Apollo.io Review – Is It The Right Platform For Your Business in 2025?

Apollo.io calls itself an outbound engine.

It helps you find prospects, enrich data, personalize outreach, run multichannel campaigns, and manage and close deals — all in one place.

Well, it sounds like the kind of tool every outbound team would want. But is it actually worth the cost, and does it perform as promised?

I tested the platform for 5 months, and this blog is my experience with Apollo.

In this detailed review of Apollo.io, I will:

• Break down every key feature Apollo.io offers
• Highlight my own observations on usability, pricing, and data quality
• Share what genuine users have to say about it
• And finally, list strong alternatives you can consider for your exact use case

So, keep reading to find out if Apollo is actually the right tool for you!

TL;DR: Is Apollo.io Worth Paying for in 2025?

I’ll quickly cover who Apollo is ideal for, its strengths and weaknesses, and the best alternatives to consider.

Who is Apollo Ideal For?

Apollo.io mainly fits 2 types of users:

1. Those who want Apollo.io solely for prospecting and list building.
2. Those who want a single platform to manage their complete outbound lead generation from finding leads to closing them.

What Are Apollo.io’s Strengths

• Large database with over 210M total global contacts and 35M+ global companies.
• 60+ filters to help you narrow down your search and find relevant people for outreach.
• You reach out to your target audience with multichannel sequences using cold emails, LinkedIn outreach, and calls.
• Apollo.io easily integrates with popular CRM platforms like Pipedrive, Salesforce, HubSpot, and more tools.

What Are Apollo.io’s Weaknesses

• Apollo.io has a steep learning curve if you want to make most ..
• The credit system is not clear, and Apollo does not offer truly unlimited plans.
• The accuracy of contact data is quite poor, especially for the EMEA region.
• Cold email campaigns are hard to scale and often face deliverability issues.

Better Alternatives to Apollo.io

1. Saleshandy – The overall best alternative to Apollo.io for prospecting and cold outreach with a large and accurate database of 700M+ contacts from 60M+ companies.
2. Klenty – Good option for multichannel sales engagement. It’s also useful if you want to fully automate your entire outbound process.
3. ZoomInfo – Ideal alternative for enterprises needing deeper company and prospect insights, along with both outbound capabilities.

Keep reading to learn all the details from my five months of testing Apollo.io.

Detailed Review of Apollo.io’s Key Features

In this section, I will share my hands-on experience with each major feature of Apollo.io.

1. Lead Database and Other Prospecting Capabilities
2. Enrichment
3. Sales Sequence (Multichannel)
4. Meetings and Conversation Insights
5. Deal Management
6. Workflows
7. Analytics
8. Integrations

1. Lead Database and Other Prospecting Capabilities

Apollo.io has a fairly large database with over 210M contacts and 35M+ companies worldwide.

Here’s what that looks like in detail:

• 128M business and personal emails
• 144M direct and mobile numbers
• 146M international contacts (outside the US)
• 25M international companies (outside the US)

You also get 60+ filters to narrow down your search and build highly targeted lists for your outreach campaigns.

The best part is you can automate the list-building process by creating workflows that run automatically based on set criteria, so you can skip the manual work and keep your lists up to date.

However, the accuracy of contact data is where Apollo.io struggled!

In the US, contact details were fairly accurate, matching about 80–88 percent.

Whereas outside the US, accuracy dropped to roughly 60–73 percent depending on the region.

In addition to this, any unused credits will expire at the end of the billing cycle.

2. Enrichment

Apollo’s enrichment feature is very useful for keeping your prospect list updated.

It fills in missing email addresses and tells you when someone changes jobs.

There are two ways to use it:

1. CRM Enrichment
2. CSV Enrichment

In CRM Enrichment, you can connect either HubSpot or Salesforce. This is quite a drawback, so make sure you use one of these CRMs before relying on this feature.

But if you do use one of these CRMs, you can automate the entire enrichment process through workflows.

But here again, you will have to deal with the same accuracy issues!

3. Sequence (Multichannel)

The next main feature of Apollo.io is the Sequence.

You create multi-touchpoint outreach campaigns that include:

1. Automated Emails
2. Manual Emails
3. Phone Calls
4. Manual Actions
5. LinkedIn
   • Send connection request
   • Send message
   • View profile
   • Interact with post

The best part is you can use AI assistance to quickly create tailored sequences based on customer pain points, value propositions, calls-to-action, and more.

You can also use AI to personalize your emails individually.

What’s more, you can directly add meeting links in your emails.

Apollo.io will track and share insights (I will share more about this in the next section)

All this said, I did find a few limitations:

1. Apollo.io has fewer deliverability features, and even users on review sites like G2 report deliverability issues.
2. You have to manually turn on the inbox rotation feature, which is critical for protecting sender reputation and ensuring deliverability. Plus, it is not easily accessible.
3. Scaling your cold emailing campaigns comes at a high cost, as the number of email addresses you can connect is restricted.

4. Meetings and Conversation Insights

This feature is designed to help you maximize the benefits of your video meetings and calls with your leads.

