Top 8 AI Sales Automation Tools [I’ve Tested Each]

You’re hired to sell… but most of your day isn’t spent selling.

Instead, you’re chasing leads, drafting emails, logging notes into the CRM, and following up on deals that have gone cold. By the time you actually get into a live conversation, you’re already exhausted.

This isn’t your fault. It’s the way the system is built.

Sales reps don’t fail because they can’t sell. They fail because the workflow holds them back.

That’s why AI sales automation tools exist. They don’t just cut down busywork. They handle the repetitive tasks, keep your pipeline moving, and give you back the time to do what you’re actually paid for: closing deals.

In this guide, I’ll break down:

• Which AI tools fit into each stage of the sales cycle
• How they help you qualify leads, personalize outreach, and follow up at scale
• Why top sales teams are closing faster with AI without adding headcount
• The 8 tools that can change the way you sell

If you’re tired of admin eating up your quota time, this guide is for you.

A Quick Comparison of Top 8 AI Sales Automation Tools

Let me walk you through a comparison table below. It will help you identify which tools match your specific needs and budget.

Top 8 AI Sales Automation Tools to Convert Prospects into Deals

AI sales automation tools are everywhere, but finding the right one for your sales process is where the confusion begins.  Now, let’s break down the tools I’ve spent months testing to see what actually works.

Here are the 8 that made it to the list:

1. Saleshandy
2. Dialpad
3. Clay
4. Artisan
5. Factors
6. Lemlist
7. Gong
8. Vapi

1. Saleshandy

Among AI sales automation tools, I prefer Saleshandy because it automates and elevates the entire sales process.

Here’s how:

Its AI creates multiple versions of cold emails, improves deliverability, and sorts replies so I can focus on conversations that move deals forward. 

In short, AI takes care of most repetitive tasks in cold email outreach.

Best for: Businesses looking for an AI-led end-to-end cold email outreach platform.

With AI guiding every step, my cold outreach becomes faster, sharper, and more consistent. I don’t need to guess if my email copy will work, worry about bounces, or spend time tracking follow-ups manually.

The real advantage is how AI identifies when prospects are unavailable, suggests changes to my emails, and ensures I connect with the right people at the right moment.

That’s why, from an AI sales automation point of view, Saleshandy stands out. It lets me scale outreach without losing personalization or quality.

How Saleshandy Tool Helps Sales Reps With AI Automation

• Find the right contacts from 700M+ verified profiles with just your ideal customer details.
• AI-led lead search to find prospects within seconds.
• Create complete personalized email sequences instantly with AI.
• Verify emails in real time and only pay for messages that reach inboxes.
•  Sort replies into clear groups like booked meetings, interest, or out of office.

Pros of Saleshandy

• Automates follow-ups to save time and keep the pipeline moving.
• AI-powered data search helps find high-quality leads faster.
• Email verifier ensures high accuracy, reducing wasted outreach.
• A large database with 95% accuracy supports precise targeting.
• Credits are charged only for valid email addresses, avoiding wasted effort.
• Integrates with CRMs to streamline workflow.

Cons of Saleshandy

• The free plan is limited, restricting the number of prospects you can test.

Pricing

Cold Emailing Plans

• Outreach Starter: $25/month
• Outreach Pro: $69/month
• Outreach Scale: $139/month

B2B Lead Finder

• Lead Starter: $29/month
• Lead Pro: $59/month
• Lead Scale: $99/month
• Lead Scale Plus10k: $199/month

2. DialpadAI

Dialpad AI helps sales teams with prospecting. It gives real-time support during cold calls, so reps can stay focused on the conversation. 

With this tool, they can find and engage the right prospects without losing track of details.

AI Playbooks guide pitches and outreach in a simple way. Call recaps show what happened on each call, so nothing gets missed. 

It also takes care of follow-ups, tracks sentiment, and scores performance to keep calls effective.

While you speak to a prospect, the tool transcribes the call. You don’t need to take notes, and you can give full attention to the discussion.

Best for: Businesses doing phone sales, inside sales, or needing detailed call tracking.

