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62 Cold Email Templates to Generate Responses and Leads in 2025

Anil is a lead generation and cold emailing expert with over 10 years of experience in the SaaS industry. Anil Salvi
May 2, 2025
67 min read
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Writing is a task, I agree. 

But writing cold emails – It is a really heavy task!

I do remember how many hours I used to sit blank, sipping my coffee, just thinking about the subject and the opening lines when I started cold emailing. 

If I succeed in completing that part, I will then consider how to write the best email copy that stands out in my prospects’ inboxes.

I am sure you are in the same place right now, and therefore, I have thought of making things super easy for you (using my experience running cold email campaigns).

Here are 62 ready-to-use cold email templates that got me great opens and responses. 

The best part is that you can copy it with a single click and drop it straight into your cold email campaign.

So, what are you waiting for? Bookmark this blog first so you can use our templates anytime during your outreach. 

62 Ready-to-Use Cold Email Templates for Every Scenario

In this blog post, you’ll find 17 categories of cold email, each with 3 to 5 ready-to-use templates. 

  1. Sales Outreach Cold Email Templates
  2. Customer Re-engagement Cold Email Templates
  3. Recruiting
  4. Job Applications
  5. Networking
  6. Partnership Proposals
  7. Influencer Collaboration Outreach
  8. Product Outreach
  9. Survey or Research Outreach
  10. Fundraising Outreach
  11. Event Invitations
  12. Media / PR Outreach – Overview
  13. Guest Posting and Link Building
  14. Feedback
  15. Sponsorship
  16. Community Building Outreach
  17. Nonprofit Outreach

Let’s quickly walk through each one, starting with the most common use cases for sales outreach and covering everything from the subject line to the CTA. 

1. Sales Outreach Cold Email Templates

Let’s understand the sales outreach email templates.

Template 1: Problem-Solution Pitch

As you follow a company’s growth, you will notice some common problems that arise. If your product or service can help with these problems, now is the right time to reach out.

Problem-Solution Pitch


Solving [Pain Point] for [Company Name]

Hi [First Name],

I’ve been following [Company Name]’s work in [specific area], and it’s impressive.

I also know that [pain point] gets tricky and complex as companies grow.

We’re helping teams like [Similar Company] solve this by [specific benefit], and I thought it might be worth reaching out to you.

Would you be open to a quick 10-minute call to see if this could be helpful for [Company Name] too?

Let me know what time works best.

Best,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

This cold email is excellent when contacting someone about a problem you know they have. It’s an easy way to share your solution, show you understand their issue, and explain how you can help them.

Template 2: Cold Email with Social Proof

As a business, you help your clients achieve results, like boosting sales, improving productivity, or hitting key milestones. Now, you have a prospect who could really benefit from what you offer.

Attention, Interest, Desire, Action Style Cold Email


How [Client Name] boosted [Metric] with us

Hi [First Name],

I’m reaching out because [Client Name], a leader in the [industry] space, recently used our [product/service] to [result].

I believe [Company Name] could achieve similar outcomes, especially in reaching [specific goal].

Would you be open to a quick call next week? 

I’d like to describe how we’ve helped [Client Name], from our approach to its impact. 

Cheers,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

This template works best when you’ve recently helped a business achieve success. If your prospect is in a similar industry or working toward the same goal, it’s a perfect way to build trust and show them exactly how you can help them get the desired results.

Template 3: Challenge-Specific Pitch

You know there’s a specific challenge the company might be dealing with, or maybe it’s something common in their industry or at their current growth stage. Instead of a direct pitch, you want to open up a conversation about it.

Addressing Challenges In B2B Space


Is [Challenge] slowing [Company Name] down?

Hi [First Name],

Quick one: How is [Company Name] currently handling [specific challenge]?

We’ve seen a lot of [industry] teams struggle with it, and we’ve helped companies like [Client Name] cut down on [challenge] by [benefit].

It would be great to hear what’s working for you and share a few things that have helped others. Would you be available for a quick chat on [day/time]?

Best,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

This email follows one of the most common cold email frameworks (Quick, Value, and CTA), which makes it useful when you’re trying to get someone to open up about a challenge they’re facing. You want to offer value by showing how you’ve helped other companies solve the same problem.

Template 4: The Industry Trend Approach

There’s a major trend changing the way things are done in the industry, whether it’s a new technology, a regulatory shift, or a change in consumer behavior. You’ve already helped other companies stay ahead, and now you want to make sure this one doesn’t miss out.

Industry Trend Apporach


Is [Company Name] ready for [Industry Trend]?

Hi [First Name],

[Industry trend] is really changing the game for [industry] teams, and it might be worth a quick conversation.

We recently helped [Client Name] stay ahead by [benefit], and I believe there’s a similar opportunity for [Company Name] too.

How about a quick 10-minute chat to explore this? Let me know when it works best.

Warm regards,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

This approach works well when there’s a big industry trend everyone’s talking about. You can showcase how the company could benefit from staying ahead of the curve. It’s perfect for showing that your solution is key to staying competitive in the market.

Template 5: The Low-Commitment Offer Approach

You’re reaching out to offer something useful, maybe a free resource, a helpful piece of content, or a quick audit. The goal is simple: to help and show the value you can bring.

Offering a Helpful Resource


Saw you’re working on [Goal], can I share something useful?

Hi [First Name],

I noticed [Company Name] is working toward [specific goal], so I thought you might find this helpful.

We’re offering a free [resource] that helped [Client Name] see [result].

I'm happy to send it over, or if you'd prefer, I can walk you through how we’re helping teams like yours. There's no pressure either way.

Just let me know what works best for you.

Best,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

This approach works best when the prospect isn’t ready to buy yet but could still benefit from what you offer. Use it when you want to be helpful without putting any pressure on them, especially if they’re not actively looking for a solution right now.

2. Customer Re-engagement Cold Email Templates

If you’re a SaaS product manager looking to reconnect with cold leads or users who have only used your product once, these templates can help you connect.

Template 6: Reconnecting with Dormant Leads

You’re following up with someone who showed interest earlier. Maybe they signed up for a trial or downloaded something, but didn’t take the next step. Now, you’ve got some new results or updates worth sharing. 

Re-engagement of Inactive Users

[First Name], still working on [Goal]

Hi [First Name],

I noticed you explored our [tool/service], like when you [past action].

Since then, we’ve helped teams like [Client Name] achieve [result] using [feature].

It might be a good time to check in.

If [Company Name] still aims for [Goal], we can help.

Want to reconnect? Just reply “yes” or grab a quick 10-minute slot here: [Calendar Link]

Best,
[Your Full Name]
[Your Position]
[Your Company]

When to Use The Template: 

Use this when re-engaging warm leads who have gone quiet but showed interest before. It works well when you can connect their earlier interest to something new, like fresh value, updates, or results others have seen.

Template 7: Re-engaging Inactive Customers

You’re writing to people who haven’t used your product or service in a while. This is a great idea when you have new updates or improvements to tell them about that they might not know yet.

Re-engagement with New Features


[First Name], we’d love to have you back

Hi [First Name],

It’s been a while since you last used [product/service] at [Company Name]. We wanted to check in.

Since then, we’ve rolled out new features like [feature] that help teams like [Client Name] achieve [results].

You might find it even more helpful now.

If you’d like to give it another go, we’d happily set you up with a free trial.

