SaaS Tools

Gmass vs Mailchimp: Detailed Comparison for Mass Email Campaign13 minutes read

Marketing and sales professionals usually get confused while deciding the best email campaigns tool for cold emails, marketing newsletters, or sending mass emails. Gmass and Mailchimp are the tools used by professionals to manage their mass email activities. 

Mailchimp is an email marketing tool, started in 2001 and stands out to be at the top in its category. Similarly, Gmass entered the market in 2014 as a mail merge tool and gave good competition to the Mailchimp with its email campaign feature.

In this article, we will do a detailed comparison of Gmass vs Mailchimp, which will help you know the most appropriate for your use. We will compare their features, pricing, integrations, and use cases for making your buying decision simplified and confident.

Let’s get started.

Gmass vs Mailchimp: Features

Product features always relate to the problem-solving ability of their end-users. Gmass and Mailchimp are quite different from each other while providing certain features. Let’s check one by one and decide the merits and demerits of each tool.

1. Email Campaign:

Email Campaign is the most essential feature you need in a tool for sending mass emails. Both Gmass and Mailchimp excel in sending email campaigns at scale.

Gmass can be added to your Google mailbox to schedule your email campaign from your compose box itself. You can personalize your emails by adding merge tags. As the emails are sent from your account,  your emails are most likely to land in the recipient’s primary box.

As Gmass supports the Gmail and G Suite mailboxes, the email campaign sending limits are limited according to Google’s guidelines. This means you cannot exceed more than 500 emails with the free Gmail account, and 2000 emails with G Suite account in a day.

gmass email campaign

Mailchimp uses its own email servers to send email campaigns. It allows you to upload a recipient list, import it from a CRM or create an email list through various integration. Mailchimp can send thousands of emails in a short time span. 

The problem with sending an email campaign using Mailchimp is your emails will land in the promotion tab of the recipient’s mailbox. You would get a very low email open and replay rate. 

Mailchimp A/B test

Mailchimp provides A/B testing of its email campaign. You can test multiple variants of sender name, subject line, preheaders, content and email sending time.  Your audience will be split as per the numbers of variants you have selected. 

Unlike Gmass, Mailchimp does not have any fixed email sending limits. The higher you pay, the more number of emails you can send. 

If you send email newsletters, Mailchimp provides you with an advanced email editor where you can design attractive HTML emails. 

gmass vs mailchimp email campaign

Although both Gmass and Mailchimp can be used for sending email campaigns, Gmass is more popular among the recruiters and bloggers and Mailchimp is used by email marketers. Gmass is preferred for email outreach, whereas Mailchimp can be used for sending an email blast, promotional emails, newsletters, and more.

If you wish to look at an alternative tool for sending email outreach campaigns than try SalesHandy. SalesHandy is an email outreach tool that helps you send personalized email campaigns with automated follow up sequences. It increases the email open and replies rates by making your emails land in the primary inbox of the recipient. It also provides various features like adding a custom domain, unsubscribe link, the human-like time interval between two emails helps you in increasing email deliverability.

2. Email Follow-ups

Follow-up emails are actionable messages to remind your recipient about the ongoing conversation. These are frequently done by the sales team to continue the conversation with their leads.

Gmass allows you to automate follow-up emails up to 8 stages. You can choose the conditions between Not replied, Not opened, Not clicked and All to choose the recipient’s type. The follow-up message editor is a small text box where drafting and proofreading your emails becomes tough, your more likely to make mistakes while drafting your emails.

gmass vs mailchimp followup screen

With MailChimp, you can design a workflow to automate follow-up emails. These follow-ups are designed on the Mailchimp’s advanced workflow editor. The workflow editor is productive yet difficult for newbies to get acquainted with.

The advanced workflow editor will allow you to design an email workflow that will have multiple email stages controlled by triggers. You need to set the triggers by adjusting the time and conditions for the emails to be sent.

mailchimp followup screen

If you wish your email follow-ups to be more actionable and productive, you can use SalesHandy. It allows you to automate follow-up emails up to 9 stages with various behavioral conditions similar to Gmass. With SalesHandy you get an option to send follow up emails on the same thread as well as a new email with the different subject lines. It also provides you with an advanced full-screen editor where you can create error-free follow-up emails according to your convenience.

3. Templates

Once you send an email through Gmass, it saves your email copy as a template. You can use the same template multiple times to send it to multiple users. Gmass provides you with a search bar to search your email templates.

The template feature in Gmass is simple and easy to use. It can only save text emails that are supported by Google mailbox.

gmass email template

Templates in Mailchimp play a significant role in the tool. It provides tons of tailor-made HTML templates that can be easily customized. You can also design email templates with your own customizations and save it for future use.

mailchimp email editor

4. Email analytics

We have been using many email tools recently and reviewed each and every feature closely. The email analytics feature of Gmass took our attention for its uniqueness. Gmass creates a different label under the Gmail folder area with the name Gmass report and saves all the reports in it. It provides detailed analytics of email campaigns, open and reply rates. It also provides a graphical representation of all the campaign reports.

Gmass campaign report vs Mailchimp

Mailchimp provides a detailed analysis report for each email campaign. Along with basic results of email open rate, reply rate, bounce rate and daily performance, it also provides A/B testing results, Template reports and link reports.

