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21 Best Sales Prospecting Tools to Get More Leads In 2024

35 min read
12688 reads

Sales prospecting is no walk in the park. But it’s essential to build a solid sales pipeline for long-term business growth and driving ROI.

Fortunately, there are now plenty of sales prospecting tools out there that can make this job easy for you.

In fact, with the right tools, you can gather key intelligence on your target prospects, engage with them in a meaningful way, and ultimately close more deals by converting them into paying customers.

In this post, we have compiled a list of 21 sales prospecting tools, including their key features, pricing plans, and recommendations for when to use them in your prospecting efforts.

Let’s get started! 

21 Best Sales Prospecting Tools to Grow Your Pipeline

Sales prospecting is the key to growing your business.

Having the right tools can help you to identify new leads, connect with potential customers, and grow the sales pipeline. 

But with so many sales prospecting tools on the market, it can be overwhelming to determine which ones to use.

We’ve sorted sales prospecting tools into categories because, frankly, all sales tools have a different focus.

You can click on the below categories to explore them in detail and find the ones that fit your approach best:

1. Saleshandy B2B Lead Finder
3. UpLead
4. Saleshandy
6. Mailshake
8. LeadIQ
9. Salesloft
10. LeadMonk
11. MixMax
12. Outplay
13. HubSpot SalesHub CRM
14. Salesforce CRM
15. Zoho CRM
16. LeadSquared
17. Clearbit
18. Meltwater
19. Pipedrive
20. FreshSales
21. Lusha

For each of the above-mentioned categories, we’ve cherry-picked the best prospecting tools for sales teams. We’ve tried to cover their key features and pricing so you can compare them at a quick glance. 

Lead Finder Tools for Sales Prospecting

Sales start with finding relevant leads. And this is where lead finder tools come in.

Lead finder tools are essential for sales prospecting as they help you quickly discover and expand your target account lists. 

With powerful search filters and real-time data, you can access detailed contact information and build targeted prospect lists easily. 

If you’re looking for the best lead-finder tools for sales prospecting, here are our top picks:

1. Saleshandy B2B Lead Finder

  • G2: 4.7 /5⭐ ( 500+ reviews)
  • Capterra: 4.5 /5⭐ (100+ reviews)

Saleshandy’s B2B Lead Finder gives you access to over 700+  million verified leads across 60+ million companies globally. 

While this vast database lets you scale prospecting, it comes with advanced filters to find the most relevant leads easily. 

You can filter your lead lists using criteria such as company details, professional profiles, location, roles, and more. 

After identifying ideal prospects, you can seamlessly add them to your email sequences within Saleshandy’s platform. 

This consolidates the end-to-end lead generation process into one easy-to-use solution. 

Key Features

  • Vast Database: Saleshandy B2B Lead Finder has a comprehensive database of over 750+ million B2B contacts that cover 60+ million companies across different industries worldwide. 
  • Advanced Filters: You can filter your results based on filters like title, location, seniority, company details, and more. Such filters can help you find leads that are more relevant to your business. 

  • Seamless Lead Data Transfer: You can directly add selected leads from Saleshandy B2B Lead Finder to your cold email sequences in the same platform. This seamless data transfer can make your workflow more efficient. 
  • Automated Follow-Ups: You can schedule follow up emails at preset time intervals to nurture leads easily. This can help you boost your open and engagement rates. 
  • CRM Integrations: You can sync customer data directly with CRM platforms like Zoho, HubSpot, or Pipedrive. All your Saleshandy activities and prospect details automatically transfer over. 
  • Unified Inbox: Saleshandy comes with a Unified Inbox feature that allows you to track all replies from your linked email accounts in one centralized inbox. This makes it easy to monitor and continue conversations with prospects in one place.


Saleshandy Lead Finder’s pricing is divided into two parts:

  • B2B Lead Finder (Only Email)
    • Lead Starter – $39/Month (1,000 Credits)
    • Lead Pro – $79/Month (2,500 Credits)
    • Lead Scale – $159/Month (5,000 Credits)
    • Lead Scale Plus – $249/Month (10,000 Credits)
  • B2B Lead Finder (Email + Phone Number)
    • Lead Starter – $66/Month (1,000 Credits)
    • Lead Pro – $144/Month (2,500 Credits)
    • Lead Scale – $269/Month (5,000 Credits)
    • Lead Scale Plus – $509/Month (10,000 Credits)


  • G2: 4.4/5 ⭐(500+  reviews)
  • Capterra: 4.6/5 ⭐(600+ reviews) is a sales prospecting tool that enables you to find relevant contact details from company domains to power your prospecting efforts.

As one of the best sales prospecting software solutions, it offers a wide range of tools that help you identify your ideal customer profile (ICP) and accelerate your everyday prospecting.