Apollo integrates directly with conferencing apps like Google Meet, Zoom, and Microsoft Teams to:

• Record meetings and generate transcripts automatically.
• Provide AI-generated summaries that highlight key points and action items.
• Show conversation metrics such as talk time, objections, and follow-ups to help your team sell more effectively.

These features also work with Apollo’s Dialer, so you get the same useful insights for your phone conversations as well.

5. Deal Management

As you start reaching out to prospects, you’ll quickly have opportunities at different stages of your sales process.

This is where Apollo’s Deal Management feature comes in!

It helped me visualize and track each opportunity in my pipeline, making it easier to see where every deal stood and what actions were needed next.

The best part is that you can automate deal creation and movement across the stages of your pipeline.

6. Workflows

The best part about Apollo.io is that you can automate almost your entire outbound lead generation process.

You can create automated workflows to find prospects based on specific criteria and push them into targeted sequences to engage with them.

At this time, deals are automatically created for those accounts, and as you progress to setting a meeting or call, the pipeline is automatically updated.

All this time, new relevant prospects are being found and added to your pipeline automatically, so your outreach never stops.

This is just one workflow that I manually created.

You can build your own workflows or choose from the many ready-made templates that Apollo.io provides.

7. Analytics

This feature gives you an overall view of how your outreach and sales efforts are performing inside Apollo.io.

You can either custom-create reports or use the existing templates, such as:

• Email Engagement Performance
• Sales Development Activity
• Call Engagement Performance
• and more

8. Integrations

Although you can do pretty much everything inside Apollo.io, you also get native integrations with a wide range of external tools.

Some of the tools are:

• CRMs
• Marketing automation platforms
• Sales intelligence tools
• Conferencing apps
• And more

This will help you sync data, avoid double work, and keep your entire sales stack connected.

With this, I’ve covered all the major features of Apollo.io. In the next sections, I’ll break down the pricing, pros and cons, and more, so keep reading!

What Are Apollo.io’s Pricing Plans?

Apollo offers a forever-free plan that you can use to test the platform.

You get 1,200 credits per year and are limited to 2 Sequences and basic filters to find prospects.

Coming to the paid plans, there are three options:

1. Basic
2. Professional
3. Organization

I’ll break down each plan below and share who it’s ideal for.

1. Basic

The Basic plan is priced at $49/user/month and gives you 30,000 credits/user /year.

With this plan, you also get:

• Up to 2 Sequences
• Advanced Filters
• CRM Integrations
• Schedule Meetings
• 6 Intent Topics & Intent Filters
• Enrichment for data and CRM

This plan is ideal if you’re just starting out or plan to use Apollo.io mainly for prospecting and list building.

2. Professional

This plan is priced at $79/user/month and gives you 48,000 credits/user/year.

With this plan, you also get:

• Unlimited Sequences
• Unlimited Round Robin Meetings
• US Dialer
• 5 Mailboxes per user
• Automated Workflows
• AI Research Intelligence
• Call Recordings & AI Insights
• Pre-Built Advanced Reports & Dashboards

This plan is ideal for you if you want to manage your entire outbound process from prospecting to closing within Apollo.io.

3. Organization

The Organization plan starts at $119/user/month with a minimum of 3 users and gives you 72,000 credits per year.

With this plan, you also get:

• 12 Intent Topics & Intent Filters
• US Dialer & International Dialer
• 15 Mailboxes per user
• Customizable Reports & Dashboards

This plan is ideal for you if your team or enterprise needs advanced control, security, and support.

Note:

• 1 Email – 1 Credit
• 1 Mobile Number – 8 Credits

Also, any unused credits will expire at the end of your billing cycle.

What Are the Pros and Cons of Using Apollo.io? (From My Experience)

After testing Apollo.io for months, here’s what stood out to me.

What Do Real Users Say About Apollo.io?

• G2 – 4.7/5 ⭐ (9.1K+ Reviews)
• Capterra – 4.5/5 ⭐ (370+ Reviews)
• Trustpilot – 2.3/5 ⭐ (820+ Reviews)

Users across G2, Capterra, Trustpilot, and Reddit share a common view.

They like Apollo.io’s multichannel outreach, workflow automation, and the way it helps organise outbound efforts.

However, they often point out issues with data accuracy outside the US and cold email deliverability.

Here are a few reviews from users:

Who Is Apollo.io Best Suited for?

After testing Apollo.io extensively and taking into account the pricing plans and features, here’s who I think it’s best suited for:

• Teams focused on prospecting and list building — if you mainly want to find and enrich contacts, the Basic plan works well.
• Teams looking for an all-in-one outbound platform — if you want to find leads, run multichannel campaigns, and manage deals in one place, the Professional or Organization plan is the better fit.

If your main priority is global data accuracy or large-scale cold emailing, it’s worth comparing Apollo.io with some of the alternatives I’ve listed in the next section.

What Are the Best Alternatives to Apollo.io in 2025?

Apollo.io is definitely not the right tool for everyone.

