I’ve written something on the same topic that goes into a bit more detail, with a few extra tips and updated info. Thought it might be a good fit for your post, either as an extra resource or even a small update if you're open to it.

Totally up to you! I just wanted to share, in case it helps, to add more value for your readers.

Thanks for the great content. I really enjoy your writing!

Best,
[Your Name]
[Your Website or Link]

5. Resource Page Outreach

What’s the quick and easy way to earn a good backlink? 

The answer is: Get listed on resource pages, also known as “Best Tools” or “Helpful Guides” pages.

I use this method a lot when I have something useful, like a free tool, guide, or blog post, and I want it to be discovered by people who are actively looking for help.

Here’s why I love it:

• You don’t have to write guest posts
• The audience is already in ‘solution mode’
• You get links from highly relevant and contextual pages

It’s a plug-and-play kind of strategy.

Here’s what I do:

1. Find Resource Pages in Your Niche

I Google with specific search operators to find resources like:

• “Marketing resources” + “inurl:resources”
• “Cold email tools” + “helpful links”

You’ll find curated pages full of links, just waiting for one more, yours.

2. Check for Fit: I skim through the page. If it links to similar stuff or competitors, it’s a green light.

3. Send a Short Pitch: I keep it simple by saying that your resource page is informative, I loved it, and I’ve made a similar resource that helps. 

4. Follow Up (just once): Last but not least, send a polite reminder, which is often what gets the yes.

Template for Resource Page Outreach

Subject:
A quick suggestion for your resources page

Hey [First Name],

Hope you’re doing great!

I was checking out your resources page on [topic], and it’s a really solid list with super helpful stuff.

I wanted to share a guide I recently put together on [your topic]. It’s simple, easy to follow, and might be a useful addition for your readers who are exploring [related topic/problem].

If you feel it fits, I’d love for you to consider adding it to the page. Totally fine either way, just thought I’d pass it along.

Thanks for putting together such a helpful resource!

Best,
[Your Name]
[Your Website or Social Link]

6. Skyscraper Technique

If you want strong backlinks, one of the smartest moves is to create something way better than what’s already out there.

That’s exactly what the Skyscraper Technique is all about.

Find a popular piece of content in your niche, improve it, and then reach out to the sites that link to the original.

It works because you’re giving people something more valuable to link to.

So, here is the process to follow. 

1. I Find Content to Improve

I start by using tools like Ahrefs or SEMrush to find popular content with a lot of backlinks in my niche.

Search for:

• “Best [Topic] guides”
• “Top [Topic] resources”
• “Ultimate [Topic] list”

This gives me a list of pages that already have strong SEO and plenty of backlinks.

2. I Analyze the Content

Once I’ve found a piece of content, I first understand what it’s missing.

• Is it too short?
• Are there any outdated statistics?
• Is it hard to read or navigate?
• Can I add more useful information, examples, or case studies?

The goal is to make my version more valuable, more detailed, and easier to understand.

3. I Create the Skyscraper Content

Now, I create something that blows the original:

• Longer, better-structured, more engaging
• Packed with more updated info, images, and examples
• More readable with better formatting (with bullet points & clear headings)

4. I Reach Out for Backlinks

After launching my superior content, I reached out to the sites that linked to the original content.

Template for Skyscraper Technique

Subject:
Find something you might like

Hey [First Name],

I came across your post on [Their Blog Topic] — really loved how clean and helpful it was. I also noticed you linked to [Old Article Name] in there.

Just wanted to share this updated guide I’ve written on the same topic: [Your Article Title or Link]. It goes a bit deeper, has some newer info, and might be a nice add for your readers if you ever plan to refresh the post.

Totally up to you — just thought it might be useful to know it’s out there.

Thanks for creating helpful stuff online. It honestly makes research way easier!

Cheers,
[Your Name]
[Your Link or Site]

7. Unlinked Brand Mentions

When people talk about your brand online, that’s a win. But what if they don’t link back to your site? 

That’s an unlinked brand mention. And you know what? 

It’s something you definitely want to pay attention to.

What’s the process? Here are the steps to follow. 