Just reply “trial” or pick a time here for a quick chat: [Calendar Link]

Looking forward to reconnecting,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

Use this to reconnect with churned or inactive users, especially when you’ve rolled out new features or have results that show real improvements. It’s a good way to show them what’s new and why it might be worth giving your product another try.

Template 8: Re-engaging Customers with New Features

If you’ve improved your product or service, now is a good time to contact old customers. Tell them what’s new and how it can help them now.

Re-engaging Customers with New Features


[First Name], there’s something new in [Product] you’ll want to see

Hi [First Name],

We’ve made some big updates to [Product], and I thought of you.

Teams like [Client Name] are already using our new [Feature] to get [Result]. It’s built to make your [process] smoother and more efficient.

Would you like a quick walkthrough? I can show you what’s new in just 5 minutes.

Reply “yes” or pick a time that works for you here: [Calendar Link]

Best,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

Use this B2B lead generation cold email template when launching a new feature or improvement, especially if it matches something the person has shown interest in or used before. It’s a good way to bring them back and show them how the update can be useful.

Template 9: Exclusive Incentive for Returning Customers

Sometimes, winning back customers comes down to offering something valuable at the right time. This message works well when you give them a clear benefit and a reason to take action now.

Special Offer for Inactive Customers


[First Name], we’ve got a special offer just for you

Hi [First Name],

It’s been a while since you last used [Product/Service], and we’ve missed having you with us.

To make it easier for you to come back, we’re offering an exclusive [Incentive].

This helped [Client Name] save [Result], and we’re confident it can help [Company Name] too.

This offer is only available until [Deadline], so if you’d like to take advantage of it, just reply “deal” or grab a quick call here: [Calendar Link].

Looking forward to reconnecting!

Best regards,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

Use this when you’re running a limited-time offer or discount to reconnect with users who’ve shown interest before. It’s a good way to grab their attention and encourage them to give your product or service another try.

Template 10: Event Invitation for Re-engagement

When you’re hosting an event that can truly add value, inviting people personally is a great approach. This email highlights how past events have helped others and encourages them to join.

Event Invitation for Inactive Leads 


[First Name], you're invited to [Event Name]!

Hi [First Name],

I want to invite you to our upcoming [Event Name] on [Date].

We’ve had great feedback from past attendees, like [Client Name], who boosted their [Result] by using our [product/service].

I think this event could be a great fit for [Company Name] and help you achieve [Goal] too.

To save your spot, click here: [Event Link], or reply “yes,” and I’ll take care of it for you.

Looking forward to having you join us!

Best,
[Your Full Name]
[Your Position]
[Your Company]
[Your Contact Info]

When to Use The Template: 

Send this 1–2 weeks before an event, webinar, or workshop. It’s ideal for inviting people who’ve shown interest in the past, previous customers, or leads you’ve already been in touch with.

3. Recruiting

As a recruiter or HR specialist, if you are looking for templates to help you get candidates for job openings, these cold email templates are for you. 

Template 11: Inviting to a Hiring Event / Webinar

This email shows the friendly side of your company and lets people get to know your team. It’s a nice way to find people who like your work style and might want to join your team.

Team Introduction and Hiring Invitation


Meet the team, learn what we’re building (we’re hiring too)

Hi [First Name],

We’re hosting a live [session/webinar] on [Date] to give folks a peek into what we’re building at [Company]. We’ll walk through how our team works, what we’re solving, and what roles we’re hiring for.

I consider this a chance to connect with real people who are doing real work.

If you're a little curious about joining a team that values [insert value], I think you’ll enjoy it.

You can RSVP here: [Link]

Hope to see you there,

[Your Name]
[Your Role]
[Company Name]

When to Use The Template: 

Use this when you’re hiring and want to attract people who align with your team’s culture. It’s perfect for team webinars, hiring AMAs, or open houses. This is especially effective for creative tech teams or startups where values and culture are just as important as skills.

Template 12: Asking for Referrals

You’ve already shared the job listing publicly or internally and identified people in your network who could refer strong candidates. You’ve likely interacted with these contacts before or trust their judgment, making them great sources for recommendations.

Referral Request for Job Opening


[First Name], Do you know someone great for [Job Title]?

Hey [First Name],

We’re hiring for a [Role] at [Company Name], and I immediately thought of you.

Even if you're not looking right now, is there someone in your network who comes to mind?

It’s an important role in a growing team, and we’re looking for folks who care about building meaningful work.

If someone pops into your mind, even just a name or intro, that’d mean a lot. And if you ever feel like chatting about future roles, my inbox is always open.

Thanks a ton,

[Your Name]
[Your Role]
[Company Name]

When to Use The Template: 

Send this when you’re looking to hire someone and want more people to apply through trusted suggestions. It’s really useful at the start of hiring or when you’re not getting enough applicants.

Template 13: Reconnecting with a Past Candidate

The candidate previously applied, interviewed, or showed interest in your company but wasn’t selected, or maybe the timing wasn’t right. You had a positive impression of them back then and think they could be a great fit now.

Reconnecting for a New Opportunity


Let’s reconnect—new opportunity at [Company]

Hi [First Name],

I remember you from when you applied for [Role] at [Company Name]. You had excellent experience in [relevant area], and your approach to [specific skill/idea] stuck with me.

We’ve just opened a new role that is more aligned with your strengths, and I immediately thought of you. This time, the timing might just be right.

Can we get on a quick 10-minute call this week? I’d love to hear where you’re at and see if this could be a great fit. Here’s my calendar: [Link].

Let me know,

[Your Name]
[Your Role]
[Company Name]

When to Use The Template: 

Use this when a new opening better aligns with their strengths or when you feel the candidate might be more open to moving(perhaps because enough time has passed or the new role represents a step up).

Template 14: Reaching Out to Passive Candidates

You’ve found a profile (on LinkedIn or GitHub) of someone who hasn’t applied but seems like a great fit for the role. You don’t have a prior relationship with them yet, but their background stands out.

Reaching Out for a Role Opportunity


Hi [First Name],

I came across your profile and had to reach out. Your work in [specific field or skill, e.g., B2B product marketing] really stood out. We don’t often find people who combine [Skill A] and [Skill B] like you do.

I’m hiring for a role at [Company Name] where you'd get to work on [something meaningful or unique about the job].

It's a small team with a lot of ownership and real impact.

Even if you’re not looking right now, I thought this might still be worth sharing. If you’re open to chatting for 10 minutes, here’s my calendar: [Link]

If now’s not the right time, no worries at all. Just wanted to say I’m a fan of what you’re doing.

Best,

[Your Name]
[Your Role]
[Company Name]

When to Use The Template: 

Use this when you want to source top-tier talent, especially for roles that require specialized skills or leadership, before relying only on inbound applications.

Template 15: Sourcing for a Hard-to-Fill Role

You’ve tried job boards and referrals, and now want to look elsewhere. You’ve found some possible candidates through a search, but you think they might be happy in their current jobs.

Unique Role Opportunity


[First Name], a unique role that matches your background

Hi [First Name],

I know you’re doing well where you are, so I’ll keep this short.

We’re seeking someone to join us as a [role name] at [Company name]. This is an important role in which you’d have real input. We’re building [something simple about the product/team], and your experience in [relevant area] caught my eye.

