8 Ways to Find High Ticket SEO Clients

Finding your first SEO client or dreaming of scaling your SEO business with high-quality leads can feel overwhelming. But it’s time to clear those worries from your mind and replace them with actionable solutions.

This blog is a concoction of years of knowledge from our SEO experts and intense research that will precisely tell you how to crack high-ticket SEO clients!

As we know, SEO is a long-term game, so we understand the value of finding SEO clients who are high tickets! With the high-quality methods mentioned in this blog, you find your dream clients constantly without scratching your head every day!

Pro Tip: Check for Pro Tips/ Hidden Gems after every section! Trust me, you want to take advantage of them! Let’s start with a pro tip here only.

Pro Tip 1:  Finalize these before finding clients for your SEO business.

1. Define your niche
2. Do proper market research
3. Give value
4. Build your ICP and buyer personas
5. Develop authority using content

Find SEO Clients: Table of Content

• How To Get SEO Clients: 8 Highly Effective Ways
• Find Your First SEO Client Quickly
• Find SEO Clients: FAQs

How To Get SEO Clients: 8 Highly Effective Ways

Majority of online businesses need SEO services. We will look at 8 perfect ways to find SEO clients – That too high ticket ones super soon!

1. Cold Outreach
2. Personal Branding
3. Communities
4. Collaborations/Partnerships
5. Referrals
6. Convert Website Visitors into Customers
7. Paid Advertisement
8. Events & Seminars

1. Get SEO Clients by Doing Cold Outreach (Best Results Guaranteed)

Let’s begin with a strategy that’s proven to get the best results with minimal effort when landing high-ticket SEO clients: cold outreach. (specifically, cold emailing)

Why is this approach the best compared to others?

Because it opens up a whole new world of potential clients who have never heard of you and whom you may never have found otherwise, it’s a true win-win for both sides.

1. Cold Email

If you want to know one way that will work better than others, focus all your efforts on cold emailing. 

Cold emailing is finding your ideal customers who have not yet heard about your business and reaching out to them with the intention of making them your clients. 

Another reason to choose cold emailing is because this outreach method is scalable, highly customizable, automated, and pocket-friendly. 

Cold emailing has become easy using cold outreach and automation tools like Saleshandy. Let’s see how you can generate high-quality leads using them. 

Step 1: Find Leads

To find the right high-ticket clients, you need a clean and well-segmented email list.

With Saleshandy’s lead finder, you can find high-quality leads from a 700M+ database and filter them according to your requirements.

“The best part of using Saleshandy is that you can connect to unlimited email accounts without paying anything extra, making scaling very affordable.”

Step 2: Building a Perfect Cold Email

Everyone wants to build a perfect cold email. But How? With advanced features like, 

• Hyper-Personalization – This is where your email content is personalized using merge tags, spintax, and variable tags. (Check the below-added image for a better understanding)
• Automated Follow-Ups – This feature allows you to create follow-up sequences to automate the system.
• Sequence Score – This feature is only available in this tool. You can check how your emails are going to perform with a score based on certain parameters. You can optimize the score and make sure to increase the chances of reaching perfectly into your prospect’s inbox and escaping spam folder easily. (Again, the image will help you understand more here)

That’s how you safely and efficiently generate high-ticket clients using cold email tools.

Pro Tip: 2

Working with local clients has been a trick that has worked for many SEO agencies. The market familiarity and knowledge of what the local crowd needs from the content gives them an edge compared to those who stay far away.

So, now you’re thinking about how to get local SEO clients? It’s easy. Many of the strategies mentioned here are easily applicable locally, and the tools you use also let you find and get local SEO clients quickly. 

Quick Help: ICP Template to help you get started. Thank us later!

2. Linkedin Outreach 

Now let’s see how to get SEO clients on linkedin. LinkedIn has been used for cold outreach for years. However, what has changed is the approach to doing it with hyper-personalization. 

Many advanced tools are letting you help you do that. While sending personal messages one by one is limiting and not ideal for scaling like cold emailing, it is your second-best option in this category. 

3. Cold Calling

 It is a time-consuming technique, but the effort-to-result ratio is what makes it really worth it. Solving prospects’ doubts while they are on a discovery call with you gives you a chance to convince them. 

It’s clear: people who are ready to pay more will demand more. 

So, they would want to have you on call or in-person to solve their queries. You can do it inhouse or hire an outsourcing agency to do it on behalf of your business.  