How DialpadAI Tool Helps Sales Reps With AI Automation

DialpadAI brings all your sales communications into one smart platform, blending AI automation with human expertise to make every interaction more effective.

• AI-powered communication brings voice, messaging, and video together in one AI-driven platform to deliver a good customer experience.
• AI Recaps give you instant call summaries and action items, so you can focus on the conversation.
• It integrates with Salesforce, Zendesk, Microsoft Teams, Google Workspace, HubSpot, and more.
• AI supports with real-time transcription, smart summaries, and guided responses; agents stay in control.

Pros of Dialpad

• It has exceptional AI transcription accuracy in real-time
• Offers powerful conversation analytics and insights
• Integration with major CRM platforms
• Has strong coaching and training capabilities

Cons of Dialpad

• It has more pricing for advanced AI features
• It is limited to voice communications

Pricing

• Standard: $15/month 
• Pro: $25/month
• Enterprise: Custom pricing 

3. Clay

Clay helps you enrich and manage lead data with ease. It brings together over 130 data sources and uses AI to handle research and workflows. 

Instead of searching and updating records by hand, you get the right details in one place.

You can add company and contact info to your leads in seconds. The tool also cleans your CRM and builds lead lists based on buying signals.

With Clay, your team spends less time on admin work and more time on closing deals.

Best for: Organizations that need data enrichment, sales support, and marketing growth.

How Clay Tool Helps Sales Reps With AI Automation

Clay’s Claygent AI web scraper collects data from websites. I automatically extract key information, including from PDFs.

• Access 100+ vetted providers and your own API keys for contact details, firmographics, technographics, and  funding information
• Track 3M+ companies for job changes, funding rounds, product launches, and other buying signals
• Combine first, second, and third-party data to build custom lead scores aligned to your ICP and automate the routing process
• Clay customers have tripled enrichment rates, increased outbound team output by 5×, and saved over 4 hours weekly on lead enrichment

Pros of Clay

• You can access 100+ premium data sources in one platform
• Offers AI research capabilities to replace manual work
• Has a flexible workflow engine for complex automation
• Has excellent data coverage and accuracy
• Strong community and template library support

Cons of Clay

• Pricing can be expensive for small teams or startups

Pricing

• Free: $0/month (1200 credits/year, basic features)
• Starter: $134/month (24,000 credits/year)
• Explorer: $314/month (120,000 credits/year)
• Pro: $720/month (600,000 credits/year)
• Custom: Pricing as per business requirements

4. Artisan

Artisan AI gives your team Ava, an AI SDR that runs the full outbound process. It handles lead research, tracks intent signals, and sends personalized outreach across email and LinkedIn.

You also get access to a huge contact base with over 300 million verified B2B profiles across 200+ countries.

Along with firmographic, technographic, intent, and activity data, it brings every detail your team needs in one place.

With Artisan, you have one platform to manage and grow outbound sales.

Best for: Mid to large sales teams looking for AI-driven lead research, outreach, and prospect engagement.

How Artisan Tool Helps Sales Reps With AI Automation

Artisan AI is powered by AI SDR Ava. It offers a complete suite of features to help you run smarter, faster, and more effectively outbound sales campaigns. 

• Create email and LinkedIn messages using Ava’s Personalization Waterfall, using prospect insights from social media, websites, and intent signals.
• It brings together B2B data, AI Sales Playbooks, workflow automation, third-party data enrichment, hyper-personalized emails, intent tracking, and analytics.
• Ava functions as a full-time AI SDR, providing continuous pipeline growth at a fraction of the cost.
• Send and manage sequences across email and LinkedIn with automatic follow-ups.
• Find prospects through job changes, funding events, search activity, and website engagement.

Pros of Artisan

• It has an autonomous AI operation requiring minimal oversight
• Offers a comprehensive database with 300M+ global contacts
• Get high-quality personalization and messaging capabilities
• Significant time savings for sales teams (80% task automation)
• Has integration capabilities with major CRMs

Cons of Artisan

• Pricing is not mentioned on the website
• Has less flexibility than human-managed campaigns

Pricing

• Custom pricing as per business needs

5. Factors

I use Factors, an AI-powered account intelligence platform, to identify anonymous website visitors. It shows which companies are exploring my site without filling out forms.