To find your targeted ICP, all you need to do is type in the domain name and will surface key decision-makers, providing their valid contact information for outreach.

You can use the tool both for finding email addresses and verifying existing ones.

Moreover, it can seamlessly integrate with CRMs like Zapier, or you can use their APIs to sync your data to 5,000+ other destinations.

Key Features:

  • Email Finder – This feature finds and verifies email addresses by inputting a person’s name only. It helps obtain contact information for outreach when only a person’s name is known initially.
  • Domain Search – This tool finds email addresses associated with a company’s domain or website. It lets users export the list of email addresses directly into a CRM system.
  • Author Finder – This feature gets verified email addresses in bulk for bloggers and journalists from a URL. You can also use the Chrome extension to uncover contact information while reading articles online.


  • Free – $0/month (25 monthly searches)
  • Starter – $34/month (500 monthly searches)
  • Growth – $104/month (5,000 monthly searches)
  • Business – $349/month (50,000 monthly searches)

3. UpLead

  • G2 – 4.7⭐/5 based on 700+ reviews
  • Capterra – 4.7⭐/5 based on 75 reviews

UpLead is a leading sales prospecting software that comes with a vast B2B database to make sales prospecting easier.

It offers over 50 filters so that you can swiftly spot the most relevant leads for your business.

What’s more, every exported lead comes with guaranteed email accuracy, thanks to its email verification feature. 


The best part is that you can snatch up 40+ data points for thousands of leads in one go with UpLead and seamlessly export them to your CRM.

It also comes with a Chrome extension that allows you to find company and contact information for B2B leads easily.

Key Features

  • Data Enrichment: All contact records in their lists include details such as full names, job titles, companies, locations, and more, giving you a complete view of your prospects. You can also enrich your existing contact lists with additional data points.
  • Chrome Extension: You can easily collect verified email IDs and phone numbers from LinkedIn profiles with UpLead’s Chrome extension.
  • Intent Data: UpLead offers intent data to help you identify potential customers who are actively looking for solutions like yours. This can help you in targeting leads who are more likely to convert.


  • Free Trial: 7 days free trial (5 credits)
  • Essentials: $99/month (170 credits per month)
  • Plus: $199/month (400 credits per month)

Email Outreach Tools for Sales Prospecting

Email outreach platforms have proven to be the best prospecting tools for sales, as they help to engage with prospects over email, which is essential for lead generation. 

These platforms provide features like AI-enabled email verification, real-time email alerts, sequencing, and tracking campaign performance.

If you’re looking for the best email outreach tools for sales prospecting, here are the top picks:

Let’s check them and see how they stack up against each other.

4. Saleshandy

  • G2: 4.7 /5⭐ (500+ reviews)
  • Capterra: 4.5 /5⭐ (100+ reviews)

If you are searching for an affordable, easy-to-use email outreach tool, Saleshandy should be your top choice. 

With this platform, you can verify addresses for cold outreach campaigns, create sequences with follow-up emails, and track performance. 


Plus, it comes with specialized features for email personalization, like merge tags to add unique details to your emails, and spintax to create variations of sentences or words. 

It also includes deliverability features like email ramp up, unlimited connected accounts, and A/B testing to help ensure your emails land in prospects’ inboxes.

Recently, Saleshandy integrated their Lead Finder into their main cold email software to ensure you get everything under one roof.

Overall, it is a comprehensive platform for finding and contacting leads seamlessly within one platform, which makes it the best sales prospecting tool.

Key Features

  • Email Personalization:  With Merge Tags in Saleshandy, you can auto-insert unique prospect information such as first name, company name, and other such details In your cold emails. This can make your cold email outreach seem more personalized.
  • Auto Follow-Up: You can set up automatic follow-up emails to prospects who don’t initially respond, saving you manual effort. This can help you in nurturing leads over time while you focus on other tasks.
  • Sequence Score: Saleshandy gives you a clear score showing how optimized your sequences are plus suggestions to refine them. Based on your Sequence Score, you can quickly improve results.
  • Sender Rotation: Sending too many sales emails from one account can hurt deliverability. With the Sender Rotation feature in Saleshandy, you can rotate automated emails across unlimited linked accounts to maintain deliverability. 
  • Unified Inbox: The Unified Inbox in Saleshandy allows you to track all replies from your linked email accounts in one centralized inbox. This makes it easy to monitor and continue conversations with prospects in one place.
  • Advanced Team Management: For smoother collaboration and management, you can use the Advanced Team Management feature in Saleshandy. It allows you to create access rules based on job roles and monitor team performance in one workspace.
  • A-Z Testing:  With the A/Z Testing feature, you can create and experiment with 26 different versions of any email element – subject lines, preheaders, body content, etc. So, with a single campaign, you can rapidly test multiple ideas to perfect every aspect of your cold emails.


