Apollo.io Pricing in 2026: Plans, Credits, Hidden Costs, and What You Actually Pay

If you’re comparing Apollo pricing right now, the plans probably look simple at first glance.

Four tiers. Starting at free. Paid plans from $49 to $119 per user per month.

But here’s what the pricing page won’t tell you upfront.

Apollo.io pricing is credit-driven, not just subscription-based.
So your final bill depends on how fast your team burns through those credits.

I went through every Apollo.io pricing plan, calculated the real costs, and mapped where charges quietly add up. 

This breakdown covers all four Apollo pricing plans — so you know what you’re actually paying for before you commit.

What Does $49/Mo Get You in Apollo?

Before I break down every Apollo pricing plan in detail, here’s a quick side-by-side look. Both these plans cost exactly $49/month — but what you get for that price is very different.

This table should give you a useful reference point as you read through the rest of this breakdown.

Apollo Basic

Per-seat pricing, billed annually.

$49 /user/mo

✕ 275M+ Database (US-centric)

✕ 5,000 Credits/mo (No Rollover)

✕ Pay per additional seat ($49/each)

✕ No auto-refund on invalid data

✕ Dialer locked behind $79+/user plan

Costs multiply with every user

✅ Recommended

Saleshandy Lead Starter

The complete lead finder suite.

$49 /mo

✔ 800M+ Global Contact Database

✔ 30,000 Lead Credits/Year (50% Rollover)

✔ Unlimited Team Members

✔ Real-time Data Verification

✔ Auto-Refund on Invalid Data

✔ 50% Monthly Credit Rollover

Get 30,000 Credits/Year →

How Much Does Apollo.io Cost? (Quick Overview)

Before diving into the details, here’s a quick look at all four Apollo.io pricing plans side by side.

If you choose annual billing, you save roughly 20% across all paid plans.
That said, Apollo’s real cost isn’t just the subscription — it’s the credit consumption underneath.

Let me walk you through each plan so you know exactly what you’re getting.

Apollo.io Pricing Plans — Full Breakdown

1. Free Plan

Apollo’s free plan gives you basic access to their contact database. It works well enough to explore the interface and test a handful of searches.

✅ What you get:

• 1,200 credits per year, granted monthly (that’s just 100 credits/month)
• 5 mobile credits and 10 export credits per month
• 2 active sequences with a 250 emails/day cap
• Basic filters, AI assistant (beta), and Chrome extension

❌ Where it falls short:

With only 100 credits per month, you can reveal about 100 email addresses — or just 12 phone numbers.

That’s because each phone reveal costs 8 credits. Not nearly enough for any real outreach campaign.

On top of that, there’s no CRM integration, no advanced filters, and no dialer access. Think of it more as a trial than a working plan.

My take: If you just want to see how Apollo’s database looks before paying, the free plan does the job. But don’t expect to run actual outbound from it.

2. Basic Plan — $49/user/mo (Annual)

This is where most small teams start with Apollo. The Basic plan gives you a bigger credit pool and unlocks CRM integrations with Salesforce and HubSpot.

✅ What you get:

• 30,000 credits per year, granted upfront
• 75 mobile credits and 1,000 export credits per month
• Advanced filters (technographic, job postings, funding, revenue)
• Waterfall enrichment and job change tracking
• 6 intent topics and intent filters
• Unlimited email campaigns (with fair use limits)
• 6 meeting events per user

❌Where it falls short:

There’s no built-in dialer on this plan. If cold calling is part of your workflow, you’ll need to upgrade to Professional just for that.

Also, 30,000 credits per year sounds generous — until you do the math. Each phone number reveal costs 8 credits.
So your entire annual credit pool only gives you about 3,750 phone numbers. That’s roughly 312 per month for your whole team, not per user.

And here’s the part that frustrates most teams — those credits don’t roll over. Whatever you don’t use by the end of your billing cycle simply disappears.