The platform provides detailed insights into visitor behavior and engagement patterns. This helps me target companies that already show interest instead of wasting time on cold leads.

With Factors, I can plan outreach, manage follow-ups, and engage prospects with higher chances of converting. It turns hidden website traffic into actionable opportunities for my sales process.

Best for: B2B marketers, ABM experts, and sales teams.

How the Factors AI Tool Helps Sales Reps With AI Automation

Factors AI simplifies GTM execution with intelligent agents that do the tough tasks.

• AI finds anonymous website visitors and enriches them with firmographics, engagement, and behavioral data.
• Intent signals are tracked from LinkedIn, Google, Meta, Bing, G2, and other sources to know who’s ready to buy.
• Run emails, LinkedIn messages, and ad campaigns tailored to buyer intent and stage.
• AI creates sequences using intent, behavior, and account insights—no manual research needed.
• Creates GTM playbooks across CRM, campaigns, alerts, and ad platforms.

Pros of Factors AI

• It offers a complete account intelligence and analytics capabilities
• Get real-time alerts that enable quick sales response
• Has a strong integration ecosystem with CRMs and ad platforms
• Privacy-compliant and GDPR-ready solution

Cons of Factors AI

• Custom pricing may be expensive for smaller teams
• Has a complex setup for non-techies

Pricing

• Contact the sales team for specific pricing details

6. Lemlist

I use Lemlist to run AI-powered LinkedIn outreach and multichannel campaigns. It lets me connect with prospects through email, LinkedIn, and phone calls in a single sequence.

The platform allows me to personalize messages with custom images, videos, and dynamic content without manual work. Each outreach feels unique and tailored to the prospect.

With built-in deliverability tools, Lemlist makes sure my messages reach inboxes instead of getting lost in spam. It keeps my campaigns running and increases my chances of engagement.

Best for: B2B sales teams, lead generation agencies, and businesses that work on LinkedIn prospecting.

How Lemlist Tool Helps Sales Reps With AI Automation

Lemlist transforms your multichannel outreach with AI-powered automation that saves hours daily:

• AI LinkedIn automation to connect requests, send personalized messages, and view profiles based on the prospect’s behavior. 
• It helps create custom images, videos, and landing pages using prospect data and LinkedIn profiles.
• The platform offers multichannel outreach to create sequences across email, LinkedIn, and WhatsApp.
• AI reads prospect profiles and writes opening lines that work. You never run out of things to say to your prospects.
• Built-in lemwarm AI manages email reputation and inbox placement automatically.

Pros of Lemlist

• It has excellent LinkedIn automation capabilities
• Strong multichannel campaign management
• High-quality personalization features across channels
• Built-in email deliverability tools (lemwarm)
• Access to 450M+ verified contacts database

Cons of Lemlist

• Premium pricing for multichannel features
• Sometimes there are platform bugs

Pricing

• Email Pro: $55/month (advanced email features, warm-up)
• Multichannel Expert: $79/month (LinkedIn + calls, full automation)
• Enterprise: Custom pricing as per your business needs

If you’re looking for a platform that has similar features to Lemlist and offers better benefits and pricing, check out these 6 Lemlist alternatives.

7. Gong

I use Gong to turn every customer interaction into actionable insights. The AI captures calls, emails, and deal updates automatically, so nothing slips through the cracks.

Every conversation I have with prospects is recorded and transcribed. I can check details later without taking notes or relying on memory.

Gong tracks deals, predicts outcomes, and automates repetitive tasks. It helps me keep my pipeline healthy and my forecasts accurate, while I spend more time selling.

Best for: Sales management teams and enterprise sales organizations.

How Gong Tool Helps Sales Reps With AI Automation

Gong AI drives your revenue process with smart agents that track, manage, and improve each step of sales.