  • Cold Emailing
  • Outreach Starter – $25 per month
  • Outreach Pro – $74 per month
  • Outreach Scale – $149 per month
  • Outreach Scale Plus – $219 per month


  • G2: 4.5/5 ⭐(351 reviews)
  • Capterra: 4.5/5 ⭐(207 reviews) is a sales prospecting tool extensively used for email outreach by bloggers, recruiters, salespeople, and marketers to connect with a wide audience. 

With its built-in domain and company name email finder, you can find email addresses based on domain and company name to gain insights about your potential leads and customers.


This powerful email outreach tool provides real-time notifications whenever the prospect opens your email, eliminating the need to continuously monitor your inbox awaiting a response. 

Key Features:

  •  Email Finder:’s Chrome extension allows you to extract email addresses from any website you browse. It will comprehensively scan and save all email IDs present.
  •  Email Verification: enables you to thoroughly verify the validity of any email list before dispatching a campaign. This significantly reduces bounce rates and improves overall deliverability.
  • Tech Checker: Agencies and bloggers often need to identify the technologies utilized by clients and audiences. Tech Checker conveniently filters companies by size, location, language, and industry to reveal the tech stack. 


  • Trial: $0/mo
  • Starter: $30/mo
  • Pro: $75/mo
  • Managed Service: $3999/mo

6. Mailshake

  • G2: 4.7/5 ⭐(252 reviews)
  • Capterra: 4.6/5 ⭐(108 reviews)

MailShake is an AI-powered sales prospecting and B2B lead platform that enables you to connect with more prospects, book more meetings, and generate sales.


As an all-in-one sales outreach tool and automation software, MailShake has built-in capabilities to build sales outreach cadences with email, phone, and other channels; send personalized cold emails at scale; engage with prospects via phone and social; and manage it all in one sequence, on one dashboard.

Overall, you can add MailShake as a prospecting tool in your sales tech stack to streamline and automate outreach so you can connect with more qualified leads.

Key Features:

  • Lead Catcher: This feature makes your lead workflow simpler. When you mark leads as “won,” “lost,” “ignored,” or assign them to teammates, Mailshake moves you to the next lead automatically. So you don’t miss any opportunities. You can always see your full conversation history and their engagement like opens, clicks, etc.
  • Outreach Analytics: You get complete visibility into the key analytics for monitoring your leads, all in one dashboard. Sales teams can track opens, clicks, and replies for every cold email sent. Using the Lead Drivers dashboard, you can analyze which outreach is most effective.
  • Data Finder: Instead of switching between databases and outreach tools, Mailshake’s Data Finder helps you find and engage prospects in one place. You can easily filter prospects by searching for their role, location, or company. You also can combine all these filters.


  • Startup: $ 50 per user/month billed annually
  • Growth: $ 70 per user/month billed annually
  • Pro: $ 100 per user/month billed annually
  • Enterprise: Customized pricing plan

Lead Scoring Platforms for Sales Prospecting

Not every lead is meant to be treated equally – some prospects deserve more attention than others. That’s where lead scoring comes in handy! 

Lead scoring tools dig through your database and analyze each lead to assign them a score. This way you can figure out which hot leads you should focus on first. With objective, data-driven scores, you avoid wasting time on prospects unlikely to buy.

Here are the top lead scoring platforms for sales prospecting:

Here is an overview of these lead scoring tools to help you determine the best fit for your business goals and pipeline:


  • G2: 4.8/5 ⭐(6,691 reviews)
  • Capterra: 4.6/5 ⭐(337 reviews) is an end-to-end sales prospecting tool that empowers you to find your ideal customer profile (ICP) across its extensive database of 275 million leads and get the perfect next step to engage and win more deals.

With the platform, you can gather verified email addresses and contact numbers directly from LinkedIn. This lets you reach out to potential prospects and see when they open your emails.

Moreover, it provides over 200 data points for you to build targeted lists for your ideal buyers. It also gives you real-time data so you do not miss any possible leads.

Key Features 

  • Multi-Mailbox Linking: With, you can link multiple email accounts to the platform. This allows you to use different email accounts for diverse outreach strategies. The platform makes it easy for you to manage different email accounts, streamlining your outreach process.
  • Outreach Analytics: provides detailed analytics on your outreach campaigns, giving you insights into their performance and areas for improvement. You get access to real-time data to help you make informed decisions about your outreach strategies.
  • Buying Intent Filter:’s Buying Intent Filter is designed to help you target potential clients who are already looking for services or products in their industry.