It has its limitations. If those limits don’t fit your use case, here are some strong alternatives you can consider:

1. Saleshandy
2. Klenty
3. ZoomInfo

1. Saleshandy

If you want an Apollo alternative that has a globally accurate database with strong AI-powered cold email automation capabilities, Saleshandy is a great choice.

• Database Size: 700M+ Professional Contacts from 60M+ companies globally
• Compliance: GDPR, ISO27001, SOC II

You can use the various advanced filters to narrow down and find even the most niche prospects for your campaigns.

What’s more, you can use the AI Lead Search feature to give text-based prompts, and Saleshandy will instantly return a curated list of matching prospects.

For Example: “CMOs in New York of companies having keyword SaaS with 50 to 100 employees and revenue of less than $10M,”

The best part, any unused credits you have will be rolled over to the next month’s quota.

Coming to the outreach part, you can create multiple personalised cold email sequences.

You can also use the AI Sequence Copilot to build them for you based on inputs like business goals, offers, and target audience.

Where Saleshandy truly outshines Apollo.io is in scalability and deliverability.

• You get an entire deliverability stack with email warm-up, Sequence Score, Inbox Placement Testing, AI Bounce Guard (not available in Apollo), and more.
• Scalability-wise, you can connect unlimited email accounts to scale your outreach and also invite as many team members as you want to help collaborate and manage campaigns.
• If you are a lead generation agency, you can add all your clients and manage their outreach campaigns in Saleshandy.

All this at no additional cost!

Overall, Saleshandy is a scalable and cost-effective alternative to Apollo.io, ideal for businesses and lead generation agencies of all sizes.

2. Klenty

Klenty is a sales engagement platform that is very similar to Apollo.io.

It has its own database, supports multichannel outreach, and gives you tools to automate your entire outbound process.

• Database Size: 220M+ contacts
• Compliance: SOC II, GDPR, HIPAA

Compared to Apollo.io, Klenty has a very flexible and cost-effective pricing structure.

You can opt for cold-email-only plans starting at $50/month.

These plans let you add unlimited email accounts (from a single domain) and invite unlimited team members at no additional charge.

Multichannel plans, on the other hand, start at $70/user/month and include full email, call, and LinkedIn cadences along with CRM sync and automation features.

So, if you need an Apollo.io alternative that gives you flexible pricing, unlimited email accounts, and multichannel outreach in one platform, Klenty is worth considering.

3. ZoomInfo

ZoomInfo is best suited for enterprises that need very detailed information about their prospects and target accounts.

You get access to rich firmographic, technographic, and intent data, plus an advanced search to find the exact contacts you need.

• Database Size: 320M+ professional contact profiles and 100M+ company profiles
• Compliance: SOC II, ISO 27701, ISO 27001, CCPA, GDPR

It also gives you org charts, buyer intent signals, news alerts, and other insights to help your sales team plan outreach better.

ZoomInfo integrates with major CRMs and marketing platforms, making it easy to keep your data updated across your tech stack.

It’s a strong option if your priority is depth and accuracy of data at scale, especially for larger teams with more complex sales processes.

I have a separate blog covering the 6 best Apollo.io alternatives in 2025

Is Apollo.io Worth the Money in 2025? (Final Verdict)

In this blog, I’ve shared all my findings with you after testing Apollo.io.

The final verdict: Apollo.io is a solid choice if you’re primarily prospecting from the USA and want an all-in-one platform to manage your outbound lead generation.

But if you need globally accurate data, stronger deliverability at scale, or more flexible pricing, you’ll likely get more value from alternatives like:

1. Saleshandy – Best for globally accurate data, advanced deliverability tools, and unlimited mailboxes to safely scale cold email outreach.
2. Klenty – Best for flexible pricing and fully automating multichannel outreach across email, calls, and LinkedIn.
3. Or, ZoomInfo – Best for enterprises needing deep company and contact insights, including org charts, intent data, and technographics.

Whichever tool suits your use case, take advantage of the free trial to test it thoroughly before committing.

Apollo.io Review – FAQs

1. Why Apollo.io May Not Be the Right Tool for You?

Apollo.io may not suit you if you need globally accurate data or advanced deliverability features at scale, since its strength is mainly US-focused prospecting.

2. Is Apollo.io a Reliable and Trustworthy Platform For Contact Data?

Yes, Apollo.io is reliable for US contact data, but you may find the accuracy drops outside the US depending on the region.

3. Does Apollo.io Have Usage Limits or Hidden Costs Beyond the Listed Pricing?

You’ll need to manage credits carefully because there are usage limits on emails and phone numbers, and unused credits expire at the end of your billing cycle.

4. How Does Apollo.io’s Email Sequence Capabilities Compare With Dedicated Cold Email Tools?

Apollo.io gives you multichannel sequences with AI assistance, but dedicated cold email tools like Saleshandy offer stronger deliverability features and more control at scale.

5. Are Unused Credits in Apollo.io Rolled Over to the Next Billing Cycle?

No, any unused credits you have will expire at the end of the billing cycle.

6. Does Apollo.io Verify Contact Data Right Before Delivering It to You?

No, Apollo.io doesn’t verify every contact in real time, so you should still validate high-priority leads before outreach.