• Track mentions: I use tools like Google Alerts or Mention to catch every mention (it’s super easy). That way, I don’t miss anything.
• Ask for links: If I see a mention, I’ll ask if they can add a link to my site. It’s a simple request, but it can pay off in a big way.
• Sharing on social media: Sometimes, no link is needed. I’ll just share the mention on social media or in my newsletter (just to say thanks).
• Engage: I try to engage with anyone who mentions my brand. It helps build relationships, and over time, more mentions and more links. 

Unlinked brand mentions might seem like a missed chance, but with a little effort, you can turn them into something powerful. They help boost your brand’s presence and your SEO over time.

Template for Unlinked Brand Mentions

Subject:
Quick request for your [topic] post

Hey [First Name],

I was reading your post on [Topic] and noticed you mentioned [Your Brand/Tool] — thank you so much for that! I really appreciate the mention.

I noticed there wasn't a link to our website, though. If you're open to it, would you mind adding a link to [Your Website or Link]? I think it could help your readers explore [specific benefit of your tool] more easily!

Also, if you’re up for it, it would be great to discuss how we can support each other going forward. I’m sure there are some cool ways we can collaborate!

Thanks again for the mention, and I love your content. Keep up the great work!

Best,
[Your Name]
[Your Website or Social Link]

8. Infographic Outreach

Infographics are a great way to share complex info in a simple, fun way (who doesn’t love a good visual?). 

But creating a contextual and valuable infographic is just half the battle. 

Getting it seen? That’s where infographic outreach comes in.

Infographic outreach is all about sharing your infographic with the right people so they’ll use it, share it, or link back to your site (backlinks = SEO magic). 

Here’s how I make it work:

• Create shareable content: I make sure my infographic is clear and easy to digest (if it’s not shareable, it won’t get shared).
• Find the right targets: I do some research to find websites and influencers (the ones who are in the same niche or industry) who would find my infographic useful.
• Reach out: I send a personalized email explaining why my infographic would benefit their audience (no copy-paste stuff here!).
• Follow up: If I don’t hear back, I will send follow-up emails. Sometimes, it’s just about timing.
• Track results: I use tools like Google Analytics and backlink checkers (they help me see what’s working).

Template for Infographic Content

Subject:
Quick idea for your [Topic] post

Hey [First Name],

I was reading your awesome post on [Topic] and really liked how you covered [specific detail]. Great stuff!

I made an infographic on [related topic] that I think could be a perfect addition to your article. It might give your readers a fun, quick way to grasp [related idea].

If you’re up for it, I’d love to share it with you! Totally cool if it doesn’t fit, though. Just thought it might be helpful.

Thanks again for the great content!

Best,
[Your Name]
[Your Website or Social Link]

9. The Moving Man Method

Want to build backlinks by being genuinely helpful? This method is for you. It’s a low-competition and high-impact strategy.

Created by SEO expert Brian Dean (aka the Backlinko guy), The Moving Man Method is all about finding broken or outdated links and swooping in with your content as the fix.

I use it to: 

• Get links from pages that already rank
• Build relationships with editors
• Sneak in value without sounding salesy

Here’s how I use it:

1. Find broken or outdated content: Use tools like Ahrefs or Broken Link Checker. Or just Google stuff like: “marketing tools” + “resources” and look for dead links.
2. See who’s linking to them: Pop the broken link into Ahrefs to get a list of websites still pointing to it.
3. Create something better (or reuse yours): Make or polish content that fills the same need, but is current, helpful, and clean.
4. Reach out: You need to politely reach out to the respective editors and get things done. 
5. Follow up: Because people are busy (and reminders work).

Template for The Moving Man Method

Subject:
Quick fix for your [Topic] post

Hey [First Name],

I was reading your article on [Topic]. It’s really great stuff! 👏

I noticed a broken link in your post. I’ve got a piece on [related topic] that could be a perfect replacement. It’ll keep your content fresh for your readers and Google happy!

If you’re cool with it, I’d love to share the link with you.

No worries if it’s not a fit; I just thought I’d reach out!

Thanks!
[Your Name]
[Your Website or Social Link]

These are the types, and I’ve explained how to leverage each one for your backlink goals, whether you’re doing it in-house or with an agency. 