  • Free: $0
  • Basic: $49 per user, per month
  • Professional: $79 per user, per month
  • Organizations: $99 Per user, per month (min 5 users)

8. LeadIQ

  • G2: 4.2/5 ⭐ (735 reviews)
  • Capterra: 4.4/5⭐ (24 reviews)

LeadIQ is a B2B sales prospecting platform that allows you to find, capture, and sequence contact data with just one click. 

It comes with a B2B database of millions of verified profiles and contact information to make prospecting easy for you. 


You can even filter your leads based on location, size, industry, or other relevant criteria. 

Once you find relevant leads, you can simply sync these qualified prospects into your CRM or other sales tools and sequence personalized outreach campaigns.       

Key Features

  • B2B Contact Data: You can get access to millions of verified profiles, emails, and phone numbers validated in real-time for accuracy.
  • Account Tracking: You can create triggers to time your outreach based on account and contact level activity. You can also keep a close track of buyers and influencers and get notified when they change jobs.
  • CRM Data Enrichment: You can enrich your CRM data with location, title, social profiles, email and mobile, title, social profiles, firmographic data, and more.


  • Freemium: $0
  • Essential: $39 /month/user (Billed annually)
  • Pro: $79 /month/user  (Billed annually)
  • Enterprise: Get in touch with their sales team for a quote.

9. Salesloft

  • G2: 4.5/5 ⭐(3,859 reviews)
  • Capterra: 4.3/5 ⭐(211 reviews)

Salesloft offers a suite of sales prospecting tools to optimize your entire workflow – from high-quality lead generation to closing deals. 

You can use Salesloft Cadence to find ideal prospects and automate personalized follow-up.


In addition to this, it also has advanced AI features to create more persuasive emails and even predict future sales outcomes. 

If you are looking for a complete sales tool that helps you optimize your workflow and manage your pipeline health, Salesloft should be your pick.

Key Features

  • Email Automation: You can customize your contact lists and personalize follow-up campaigns using Salesloft’s powerful email automation. It also enables you to check analytics and conduct A/B tests so you can refine your playbooks.
  • Lead Scoring Automation: Salesloft’s workflow can analyze your captured leads and discover new sales opportunities. You set your lead scores and define engagement values to automatically prioritize hot leads.
  • Pipeline Management: Salesloft provides each sales rep a customized pipeline dashboard with visibility into the key data you need from activity to time in each stage. You can also get alert notifications that signal deal gaps and the likelihood to close.    


  • Get in touch with their sales team for a quote.

Meeting Scheduling Platforms for Sales Prospecting

Finding promising leads is one thing, but converting prospects into sales requires getting them into a conversation.

The old school back-and-forth of manual scheduling creates friction and irritates prospects.

Instead, use a meeting scheduling platform to seamlessly sync booking times with your calendar. More meetings mean more opportunities to progress prospects and close deals. 

Let’s check out these meeting scheduling platforms for sales prospecting:

And choose the best option for you! 

10. LeadMonk

  • G2: 4.9/5 ⭐(34 reviews)
  • Capterra: 4.8/5 ⭐(18 reviews) 

Leadmonk is a mobile-first meeting scheduling platform designed for sales prospecting. It provides robust scheduling features for scheduling meetings such as booking options, automated reminders, and promotional landing pages.


The platform is designed to make appointment setting seamless through various capabilities that eliminate the hassles faced by sales reps associated with scheduling meetings. 

Leadmonk also enables connecting multiple calendars so users can take bookings to any connected calendar. This helps efficiently manage work and personal appointments in one place.

Key Features

  • Scheduling Simplified: Leadmonk makes it easy for customers to schedule meetings on demand without the back and forth. It uses round-robin scheduling to distribute incoming meetings fairly, prioritizing rep availability.
  • Booking Flexibility: With Leadmonk, invitees can book time slots using their mobile number or email address without tedious back and forth. They can choose to receive appointment notifications via WhatsApp or SMS. 
  • Meeting Types: Leadmonk supports scheduling one-on-one, group, team, or online meetings. Customers can offer multiple duration options and locations for invitees to choose from when booking.


  • Essentials: $12 /user/month
  • Advanced: $ 30 /user/month
  • Premier: $ 45/user/month

11. MixMax

  • G2: 4.6/5 ⭐(1,350 reviews)
  • Capterra: 4.6/5 ⭐(234 reviews)

Mixmax is a powerful sales prospecting and meeting scheduling platform that makes it quick and effective for you to schedule meetings with customers while combining your team’s calendar availability into one view. 


It enables you to use one-click scheduling to send calendar invites, meeting notifications, and reminders. You can insert your availability into any email with clickable dates and times.

