Contents
In the B2B space, waiting for clients to find you is not enough. You need to be where they’re already searching. That’s exactly where a B2B directory comes in.
These platforms are more than just listings; they’re trusted hubs where businesses look for partnerships, compare agencies, and make decisions.
Whether you’re an emerging or established agency, being listed in the right directories can open doors to new opportunities.
In this blog, I have curated a list of the top 8 directories for agencies.
I have added both niche platforms and industry leaders to help your agency stand out and win more clients.
Let’s find the right fit for your agency.
B2B Business Directories: TOC
- Pick the Best B2B Directory: TL;DR
- Top 8 B2B Business Directories For Agencies
- How B2B Directories Can Help Agencies?
- B2B Directories Future
- B2B Agency’s Success Mantra: B2B Directories
- FAQs
Pick The Best Directory From Your Niche- TL;DR Section
Got no time to read! Sure? You don’t want detailed information?
Okay! Then, quickly check this TL;DR section and find the top B2B directories in their most dominant category.
- For Lead Generation Agencies – Saleshandy Agency Partners
- For Digital Marketing and SEO – Semrush Agency Partners
- For B2B Software Agencies – G2
- For Financial, Sales Support, Admin, & Marketing Agencies – Clutch
If you are still here, we both know in business, Details first – Decisions later, right?
Keep scrolling, mate – every detail you need is just a scroll away.
Top 8 B2B Business Directories For Agencies
To create this list, I went beyond just surface research. I consulted with agency owners, industry professionals, and experts across various niches to identify directories that genuinely make an impact.
Each directory was evaluated based on the following:
- Authority and reputation within the industry
- Ease of navigation and searchability
- Quality and transparency of user reviews
- Simplicity of the listing process
- Overall ROI and value for businesses
Pro Tip
If your exact category isn’t listed in a directory, explore related categories. Many directories group complementary businesses together, which can still drive valuable exposure.
1. Saleshandy Agency Partners
Cold outreach has been a trusted method for lead generation in sales and marketing for years.
Saleshandy is a leading platform, earning strong authority through providing consistent value and showing results over the years.
Don’t trust me? Let the numbers speak for themselves.
Saleshandy appears in the top 1 to 3 ranks for more than 3K high-intent keywords related to cold emailing and related fields.
It has also helped many of our top lead generation agency partners generate over 37K leads and $1.1M+ worth of value in their pipelines.
“Enlisting in such a directory for you is like placing your ad on a busy highway that keeps getting more traffic every day!”
Many top lead generation agencies and their professionals trust Saleshandy for their expertise and authority in cold emailing and related cold outreach categories.
So, if your agency falls under any of the below categories, Saleshandy’s Agency Partners Program is the only and the best niche directory for your agency.
- Cold emailing
- Cold calling
- Appointment setting/booking
- Sales prospecting
- ABM (Account Based Marketing)
- Multichannel outreach.
Whats for buyers?
It has 1.5K user reviews that are verified and unbiased. With free searches and easy-to-navigate UI, it makes the buyer’s decision-making process express.
How to Enlist?
It’s simple and quick, with a thorough verification process to ensure only quality agencies are listed.
Follow the steps below to enlist your agency.
- Go to the Saleshandy Agency Partners webpage.
- Scroll to the footer and find the “Saleshandy Agency Partners” section. (check the above image)
- Click on “List Your Lead Gen Agency.“
Once you submit your details, our team will review your request. When approved, the team will reach out for the next steps.
Why Enlist Your Agency in the Saleshandy Agency Partner Directory?
✅ Get exclusive leads. (yes, the same leads are not shared with multiple businesses)
✅ Get Saleshandy’s partner badge to increase trust and showcase quality standards.
✅ Enjoy free marketing to promote your services.
✅ Build a steady flow of clients without constantly chasing them.
✅ Maximize ROI and optimize your profits.
✅ Boost your brand value by being featured in a trusted directory.
✅ Pitch your services across multiple categories to increase visibility on the directory.
2. Semrush Agency Partners
The Semrush agency partner directory is specifically designed for marketing agencies. All the agencies listed are scored on a score out of 5. Making it clear where the agency stands in competition.
They have also provided details on scoring criteria and how to improve the score to keep the process transparent on their website.
This is also to keep the systems transparent and trustworthy.
How to Enlist?
You can enlist by filling out a simple form from their agency website. Plus the onboarding takes 15 minutes, making it quick and easy!
“Good To Know: Semrush recommends agencies to get certified from Semrush Academy. It’s not mandatory, but certified agencies have high scores and get noticed more.”
Good To Know
Semrush recommends agencies to get certified from Semrush Academy. It’s not mandatory, but certified agencies have high scores and get noticed more.
Why Enlist Your Agency in the Semrush Agency Partners?
✅ It enables you to utilize their 10M users.
