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Guest posting is still one of the most effective SEO strategies for building high-quality backlinks, increasing your domain authority, and getting your brand in front of a completely new audience.
In fact, our in-house SEO team runs guest post outreach campaigns every single month.
And in some months, we send over 200 personalized pitches across different niches and website authority levels.
Despite how crowded inboxes are today, around 20–30% of our pitches still get accepted.
And you don’t have to just take my word for it either.
One of our recent guest post outreach campaigns achieved a 20% reply rate using variations of these templates, personalized and sent at scale through Saleshandy.
So in this guide, I’m going to share:
- the guest post email templates that have consistently worked for us,
- The anatomy of a high-conversion guest post outreach email,
- outreach tips and personalization tactics that improve reply rates,
- follow-up strategies that help us land more guest posting opportunities, and
- The common guest posting mistakes you should avoid if you don’t want your pitches ignored.
Let’s get started!
Guest Posting Email Templates
- The 5 Elements Every Successful Guest Post Email Needs
- 9 Guest Post Outreach Email Templates for Every Scenario
- Guest Post Follow-Up Email Templates
- Guest Post Email Subject Lines That Get Opened
- How to Find the Right Person to Email
- How to Send Guest Post Outreach at Scale
- 7 Common Mistakes That Get Your Guest Post Email Rejected
- After Your Guest Post Gets Published: The Email That Keeps the Door Open
- Key Takeaways
- Frequently Asked Questions
TL;DR- How to Write a Guest Post Email
- Every guest post pitch needs 5 things: a specific content reference, topics framed as content gaps, published samples from comparable sites, value to their audience (not yours), and a short close.
- Subject lines under 50 characters with the blog name and topic get the highest open rates. Never use “Guest Post Request.”
- 40-50% of acceptances come from follow-ups, not the first email. Send 2-3 follow-ups spaced 3-5 days apart.
- Personalize at least 3 elements per email: the content reference, topic ideas, and writing samples. Same template sent to 100 blogs gets you blacklisted.
- Find the actual editor’s email, not a generic contact form. A perfect pitch sent to [email protected] gets buried.
- Our team’s last guest post campaign using these templates hit a 20% reply rate.