• Instantly answers questions about accounts, deals, or contacts using historical data and patterns.
• Identifies recurring customer pain points, goals, objections, and competitive trends.
• AI Revenue Predictor to forecast revenue based on real customer interactions for better planning and confidence.
• AI Tasker & Activity Mapper to suggest high-impact tasks and automatically update CRM fields for actionable data.
• Agent Studio to Configure, deploy, and customize AI agents without IT help by using a drag-and-drop tool.

Pros 

• Industry-leading conversation intelligence accuracy
• Powerful forecasting with the Gong Forecast feature
• Excellent coaching and training capabilities
• Strong CRM integration with major platforms
• Actionable insights that impact revenue
• Advanced deal risk identification

Cons

• It can be overwhelming for smaller sales teams
• Limited customization options for reports
• No transparent pricing on the website

Pricing

• Custom pricing for different business needs

8. Vapi

I use Vapi to build advanced voice AI agents that handle phone calls and voice interactions. It works for both startups and Fortune 500 companies when I need to automate inbound and outbound calls.

The platform gives me APIs and tools to create custom voice applications. One thing I really like is that I can build agents for inbound calls, customer support, and phone operations.

Vapi is perfect for developers like me who want to integrate their own AI models and connect them with existing systems.

Best for: Businesses with high-volume inbound leads, customer service teams, and organizations looking to automate phone-based lead qualification processes.

How Vapi Tool Helps Sales Reps With AI Automation

I use Vapi AI to manage voice interactions with configurable agents. They automate calls, streamline workflows, and help me scale operations.

• Multilingual support to enable interaction in English, Spanish, Mandarin, and over 100 other languages, providing global reach.
• A/B Experiments to test prompts, voices, and workflows to continuously optimize agent performance.
• Track calls, assistant performance, and outcomes to continuously improve efficiency.

Pros of Vapi

• Configurable API-first approach for developers
• Sub-500-ms latency for natural voice interactions
• Support for 100+ languages and custom models
• 99.99% uptime with reliable infrastructure
• Full control over the technology stack and integrations

Cons of Vapi

• Complex pricing structure with multiple cost components
• Not suitable for non-technical teams or quick deployment

Pricing

• Contact Vapi team for pricing 

Choose an AI Sales Tool That Saves Your Time With Automation

To sum up, AI sales automation tools include Saleshandy, Clay, Dialpad, Artisan AI, Factors, Lemlist, Gong, and Vapi.ai, each offering unique value for sales teams.

These tools handle repetitive tasks, automate outreach across email, calls, and LinkedIn, and help you focus on closing deals.

• Saleshandy – Cold email automation, AI lead finding, reply management, and deliverability optimization.
• Clay – Lead enrichment, CRM cleanup, and prep for outreach.
• Dialpad – Real-time AI call guidance, transcription, and follow-up automation.
• Artisan AI – AI SDR for lead research, intent tracking, and personalized outreach.
• Factors – Identify anonymous website visitors and target high-potential accounts.
• Lemlist – Multi-channel campaigns with AI-driven personalization.
• Gong – Transcribes calls, analyzes interactions, predicts outcomes, and automates routine tasks.
• Vapi.ai – AI voice agents for inbound and outbound calls and workflow automation.

Not sure which tool to pick first? Start with Saleshandy. It’s quick to set up, gives access to 700M+ verified contacts, and automates sequences, reply management, and deliverability. You can scale outreach without losing personalization and see results fast.

FAQs About AI Sales Automation Tools

1. Which AI sales tool is best for beginners?

Saleshandy is easy to start. It has tutorials, quick setup, and all the features you need.

2. Can AI sales tools replace human sales reps?

AI tools don’t replace sales reps but help them automate repetitive tasks, allowing them to focus on relationship building and closing deals.

3. What’s the ROI timeline for AI sales automation tools?

It takes around 2–3 months. You’ll see an increase in leads and conversions by the 6th month with the help of AI sales automation tools.

4. Do I need technical skills to use these AI sales tools?

No, most AI sales tools can be used by non-technical users.