✅ It lets you pick high-quality SEO clients with their backlinks, DR, and other relevant details mentioned upfront.
✅ It suggests the client’s pain points in the details so that you can pitch them with a strong and valuable message.
✅ You can create personalized portals for each client to maintain their work separately.
✅ Get featured on Semrush’s marketing channels for increased visibility.
“You should know that this program is a part of their Agency Growth Kit. (complete kit for agencies including lead generation, marketing, CRM, and more)”
3. G2
If you have software, G2 is the best directory where you can enlist your agency.
Before investing in software, the user tends to compare it with other software as this market is competitive.
G2 has gained high authority in the B2B software space, where users frequently come to leave their honest feedback. That’s why it has more than 2M reviews on the platform today!
Amazing for agencies: G2 provides detailed reports on buyer behaviors that can help them greatly to learn details about their ICPs.
How to Enlist?
They have 2 types of profiles present on G2. Claimed and Unclaimed.
If your profile is unclaimed, raise a request.
If your business is not present on G2, you can create a profile.
Follow these steps to list
- Fill up their request form (available on their website)
- Your profile will be conditionally approved.
- Meanwhile, G2’s team will verify your service.
- Then, your profile will be live on G2’s site.
- You have to claim your profile.
- Their team will take 1 – 3 days to verify your request.
- Their teammate will reach out to you for the next steps. – done.
Why Enlist Agency in the G2 Directory?
✅ Earn a G2 badge to showcase your service’s trust and value.
✅ Track what your ideal customers search for with the buyer intent feature – even when they go on your competitor profiles.
✅ It runs campaigns to generate reviews for your services.
✅ Mentioning your G2 status in your client pitches increases response rates by 30%.
4. UpCity
Upcity is an online b2b directory with more than 50K services already listed on it.
And if talking about users, nearly 1.5M users have already visited this directory to find the best agency match for their requirements.
While other marketing directories have a bigger collection of pure marketing agencies, UpCity tilts more toward creative design agencies a bit more.
How to Enlist?
They have 3 plans from which agencies can choose from.
- Free one
- Sponsored profile
- With PPC campaigns
But to be their partner, you have to match their standards, which include a certain level of transparency, honesty, and quality.
Why Enlist Your Agency in the UpCity Directory?
✅ You get an UpCity badge to help your clients trust you easily, reducing time to convince.
✅ It gives you the review widgets that are directly visible on your website.
✅ It has a free listing option where you get a free badge.
✅ You get review insights that help to learn feedback from the users.
✅ They offer PPC (paid per click) advertisement service.
5. 99Firms
99Firms is a global directory made for agencies and software.
The good thing about this directory is that it includes every industry globally. They accept requests from small, medium, or large agencies to join their platform.
To have high-quality enlisting standards. They apply specific analyses and review systems for each industry to score them accurately. (mentioned in next section)
Plus, their clean and categorized UI is like a cherry on top for users. They can easily find, compare, and contact businesses.
How to Enlist?
They have 2 separate places for agencies and software businesses to list their services.
Agencies can list their services on their website by following this easy process.
- They just have to provide their details in their form (available on their website).
- Choose a plan that suits them the best.
- Pass the verification test that checks their past relationship with clients, users’ unbiased reviews, service quality, and overall reputation as a business.
- And you’re done.
Software businesses have to use their Contact Us page and connect with them separately.
Why Enlist Your Agency in the 99Firms Directory?
✅ Because it is specially made for agencies and software service providers.
✅ Because with verified reviews and customer-centric and clean UI/UX, it’s a buyer-favorite directory.
✅ It provides space for detailed profile information about your services and differentiates your agency.
✅ It lets you pitch your business in multiple categories, and every 5th category is Free.
6. Agencyspotter
Agencyspotter is a global b2b directory for branding and marketing services.
Although it has marketing and related industry businesses enlisted, its main strength is in its brands. They have about 56 categories of agencies listed with them today.
They have nearly 20k marketing agencies and 195 of the world’s top brands enlisted with them currently.
What’s in there for buyers? Verified and unbiased reviews, detailed analytics, and free searches.
How to Enlist?
Enlisting is quick and easy.
Just create an account on their portal and enlist your service on their portal.
Note: You need to enlist to find more custom details.
Why Enlist Your Agency in the Agencyspotter Directory?
✅ It is free for marketers to search.
✅ It has users searching on it from more than 100 countries every month, giving your agency a huge scope.
✅ It has badges like top marketing, top web, and top branding can help your agency stand out by showcasing your expertise and attracting more potential clients
✅ Brands can get stats on agencies working for their company.
7. Clutch
Clutch is a very well-known directory worldwide. Users love to read reviews and compare services on Clutch to make decisions due to its proven trustworthiness.
Clutch’s UI/UX is highly detailed and informative, giving agencies a chance to differentiate their services from those of their competitors.
By doing this, agencies can easily win when compared with them.
