Initially, Gmail reads the behavior of every new user which determines their Gmail sending limits. It considers various factors in the beginning.
- How many email conversations are taking place in the account?
- Whether the account has sent mass emails previously?
- Was there any spammy content in mass emails?
- The bounce rate of the overall account.
- Age of Gmail account i.e, how old the account is?
Short on time? Jump around to any section
What is the daily Gmail email limit for sending mass emails?
Gmail officially claims that with a regular Gmail account you can send 500 emails/day. And with Google apps account you can send 2,000 emails/day. However, there is a small difference between Gmail and Google apps account. Let’s understand it one by one.
1) Gmail Account
Messages/Recipients per day – 500
With Gmail account, you will get 500 limit either emails or recipients. For example, you can send 1 email to 500 recipients or 10 emails to 50 recipients each.
2) Google apps work user
Messages per day – 2000
Recipients per day – 10000
Google apps work accounts are basically used for business purposes where Individual email addresses are considered in every mail sent; 10 emails sent to 20 addresses count as 200 recipients. So if you send 2000 individual emails to individual 2000 recipients then you can’t send further email to remaining 8000 recipients because you have reached messages limit which is 2000. So in extreme case, you can send 1 email to 5 recipients including Cc and Bcc to cover all 2000 message limit and 10000 recipients limit. (Note: Gmail BCC limit per day – All addresses in the To, CC, and BCC fields are included in the count of recipients per message and hence an addition in any one the given fields will affect the daily recipient limit)
Beware of Account Suspension!
Note that, If the sending limit is surpassed in any way, then your Gmail account may get temporarily suspended with the error – “Gmail lockdown in section 4.”
If you access Gmail via POP or IMAP clients, you can send an email to a maximum of 100 people at a time. This also includes email sent through smtp-relay.gmail.com or smtp.gmail.com servers. If you surpass the limit, your account may be suspended for a day with the error – “550 5.4.5 Daily sending quota exceeded.”
Google may temporarily disable your account if your sent emails bounce back or if you send a large number of undeliverable emails. This happens when email addresses are nonexistent or broken email addresses that bounce back as failed delivery. You can always verify email addresses before adding them to your mailing list. Moreover, when you associate non-Gmail addresses with your Gmail account, the original account’s message limits are applied.
When you use the Gmail for mobile app in Google Sync mode, the same sending limits apply as when you use Gmail in a web browser.
In the case of disabled accounts, you will get your account reactivated by Google in 24 hours. Google, as per their program policies, may disable your Gmail account permanently if you don’t check your Gmail email address for a period of nine months.
How SalesHandy Mail Merge is different in sending mass emails from Gmail?
Gmail allows you to send mass email only to your Gmail contacts. While SalesHandy allows you to upload a CSV file of your recipients to send mass emails from Gmail. You will get insights of your email campaigns like open rate, response rate and link tracking. SalesHandy Mail merge feature allows a Gmail user to send an email to 200 recipients at a time, and again 200 recipients after every 3 hours which sums up to 1600 recipients in a day. Let understand it in brief.
1) Gmail account
As per Gmail sending limits, a regular Gmail account is allowed to send 500 emails/recipient per day. With SalesHandy mail merge feature you can send an email up to 200 recipients at a time after every 3 hours. However, Gmail basic limits are applied when you send a campaign from SalesHandy web app. And with SalesHandy server address, you can still send email up to 200 recipients after 3 hours which comes to 1600 recipients/day.(Gmail 500 emails/recipients limits doesn’t apply here)
2) Google apps work user
A Google apps work user is allowed to send 2000 emails/day, and 10,000 recipients/day. As you are aware of further classification. This is just Google app work user limit, with SalesHandy mail merge you can only send an email to 1600 recipients/day.
Why SalesHandy divides 200 recipients in every three hours while sending?
Sending 200 emails at a time after every 3 hours increases the email deliverability rate. SalesHandy doesn’t want to increase the chances of bounce rates which can be highly inconvenient for users. Even though, Google app work users are allowed to send up to 2000 emails/day, and 10,000 recipients/day, it’s sending process is uncertain, if you ever get caught sending 2000 emails/day continuously with the intent of mass emailing, your emails may bounce or your account might get suspended temporarily. SalesHandy ensures high deliverability rate and restricts your emails from ending up in the spam box, also taking care that the Gmail per day sending limit are not exceeded.
Does paying for SalesHandy mail merge feature allows extending the Gmail sending limits?
Even if you pay for SalesHandy mail merge feature, it doesn’t help to extend the Gmail sending limits. The Gmail email sending limit per day has been decided by Google, not by us or any other organization. SalesHandy neither helps extending sending limits nor do it imposes any restrictions. SalesHandy merely allows a user to send an email to 200 recipients at a time after every 3 hours, If Gmail sending limit exceeds, you can send email from SalesHandy server up to 1600 recipients/day.
Please do share any updates or queries you have with us in the comment.