Even if you're not actively looking, this could be worth a quick conversation. It may not be for now, but for the future.

If you're open to chatting for 10 mins, here's a link to my calendar: [Calendar link]

Or just reply “yes” and I’ll set it up.

Thanks for reading. I really appreciate your time either way.

Best,

[Your Name]
[Your Role]
[Your Company]

When to Use The Template: 

Use this when you’re having trouble filling a critical role and want to reach out directly to high-caliber candidates, even if they seem happy in their current positions.

4. Job Applications

As a job seeker, if you are looking for cold email templates to reach out to a recruiter and get a job, these templates can be helpful. 

Template 16: Direct Application for an Open Role

You’ve found a job posting that aligns with your skills and experience. You may have already researched the company or the person you’re contacting.

Job Application Intro


Quick intro, about the [Job Title] role

Hi [First Name],

I saw the [Job Title] opening at [Company] and wanted to reach out personally.

I’ve been working in [Your Field] for [X years], focusing on [relevant skill or achievement]. What you’re doing at [Company], especially around [project or mission], really caught my attention.

I’ve attached my resume below. If you think I might be a good fit, I’d love to talk more.

Thanks for your time,

[Your Name]

When to Use The Template: 

Send this when you find a job you really like and want to contact someone at the company, like a recruiter or hiring manager, directly instead of just applying online.

Template 17: Speculative Application (No Open Role)

You admire what the company stands for and believe you can contribute, even if there isn’t an open role in your area right now.

Job Application Intro (No Open Role)


Quick note, interested in joining [Company]

Hi [First Name],

I’ve been following [Company] for a while, especially your work around [mention something tangible]. Really admire the way your team approaches [something unique or relatable].

I’m reaching out even though I didn’t see an open role in [your field]. I’ve spent the last few years working in [your area of expertise], helping [past company/client] achieve [measurable result or achievement]. I love solving [relevant problems] and bringing energy to teams that build [relevant things].

It would be great if someone with experience in [specific skill or strength] could be helpful, even in the near future.

I’d happily stay in touch or jump on a short call. I’ve attached my resume for context.

I appreciate you taking a moment to read this. Either way, I'm a big fan of what you’re doing.

Warmly, 
[Your Full Name] 
[LinkedIn Profile] 
[Phone Number] (optional)

When to Use The Template: 

Use this when their mission, values, or work align with what you care about. It’s a great approach if you’re open to waiting for the right opportunity to arise.

Template 18: Networking Outreach with Professionals at Same Position

You’ve encountered someone working in a role or company you aspire to join. You respect their journey and want to learn how they got there.

Networking Outreach for Job Opening


Inspired by your path at [Company], let's connect!

Hi [First Name],

I hope this message finds you well. I’ve been following your work at [Company], and I’m genuinely impressed by the path you’ve taken in [Industry/Role].

I’m currently trying to grow in a similar direction and would really value a quick exchange.

If you’re open to it, I’d love to connect and share what I’m working on as well. Maybe there’s something useful in it for you as well. I’m always looking to learn and build meaningful connections.

No pressure, but if you’re up for a quick chat or even just connecting here, I’d appreciate it.

Thanks for your time,
[Your Name]
[LinkedIn URL] (optional)

When to Use The Template: 

Use this when considering a career change or targeting a specific company or role. It’s a great first step before applying or asking for a referral.

Template 19: Cold Email to a Recruiter

You’re searching for new roles and come across a recruiter who specializes in your domain. You want to connect with them and open the door for future opportunities.

Cold Email to Recruiter


Quick hello & interest in the roles you’re hiring

Hi [First Name],

I hope you’re doing well. I came across your profile while exploring companies and roles in [Industry/Location], and wanted to reach out.

I’m [Your Name], and I’ve been working as a [Job Title] for the past [X years], mostly focused on [Your Strengths or Projects, just a few words].

I’m currently open to new opportunities and thought it might be worth connecting in case you’re hiring for roles that match my background.

I’ve attached my resume, if it’s helpful. I’d also be happy to connect and stay in touch for future roles, even if nothing is open right now.

Let me know if you're open to a quick chat, or feel free to keep me in mind for the future.

Thanks for your time,
[Your Name]
[LinkedIn link – optional]
[Phone – optional]

When to Use The Template: 

Use this when you’re open to new opportunities and want to grow your network, even if there isn’t an active job posting at the moment.

Template 20: Asking for a Referral from the Current Employee

You’ve found a role you’re interested in and want to improve your chances of standing out. You’ve come across someone inside the company who may know the team or the hiring manager.

Asking for a Referral from Current Employee


Can I steal 2 minutes of your wisdom on [Company Name]?

Hi [First Name],

I’ll keep this short because I know cold emails can feel… cold. But I promise I’ve read more than just your job title.

I’m currently exploring roles in [Your Field], and when I came across [Company Name], it clicked. But what made me pause and write this email was your journey. The move you made from [Previous Company or Role, if public] to [Company Name] is amazing.

There’s an opening for [Job Title] on your team that I’m really excited about. If you feel it’s a good fit, I’d love your support with a referral. I’ve attached my resume if you’d like context, but no pressure.

Warm regards,
[Your Full Name]
[LinkedIn Profile]
[Portfolio or Resume Link]

When to Use The Template: 

Use this when you’re applying and want to connect with someone at the company to learn more about the role or get noticed.

5. Networking

Whether you are a founder, creator, or working professional looking for networking, these cold email templates help you. 

Template 21: Reaching Out for Career Guidance

You’ve come across someone whose journey aligns with where you want to go. Their background or current role matches what you’re working toward.

Reaching for Career Help


Seeking your quick advice on starting out in [Role/Industry]

Hi [First Name],

I hope you're doing well. I came across your profile and really liked how you've built your career in [Role/Industry].

I'm exploring a similar path and would appreciate any advice you have for someone just getting started.

If you don’t mind sharing, I’d love to know what helped you the most early on, or what you wish you had focused on sooner.

For example, should I be spending more time learning:
[Skill or concept A]
[Skill or concept B]
[Skill or concept C]

Anything you'd be open to sharing would really help. I know your time is valuable, so thank you in advance.

I’d appreciate hearing from you.

Warm regards,
[Your Name]

When to Use The Template: 

Use this when you’re new to a field or making a career shift and want honest, low-pressure advice from someone who’s already been there.

Template 22: Peer-to-Peer Connections

You want to build genuine peer-to-peer connections, which can be an invaluable way to learn and grow.

Email: Building Peer-to-Peer Connections


Hey [First Name] — fellow [Role] here, wanted to reach out

Hi [First Name],

I came across your profile while searching for people in the [Industry or Role] field.

I'm also working as a [Your Role] at [Your Company], and it’s always helpful (and honestly refreshing) to hear how others are solving similar challenges.

If you're up for it, I’d love to connect and maybe swap thoughts on:

  • What's working well for you in [shared focus]
  • Any tools or workflows you've found useful
  • How you're approaching [a shared challenge]

No pressure at all, even a quick reply would mean a lot.

Thanks,
[Your Name]
[LinkedIn profile or contact info, optional]

When to Use The Template: 

Use this when you want to connect with peers to share tips, discuss the work, or learn how others approach similar challenges. It’s a great way to build genuine, lasting connections.

Template 23: Founder-to-Founder or Creator-to-Creator Connections

You discovered a product or company that impressed you. You’re working in a similar space and want to connect.