Further, let’s learn about writing cold emails that help you get quick backlinks. 

How to Write Cold Emails That Secure Quality Backlinks (With Examples)

Follow these steps to write cold emails that win you backlinks easily.

1. Step 1: Identify Who to Contact
2. Step 2: Find the Right Pages to Pitch
3. Step 3: Write a Cold Email That Doesn’t Feel Cold
4. Step 4: Follow Up (Without Being Annoying)
5. Step 5: Track, Learn, and Improve

Step 1: Identify Who to Contact

Before you write your email, know the right person to contact. 

Don’t skip this. It decides whether your email gets ignored or your link gets placed.

• For blogs or personal websites, contact the site owner or writer directly.
• For bigger websites, find the content editor, SEO manager, or whoever handles content updates.
• For resource or tool listicles, reach out to the author or the person who last updated the page (often mentioned on the page or in the byline).
• For broken link replacements, reach out to the person responsible for maintaining the content on that page.

Step 2: Find the Right Pages to Pitch

Now that you know who to reach out to, the next step is to find the right pages where your link would actually fit.

Here’s what to look for:

• Listicles (like “Top [Tool/Resources] for [Industry]”)
• Guides (where your content can add value or support a point)
• Resource pages (roundups of helpful links or tools)
• Pages with broken links (perfect for the Moving Man Method)

Use tools like Ahrefs, Google search, or even simple search tricks like:

Site: domain.com “tools for cold email” or  intitle: resources inurl: links “cold email”

Step 3: Write a Cold Email That Doesn’t Feel Cold

You need to ensure that when you write your cold email, it doesn’t feel like a cold pitch.

Keep it:

• Personal: Mention something specific from their blog/page
• Helpful: Explain why your link fits and how it adds value
• Short: Respect their time and get to the point
• Polite: Never sound pushy or entitled

Here is an example of cold email content of a SaaS company approaching for business opportunity.

Step 4: Follow Up (Without Being Annoying)

People get busy. It’s normal. A friendly follow-up can make a big difference.

You need to wait 4–6 days and send a quick check-in.

One follow-up is usually enough. Keep it chill and friendly.

Step 5: Track, Learn, and Improve

This is where most people give up, but it’s where you get the results if you stick with it. 

Once you send your cold emails, don’t just wait and hope. 

Track everything so you know what’s working (and what’s not).

Here’s what to keep an eye on:

• Open rate – Are your subject lines getting attention?
• Reply rate – Are people engaging with your pitch?
• Positive replies – How many links are you actually getting?
• Which pages are converting best – Listicles? Guides? Resource pages?

Use tools like:

• Google Sheets (if you’re just starting out)
• Or email tools like [tool/service] that help you track opens/replies

Prompts to Help You Write Personalized Cold Emails That Work

Tired of sending cold emails that never get a response? Use these ChatGPT prompts to write emails that actually get noticed.  

Whether you’re asking for a backlink, fixing a broken link, or just making a connection. 

These prompts are simple, straight to the point, and will help you nail the tone every time.

1. Prompt 1: Cold Email Asking for a Mention in a Listicle
2. Prompt 2: Cold Email for Broken Link Replacement
3. Prompt 3: Cold Email for Unlinked Brand Mention
4. Prompt 4: Cold Email for Infographic Link Building
5. Prompt 5: Cold Email for Skyscraper Technique

Prompt 1: Cold Email Asking for a Mention in a Listicle

Prompt 2: Cold Email for Broken Link Replacement (Moving Man Method)

Prompt 3: Cold Email for Unlinked Brand Mention

Prompt 4: Cold Email for Infographic Link Building

Prompt 5: Cold Email for Skyscraper Technique

Best Tools to Scale Your Link Building Email Outreach

Next, let’s learn about the top tools or platforms that help you build links for cold email outreach. Using these tools helps you get started with outreach easily.

1. Saleshandy
2. SEMrush
3. Pitchbox
4. Respona
5. Majestic

1. Saleshandy

Saleshandy is an AI-assisted cold email outreach tool. It helps you send personalized emails in bulk, track engagement, and automate follow-ups, so you never miss a lead.

The platform also comes with a built-in B2B Lead Finder, making it easy to find the right prospects and scale your outreach.