Mailchimp also provides you with the recipient’s location and device information from which the emails are accessed. If you add forms or survey reports in your email, you can get a good demographic report for the same.

Mailchimp campaign report vs Gmass

That’s all about the feature review of both Mailchimp vs Gmass. Now we will proceed towards the pricing review of Gmass and Mailchimp and check their cost-effectiveness.

Gmass vs Mailchimp: Pricing

While comparing the pricing of Mailchimp vs Gmass, we found Mailchimp charges according to the number of emails you send. Alternatively, Gmass charges according to the features you select.

Now we will be reviewing the detailed pricing for both the tools that can make your decision wiser and easier.

Gmass Pricing:

Plans →MinimalStandardPremium
Features ↓
Email Campaign
Auto Follow-upsXX
Remove Gmass footerX
Email Analytics
Email Templates
Unlimited Use

Mailchimp pricing:

Plans →FreeEssentialsStandardPremium
Features ↓
Email Campaign
No.of recipients200050000100000200000+
Multi-step automationXX
Email TemplateBasicAdvancedAdvancedAdvanced
Mailchimp footer removalX
Email AnalyticsBasicBasicBasicAdvanced

Gmass is comparatively cheaper than Mailchimp. That is due to limited benefits and restricted features. Although both the tools did pretty well with mass email activities, Mailchimp is preferred for marketing and promotional emails and Gmass goes well with conversational email.

SalesHandy is a cost-effective alternative email campaign tool without its branding signature. You can schedule multiple email campaigns and get them landed in your recipient’s primary inbox starting at just $9/month. You also get automated email follow-ups, unlimited email templates, and advanced email analytics to skyrocket your email productivity.

SaaS tools are well known for their vast integrations and ease of usage. Let’s compare the type of integration of Gmass and Mailchimp to check their compatibility with other tools.

Gmass vs Mailchimp: Integrations

Integrations add extra powers to the tools. It helps you connect multiple tools from one place without switching tabs and doing tedious import-export jobs.

Gmass isn’t great in providing integration. It can only be integrated with Google sheets to add your recipient list. Apart from it, it doesn’t support any integration.

gmass integration

Mailchimp did a pretty good job with integrations. It supports integrations with 250 tools including the top market leaders like Adobe, Zapier, Slack, WordPress, and LightSpeed. Mailchimp makes it easy for their users to work with Mailchimp and automates all the tasks with its vast list of native integrations.

mailchimp list of integration

Both Gmass and MailChimp do various similar activities yet with different ideal customer profiles. Next, we will be conducting a detailed use case comparison.

Gmass vs Mailchimp: Use cases

Mass emailing tools like Gmass and Mailchimp can be used for multiple purposes but they don’t provide the best results for all use cases. In this part, we will discuss in which cases you can for Gmass or Mailchimp and vice versa.

Gmass is a simple mail-merge tool that can be used for sending outreach campaigns. This can be used by recruiters and bloggers effectively those who send comparatively less number of emails in a campaign. Gmass is not recommended for sales professionals as you cannot send more than 2000 emails with it. 

Mailchimp is an email marketing suite where marketers can schedule email marketing campaigns, send newsletters, create ads or promotional emails. It is not recommended for sending cold emails or personalized mass emails. Mailchimp works with complicated workflows which are majorly for marketer’s use. 

If you are sales professionals and you need an email campaigning tool to send your cold emails, you should give SalesHandy a try. You can set up SalesHandy with any email service providers— Gmail, G Suite, Yahoo, Outlook, Rediffmail, etc and send email campaigns easily. Most importantly SalesHandy is built with the advanced email deliverability techniques that make your email land in the recipient’s primary inbox.

A tool is not the best until it provides you with great customer support. Learning about the product’s support is equally important as the product’s benefits.

Gmass vs Mailchimp: Support

Every tool provides post-sales support to help its users in getting on board and start working with ease. 

While comparing the support facility of Gmass and Mailchimp, we found huge differences in both their offerings. Gmass provides a help-desk with blogs, FAQs, and other articles as a solution to your problem. Gmass has a Zendesk email support system which helps the users in case of major issues.

gmass vs mailchimp support

The support system of Mailchimp is quite advanced as compared to Gmass. Along with a vast help-desk with FAQs, they provide email, call, and chat support for their users. Mailchimp support team is active 24 hours a day which makes it remarkable.

mailchimp vs gmass support


Both the tools performed quite well while performing an email campaign. Mailchimp got an added advantage due to more features and integrations but Gmass made the emails land in the primary mailbox.

Summing up all the above pointers after doing a detailed Gmass vs Mailchimp review, we can recommend you to use Mailchimp for all your email marketing activities. Similarly, if you wish to do mass emails to fewer recipients with your Gmail or G Suite account, Gmass can do good at it.

We will also suggest you use SalesHandy for all your email outreach and cold emailing activities. Various email professionals use it for ensuring great results.

If you liked the comparison review, share it among your connections, and provide your valuable feedback in the comments section below.

By Rajendra Roul

Rajendra Roul works as a content marketer with SalesHandy, where he writes and edits the sales guides and articles. He is an avid researcher, learner, and an analytical guy. After flipping the coin, he loves to read books, play social games and travel around. He believes knowledge is the only source to achieve victory.

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