But if you want to know how to get SEO clients without cold calling, the above 2 strategies will work just fine for you.

Pro Tip: 3

Many people say that doing only 1 type of outreach is limiting. If that is the case with you, try going for a multichannel approach. Use a combination of email, Linkedin, and calls to maximize your outreach.

2. Get SEO Clients by Building a Personal Brand

SEO is an essential and technical skill. Those who have it are expert figures for the masses. If you have your own SEO agency, creating a strong online presence, AKA a Personal Brand, could help you find high-ticket SEO clients. 

1. Use Social Media

It goes without saying that social media is a tool that can’t be ignored when talking about personal brands in today’s world. Use platforms like Linkedin, Instagram, X (Twitter), and YouTube to create your brand and build a brand authority for luring in the high ticket clients. 

2. Create Brand-Specific Explorer GPT 

The number of times people use ChatGPT while working in an office is increasing daily.

But you might wonder, “How can I get SEO clients using GPT?“

Brands are coming up with their brand-specific GPTs. This helps their potential customers get the latest and updated information about their brand, and it also increases their brand’s authority. Creating an image of an expert, eventually closing more SEO clients. 

3. Content Marketing and SEO 

When you pitch your SEO services to the clients, they will first see your website. So, let’s see how you can optimize your website for better conversions.

1. Optimize Content and Rank on SERP 

Being in SEO, this is the first thing that you can use to your advantage. Content like blogs, articles, social media posts, and website content should be optimized, and ranking on SERP will help you be visible in your prospect’s eyes. 

Content marketing and SEO go hand in hand. If you have strong SEO knowledge, your brand authority will be visible by ranking high-quality web content. Prospects also look for this factor when finding the right service. 

“Remember that high-ticket clients will need high standards from the partner’s service!”

2. Guest Posts 

Writing guest posts on your industry’s topics can also help create brand authority and close high-quality SEO clients. Guest posts are given to experts for writing, and the readers get to see your expertise. 

“It is just like appearing on someone’s podcast as an expert but in a written format.” 

3. Appear on Podcast

Talking about podcasts, you can actually try to appear on podcasts and talk about the pain points of your prospects. As audiences listening to podcasts are getting bigger and bigger, your chances of reaching out to prospects also increase. Podcasts are preferred because they allow consumers to multitask. 

“Do you know who multitasks? The ones who are seriously working hard and focused on generating revenue for them and who can pay you big bucks. AKA your high-ticket SEO clients.” 

Pro Tip: 4

Study your ICPs in depth before deciding on your personal branding journey, and keep some content in your bucket to maintain consistency. People will only remember your brand if they regularly see and relate with you.  

4. Use “Lead Magnets”

Cracking a high-ticket client is always directly linked to providing upfront value. That is where lead magnets enter the equation. 

Lead magnets are basically free but valuable things that you provide for your potential clients. These lead magnets are used to make your client’s life easy or solve their small issues related to your domain. 

Things one can offer as lead magnets are…

1. Content Guides 

Things like, How-to content, e-books, templates, cheat sheets, resource kits, calendars, and planners can be used.

2. Video Tutorials 

Things like step-by-step guides, product tour tutorials, mini-feature courses, case study decodings, expert interviews, quick hacks, Q&A and FAQ Videos, and quick lessons can be used.

3. Free Website Audits

Here, things like technical SEO overview, on-page SEO analysis, crawl issues, backlink analysis, mobile usability check, competitor benchmarking, user experience and design, and CTAs can be used. 

4. Sample Content Optimization

Here, things like optimizing blogs, small articles, refreshments of dated content, new technologies, or updates can be included.

5. Free Mini SEO Tools 

Here, things like an SEO calculator, keyword suggestion tool, basic on-page SEO checker, website speed testing tools, broken link checker, H1/H2 Tag checker, Image optimization checker, and duplicate content checker can be included.

3. Get SEO Clients by Engaging in Communities

For closing high-ticket clients, you must have strong brand authority in the market. One way to do that, as we discussed, is to have a personal brand. 

But if you are unsure about building a personal brand or you already have many experts who can help bigger communities, you can leverage social communities. These communities allow you to increase your brand’s authority. 

What communities? There are a bunch of them, to name the popular ones. We have, 

1. Linkedin 

By using LinkedIn’s communities or even popular posts, you can solve your ICP’s queries with your detailed answers or even link your articles or blogs to them. 