If you’re looking to streamline your link-building or lead generation efforts, Saleshandy keeps everything organized and deliverability-friendly.

Key Features:

• Send bulk emails and personalize them for each recipient
• Automate follow-up emails based on recipient actions
• Track email opens, clicks, and replies in real-time
• Built-in B2B Lead Finder with 700M+ contacts from 60M+ companies
• Protect your email deliverability with warm-up and sender rotation

2. SEMrush

SEMrush is a tool that helps you see where your competitors are getting their backlinks from.

You can use this information to find high-quality sites to target for your own outreach. It’s perfect for doing research and getting ideas for your link-building strategy.

Key Features:

• Find backlink opportunities by analyzing your competitors
• Check the quality of websites before you reach out
• Research keywords and topics for smarter outreach
• Run site audits to catch any technical SEO issues

3. Pitchbox

Pitchbox helps you manage your outreach efforts from start to finish. It lets you find websites to contact, send personalized emails, and track all your communications in one place.

It also helps you follow up with people who haven’t replied yet, making it easier to stay on top of your outreach.

Key Features:

• Manage all your outreach campaigns with a simple interface
• Integrate with SEO tools like Moz and Ahrefs for better research
• Send automated yet personalized follow-up emails
• Track your outreach progress and collaborate with your team

4. Respona

Respona is a tool that combines outreach and content marketing in one.

It helps you find the right people to contact, write personalized outreach emails, and track the results. It’s great for link building because it’s easy to use and saves you a lot of time.

Key Features:

• Find contact info for outreach quickly
• Use email templates that you can personalize easily
• Track your outreach results with detailed reports
• Save time with campaign templates for different goals

5. Majestic

Majestic is a tool that helps you analyze a website’s backlink profile. 

It shows you the quality of the backlinks pointing to a site, which helps you decide whether sites are worth reaching out to.

Majestic is a research platform that helps you know if you are targeting the right sites for your outreach. 

Key Features:

• Check the quality of backlinks using Trust Flow and Citation Flow
• See where backlinks are located on a website
• Access historical data to track a site’s backlink growth
• Use bulk backlink checks for quick competitor analysis

Here’s What I Think About Cold Emailing Outreach for Backlinks

Wrapping up, cold email outreach for backlinks is a long-term relationship-building strategy.

You’ve got the steps, tools, and even templates to get started. 

But the real results come when you start hitting ‘send’ and learning from the replies (or the silence).

Don’t aim for perfection with your first few emails.

Focus on clarity, relevance, and building genuine connections. Why? Because at the end of the day, backlinks come from people, not just websites.

If you’re ready to scale things up and want a platform that simplifies prospecting, tracking, and outreach, give Saleshandy a try.

It can help turn your cold emails into a steady system for earning quality backlinks.

FAQs About Cold Emailing for Link Building

1. How do I make my cold email stand out?

To make your cold email stand out, personalize it. Mention something specific from their website or content to show you’ve done your research. Keep the email short and friendly, and avoid sounding like a sales pitch. People respond better to genuine and human-like messages rather than generic templates.

2. How many follow-ups should I send?

I’d recommend sending 2 to 3 follow-ups. You need to keep a space of over a week or so. The first follow-up can be a simple reminder, and the second one can offer additional value or a different angle. Don’t overdo it, be polite and respectful of their time.

3. What tools can I use for cold emailing when building backlinks?

There are plenty of tools to help streamline cold emailing. Saleshandy is great for automating the cold email outreach process, Hunter helps you find the accurate email addresses, and Ahrefs is useful for discovering relevant websites to reach out to. These tools save you time and keep your outreach efficient.

4. Can I use AI to help me with outreach?

Yes, AI can be a big help in outreach. It can assist with writing emails, personalizing them based on the recipient’s content, and even cleaning up your email list. But remember, AI can’t replace a personal touch. Always review and tweak the emails before sending them to make sure they sound authentic.

5. How many emails should I send per day?

To start, send about 20 to 30 emails per day. This lets you test your messaging and monitor responses. As you get more comfortable and track your results, you can slowly increase to 100 emails per day. Just be sure not to overwhelm your inbox or your recipients.