Its seamless integration with your CRM and recruitment software, along with its wide range of modules such as tasks and rules, amplifies the effectiveness of your sales follow-ups.

Overall, Mixmax streamlines meeting scheduling and enhances your sales prospecting efforts.

Key Features 

  • Coordinate meetings for a group: Avoid endless email threads trying to find a meeting time that suits everyone. With Mixmax’s scheduling links, you can easily share multiple proposed times and let your participants vote on what works best for them.
  • Increase meeting attendance: Boost attendance rates at your prospect and customer meetings with Mixmax. It enables you to schedule meetings with one-click and automatically sends reminder emails to attendees before the meeting.
  • Simplify shared availability: Mixmax makes it easy to confirm and book meetings faster with multiple team members. You can easily share availability, send meeting links, or plan group events right from your inbox.


  • Enterprise: Custom Pricing
  • Growth + Salesforce: $69 per user, per month
  • Growth:$49 per user, per month
  • SMB: $29 per user, per month
  • Free Plan: $0 per user,per month

12. Outplay

  • G2: 4.5/5 ⭐ (252 reviews)
  • Capterra: 4.7/5 ⭐(71 reviews)

Outplay is an all-in-one multichannel sales prospecting platform that helps sales teams close more deals and increase revenue.

It comes with a meeting scheduler feature that lets you automate the process of booking meetings and keep track of leads accurately. 


Outplay is like a personal assistant for boosting sales productivity. It takes care of tedious tasks like sending follow-up emails and scheduling appointments so you don’t have to. That way, you can focus your energy on selling instead of administrative work.

Key Features

  • One Unified Calendar View: Add prospects and team members easily with Outplay’s meeting scheduler. The calendar offers handy filters to indicate meeting types, so you never miss an important appointment.
  • Automate Scheduling: Leverage Outplay’s scheduler to distribute new leads automatically. This ensures equal sales opportunities for your team while no lead falls through the cracks.
  • Embedded Calendar directly on website: Your prospects can conveniently schedule meetings when they visit your website. All you have to do is use Outreach’s embeddable calendar with a code and embed the calendar showing your availability on your website.


Outreach has a separate plan for meeting scheduler 

  • Free: $0
  • Pro: $39 /month /user, billed annually

Sales CRM Platforms for Sales Prospecting

Having full visibility into prospect interactions is crucial for maximizing revenue. That’s why using a (CRM) platform is important. It acts as a centralized source to capture lead data, track deal progress, and monitor touch points across your sales team. 

Here are the sales CRM platforms for Sales Prospecting that you can use:

Let’s take a comparative look at them: 

13. HubSpot SalesHub

G2: 4.4/5 ⭐(11,401 reviews)
Capterra: 4.5/5 ⭐(447 reviews)

Hubspot SalesHub is a robust CRM platform designed specifically for sales prospecting and outreach. With Hubspot, you get a personalized workspace to streamline and manage all of your sales activities in one place.

One of the key benefits of Hubspot is that it allows you to stay on top of your prospecting through email notifications on relevant sales activities. 


You can use the workspace to create and manage lists of prospects to contact, with the ability to prioritize outreach based on where contacts are in the sales funnel.

In addition, Hubspot gives you tools to capture new leads from multiple channels, whether it’s from your website forms, email, social media, or live chat. Any new prospects that come in are automatically added to your CRM for continued nurturing and engagement.

Key Features 

  • Smart send time: Hubspot allows you to analyze your prospects’ data and activity to suggest the optimal time to reach out to each one. You can then schedule personalized emails to automatically go out to prospects at the best individual times.
  • Custom views: You can create customized views to filter and segment your contact lists. For example, you may want to view only new leads from a specific campaign, or contacts that are due for follow-up based on their stage in the sales cycle.
  • Automated email sequences: You can build personalized email sequences to automatically nurture your prospects over time. You can tailor the content to different buyer personas or stages in the journey. 


  • Professional: $450/mo
  • Enterprise: $1,500/mo

14. Salesforce CRM

  • G2: 4.3/5 ⭐ (18,687 reviews)
  • Capterra: 4.4/5 ⭐(18,200 reviews)

Salesforce CRM is an AI CRM, built on the Einstein Platform. The CRM empowers your entire sales team with data from any source and trusted AI, making it one of the must-have sales prospecting tools in your tech stack.


Salesforce CRM gives you a complete view of your pipeline and business performance in the market.

It tracks the journey of leads to see if they reach deals. By analyzing this, the CRM provides excellent sales forecasting. You can use your judgment on the forecasted amount and plan strategies accordingly. 

The forecasting report allows you to know your top performers on a real-time leaderboard. Salesforce CRM also streamlines complex sales processes by ensuring the right overlay process.