Building Connection with Creators/Founders


Loved what you’re building at [Their Company Name]

Hi [First Name],

I’m [Your Name], founder of [Your Company Name].

I came across [Their Company/Product] while exploring [relevant space], and I really liked what you’re doing.

I’m building [Your Product/Platform], it solves [a concise one-liner describing the problem it tackles].

We're early but growing, and like you, we’re figuring things out day by day.

If you’re open to it, I’d love to connect and swap notes on what’s working (and what’s not)

Things can be really busy, so even a short chat or asynchronous exchange would be great.

Looking forward to hearing from you.

Cheers,
[Your Name]
[Your Company]
[LinkedIn or Website]

When to Use The Template: 

Use this when you respect what someone’s building and want to start a conversation. It’s perfect when you share a problem, market, or field.

Template 24: Following Up After a Conference, Webinar, or Event

You met someone at an event, had a good exchange, and something they said stuck with you.

Follow Up After an Event/Webinar/Confidence


Great connecting at [Event Name]

Hi [First Name],

It was nice [meeting you / hearing your thoughts] at [Event Name]. I really enjoyed [something specific].

I’m [Your Name], working on [Your Company or Role], and I left the session feeling inspired to [short insight].

I would love to stay in touch. If you're up for it, I’d be happy to:

  • Swap thoughts on [mutual interest or challenge]
  • Hear more about your work at [Their Company Name]

Let me know if a short chat sometime this week or next sounds good.

Best,
[Your Name]
[Your LinkedIn or Website]

When to Use The Template: 

Use this when you want to follow up soon after and continue that moment into a detailed conversation.

Template 25: Asking a Leader or Senior Person in Your Industry to Connect

You want to connect with a senior leader to understand how they see the industry and approach their work.

Asking a Leader in Industry to Connect


Trying to grow in [industry/field], saw your name pop up

Hi [First Name],

I’ve been following your work at [Company Name] and really admire how you [specific achievement or leadership trait].

I'm [Your Name], currently working on [brief context about your work or role]. I'm learning a lot and looking to grow in this space, and I’d love to connect and follow your journey more closely.

If it’s okay, I’d also love to ask for some guidance at some point. Even a short note or insight would mean a lot.

Thanks again for the work you share. It’s genuinely helpful for folks like me to navigate this space.

Warmly,
[Your Name]
[LinkedIn link or short line about your role]

When to Use The Template: 

Use this when you’re ready to grow in your role and want to learn directly from people who’ve been doing it longer and better.

6. Partnership Proposals

Whether you are a founder or a working professional, if you are looking to connect with prospects for partnership, these templates can help.

Template 26: Co-Marketing Collaboration (Content and Cross-Promotion)

You’re thinking of teaming up with another brand for a co-marketing campaign. You want to create something useful together that helps both sides grow.

Co-marketing Collaboration


[First Name], How About a Co-Marketing Campaign?

Hi [First Name],

I’ve been thinking about how [Company Name] and [Your Company] could team up for a co-marketing campaign.

We could create a blog post, case study, or webinar that highlights both our products/services. Then, we can share it with our networks for maximum exposure.

I’d love to chat more if you’re open to it. What do you think?

Looking forward to hearing from you!

Best,
[Your Name]
[Your Position]
[Your Company]

When to Use The Template: 

Use this when you want to explore a partnership that shares value, reach, and growth. It works best when your audiences or products complement each other.

Template 27: Product/Service Integration Partnerships

You see a real opportunity where both products can support each other and bring more value to users.

Product/Service Integration Partnership


[First Name], Let’s Talk About Integrating [Your Product] with [Their Product]!

Hi [First Name],

I’ve been following [Company Name] and love what you’re doing with [specific feature].

We could create an excellent product integration between [Your Product] and [Their Product] to offer more value to our users. It could help both our brands stand out in the [industry].

Would you be up for a quick chat about this? Let me know if you’re free.

Best,
[Your Name]
[Your Position]
[Your Company]

When to Use The Template: 

Send this when your product complements theirs. It’s a good way to build something useful for both sides and start a meaningful partnership.

Template 28: Affiliate or Referral Program Partnerships

If you believe a referral or affiliate setup could help both sides grow, you can use this template. 

Affiliate Program Proposal


[First Name], Let’s Team Up on an Affiliate Program!

Hi [First Name],

I hope all is well! I wanted to see if you’d be interested in promoting [Your Product/Service] through an affiliate program. You’d earn a commission for every customer who signs up using your affiliate link.

It’s a simple way for us to help each other grow. If you're interested, let’s hop on a quick call to discuss it further.

Looking forward to hearing from you!

Best,
[Your Name]
[Your Position]
[Your Company]

When to Use The Template: 

Use this when you want to explore a simple commission-based model. It works best when you have similar customers and are open to sharing value.

7. Influencer Collaboration Outreach

As a product/service founder, marketer, or sales professional, if you want to hire or collaborate with influential people without prior connection, these cold email templates will help. 

Template 29: Product Gifting Outreach

You found a creator whose content fits your brand. You want to propose a paid partnership that feels honest and natural.

Gift Offering to Influencer


Thought you might genuinely enjoy this, [First Name] 😊

Hi [First Name],

I’ve been following your content for a while, especially your post about [something specific]. You keep things honest and helpful, and I really respect that.

I work with [Brand], and we’d love to send you something as a gift. No expectations. We think you'd enjoy [Product Name], and we want you to try it for yourself.

Suppose it clicks with you and feels worth sharing, great! If not, no pressure at all. Let me know where to send it, and I’ll take care of the rest.

Thanks for the great content you put out, genuinely!

– [Your Name]
[Your Role] @ [Brand]
[Optional: Website or Instagram handle]

When to Use The Template: 

Use this when the match feels right, and you want to work together in a way that respects their style and your brand.

Template 30: Paid Collaboration / Sponsored Post

You want to work with a creator to build something together, not just a promotion, but real content.

Collaboration Proposal


Quick idea for a collab, [First Name], your voice, our story

Hi [First Name],

I'm a big fan of your work. The way you spoke about [specific post or topic] really stood out, and your community clearly values your take.

I’m with [Brand], and we’re planning a campaign around [brief topic or product]. I think it could align well with your voice and audience.

If you're open to it, I'd love to share what we had in mind regarding the message, budget, and how we can keep it feeling true to your style.

No rush, could we chat?

Best,
[Your Name]
[Your Role]
[Your Brand]
[Optional: Link to IG or website]

When to Use The Template: 

Use this when you want to co-create something that fits their audience and feels more like a story than an ad.

Template 31: Co-Creation Collaboration

You want to host a simple giveaway that brings value to their audience and helps your brand get noticed.

Co-Creation Opportunity


[First Name], want to build something cool together?

Hi [First Name],

I’ve been following your stuff for a while, and I really like the way you talk about [topic]. It’s thoughtful and genuinely helpful—rare to see that combo.

I run [Your Brand], and we hope to co-create something meaningful with creators who align with our values. Maybe a short video, a carousel, or something your audience will actually use, not just another ad.

It could be something like [example idea]. I'd love to hear your thoughts or ideas on this, too.

Open to jamming on it?

– [Your Name]

When to Use The Template: 

Use this when you’re looking for light, fun engagement. It’s ideal when the creator has an active following that loves participating.

