Email Email Templates Sales

10 Sales Follow-Up Emails That Will Boost Your Leads by 90% (Updated)11 minutes read

Writing successful Sales Follow-up emails is tougher than you think! You know pretty well that the first email has been ignored. So, you already feel like you just sliced open an avocado only to be faced with the ultimate betrayal.

You are already in a defensive position.

But, what you may not know is, many salespeople face this kind of challenge all the time. Unfortunately, 70% of sales emails stop after the first attempt.

But, why salespeople are giving up so quickly? Mostly, it is due to the fact that writing these mission-critical emails isn’t easy. Besides, toeing the lines between persistence and pushiness is tough. And, many email marketers and salespeople find themselves on the extreme ends of the divide.

Let’s talk about different Sales Follow-Up Emails

1. Just checking in

Sometimes, needy follow-up emails like ‘Am I bugging you yet?’ Or, ‘I didn’t receive your email’ can get you in trouble. Following up with missing points or just checking in – kind of emails can be more effective than sounding needy.

For instance, It’s a basic sales psychology that “You should not let yourself associated with a negative or needy image, ever”.

Usually, you can’t say something like “Hey, we are not scammers”, or, “we don’t want to sound like lazy loudmouths out to squeeze from you. That would be outright murder for your brand. According to basic human nature, the prospect will take you as a scammer, lazy, and have nothing worthwhile to offer. But, brilliant sales genius knows when and how to inject ‘negativity’ to compel unresponsive contacts to action.

“Am I bugging you yet?”

I hate pushy salespeople, at the same time I’d hate to think I gave up on trying to help you when all you needed was one piece of helpful information I’d forgotten.”

Takeaway – Most of the time, it’s recommended to follow-up with the missing points or if you think your straightforward game is strong, you can directly approach with the above template.

2. Observe their actions

Now, this is one dead simple, yet highly effective follow-up email strategy. If you implement it well, it will not only help you capture the attention of your prospects quickly but will also result in about 50% reply rate.

sales follow up emails - Action based

Do not just sit there. Fire a quick note whenever you notice a pattern of link clicks within a particular email or simply email opens on, let’s say, you are using SalesHandy email tracking.

  • It will allow you to know the recipient’s interest level and act accordingly.
  • You can also keep a record of who is opening your email and how many times it has been opened to pitch a short email on the basis of their behavioral actions.

For instance, you could do a short email like this:

Hi Kent,

I noticed that you opened the email that I sent you on Friday and checked our site But, I never heard back from you.

I was simply wondering if these actions mean you’re interested in learning more about SalesHandy and how we can provide value to your online businesses at [name of the business].

As someone who is constantly reaching out to numerous prospects up and down San Diego, I wanted to follow up today to see if you have any questions about SalesHandy or any of our products. I think you’re the perfect person to discuss SalesHandy with.

Do you have 10 minutes for a brief phone call next week?


Takeaway– Always know where your limits are. You don’t want to sound needy or creepy to your prospects.  It’s always suggested that you pitch a polite and subtle follow-up email that doesn’t violate anyone’s ‘right to think’ privilege.

3. [Your Company] Call summary.

Remember to keep adding value when you’ve just hung up after a sales call. Now, one of those follow-up emails you furiously cranked out in retaliation when your espresso broke down – just worked perfectly. So, the good news is you got your prospect on the phone for a sales call But following up to confirm the talk points is a good approach to get the deal going.

Here is the sample:

Hi Jones,
It was great talking to you today. I’m glad we could agree that SalesHandy would be a great fit for your team.

Here are the top value adds we went over:

  • SalesHandy email and presentation tracking will give you( or any sales rep) the confidence and insights they need to focus on prospects who are most interested in their services.
  •  SalesHandy templates allow sales representatives to respond quicker and gauge the effectiveness of their campaigns through the open and reply rate data.

Please let me know if you have any questions.
P.S You can watch these videos to see how SalesHandy helps sales reps to make data-driven decisions that optimize their sales process.

Takeaway– To keep the deal moving forward, you need to follow up with a note thanking them for their time. Plus, giving them a quick recap of the call can fix talk points in their mind. The above template can ensure a 50% +response rate.

4. Sorry, I couldn’t reach you

Now, this type of template works best if you had left a voicemail to increase chances of hearing back.

Hi [Prospect’s name],

I just called to [give the purpose of your call] but I could not reach you.

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever it works best for you on [phone number] or shoot me any questions via email. I will be glad to respond.

[Your Name]

Takeaway– You realise clients are not always ready to get calls. But, they might be able to answer a quick email from their mobile devices. The email is easy to read and respond to because it’s short, directive and requires only a quick answer. This email gave us a whopping 80% response rate within 24 hours!

