13 Best Sales Prospecting Tools to Get More Leads

Human slavery ended in 1865.

Now (in 2025), we lean on tools to get the job done.

Sales pros? They’ve turned it into an art form.

They use sales prospecting tools to,

• Find prospects that match their ICPs
• Reach out & engage with them
• Close deals

All this while sipping their morning coffee.

Want that kind of efficiency? Perfect.

I have tested the best tools out there and rounded up the top 13 sales prospecting tools to help you convert leads faster than ever.

My List of Top Sales Prospecting Tools

13 Best Sales Prospecting Tools

1. Saleshandy (Recommended)
2. UpLead
3. Hunter.io
4. Apollo.io
5. Clay
6. Lusha
7. Outreach.io
8. Instantly
9. Lemlist
10. HubSpot SalesHub CRM
11. Salesforce CRM
12. Zoho CRM
13. Pipedrive

1. Saleshandy

Saleshandy is an AI-assisted cold outreach platform that helps you find prospects, reach out to them, and generate leads faster.

Do you know why I’m suggesting Saleshandy?

It’s because your targets are too high.

You can’t waste your time switching platforms while prospecting.

For this, you will need an all-in-one kind of sales prospecting platform.

And Saleshandy covers all your requirements.

• First – You get a huge database of 700M+ verified prospects
• Second – You can automate your cold emails (with high deliverability)
• Third – You get a support team that actually helps

The best part is that Saleshandy keeps improving its platform with helpful features that enhance your outreach campaigns.

In fact, Saleshandy recently launched its email infrastructure.

It received a lot of love from its users because now the users don’t have to go through the hassle of setting up email accounts.

Unique feature of Saleshandy – Sequence scoring.

It analyzes your cold email sequence and suggests certain action items so that you can avoid spam filters as much as possible.

What’s more? Its AI features are top-notch.

The best ones are AI Variants and AI Bounce Detection.

• AI Variants: It allows you to A/B test your campaigns by creating multiple versions of your email with AI.
• AI Bounce Detection: The AI will detect if your email is rejected by ESPs and pause your email account to avoid ruining your sender authority.

User Rating

• G2: 4.6/5 ⭐ (685+ reviews)
• Capterra: 4.5/5 ⭐ (125+ reviews)

2. UpLead

UpLead is a B2B contact data provider, which is quite handy for sales prospecting. It comes with a database of 160M+.

For sales reps, getting access to the correct contact details is most important. And UpLead ensures to deliver that.

It comes with 50+ search filters that allows you to pinpoint your ICPs and contact them without any email bounces or wrong numbers.

The best part about UpLead is that it checks emails in real time. In fact, their database is around 90%-95% accurate (and if the data you get is wrong, you will get a refund).

Recently, they’ve come up with buyer intent data, which helps you prioritize prospects that have more chances of being your customer.

It’s like having a radar for hot leads.

UpLead also allows you to integrate any CRM or third-party system. This ensures that your data is synced across your channels and team.

The only drawback is that UpLead has a small database, which can be exhausted after some extensive prospecting. I would recommend you to check out these UpLead alternatives.

User Rating

• G2: 4.7/5 ⭐ (785+ reviews)
• Capterra: 4.6/5 ⭐ (75+ reviews)

3. Hunter.io

Hunter.io is your quick tool for finding emails and starting your outreach in the simplest way possible.

Hunter’s forte is in finding relevant contact details from company domains.

You simply need to add details to the filter, and it will fetch all the B2B profiles that match your needs.

You can either export or add them to your sending list to kickstart your outreach.

But there’s a small issue in all this. Even though Hunter.io provides a lead database and email outreach option, it’s not good enough.

Why? Because you can’t warm-up your emails in Hunter.io (which is a very fundamental need for cold emails).

That’s why Saleshandy and other Hunter.io alternatives are preferred by sales reps and businesses more.

User Rating

• G2: 4.4/5 ⭐ (570+ reviews)
• Capterra: 4.6/5 ⭐ (680+ reviews)

4. Apollo.io

Apollo.io is an AI-powered sales prospecting platform that also helps you engage with your potential leads.

If you are very picky with your prospects and want high-intent leads, then Apollo is your call.

It makes prospecting easier with Intent Topics & Intent Filters.

All you need to do is specify your ICPs and requirements, and Apollo will do its job of finding potential clients who are already looking for services or products in your niche.

Also, you can link multiple email accounts so that you can send emails from one place.

The best part – Apollo allows you to enrich your data right from your CRM.

Note: Apollo does not provide email warm-ups. So, you need to rely on a third-party platform for that.

If you are considering Apollo but are still skeptical about using it, then I suggest these Apollo alternatives.

User Rating

• G2: 4.7/5 ⭐ (8480+ reviews)
• Capterra: 4.6/5 ⭐ (360+ reviews)

5. Clay

Clay is a database platform that gives you access to 100+ premium data sources with AI research agents.