My take: The Basic plan works well for email-first teams that don’t need calling features. But if your team has 3-5 reps actively prospecting, those credits can run thin by mid-quarter.

3. Professional Plan — $79/user/mo (Annual)

This is Apollo’s most popular plan, and for good reason. It unlocks the US dialer, unlimited sequences, and A/B testing for email campaigns.

✅ What you get:

• 48,000 credits per year, granted upfront
• 100 mobile credits and 2,000 export credits per month
• Built-in US dialer with call recording and AI call insights (4,000 minutes)
• Unlimited sequences with A/B testing
• Unlimited Gmail and Outlook mailbox connections
• Automated workflows and 8 intent topics
• Unlimited meeting events and inbound routers

❌ Where it falls short:

The dialer only supports US and Canadian phone numbers. If you’re reaching out to prospects in Europe, APAC, or LATAM, you’ll have no calling capability on this plan.

Beyond that, 48,000 annual credits still means just 4,000 credits per month.

If you have a 5-person team and each rep reveals 20 phone numbers per day, that’s 800 credits daily on phone numbers alone. Your monthly budget would last roughly 5 business days.

There’s also no SSO, no advanced security configurations, and no custom permission profiles at this tier.

My take: For US-based teams that combine email outreach with calling, the Professional plan is the most practical Apollo plan. Just map out your credit usage before you commit — because overages add up fast.

Quick math for a 5-person team on Professional:

5 users × $79/mo = $395/month = $4,740/year — and that’s before any credit top-ups.

4. Organization Plan — $119/user/mo (Annual) — Minimum 3 Users

This is Apollo’s enterprise-grade plan. It gives you the highest credit limits, international dialing, SSO, and custom reporting.

✅ What you get:

• 72,000 credits per year, granted upfront
• 200 mobile credits and 4,000 export credits per month
• International dialer with VoIP calling (limited minutes and countries)
• Call recording with AI insights (8,000 minutes)
• 12 intent topics for better targeting
• SSO access, IP whitelisting, and advanced security configurations
• Custom reports, dashboards, and permission profiles
• Website visitor identification (up to 100 companies/month)
• Option to use your own LLM API key

❌ Where it falls short:

The 3-user minimum means your entry price is $357/month or $4,284/year — even if only one person actively uses it.

Even at this tier, credits are still limited. You get 6,000 credits per month per user. For large teams running multi-channel campaigns across regions, that number can still get tight.

And seat reductions aren’t allowed mid-contract either. If your team shrinks from 10 to 6, you keep paying for 10 until renewal.

My take: The Organization plan makes sense for enterprise teams with strict security requirements and global outreach needs. But the price commitment is significant — plan your team size carefully before signing.

How Apollo’s Credit System Actually Works

This is the part of Apollo.io pricing that catches most buyers off guard. The subscription fee is just your entry ticket. The credit system is what controls how much you can actually do inside the platform.

Here’s how credits get consumed:

Now, let’s do some math that actually matters.

On the Basic plan (30,000 credits/year):

• If you only reveal emails → you get 30,000 email addresses per year
• If you only reveal phone numbers → you get just 3,750 per year (30,000 ÷ 8)
• In practice, most teams do a mix — so the usable number falls somewhere in between

On the Professional plan (48,000 credits/year):

• Emails only → 48,000 per year
• Phone numbers only → 6,000 per year
• For a team of 5, that’s just 1,200 phone numbers per year per rep

The biggest catch with Apollo pricing?

Credits do not roll over. Whatever credits remain at the end of your billing cycle simply expire. There are no refunds, no extensions, and no exceptions.

So if your team has a slow quarter and doesn’t use all credits, that value is lost. And if you hit a busy quarter and run out early, you’ll need to buy more at overage rates.

Hidden Costs in Apollo Pricing You Should Know

The sticker price is only the beginning. Here are the extra charges that can quietly inflate your Apollo bill.