As many decision makers are regularly using Linkedin and engaging in these groups to find out solutions for their issues, your chances of appearing in front of them and impressing them with your knowledge is high. 

By keeping your profile updated, constantly posting about your results, and giving proper options to connect with you, you can easily attract high-paying SEO clients from LinkedIn. 

2. Facebook 

Thinking about how to get clients on Facebook? It’s the same as Linkedin. Facebook is one of the oldest social platforms with a bigger crowd.

Using Facebook groups that have your ICPs, you can solve their doubts and build your brand’s authority. Eventually, the right people will reach out to you.

3. Slack 

Slack is popularly used by SEO and backlink builders to find clients or collaborate with fellow SEO professionals. 

You can leverage the platform and join such Slack groups to create a name for your brand in the SEO community.

4. Discord

Just like Slack, professionals also use Discord to find SEO clients and SEO backlink creators. 

It can get a little tricky, as some Discord channels where you would potentially get your ICPs are private, and anyone can only join after profile verification. To solve this, you must create a solid profile so people can trust your intentions and let you be on the channel. 

5. Reddit/Quora 

Both Reddit and Quora are platforms where people can ask questions. To leverage these platforms, you must know the pain points of your ICPs. Then, you can find the questions your ICPs might be posting or reading to get their answers.  

Remember: If your Reddit or Quora user profiles are with usernames that do not promote you directly, you would need to mention your business name or personal brand name in the comments to guide the readers. 

Prop Tip: 5

You can show your results while engaging in these communities to increase the trust factor. 

4. Get SEO Clients by Collaborating/Partnerships

Still, finding the right strategy for how to get SEO leads? This strategy will directly help you in finding high-ticket clients if done right. 

Partnerships and collaborations are considered one of the best options to find high-ticket clients. They are tough to crack, but the effort is surely worth it. 

This is a win-win situation for both businesses as you get the clients, and the other business reduces their existing clients’ headache of finding a suitable service provider. 

So, you can…

1. Partner with IT/ Lead Generation Agencies

They work with people who will definitely need SEO services as their clients are already present online; hence, they need SEO services. 

2. Partner with Sales Agencies 

Making sales in today’s day and age is not possible without an online presence. 

Sales businesses need their clients to rank on SERPs to outrank their competitors and close more clients. This is where SEO agencies come in. 

If you are a small—to medium-sized SEO agency, you might want to try connecting with bigger companies and looking for opportunities that they might have for you. 

Also Read: How to Get Clients for Digital Marketing Agency

3. Work for a Big SEO Company

There are many big agencies or businesses offering SEO services. Many times, they are overworked and are looking for smaller companies that can help them retain their clients. 

Here is where your business can enter. You can connect with these agencies and help them retain their clients under their brand name, and create work opportunities for your business too.

Pro Tip: 6

Partnering with complementary businesses is easy, low-hanging fruit. Businesses that already work with clients are most likely to need SEO services after theirs.

5. Get SEO Clients by Getting Referrals

In this section, we will learn how networking and existing connections could help you get high-ticket clients. 

1. Use Existing Clients or People From Your Network

When you are running a business, your networking game should be top-notch! 

Networking helps you in getting referrals. Businesses you talk with can potentially need your services or refer you to one. 

With this you got one client, but still thinking on how to get more SEO clients using the same technique?

Some SEO agencies provide it in the form of offers. Where they give “Refer a friend” as an offer. 

2. Unbeatable Customer Support

Continuing from the last point, why would someone refer to you? Be it a business or an existing client. 

There is only one reason: unbeatable after-sales services, which, in SEO agency terms, means excellent customer support. 

SEO is a tricky thing to crack, and hence, many times, your SEO clients will come up with questions and doubts. If your queries are solved, they will feel sure about your service. Having the surety of being heard keeps your clients for longer. 

Pro Tip: 7

Customer reviews help a lot! Make sure to take reviews in written or video format and use them to showcase your services. 

6. Get SEO clients by Converting Website Visitors into Clients

Wanna know how to find SEO clients without doing anything extra? It’s easy, convert your website visitors into clients!

As an SEO agency, how to generate leads through SEO should be your first go-to strategy! There are many ways you can do that. Here are a few. 

1. Show Them Results 

You already do services like manage SEO client rankings, optimizing their content, and more. Now, you just have to show it and share it to show visitors the results you generated. 