If you think that Clay is just a data platform, you are wrong.

Clay’s major use case is to help you turn insights into revenue with workflows.

Here’s how.

You can automate your inbound and outbound transactions with Clay.

For inbound, you can connect your web forms and automatically enrich the data and score leads.

When it comes to outbound, you can build your prospect list, score them, and reach out to them in seconds.

The best feature of Clay is that it provides intent data along with CRM enrichment.

This helps you prioritize leads and keep your CRM updated with the best data without any human involvement.

User Rating

• G2: 4.9/5 ⭐ (150+ reviews)
• Product Hunt: 4.9/5 ⭐ (170+ reviews)

6. Lusha

Lusha is a sales intelligence platform that helps you get access to 155M+ profiles while ensuring top-tier quality and compliance.

You might be thinking that 155M+ data does not seem worthwhile.

But let me tell you, quality is better than quantity.

In fact, when I checked the distribution of Lusha’s lead database, I found that it’s more suited if the target audience is in Europe, the UK, or North America.

But if you are interested in finding prospects from other places, then I would suggest that you move on to a better Lusha alternative.

But here’s a feature of Lusha – CSV enrichment feature.

All you need to do is upload a CSV, and you can enrich your data with the latest information.

But please note that this feature is only available in higher plans.

User Rating

• G2: 4.3/5 ⭐ (1495+ reviews)
• Capterra: 4.0/5 ⭐ (375+ reviews)

7. Outreach.io

Outreach.io is a sales execution platform that helps you efficiently engage prospects and close more deals faster.

If you want to achieve your targets without overworking yourself, then Outreach.io is your best bet.

Why? Outreach.io was built to streamline the entire sales prospecting process.

It recently launched an AI feature that can do prospecting on your behalf.

It can automatically track insights on your prospects and generate relevant content to increase response rates. That too by engaging at the right time.

Why have I listed Outreach.io in this list?

Because it’s not about sending emails, it’s about helping you close deals.

The best feature? Kaia (AI-powered assistant).

It joins your sales calls, takes notes, and provides real-time insights to help reps stay on track.

Recently, Outreach.io has doubled down on its analytics part.

Now, you get a crystal-clear view of what’s working (and what’s not) in your campaigns.

The only catch is that it’s not cheap. And the pricing isn’t transparent.

You’ll need to get on a call with their team to get a quote. However, for larger teams with complex needs, the investment could pay off big time with Outreach.io.

User Rating

• G2: 4.3/5 ⭐ (3460+ reviews)
• Capterra: 4.4/5 ⭐ (300+ reviews)

8. Instantly

Instantly is an AI-powered cold email outreach platform that helps you scale campaigns and land in primary inboxes with top-notch deliverability.

Instantly is built to ensure that your emails hit the inbox.

It comes with a database of 160M+ verified contacts and a deliverability system that’s tough to beat.

Its AI features help you to customize your campaigns and reach out to people in a more personalized manner.

Instantly also provides AI-powered campaign optimization.

Here’s what it does.

When you set up your email campaigns, the AI analyzes your sequences and tweaks them so that they perform better.

Plus, the Unibox feature unifies all your inboxes so that you can manage replies and close deals without switching email accounts.

You can also create condition-based subsequences that help you create personalized journeys based on the response from the recipient.

Instantly, it does have a lead database, but I would not recommend it since it’s quite small.

For better features and pricing, you can check out Instantly alternatives.

User Rating

• G2: 4.8/5 ⭐ (3645+ reviews)
• Capterra: 3.8/5 ⭐ (5+ reviews)

9. Lemlist

Lemlist is a cold outreach platform that helps you find prospects, personalize emails at scale, and hit inboxes with multichannel sequences.

Lemlist has a database of 450M+ verified contacts and cool tools that help you automate your outreach campaign from one place.

You can send cold emails, reach out to prospects via LinkedIn, and even cold-call them.

Why is Lemlist on this list of sales prospecting tools?

It’s because Lemlist is obsessed with email deliverability and prospect engagement.

With a single prompt, you can create entire outreach sequences or personalize messages.

For more details, check Lemlist review.

User Rating

• G2: 4.5/5 ⭐ (270+ reviews)
• Capterra: 4.6/5 ⭐ (385+ reviews)

10. HubSpot SalesHub CRM

Hubspot SalesHub is a robust CRM platform designed specifically for sales prospecting and outreach.

One of the major benefits of Hubspot is that it allows you to stay updated with your prospecting with the help of email notifications.

You can create a workspace and use it to manage lists of prospects to contact.

With this, you can prioritize your outreach based on the status of contacts in the sales funnel.

Also, Hubspot’s CRM gives you a suite of tools to capture new leads from multiple channels (your website forms, email, social media, or even live chat).