Template 32: Giveaway Collaboration

You want to host a simple giveaway that brings value to their audience and helps your brand get noticed.

Giveaway Collaboration


[First Name], your audience might love this 🎁

Hi [First Name],

I’ve seen how much your followers love interacting with you, especially during your last [mention story, post, or giveaway].

I was thinking, what if we teamed up for a simple giveaway? We could offer [brief gift detail], and I’ll make sure all logistics are handled. Just a fun way to give your audience something valuable.

If you’re open, I can send over a simple plan to make it easy for you.

Thanks again for being such a positive voice online!

– [Your Name]

[Your Brand]

When to Use The Template: 

Use this when you’re looking for light, fun engagement. It’s ideal when the creator has an active following that loves participating.

8. Product Outreach

As a product founder, you can use these cold email templates to reach out to your target audience and users or recruit early beta testers. 

Template 33: Requesting Feedback from Ideal Users (Early Product Validation)

You’re building something new and want feedback from people who understand the problem.

Feedback Request


Quick input from someone who gets [the space]

Hi [First Name],

I’m working on a product that helps [target audience] solve [specific pain point]. I came across your profile and felt you'd be a great person to get early thoughts from — you seem to really understand this space.

Would you be open to giving 5–10 minutes of feedback? I’d love to hear what you think. Even just a short message with reasoning would be helpful.

To make it easy: Here’s a 1-minute demo: [Link]

A few things I’d love your take on:
  • Does the idea feel useful or not?
  • Is this a real pain for people like you?
  • What makes it worth trying?

Thanks in advance, and even a few lines would help my team and me shape our product better.

Cheers,

[Your Name]

[Role], [Startup Name]

When to Use The Template: 

Use this when you’ve got an early version and want real, honest input from users or experts. It’s a no-pressure way to test if your idea is on the right track.

Template 34: Asking for Beta Access Participation

Your product’s ready for testing; you want users who know the space to try it first.

Beta Access Particitpation Offer


Want early access to a product for [doing X faster]?

Hi [First Name],

I’m building a product that helps [your target audience] achieve a specific outcome.

We’re opening up a private beta for a small group who has understood this market niche and product details, and I’d love to include you if you're interested.

Here's a quick peek at what it does:
  • [1-liner about the key feature]
  • Built specifically for [type of user]
  • Designed to make [job/pain point] less frustrating

If it sounds interesting, just reply, and I’ll send you the access.

Thanks! 

[Your Name]

[Startup Name]

When to Use The Template: 

Use this when doing a private beta and want feedback from sharp, early users. It helps you improve before launch and makes them feel part of something new.

Template 35: Requesting Product Review from a Micro-Influencer / Niche Blogger

You found someone who shares great thoughts or reviews tools in your field.

Offering Opportunity to Blogger/Micro-Influencer


[First Name], I’ve an exciting opportunity to share with you

Hi [First Name],

I’ve been following your posts on [platform/blog], especially your take on [related product or topic]. You explain things in such a clear and honest way, and that was really helpful.

I recently launched a product called [Product Name] that helps [target users] [achieve a specific goal], and I’d love to get your honest review or even just a quick try.

If you're up for it:
  • I’ll send you free lifetime access
  • I would love genuine feedback from your end
  • Happy to credit you if you post or share

Let me know, and I’ll send over everything you need!

Best, 

[Your Name]

[Startup Name]

When to Use The Template: 

Use this when you’re launching something and want their honest feedback, or maybe even a shoutout. This is a great email that helps you leave a thoughtful way to share access. 

9. Survey or Research Outreach

Now, if you want to conduct surveys or research about products or services, you can use these templates. 

Let’s check the cold email templates for survey or research outreach, if that’s your thing. 

Template 36: Asking for Input on an Industry Survey

You’re working on a guide or report and want people to feel like contributors, not just readers.

Input in an Industry Report Request


Can I include your perspective in our [industry] report?

Hi [First Name],

I’m reaching out because we’re creating a short report on a specific industry topic. I’d love to include your input.

We’re asking a few experienced professionals like you to share their take quickly. Here’s the context: It’s a 3-minute survey, and we’ll publish the results soon (with credits, of course).

If you’re in, here’s the link: [Survey Link]

We’ll send you the final report once it’s live. I think you’ll enjoy what others shared, too.

Thanks so much,
[Your Name]
[Company or Project Name]

When to Use The Template: 

Use this when you need quick insights from experts. It works well for market snapshots, benchmarks, or trend pieces.

Template 37: 1:1 Interview Outreach for Deep Research

Sometimes you need more than just quick stats. You want an honest conversation with someone who knows the field.

Quick 15-min Chat Request


Quick 15-min chat? I’d value your insight.

Hi [First Name],

I’m researching [specific topic or challenge] and came across your background in [their role or company]. It really stood out.

Would you be open to a quick 15-minute call? I’d love to hear how you’ve approached [problem or theme] in your work.

I’m speaking with a few thoughtful people like you, and your insights will help shape [a guide/report/product/].

Totally flexible on time — I can work around your schedule.

Thanks for considering!
[Your Name]
[Your Company or Project Name]

When to Use The Template: 

Use this when you’re going into detail for content, customer discovery, or shaping your product roadmap. Perfect for founders, content marketers, UX researchers, or academics.

Template 38: Academic or Nonprofit Research Outreach

When your goal is social good or learning, the tone must show respect and sincerity for someone’s time.

Invitation for Academic Research Outreach


Invitation to share your voice for a [short topic] study

Hi [First Name],

I’m part of a team working on a study about [research topic], and I’m reaching out to a small group of professionals who work closely in this area.

If you’re open to it, we’d love your perspective — it’s a short 3–5 minute survey. Your responses will help us better understand [the key goal of the study].

Here’s the link if you’d like to take part: [Survey Link]

I’m happy to share the results with you once they’re published.

Thanks so much for your time,
[Your Name]
[Affiliation or Org Name]

When to Use The Template: 

Use this when reaching out to professionals who care about sharing their knowledge. It’s ideal for university research, nonprofit studies, or any project focused on a meaningful mission.

10. Fundraising Outreach

If you want to raise funding for your business or organization, you can use these templates to get started. 

Template 39: Initial Outreach to an Angel Investor

You’re introducing yourself and your startup, and want the investor to feel engaged from the start.

Initial Outreach to an Angle Investor


Building something in [industry] — would love your take

Hi [First Name],

I came across your name while browsing [portfolio/LinkedIn/post/etc]. I really liked how you’ve backed [company name or founder name if known].

I’m building [Startup Name], a [1-line simple explanation of your product].

We’re solving [real-world problems in a few words] for [specific audiences].

Right now, we’re raising our [pre-seed/seed] round and looking to partner with early believers.

Would you be open to a quick chat or feedback on what we’re building? Happy to share our deck or a short memo if that helps.

Thanks,
[Your Name]
[Startup Name]
[LinkedIn or Website Link]

When to Use The Template: 

Use this when asking for feedback or advice from angel investors or early-stage backers. It’s a good fit for founders who are just starting out and want input from investors who believe in their mission.

Template 40: Investor Already Interested in Your Space

You know the investor has experience in your industry. This email is your chance to highlight what you have in common and show how your startup aligns with the kind of companies they’ve backed before.