Agencies can get lead generation, reputation management, marketing, and review/testimonials-related services from Clutch.
How to Enlist?
Clutch has 3 ways a business can join its platform,
- Free
- Verified: $499/year – With verified badge.
- Advertiser: $385/year – With ads on the platform
(more details available on their website)
Why Enlist Your Agency in the Clutch Directory?
✅ Because Clutch collects and verifies reviews for your services
✅ Because agencies can use their free marketing tools to market their services.
✅ It makes all profiles eligible for their leadership awards.
✅ Because agencies can easily submit client references and receive matching leads.
8. DAN
DAN (Digital Agency Network) is a global agency directory with a huge database of agencies worldwide.
Although they claim digital marketing as their specialty, they also have agency details for many other industries, such as finance, sports, FMCG, fashion, and more.
They have a separate page for showcasing tools from different categories. This feature gives the agency tools an edge by allowing them to appear on top and be more visible.
How to Enlist?
They have different plans from where you can choose and enlist your agency.
Their plans are from $680/year and go up to $2980/year. (check their website for more details)
Why Enlist Your Agency in the DAN Directory?
✅ They have nearly 1.5L monthly visits on their profile.
✅ They provide advertising services where they prompt agency of the month, category-specific page ads, and more to help them get the maximum exposure.
✅ They provide a free option, although it’s pretty limited.
✅ You can also hire candidates from the platform.
✅ They enlist you in city, industry, and service directories to improve visibility.
How Can B2B Directories Help Agencies?
If I had to describe it in a single sentence, I would say:
“Using a great b2b directory is like having a huge sales team working for you 24*7!”.
But wait! That’s not all. Keep reading for more!
- It helps you leverage the local marketplace.
- It enhances your local SEO for easy discovery.
- It helps in collecting customer reviews to build trust.
- It makes it easy for complimentary businesses to find your business for mutual growth.
- It puts your business amongst other verified businesses, increasing the trust factor for your business.
- It gives you a space to differentiate your business by showing what different you offer to the buyers.
- It gives you a competitive edge to stand out amongst the other competitors.
B2B Directories Future
These simple 4 points can clear your confusion on how b2b directories are going to help you in the future with getting more leads. Also, how they are going to grow as well.
(But I guess this image can speak louder than words so look how your agency’s future will look future!)
1. Enlist In Niche Directories; They Are The Future
These days, businesses looking to invest are super picky (and smart). They’ll only trust directories that focus on their specific industry or niche.
It just makes sense, right? So, you should also list your service where your ICP is looking for you.
2. It Will Help Buyers Make Faster Decisions Using AI Matching
We all want quick and accurate decisions, but we also need to feel confident in them.
That’s where directories are stepping up with AI-powered matchmaking features to help you find exactly what you need – faster and smarter. (A few directories are already doing this)
3. It Will Have More Sophisticated Data
When businesses make big decisions, data is everything for them. B2b directories will soon offer more detailed analytics and reporting features to help businesses make use of them.
4. It Will Make Connecting & Collaborating With Businesses Easy
B2B is all about relationships and networking.
Right now, you only get basic contact details of businesses. But B2B directories change the game. They make it easier to connect, grow your network, and collaborate with other businesses.
Together, you can deliver even better services.
Exciting stuff, right? It’s all about helping both buyers and sellers to have a win-win in the long run!
B2B Agency’s Success Mantra: B2B Directories
No matter if you are a small-medium or big agency, the b2b business directory could be of immense use to you. Let me tell you how.
- If you are a small-medium agency and you don’t have a big team or time for manual outreach, listing your services in a B2B directory is a simple, no-brainer solution for you.
Because (as we understood from this blog) – “Using a great b2b directory is like having a huge sales team working for you 24*7!” - And for big agencies – whether it’s finding new clients or winning over competitors’ customers to lead the market, these directories could be a game changer.
For example, lead generation agencies can easily attract prospects by listing their services in Saleshandy’s Agency Program. It takes just a few minutes to set up, but the benefits can last for years!
Once you get the hang of using a b2b directory for your agency, the growth opportunities and ROI from your investment are endless!
FAQs
1. How do I know which directory is right for my business?
Do these 3 checks before picking the right directory for your business.
- where your industry’s best businesses are listed,
- where your target clients are searching,
- and where you can get the most ROI.
There are very good free listings available but they tend to be generic and your business might get lost in the crowd.
So, the main purpose of businesses finding your business and connecting with you for work might get difficult for them. Hence, investing in a directory from your niche is a better ROI option.
3. Can directories improve my website’s SEO ranking?
Yes! When a highly targeted audience, actively looking for your services, visits your website through a directory, it boosts traffic and engagement – both key factors for improving SEO.
To maximize this, make sure your website content is optimized and regularly updated. Don’t forget to keep your directory profile fresh by adding your latest services. Staying consistent with updates will help you stay ahead in the SEO game!