Key Features 

  • Streamlined Workflows: Automated workflows in Salesforce save time on repetitious prospecting tasks. You can set up alerts, calls, emails, and more to trigger based on lead actions. Workflows nurture prospects and keep your pipeline full.
  • Advanced Analytics: Salesforce’s out-of-the-box reports and dashboards provide powerful analytics. You can create reports to filter records, and then add charts and graphs to dashboards for visualizations. Dashboards let you track key metrics like revenue, leads, and sales performance.
  • Collaborative forecasting: It helps you predict future sales performance. It leverages revenue forecasts from your sales pipeline to prioritize tasks. You can forecast by time span, product family, and other factors. This gives you data-driven insights to optimize your sales strategies.


  • Starter Suite: $ 25 user/month (billed annually)
  • Professional: $ 80/user/month (billed annually)
  • Enterprise: $ 165 /user/month (billed annually)

15. Zoho CRM 

  • G2: 4.1/5 (2,571 reviews)
  • Capterra: 4.3 (6,639 reviews)

Zoho CRM is a sales CRM that is equipped with advanced analytics tools that offer meaningful insights so you can make informed decisions.

It enables you to create custom reports and dashboards and measure operations in real-time to stay on top of your business performance.

Zoho CRM

With their in-house AI assistant, Zia, you can utilize accurate predictions and get insights into the next steps to be taken for each lead. 

You can get a detailed overview of where your prospects have gotten stuck or are moving away from their buyer’s journey, to improve your process. You can map out the ideal path your leads should be following across your website, emails, etc.

Key Features 

  • Omnichannel communication: You can interact with prospects across multiple channels like email, phone calls, social media, and self-service options on your website.
  • AI predictions: It uses artificial intelligence to predict which leads are most likely to convert and identify anonymous website visitors that you can target. You can compare AI forecasts to your actual sales data to assess performance.
  • Path finder: This tool visually maps out how prospects engage with your brand across channels like your website, emails, social posts, chats, etc. You can see their journeys from initial contact to becoming customers. Filter the maps based on lead segments to identify common paths. 


  • Standard: $ 9.63 /user/month billed annually
  • Professional: $16.68 /user/month billed annually
  • Enterprise: $ 28.90/user/month billed annually
  • Ultimate: $31.31/user/month billed annually

AI-Based Sales Intelligence Platforms for Prospecting

As a salesperson, understanding your prospect’s pain points and business context is vital for personalized outreach.

That’s where AI sales intelligence platforms come in handy. These platforms can automatically enrich your CRM with details like corporate hierarchy, news, trigger events, and more.

Here are the top AI-Based sales intelligence platforms for prospecting:

Let’s take an analytical look at them!

16. LeadSqaured 

  • G2: 4.4/5 ⭐(221 reviews) 
  • Capterra: 4.3 ⭐(157 reviews)

Leadsquared can be your go-to sales prospecting and execution platform. It allows you to efficiently capture leads from various sources like social media, phone calls, chats, emails, online ads, and websites. 

You can easily integrate Leadsquared with other business software you use through its API and webhooks framework. 


The platform also provides handy marketing tools to create landing pages and convert them into automated lead-capturing systems using web forms. This way, you can qualify and track prospects seamlessly across multiple touchpoints like emails, text messages, and drip campaigns from one single platform.

The interactions can also be personalized based on each prospect’s behavior and demographics.

Key Features

  • ACE-the Sales Game Suite: ACE makes achieving your sales goals fun by turning them into a game. As you progress towards your targets, ACE tracks your performance and awards you points. This gamification motivates you and your team to put in more effort to boost sales.
  • Carter: Carter acts as your personal AI-powered sales assistant. It provides tips and recommendations tailored to your specific needs to help improve your sales processes.
  • Smart Insight: Leadsquared leverages predictive analytics and artificial intelligence to deliver smarter customer insights related to lead behavior across channels. These smart insights help you focus your efforts on prospects most likely to convert.


  • Lite: $ 15.05/user/mo
  • Pro: $ 30.11/user/mo
  • Super: $ 60.2/user/mo
  • Ultimate: Customized pricing plan

17. Clearbit

  • G2: 4.4/5 ⭐ (619 reviews)
  • Capterra: 4.5/5 ⭐(33 reviews)

Clearbit is a B2B Intelligence platform that makes it easy to find and manage sales prospects with the help of AI.

It helps you identify potential customers and then nurture those leads by setting up targeted email campaigns and tracking engagement through robust features.


With its robust analytics and reports, clearbit also gives you insights into what is working so you can focus your prospecting efforts on the highest potential opportunities and generate more ROI. 