Introduction to Investment Opportunity


Your interest in [space/industry] caught my eye

Hi [First Name],

I noticed you’ve invested in [Company A / space / sector], and I thought you might be interested in what we’re building.

We’re working on [Startup Name] and are focused on [brief product and audience].

Our early traction:

  • [Metric or milestone]
  • [Customer or partner name if relevant]
  • [Recent growth stat or insight]

We’re now raising our [round type] to achieve our other [goal]. I’d love to share more if it sounds like a good fit.

Would you be open to a short intro call?

Thanks,
[Your Name]
[Startup Name]
[Website or LinkedIn]

When to Use The Template: 

Use this when following up after seeing that an investor has shown interest in your market, product category, or sector. It’s ideal for when you know an investor’s portfolio and believe your startup is a good fit, especially if you’re looking for warm leads.

Template 41: Warm Follow-up After a Conference or Pitch Event

After meeting someone in person at a conference or pitch event, this is your chance to remind them of your connection. You want to be personal but succinct.

Follow-up After Event


Great meeting you at [event name], following up on [startup name]

Hi [First Name],

It was great meeting you at [event name], I really enjoyed our quick chat.

As mentioned, I’m working on [Startup Name], which is [1-liner about your product].

We’re helping [audience] solve [problem] in a better way.

We’re in the middle of raising our [stage] round, and I’d love to hear your thoughts, even if it’s just quick feedback.

Let me know if you’d like me to send over our deck or a quick intro note.

Appreciate your time either way!
[Your Name]
[Startup Name]
[LinkedIn or Website Link]

When to Use The Template: 

Send this email after a conference, networking event, or pitch session where you met investors or mentors. It’s best when you’ve made an initial connection but want to keep the momentum going.

11. Event Invitations

If you want to send formal invites to your potential prospects that can make a big difference in your event, you can use these cold email templates to get started. 

Template 42: Inviting Someone as a Guest Speaker (Expert/Influencer/Leader)

You know the person’s expertise and influence within your target audience, so now you want to hire them as speakers for your event.

Invitation to Speak at Event/Webinar


We’d love to have you speak at our [event/webinar]

Hi [First Name],

I’ve been following your work on [specific thing: podcast, LinkedIn posts, or company work], and I really appreciate your take on [specific topic].

I’m part of the team at [Your Company], and we’re hosting a [webinar/event/community session] on [event topic] happening on [date].

We’d love to invite you as a guest speaker! It’s a casual, 45-minute session with a live audience of [audience type].

Would you be open to this? Happy to share more details if you're interested.

Thanks for considering it :)
[Your Name]
[Role, Company]
[Event page or LinkedIn link]

When to Use The Template: 

This email is perfect if you want to host an event, webinar, or community session and want to invite an expert, influencer, or leader to speak at your event. 

Template 43: Inviting Target Users to Attend a Community Webinar

You’re targeting users who would benefit from your event, and you want to ensure they’re aware of it. Your goal is to provide value to your audience by offering a webinar that addresses their interests or challenges.

Invitation to Webinar


Thought you might like this [webinar topic]

Hi [First Name],

I saw your profile and noticed your work in [field or role]. Thought you might be interested in a free session we’re hosting on a [specific topic].

It’s a 40-minute session with [guest/speaker name or topic], happening on [date/time].

We’re keeping it practical with real examples, a short talk, and some time for live Q&A.

You can RSVP here: [Link]

We would love to have you join us if that sounds useful!

Cheers,
[Your Name]
[Company Name]

When to Use The Template: 

This is great for inviting people who might like your product or service to a webinar or community session about their problems or interests. It’s perfect for getting them excited and involved with your content.

Template 44: Follow-up Reminder Before an Event

You’ve already sent the event invitation, and now you want to remind people about it to ensure they attend. This is a gentle push to check if they’re still joining.

Event Reminder


Reminder for [Event Name] tomorrow – excited to see you there!

Hi [First Name],

A quick reminder about [Event Name], happening [tomorrow/on DATE] at [time + timezone].

Here’s your join link: [Zoom or Event Link]

We’ll be covering:
  • [Topic 1]
  • [Topic 2]
  • [Optional: Speaker name or bonus resource]

Looking forward to seeing you there. Please feel free to bring any questions!

Best,
[Your Name]
[Company/Event Team]

When to Use The Template: 

This is your go-to reminder email for when the event is just around the corner. It’s best to send it 1-2 days before the event to make sure people remember and are prepared to attend.

12. Media / PR Outreach – Overview

If you want to reach out to media or PR professionals, you can use cold email templates to get started. So, you don’t need to research from scratch. 

Template 45: Founder Story Pitch to Newsletter/Podcast Host

You’ve been reading a newsletter or listening to a podcast and want to share your story as a business owner. 

Story Idea Pitch


Story idea: bootstrapping [startup name]

Hi [First Name],

I’ve been listening to [podcast/newsletter name] and really enjoyed your episode with [Guest or topic] — loved the raw insights.

I’m a founder building [startup name], and we’ve recently hit [milestone/turning point]. I'm happy to share lessons on topics like [failure, pivoting, building in public, etc.], if that fits your theme.

More than happy to get on for a quick chat or send over a few topic ideas.

I appreciate the great work you’re doing. I’m a big fan!

Cheers,
[Your Name]
[Website/LinkedIn]

When to Use The Template: 

Use this cold email template when you’ve reached a big milestone, learned something important, and want to share advice others might like.

Template 46: Product Launch Pitch to Journalist

You’ve launched a product and believe it’s a compelling story for a journalist who covers topics in your industry. So, now you want to present your product as a newsworthy item to address a specific problem.

Press Outreach


Hi [First Name],

I’ve been following your coverage on [specific topic or story] — really liked how you broke down [reference their post or insight].

I just launched a product that solves [clear, specific problem] for [target audience], and thought it might be a story your readers would enjoy.

Quick snapshot:
  • What it is: [1-line product description]
  • Who it helps: [target user]
  • What’s unique: [standout point or stat]

I'm happy to share a full press kit and screenshots or introduce you to our team if you’re curious.

Let me know if this sounds interesting!

Best,
[Your Name]
[LinkedIn or Website]

When to Use The Template: 

This template is great when launching a product that you believe has a strong angle for journalists. Use it when you want to grab attention with a unique or standout feature.

Template 47: Trend-Based Pitch to Blogger or Journalist

You know about a trend or topic that’s getting popular and have information that matches it. You also see a blogger or journalist who has written about this trend and want to contact them to share more helpful ideas.

Expert Insight Offer


Expert insight on [growing trend] if helpful

Hi [First Name],

Saw your article on [specific trend/topic], and it really resonated — especially your take on [reference].

We’ve been seeing the same trend play out with our users at [company name], and I’d be happy to offer a data point, quote, or even a short write-up if you’re covering this again.

A few quick angles I’ve noticed:
  • [Short insight or example]
  • [Another takeaway or stat]
  • [Something contrarian or unique]

Happy to chat or send you something quick if that helps your next piece!

Best regards,
[Your Name]
[Title] at [Company Name]

When to Use The Template: 

Use this when you notice a new trend in your industry that fits what your product does. It’s perfect for sharing helpful information with journalists or bloggers who write about new trends.

13. Guest Posting and Link Building

If you are looking to build links for your website or provide backlink services, these cold email templates can definitely help.