Any new prospects that come in are automatically added to your CRM so that you can continue to nurture and engage them based on their intent.

Hubspot CRM’s users love the intuitive design and scalability, but it’s not flawless.

The free plan’s branding (e.g., on emails and forms) can feel unprofessional. And the pricing can jump fast based on your requirements.

User Rating

• G2: 4.5/5 ⭐ (264+ reviews)
• Capterra: 4.6/5 ⭐ (383+ reviews)

11. Salesforce CRM

Salesforce CRM is the world’s #1 AI-powered customer relationship management platform that helps you drive customer success with a single, shared view of data.

Why Salesforce CRM? Because it’s built for the AI era.

It tracks the journey of leads to see if they reach deals. By analyzing this, the CRM provides excellent sales forecasting. Its forecasting report allows you to know your top performers on a real-time leaderboard.

You can also use your judgment on the forecasted amount and plan strategies accordingly.

However, its best feature is that it gives you a complete view of your pipeline and business performance in the market.

Also, its real-time analytics from Tableau and data integration via MuleSoft are gems.

And the best part is that Salesforce’s AI helps you predict and automate your outreach.

The learning curve can be a bit steep for newbies, and premium features—like advanced forecasting—require higher plans.

But still, for a CRM that evolves with your business, Salesforce is unmatched.

User Rating

• G2: 4.3/5 ⭐ (405+ reviews)

12. Zoho CRM

Zoho CRM is an AI-powered platform that helps you manage leads and automate workflows so that you can build long-lasting customer relationships.

If you prefer a CRM that does the job without messing up your monthly budget, then Zoho CRM is your answer.

It comes with a massive ecosystem of 40+ in-house apps and 1,000+ integrations.

Why Zoho CRM? It’s packed with value.

The free plan alone supports up to 3 users with core features like lead tracking and contact management, which makes it perfect for testing the waters.

Their coolest feature is Zia (their AI assistant).

It can predict trends, draft emails on your behalf, and even spot anomalies in your data. The only drawback is that Zia comes under higher-paid plans.

Also, Zoho allows you to create custom reports and dashboards that can measure operations in real time. With only one look, you can get an overview of what’s going right/wrong.

User Rating

• G2: 4.1/5 ⭐ (2740+ reviews)
• Capterra: 4.3/5 ⭐ (6935+ reviews)

13. Pipedrive

Pipedrive is a sales pipeline software known for its intuitive functionality and simplified layout to optimize your sales prospecting process.

Pipedrive helps you optimize and streamline your workflows by setting up customizable stages for your sales funnel.

Its software’s strength lies in its lead tracking. You can monitor both active and inactive leads to understand all customer interactions.

Pipedrive uses this prospect data and compiles it into a multi-dimensional sales pipeline.

This significantly improves revenue prediction and helps you allow data-driven decisions. (Very helpful during strategy meetings)

It also offers native iOS and Android integration, which enables you to stay on top of your responsibilities from anywhere.

User Rating

• G2: 4.3/5 ⭐ (2400+ reviews)
• Capterra: 4.5/5 ⭐ (3040+ reviews)

Other Tools I Use in Our Prospecting Workflow

I have already suggested some cool tools that can help you with your sales prospecting process.

But there’s one more tool that I would like to recommend to you.

Its Saleshandy Connect – A Chrome extension that allows you to find contact details directly from LinkedIn.

Other than this, there are other tools like RocketReach, Klenty, and Zoominfo, which didn’t make it into this list because of certain limitations like automation, data quality, and integrations.

What Works – What Does Not?

Nothing will work if you don’t have quality contact information.

The most critical part of sales prospecting starts with finding prospects and reaching out to them.

For that, you need a very reliable platform.

I strongly recommend that you try Saleshandy.

You will get a bonus of 50 FREE leads when you sign up, along with a 7-day FREE trial, which is enough to see how things work out for you.

FAQs

1. What are sales prospecting tools, and how do they help businesses?

Sales prospecting tools are platforms that help you find, connect with, and convert potential customers by streamlining the lead generation process. They also help you find quality contact data and automate outreach (like emails or LinkedIn messages).

2. Is it possible to automate sales prospecting?

You can automate prospecting by using tools that identify potential prospects from databases, automatically send follow-up emails, and schedule tasks to keep prospects moving through your sales workflow.

3. How do you get prospects fast?

You can get prospects fast by using sales prospecting tools to find quality leads. Ideally, you should opt for tools that integrate databases, analytics, and automation.

4. What type of sales prospecting tool is the most popular?

Tools that allow automation are usually the most popular sales prospecting tools because they reduce the tedious work and help marketers scale. Tools like Saleshandy and Hubspot are quite popular for sales prospecting.

5. What are the 5Ps of prospecting?

The 5Ps of prospecting are a framework for effective sales outreach. This includes Purpose, Preparation, Personalization, Patience, and Practice.