Dialer Minutes Are Capped

Apollo’s dialer isn’t unlimited — minutes are tied to your plan price. Here’s the breakdown:

That means even on Apollo’s highest plan at $119/mo, you only get 357 minutes of international calling.

For teams doing global outreach, that can run out within a couple of weeks.

The Inbound Add-On Costs $149/mo Extra

If you want to scale your inbound lead capture beyond the basics, you’ll need a separate $149/month add-on. Here’s what it unlocks:

Credit Overages Add Up Quickly

When you run out of credits, additional credits cost $0.20 each with a minimum purchase of 250 credits ($50). Here’s how the overage pricing scales:

Per-Seat Pricing Multiplies Fast

Unlike flat-rate tools, Apollo charges per user. So costs scale linearly as your team grows.

• 5 users on Professional = $395/mo = $4,740/year
• 10 users on Professional = $790/mo = $9,480/year
• 10 users on Organization = $1,190/mo = $14,280/year

These are purely subscription costs — before credit overages, dialer packs, or the inbound add-on.

Real-world scenario: A 5-person SDR team on the Professional plan, with moderate credit overages and the inbound add-on, can easily spend $600–$800/month instead of the advertised $395.

What Apollo Pricing Plan Is Best for Your Company?

The “right” Apollo.io pricing plan depends on your team size, outreach style, and how predictable you need your costs to be. Here’s a practical guide:

• Solo founder or freelancer testing outbound → The Free plan is fine for exploring the interface. But you’ll likely outgrow it within the first week of serious prospecting.
• Small team (2–5 people), email-first outreach → The Basic plan at $49/user/mo covers your needs if you don’t require cold calling. Just keep a close eye on credit usage — 30,000 per year goes faster than most teams expect.
• US-based mid-size team with calling needs → Professional at $79/user/mo is the practical choice. You get the US dialer, A/B testing, and unlimited sequences. But make sure to budget for credit overages if your reps prospect heavily.
• Enterprise team with global calling + compliance → Organization at $119/user/mo. Plan for the 3-user minimum ($4,284/year floor) and factor in international dialer minute limits.
• High-volume outbound team or agency → This is where Apollo’s per-seat pricing becomes a real challenge. If you have 10+ reps or manage outreach for multiple clients, the costs multiply with every seat. A flat-rate alternative with no per-seat charges would save you thousands annually.

If you’re wondering about Apollo intent topics pricing specifically, here’s the quick answer — intent topics are gated by plan tier.

Free gives you 1 topic, Basic gives 6, Professional gives 8, and Organization gives 12. So the more intent data you need, the more you’ll pay.

Is Apollo.io Pricing Worth It in 2026?

After breaking down every plan, add-on, and credit charge, here’s my honest take.

What Apollo does well:

• Large contact database with 275M+ profiles and solid company-level data
• All-in-one platform — prospecting, sequences, dialer, and CRM in one place
• Built-in AI features for email writing, call analysis, and research
• Free plan available to test before committing
• Strong CRM integrations with Salesforce and HubSpot

Where Apollo falls short:

• Credits expire every billing cycle — no rollover means wasted budget during slow periods
• Per-seat pricing makes scaling expensive for growing teams
• International dialer is locked behind the most expensive plan
• G2 reviews indicate email bounce rates of 15–20% on certain segments, which can hurt your email deliverability
• The credit system creates anxiety — reps start rationing actions mid-month instead of prospecting freely
• Apollo adds data from users’ CRMs to supplement their database, which raises data privacy concerns for some teams

Bottom line: Apollo.io is a solid platform for US-focused teams with moderate prospecting volume. The all-in-one approach saves you from juggling multiple tools.

But once your team grows beyond 5 users, or your outreach spans multiple regions, the costs start climbing.
Credit overages, per-seat charges, and add-ons can push your real cost to 2–3x the advertised price.

If predictable pricing without credit anxiety matters to you, it’s worth comparing what you’d pay on Apollo versus what a flat-rate platform offers at the exact same price point.