Template 48: Guest Post Outreach (Niche-Specific Blog)

You’ve found a blog that discusses something you know a lot about and reaches the people you want to talk to. You want to write a guest post to share helpful ideas with your readers.

Guest Post Idea


Guest post idea for [Blog Name]

Hi [First Name],

I came across your blog while searching for [topic] and loved your post on [insert blog title]. It's really practical stuff.

I’m in [your role] at [your company], and I write about [topics you cover]. I’d love to contribute a guest post that your readers would find valuable.

A few ideas I had in mind:
  • [Guest post idea 1]
  • [Guest post idea 2]
  • [Guest post idea 3]

I’m happy to follow your editorial guidelines and ensure that the content is original and useful. Let me know what you think!

Thanks,
[Your Name]
[Website or LinkedIn]

When to Use The Template: 

This template is great when you find a blog about a well-known topic. It’s a nice way to share helpful guest posts and add links to your website. Use it when you have fresh ideas that your readers would enjoy.

Template 49: Link Building Outreach – Resource Mention or Link Suggestion

You’ve read a specific post on a blog or website and found that it would benefit from an additional resource. You have content (like a guide or article) that complements their post, and you’re suggesting they include it as a reference.

Found a Great Match for Your Post


Found a great match for your post on [Topic]

Hi [First Name],

I was reading your article on [post title]. You have great tips, especially the part about [specific point].

I recently published a guide on [your content title] that could be a good additional resource. Here’s the link: [URL]

It goes in-depth into [what it covers], and it would add more context for your readers.

Let me know if you'd consider adding it, and I'd be happy to return the favor or explore other ways we can collaborate!

Thanks,
[Your Name]
[Your Company / Role]

When to Use The Template: 

Use this template when you have content that’s relevant to a blog post you’ve read, and you want to suggest a link inclusion for link-building purposes. 

Template 50: Ask for Newsletter Mention

You’re reading a specific newsletter and found it helpful. Now, you have a tool or resource that can be valuable to their readers, so you want to request a mention in the upcoming newsletters. 

Resource for Your Newsletter


Hi [First Name],

I really enjoy your newsletter, especially the [specific section or edition], which is super helpful.

I recently published a [resource/tool] that might be useful for your readers too: [Link].

It’s about [short 1-line description of value].

Would you be open to including it in an upcoming issue if you think it's a good fit?

Happy to return the favor if you need help getting the word out about something, too.

Thanks!
[Your Name]

When to Use The Template: 

This template is best when you’ve found a newsletter that aligns with your content and audience. Use it when you have a resource or tool that complements their newsletter’s focus and could benefit their readers.

Do you want more templates for different link-building use cases? I’ve written a complete guide on how to build links with cold emailing.

14. Feedback

If you are looking for feedback for your product/services from users, or want to know in general feedback of the readers, you can use these cold email templates. 

Template 51: Feedback from Recent Users (Post-Onboarding or Post-Trial)

The user has recently onboarded or started a trial with your product. You want to gather their initial thoughts to understand their experience and make improvements.

Request for Feedback on [Product Name]


[First Name], I would love your quick thoughts on [Product Name]

Hi [First Name],

Thanks for trying [Product Name] recently. I really appreciate you spending time with it.

If you're open to it, I’d love to hear your honest feedback. What worked? What felt confusing? Even a quick line would mean a lot.

We’re always trying to make it better, and feedback from folks like you helps shape where we go next.

Thanks again,
[Your Name]
[Role, if helpful]

When to Use The Template: 

Use this template within the first week after a user has signed up or completed a trial period. This is when they’re most likely to remember their experience and provide useful feedback.

Template 52: Feedback from Loyal or Power Users

This user has been using your product for a long time and probably loves it or uses it a lot. You want to ask them about their experience to get ideas for improving the product or adding new features.

Request for Feedback on Future Features


[First Name], quick Q — what should we build next?

Hi [First Name],

You’ve been using [Product Name] for a while, thank you!

We’re exploring what to improve or build next and figured you’d have great input.

What’s one thing you’d love to see us add or fix?

I’m just curious to hear your thoughts whenever you get a chance.

Cheers,
[Your Name]

When to Use The Template: 

This template is great for users who have used your product for a while (1-3 months or more). It’s perfect for asking them how easy the product is to use and how you can make it better.

Template 53: Feedback After Customer Support Interaction

This email was sent after a customer interacted with your support team. You want to ensure that their issue was resolved and gather feedback on their experience with support.

Request for Feedback on Support Experience


[First Name], how did we do?

Hi [First Name],

Thanks for reaching out to our support team recently.

I just wanted to check if you got the help you needed.

If there’s anything we could’ve done better (or faster), I’d really appreciate your honest thoughts.

Every reply helps us improve our support for users.

Thanks again,
[Your Name]

When to Use The Template: 

Send this email within 24–48 hours after the support interaction to ensure the issue remains fresh in the user’s mind.

15. Sponsorship

Are you looking to provide sponsorship to potential clients and gain traction? These cold email templates can help you get started. 

Template 54: Sponsorship for a Newsletter or Content Series

You’re looking to secure a sponsor for your newsletter or content series. You’ve been following their brand and think it aligns with your audience.

Sponsorship Opportunity Pitch


Thought this might be a good fit for [Their Brand]

Hi [First Name],

I’ve been following [Their Brand] for a while and really like the way you support niche communities.

I run [Name of your newsletter or channel], which reaches [X] readers/viewers, mostly [describe audience in one line].

We’re opening up a couple of sponsorship spots for [Month or Series Name], and I thought of your brand right away.

Would you be open to chatting about how we could partner?

Happy to send over our media kit or past sponsor results if helpful.

Thanks,
[Your Name]

When to Use The Template: 

Send this email when you’re looking to open up sponsorship spots for an upcoming month or content series. This allows them enough time to consider the opportunity.

Template 55: Sponsorship for an Event or Conference

You’re organizing an event or conference and want to offer sponsorship opportunities to a brand that aligns with the event’s theme.

Sponsorship Opportunity Pitch for Event


Opportunity to feature [Their Brand] at [Event Name]

Hi [First Name],

We’re hosting [Event Name], a [type of event online/offline] on [topic or audience].

Given your work in [industry or niche], our audience would really connect with your brand.

We’re currently offering a few sponsor slots for the event and would love to explore how [Their Brand] could get involved.

Would you be open to a quick call next week?

I'm happy to share details about our reach, past sponsors, and what’s planned.

Best,
[Your Name]

When to Use The Template: 

Send this email when you’re getting ready to offer sponsorship spots for an event. You can use it before you officially announce the event or when you’re finalizing the sponsors.

Template 56: Sponsorship for a Community or Cause

You’re seeking sponsors for a community or cause that aligns with the potential sponsor’s mission or values.

Supporting [Cause or Community Name] — A quick idea


Supporting [Cause or Community Name] — A quick idea

Hi [First Name],

Hope you’re doing well!

I help run [Name of community or initiative], a space that allows [briefly explain who it supports and what it does].

We’re looking for a few aligned sponsors to support upcoming activities, such as [activity names].

I would love to explore whether this could align with [Their Brand]’s mission or corporate social responsibility (CSR) focus.

Let me know if you’re open; I can share a one-pager.