The majority of businesses use the technique of showing results on their website homepage. You can do this by sharing case studies, creating a separate portfolio page, or simply sharing your clients’ reviews and ratings for your business. 

2. Give Them Offers 

Businesses that need SEO services are either new or starting their online presence. While it is common knowledge that SEO takes time to reflect, it might feel like an additional expense for businesses.

To make sure you don’t lose out on clients for this reason, provide them with offers. 

What kind of offers?

~ Offers that hold your clients for a long term, 

~ Offers that excite the prospects to become clients, 

~ An offer that provides you with a better position than your competitors. 

3. Use Chatbots 

Another way is to use technology. Use AI chatbots to engage with your website visitors and answer their queries. While a prospect is on your website, crawling into your pricing page, and looking at your services, it is a golden chance for you to engage with them. 

Send them AI messages and ask if any help is required. Solve their questions then and there. 

Pro Tip: 8

Some tools help you make your website dynamic. That means your visitors will see exactly what they want to see. Personalizing content for them can increase their chances of conversion.

7. Get SEO Clients by Running Paid Advertisement

Now, this is a highly targeted approach to reaching out to your prospects. Filtering high-ticket clients from this strategy is difficult, but it is not impossible.

1. Display Ads

Google display ads can be used for this strategy. Make sure your advertisement has a clear message and is optimized to find high-ticket clients. Remember, how to pitch SEO services here will help you filter out the high-ticket SEO clients. 

2. Retargeting

While retargeting visitors is most apparent, overdoing it can work against you. No one likes to be targeted again and again by an advertisement for a product they don’t want. 

So, remember, you can only retarget a prospect a maximum of three times. Anything more than that should be avoided.

Pro Tip: 9

Always A/B test your ad content in the advertisements to better understand what is working for your ICPs (Ideal Customer Profile)

8. Get SEO Clients by Attending Events/Seminars

We are at our last strategy, so if you are still thinking about Where to find SEO clients, you can try this one. 

You can find SEO clients where they go to network or solve their issues. Many professionals believe it is a good strategy to meet potential high-ticket clients personally. 

Convincing them and solving their pain points becomes easy as you talk directly with decision-makers at such events. 

Here are a few places that you can find your ideal SEO clients, 

1. Sponsor Complimentary Industry Events 

Let’s continue the paid advertising topic from the above point. This is also a similar approach but used in events. Basically, you sponsor the events or specific parts of events where your ICPs visit. 

Now, the high ticket prospects can reach out to you as it creates a positive impression of your brand as these events are sponsored by businesses who really want to take their business seriously and appear in front of the right kind of prospects.

2. Attend Your Industry Events 

This will help you connect with big businesses in the SEO field who might need help due to work overload. This creates an opportunity for you. As these businesses are huge, they usually have decent clients. 

3. Attend Complementary Industry Events

This will help you find your prospects directly and contact them in person. You can meet decision-makers and close deals. These events are organized to create networking and business opportunities for all. Make sure to leverage them to close your next high-ticket client. 

Find Your First SEO Client Quickly

If you don’t have any clients yet and are thinking about how to get your first SEO client, then you can use a mix of strategies to attract your first SEO client.

Cold outreach can help you reach out to a bunch of prospects and is the least time-consuming method amongst all the others to find your first client quickly. 

So, as per us, choosing the cold outreach, especially cold emailing using tools like Saleshandy could help you in closing your first SEO client quickly. 

Find SEO Clients: FAQs

How do I get my first SEO client?

There are many ways to find the first SEO client. The most popular are cold emailing, which uses tools like Saleshandy, networking at events, running highly targeted ads, and more. 

How to find a local SEO client?

Finding local SEO clients can be really helpful as it gives you an edge over other far-sitting agencies. You can find them using tools and filtering out based on location. For example, if you use cold emailing to find clients, tools like Saleshandy will allow you to segment your email list based on location. 

How to convince a SEO client?

Convincing SEO clients is highly based on showing them the results. SEO is a highly technical skill; not every business uses it correctly. So, by showing your results, you can convince your clients easily. 

If you don’t have results, try creating high-quality content and building brand authority to showcase your expertise to close clients. 

How does SEO attract customers?

SEO attracts customers by constantly getting their attention. If your business ranks on SERP, potential prospects will most probably check your website, and by doing this, you can attract more customers.