Don’t Overpay — Get More Features at $49/Mo

At the same $49/month price as Apollo’s Basic plan, here’s what you could get instead with Saleshandy:

• 800M+ global contact database — that’s 4x broader than Apollo’s 275M+, with much stronger coverage in EMEA and APAC
• 30,000 lead credits per year with 50% monthly rollover — your unused credits don’t just vanish
• Unlimited team members — no per-seat charges, ever, no matter how big your team gets
• Real-time data verification before you reveal a lead — not delayed batch cleaning after the fact
• Auto-refund on invalid data — if a contact turns out to be bad, you get your credits back
• Waterfall enrichment pulling verified data from multiple providers for higher accuracy
• 75+ advanced search filters including buying signals, tech stack, funding data, and company news
• AI-powered lead search — describe your ideal prospect in plain English and get matched results instantly

Here’s how the math plays out for a real team:

That’s over $2,300 saved per year — with a bigger database, credits that roll over, and no per-seat tax eating into your budget.

FAQs About Apollo Pricing

1. Does Apollo.io Offer a Free Plan?

Yes. Apollo’s free plan gives you 1,200 credits per year (100 per month), 5 mobile credits, and 10 export credits monthly. You also get 2 active sequences and a 250 emails/day cap. It’s useful for testing, but not practical for running real outbound campaigns.

2. How Does Apollo’s Credit System Work?

Apollo uses credits as a currency for core actions inside the platform. Revealing an email costs 1 credit. Revealing a phone number costs 8 credits. Exporting a contact to your CRM uses 1 export credit. Every plan includes a fixed credit allocation, and credits expire at the end of each billing cycle without rollover.

3. Can You Carry Over Unused Apollo Credits?

No. Apollo credits do not roll over to the next billing cycle. Any credits left unused at the end of your cycle expire without refund or extension. This means you need to plan usage carefully — or risk losing the value you’ve already paid for.

4. How Much Do Additional Apollo Credits Cost?

Once you exhaust your plan’s credit allocation, additional credits cost $0.20 each. The minimum purchase is 250 credits for monthly plans ($50) or 2,500 credits for annual plans ($500). For teams with heavy prospecting activity, these overage charges can add up quickly.

5. What Apollo Pricing Plan Is Best for My Company?

It depends on your outreach volume and team size.

Email-only teams can start with Basic ($49/user/mo). Teams that need a US dialer should look at Professional ($79/user/mo). Enterprise teams with global calling needs will need Organization ($119/user/mo, minimum 3 users).

For high-volume teams or agencies, it’s worth comparing with apolli.io alternatives that don’t charge per seat.

6. How Does Lusha’s Pricing Compare to Apollo?

Lusha and Apollo have similar per-seat pricing — both start around $49/user/month.

The main difference is flexibility. Lusha offers monthly billing without requiring an annual commitment, while Apollo gives you a 20% discount for annual billing but locks you into a longer contract.

Apollo also includes a built-in email sequencer that Lusha doesn’t offer. If you only need data enrichment without outreach tools, Lusha keeps things simpler.

But if you want prospecting and outreach in one platform, Apollo offers more features per dollar.

7. How Much Does Apollo Charge for Intent Topics?

If you’re looking into Apollo intent topics pricing, here’s how it breaks down by plan tier.

The Free plan includes just 1 intent topic. Basic gives you 6 intent topics. Professional unlocks 8 intent topics.

And the Organization plan includes 12 intent topics with advanced intent filters.

If intent-based prospecting is important to your workflow, you’ll need at least the Basic plan to get meaningful coverage.

8. What Is the Best Alternative to Apollo.io in 2026?

Saleshandy is a strong Apollo.io alternative for teams that want predictable pricing without credit anxiety.

It offers an 800M+ global database with 75+ filters, 30,000 credits/year with 50% rollover, unlimited team members, real-time verification, and auto-refund on invalid data — all starting at $49/month with no per-seat charges.