Thanks so much,
[Your Name]

When to Use The Template: 

Send this email when your community or cause is gearing up for an activity or campaign that could benefit from sponsorship.

16. Community Building Outreach

If you are looking to build an outreach community for your business or organization, you can use these cold email templates to get ahead. 

Template 57: Inviting someone to join your new community

You’re starting a new, niche community and want to invite someone who would benefit from being a part of it.

Quick invite to [Community Name] for [target audience]


Quick invite to [Community Name] for [target audience]

Hi [First Name],

I’m building a small community for [brief context], one that brings together hands-on, kind, and open-minded people who want to share their experiences.

We’re calling it [Community Name], and we’re keeping it tight-knit and spam-free.

You came to mind because of your work on [specific or general detail]. We have people talking about [example].

I would love to have you in if that sounds interesting. Happy to share the link or more details.

Cheers,
[Your Name]

When to Use The Template: 

Send this email when you’re in the early stages of building the community and want to attract a select group of early members.

Template 58: Bringing in contributors or core members to help shape the community

You’re seeking core members to contribute or help shape the direction of the community, even before it opens up to a broader audience.

You Want to Bring in Contributors to Shape Your Community


Want to help shape a new [industry] community?

Hi [First Name],

I’m working on building a new space for [target audience] to learn, connect, and grow together.

Before we open it up more broadly, I’m inviting a few folks I respect to help shape it from the start [as contributors, moderators, or just early voices].

Would you be open to joining? No pressure to do much. We just want smart people like you in the room as we grow.

Let me know what you think!

Thanks,
[Your Name]

When to Use The Template: 

Send this email when you want to build out the foundational members of the community, those who will contribute to shaping it and making it valuable for future members.

Template 59: Reaching out to inactive members to re-engage

You’ve noticed that a member hasn’t been active in the community recently and want to re-engage them.

Reaching Out to Inactive Members for Making Them Active


We missed you in [Community Name] 👋

Hey [First Name],

Just noticed it’s been a while since you checked in on [Community Name].

No worries if it isn’t possible, I understand that life is busy. But we’ve been having some great convos lately on [mention 1–2 recent topics] and thought you might want to hop back in.

If you’re still interested, I’d love to have you back in the mix. Here’s the link again: [insert link]

Hope you’re doing well!
[Your Name]

When to Use The Template: 

Send this email when you notice a member hasn’t been engaging for a while, but you believe they’d still be interested in the community’s current discussions.

17. Nonprofit Outreach

If you want to get donations, collaborate with potential prospects, or improve awareness of your non-profit organizations, you can use these cold email templates to get started. 

Template 60: Asking for Donations for a Cause

Your organization is working on a meaningful cause, and you’re reaching out to potential donors to fund the mission.

Asking for Donations for Your Non-profit Organization


Help us [sove the problem], We need your support!

Hi [First Name],

I’m contacting you because we’re working on something important at [Organization Name]. We’re focused on [briefly explain the cause], and we need your support to keep making a difference.

We believe that [personalized reason for asking].

Would you consider a [donation amount] to help us continue our work?

Here’s a link to contribute: [donation link]

Every bit counts, and we’re incredibly grateful for your consideration.

Warmly,
[Your Name]
[Organization Name]
[Contact Information]

When to Use The Template: 

Use this template when asking for donations for a specific cause or project.

Template 61: Requesting Collaboration with Another Nonprofit or Organization

You want to reach out to another organization to explore collaboration opportunities that can amplify both missions.

Collaboration Opportunity for Non-profit Organization


Collaboration Opportunity

Hi [First Name],

I hope you're doing well! I’m [Your Name], and I work with [Your Organization Name], where we’re focused on [brief explanation of your mission or cause].

We’ve been doing some great work in [area of work], and I’ve been following your organization’s impactful efforts in [relevant cause or sector].

I think we could collaborate in a way that will amplify both of our efforts. Whether it’s through [joint initiatives, co-hosting events, sharing resources], there’s a lot of synergy between our missions.

I’d love to chat and explore how we can work together to achieve more.

Looking forward to your thoughts!

Best regards,
[Your Name]
[Your Position]
[Organization Name]
[Contact Information]

When to Use The Template: 

Send this email when you’re looking to partner with another nonprofit or organization on joint efforts or initiatives.

Template 62: Inviting Volunteers to Join Your Cause

You’re looking for passionate volunteers to support your cause, whether through events or day-to-day tasks.

Inviting Volunteers in Noble Cause


Join Us in Making a Real Difference

Hi [First Name],

I’m [Your Name] from [Organization Name], and we’re currently looking for passionate individuals to join us in our mission to [Cause].

We’re hosting an event on [date] and would really appreciate your help with [specific task].

It’s a great opportunity to get involved, learn more about what we do, and directly contribute to making a positive impact.

Would you be open to lending a hand?

Thank you for considering, and I’d love to have you as part of our team!

Warmly,
[Your Name]
[Position]
[Organization Name]
[Contact Information]

When to Use The Template: 

Use this template when you’re recruiting volunteers for an upcoming event or an ongoing cause.

These are the 62 templates that are ready to use. You can choose any of the following, as per your requirements. 

Write Cold Emails That Feel Personal, Offer Value, and Get Replies

Now that you’ve seen all these cold email templates, you’re probably wondering. So, what’s next? 

Well, here’s what you can do:

  • Don’t copy-paste blindly. Use the templates as a starting point, then tweak them to match your tone, product, and the person you’re writing to.
  • Keep it short and clear. Long emails get ignored. Write short, concise, and value-oriented cold emails. 
  • Focus on one goal per email. Don’t try to pitch your product, ask for feedback, and schedule a call all at once.
  • Make it personal. A little context or a genuine compliment can go a long way.
  • Test and learn. Not every email will land. That’s normal. Keep improving as you go.

Cold emailing, when done right, can help you connect. Take what’s here, make it yours, and start a conversation. 

If you want to create your own cold email templates like me, you can follow these 10 best practices of cold emailing to get started.

FAQs About Cold Email Templates

1. How do I structure a cold email?

When writing a cold email, keep it short and simple. Start with a subject line that grabs attention, then greet the person by name. Quickly introduce yourself and share why you’re reaching out. Make it clear how you can help or bring value to them. Wrap it up with a simple next step, like a quick reply or call. Lately, you can sign off politely with your contact info.

2. How long should my cold email be?

Your cold email should be short, concise, and proper. You have to aim for 3 to 5 short paragraphs. Apart from that, keep it concise, respect the recipient’s time, and communicate your message.

3. Should I personalize my cold email?

Yes, personalization is important in cold emails now. By mentioning specific information about your prospects, you can increase the chances of your cold email getting opened. Also, this shows you’ve done your research and aren’t sending a generic message.

4. What’s the best way to follow up on a cold email?

If you don’t get a response, send a polite follow-up after 3 to 5 days. Keep your following email friendly and brief. You can reference your previous email and ask if they had the chance to look it over.

5. How do I write a compelling value proposition in my cold email?

When you’re sending cold emails, make sure you’re offering something genuinely useful to the reader. Keep your value clear and simple, people don’t have time to guess what’s in it for them. Be specific, focus on their needs, and show exactly how you can help.

6. How do I end a cold email?

Always end your cold email with a clear next step. Whether it’s booking a call, replying to your message, or checking out a link, make it simple and direct. And don’t forget to close with a polite, friendly note.

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