5. Permission to close your file?

Now, if you are not sure whether the prospect is interested or need confirmation, you can try this email:

[Prospect’s name],

We are in the process of closing files for the month. Typically when we haven’t heard back from someone it either means they aren’t interested or are really busy. If you aren’t interested, do I have permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.

Takeaway– Why is this email powerful? It puts the ball squarely in the prospect’s court. They will be compelled to tell you whether they would like to proceed or not. Also, by asking the buyer to suggest the next step, you’ll be able to gauge a level of commitment of the prospect.

6. Great call, no follow-up

You did beautifully on that client call, you know you nailed it and you are positive that they’re going to come up and become your client. You felt the connection between you and the prospect, as he was even helping you with your description as if you both were on the same page all of the time.
But somehow, a month later, there’s no more follow-up, no returned calls, and no emails.

You are not liking this and would love to get back on the track with that possible client, for whom you thought there’s going to be a great future. What can you do now? Here’s the follow-up email after the phone call template that you can use.


This is just a follow-up email, as I’m wondering what is our next step. Please tell me how would you like for us to proceed regarding our talk in the meeting.

Thank you for your time!


7. Trigger Event=New Follow-up

If you’re looking for a great business follow up email sample, here’s one. With great tools like SalesHandy for example, which allows you to track everything, including when your prospect opens your email again, whenever that might be, you can act fast and, in the case of a trigger event, send a follow-up email immediately. It really is useful, as people often close large deals just because of a simple trigger notification that they respond upon.


I know that I might be a little earlier than what we decided, but I was wondering if you’ve given any thoughts to my proposal. I have a little spare time in my schedule right now, so if there are any more questions that you’d like me to answer about, I’d be more than happy to do so right away.

I’m waiting for your questions, send them my way!

Thanks, [YOUR NAME]

8. New Leads

If you’re in charge of following up on people that just downloaded the marketing content that your company put online for free, you’re having a difficult task ahead of you. A download never translates as a secured lead, so you need to follow up on that with a perfect sales follow-up email.

The simplest way that you can win them over is by showing them that you and your company are worth much more than that guide or free article. There are 1/3 chances that you’ll get a response if you follow up and use the template that we’ve described below.


I got the message that you showed some interest in our content piece, specifically [NAME OF DOWNLOADED COURSE/ARTICLE] and I’d like to believe that you found it great!

Here at SalesHandy, we help businesses around the world in overcoming the blunder that is email tracking and monitoring, and we are doing a great job for our partners every single day, creating a secure and profitable environment for them. If you’d like to get more information about our products, please, go ahead and give me a call or an email with your questions.


9. After the Event

The chances are, you’re going to send one of your sales follow-up emails at the end of a show, a conference, meeting, or any event that gathers business owners and clients alike. If that’s the case, use the sales follow-up email template below.


That was an amazing event. I really loved it, and I hope you enjoyed it too. I see you have gathered a lot of information about the new email tracking service like SalesHandy, which helps you improve the [PROBLEM] sector of your business.

I am quite sure that this is a priority for you, as it is with anyone because your sales team’s productivity would mean the difference between success and failure. I thought you’d love it for me to send you my [PIECE OF CONTENT, ARTICLE, GUIDE] for you to read and review. For any more details about how this all works, call me or email me at any time, I’m always ready to chat about it!

Let me know how can I help you with this!


10. The Final Countdown

Here’s one follow up email sample for a proposal that will make a difference. If nothing else works, it’s time to pull out the big guns. And by that, we mean the final sales follow-up email, the break-up letter, the “so long, fellow” message that you’d never want to get in your Inbox.

This works because the prospect expects you to somehow take some action against him, although that’s not the case, and makes him decide on whether he’s in or out. In any case, you have a definitive response and you can close the deal or move to the next prospect.


Although I tried my best to get in touch with you and talk about [YOUR SERVICE], I failed to hear back from you, which can mean only one of two things:

  1. You’re all good with [SERVICE] which means I’ll stop trying to reach you.
  2. You’re interested in having a talk about it but didn’t get the chance to call or email back.

In any case, as I was getting worried, I decided to send you one final email, so please let me know your plans for this.

Summing it up

After a while, how we performed is put behind us. We are forced to either look for more prospects or begin our cadence of follow up emails. But, the process of contacting a prospect doesn’t have to be overwhelming. This post has provided a handful of tidbits and templates you may find helpful next time you’ll contacting your prospects.

We’ll be glad to hear from you. Which follow up email templates have you had success? Let us know in the comment section.

By Dhruv Patel

A marketer, people person, SaaS enthusiast, hustler & growth hacker. Always smiling & ready for help. Co-founder at @SalesHandy

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