Key Features:

  • Enrich Your Data: Clearbit can add more details to your customer data like leads, contacts, and accounts. This uses accurate information from many sources globally.
  • Score and Route Leads in Real Time: Clearbit scores each lead instantly using industry data like NAICS and SIC codes. This helps match leads to your Ideal Customer Profile so you can prioritize and contact the best fits quickly.
  • See Website Visitor Intent: Clearbit uses IP address data to tell you when website visitors show buying interest. You can then send them targeted campaigns and assign them to the right sales reps. 


  • Customized pricing plan.

18. Meltwater

  • G2: 4/5 ⭐(1,607 reviews)
  • Capterra: 4/5 ⭐ (90 reviews)

Meltwater has a sales intelligence suite with capabilities to streamline and empower your sales prospecting.

The tool allows you to build targeted lead lists automatically, saving you significant time. It has a database of over 700 million companies and 300 million decision-makers globally.


Meltwater consolidates all prospect interactions in one place, whether they inquire through your website, events, calls, etc. This unified view is important in understanding lead behavior throughout their journey and helps you gain insights to improve your outreach process. 

Having all prospect data and touchpoints centralized gives you a comprehensive view of each lead so you can better understand their interests and engagement.

Key Features 

  • Better Contact Database: Meltwater has advanced search features to help you easily find the most relevant media contacts.

    The database uses AI to stay up-to-data therefore you can quickly create targeted media lists. It makes your outreach campaigns more relevant and efficient.
  • Detailed Insights: Meltwater’s Radarly consumer insights tool uses Large Language Model (LLM) technology to provide plain language explanations of trends and insights from your dashboards.

    This feature helps insights strategists understand complex data patterns and translate them into useful intelligence to make quicker, better decisions.
  • Writing Assistants: Meltwater has two AI assistants to save you time and improve content. First one is a PR Assistant that helps you draft press releases and personalize pitches and second is an AI Writing Assistant is ChatGPT that will help you  craft engaging social media content. 


  • Customized pricing plan 

Sales Pipeline Software for Prospecting

Converting prospects requires excelling at each pipeline stage. A detailed granular analysis ensures you hit revenue targets through optimized processes. With data-driven pipeline insights, you can proactively manage performance.

That’s why you need to use sales pipeline software that are essential for sales prospecting as they provide real-time visibility and forecasting into opportunities by stage. 

These are the top sales pipeline software for prospecting: 

Take a detailed look at them! 

19. Pipedrive

  • G2: 4.2/ 5 ⭐(1,732 reviews) 
  • Capterra: 4.6/5 ⭐ (2,928 reviews)

Pipedrive is a sales pipeline software known for its intuitive functionality and simplified layout to optimize your sales processes, making it one of the best tools for sales prospecting.

You can optimize and streamline your workflows by setting up customizable stages for your sales funnel.


The software’s strength lies in its lead tracking capability – you can monitor both active and inactive leads to understand all customer interactions. 

Pipedrive uses this prospect data, compiling it into a multi-dimensional sales pipeline that greatly improves revenue prediction to allow for smarter business decisions.

It also offers native iOS and Android integration, enabling you to stay on top of your responsibilities from anywhere.

Key Features

  • Visual Pipeline: Pipedrive allows you to create a sales pipeline tailored to your sales process with customizable stages to visualize deal flow. You can see where each lead is within the pipeline at a glance.
  • Lead Tracking: Leads, deals, and activities are all tracked in one centralized system so you can monitor prospect engagement. Activity reminders also keep your team on top of timely follow-ups.
  • Forecasting: View projected sales revenue in real-time based on pipeline data for more insightful forecasting to guide goal-setting. Forecasts automatically update with the changes in the deal.


  • Essential: $ 9.90
  • Advanced: $19.90
  • Professional: $ 39.90
  • Power: $ 49.90
  • Enterprise: $ 59.90

20. FreshSales

  • G2: 4.5/5 ⭐(1,112 reviews)
  • Capterra: 4.5/5 ⭐ (602 reviews)

Freshsales is a sales prospecting software that thrives on AI and will assist you in building a sales pipeline. 

It centralizes the lead database in one place to give you an overview of the full lifecycle from initial contact to closed deal, automatically capturing relevant lead interactions with uncommon depth.


Freshsales has capabilities powered by machine learning algorithms to give you accurate data on scoring leads based on engagement levels to streamline lead management. 

This also helps you keep track of all prospect communications and engagements, while the AI gives you recommended actions to progress leads and close deals.

Key Features 

  • Lead, Deal, and Account Management: It has a centralized database to systematically track the details of all the prospects. 
  • Sales Automation: You can streamline repetitive tasks like email sequencing, lead routing, and scoring with trigger-based workflows.
  • AI Capabilities: Freshsales crawls your email and calendar data to capture all your prospect interactions and then suggests the next steps and optimal times for you to follow up.


  • Free: $0
  • Growth: $12.03 /user/month
  • Pro: $33.71/user/month
  • Enterprise: $60.20/user/month

21. Lusha

  • G2: 4.3/5 ⭐(1,446 reviews)
  • Capterra: 4/5 ⭐(359 reviews)

Lusha is a lead generation and sales prospecting tool that has lead enrichment and prospecting capabilities. It is a powerful tool that can help you significantly improve your sales process and outreach. 

It has a Google Chrome extension and Email Finder tool that lets you find contact details and company information while prospecting on LinkedIn.


Lusha also allows you to vet through Twitter, Facebook, and other social media platforms to get customer profiles and contact information.

Key Features

  •  Email Finder: With just one click, you can instantly get reliable and up-to-date email addresses and phone numbers for your leads and prospects. 
  • Data Enrichment: Lusha enables you to build more meaningful connections with leads by letting you verify and add more details to their profiles. Contact information and profiles get updated in real time ensuring you always have the most accurate and up-to-date info. 
  • Seamless Integration with Salesforce: Lusha integrates directly with Salesforce to automatically enrich your lead data and ensures that all the data in your CRM gets updated. 


  • Free: $0/user/month
  • Pro: $ 29/user/month, billed annually
  • Premium: $ 51/user/month, billed annually
  • Scale: Customized pricing plan

What Are the Benefits of Sales Prospecting Tools?

Sales prospecting tools give you the power to shorten your sales cycle, work more efficiently,  and close more deals. 

Here are all the benefits of using sales prospecting tools:

  • Find Higher Quality Leads: Sales Prospecting tools leverage data and intent signals to show prospects that match your ideal customer profile, saving you time chasing bad fits.
  • Automate Personalized Follow-Ups: Sales prospecting tools can automatically send personalized follow-up emails and tasks to keep prospects engaged. As that is off the plate, you can focus more on closing deals. 
  • Get Actionable Insights: Most sales prospecting platforms provide visibility into prospect behavior and engagement so you can refine your outreach for better results.
  • Integrate Your Sales Stack: Sales prospecting tools connect with your CRM and email to create an efficient automated sales workflow.

The bottom line – sales prospecting tools can drive productivity, boost pipeline velocity, and crush your quota.

How to Choose the Best Sales Prospecting Tool For Your Business

Now that you’re familiar with the top sales prospecting tools and the benefits of using them, the question now is: How do you pick the right one?

In this section, let’s take a look at the key factors you should consider before making your final decision:

  • Evaluate Your Business Goals: First, consider what types of prospects you want to target, how many leads you need per month or quarter, and your budget. This will help determine what features you need in a sales prospecting tool.
  • Shortlist Required Features: Different sales prospecting tools like outbound, predictive dialers, email finding tools, LinkedIn tools, and more. Make a list of sales prospecting tools that offer the features you need.
  • Assess the Quality and Accuracy of Data Sources: Ideally, you should look for tools with deep access to quality business contact data such as email addresses, phone numbers, social profiles, technographics, firmographics and more.
  • Compare Pricing Models: Some tools charge per user, others per contacts loaded. Some have flat monthly fees while others charge based on usage. You should opt for a sales prospecting tool that is within your budget and fits your requirements.
  • Read Online Reviews: This is an important step you should consider while purchasing a sales prospecting tool. Take an  insider’s check by going to online review sites to get feedback on ease of use, quality of data, customer service and more.
  • Sign Up for Free Trials: Look for free trials for the sales prospecting tools you want to choose so that you can assess the platform with your own data. During the trial period, you should evaluate the user interface, contact quality, analytics, and overall functionality.
  • Check Integrations: Consider how well the prospecting tool integrates with your existing CRM and other sales and marketing tools. Smooth integrations can enhance your workflow efficiency.

Level Up Your Sales Prospecting Game Now!

Now is the time to take control of the first step in the sales process – prospecting – and set yourself up for downstream success. 

When you source qualified leads, you can boost response rates, build robust pipelines, and crush your quota goals!

We recommend you start with a sales prospecting tool like Saleshandy to find five verified leads for free!

Sign up for a free trial to start leveling up your prospecting game!


1. What is a sales prospecting tool?

A sales prospecting tool helps you source, qualify, and engage with potential new prospects to drive pipeline growth.

2. How do you automate sales prospecting?

You can automate prospecting by using tools that identify potential prospects from databases and automatically send follow-up emails, and schedule tasks to keep prospects moving through your sales workflow.    

3. How do you get prospects fast?

You can get prospects fast by using sales prospecting tools to find quality leads. Ideally, you should opt for tools that integrate databases, analytics, and automation.

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