SaaS Tools

Gmass vs Mailshake: Know the Best Email Campaign Tool to Grow your Business15 minutes read

Email outreach is one of the most frequent tasks carried out by business professionals. That might be for sending cold emails, follow-up reminders, or relationship building. Gmass and Mailshake have been popular among its users for carrying out these outreach activities in an efficient manner.

Both Gmass and Mailshake started in 2015. Gmass and Mailshake are two email campaign tools with different approaches. Gmass is more focussed on email productivity whereas Mailshake is focussed on sales productivity.

That’s not all. There are a lot of differences between the two. In this Gmass vs Mailshake article, we will share a detailed comparison of both the tools that can scale your productivity.

Gmass vs Mailshake: Features

A product feature is the most important factor that is necessary for comparison. Feature comparison can provide you with clarification if the tool is right for you. In this section, we will walk-through all the essential features of Gmass and Mailshake and provide you a brief idea according to your use case.

1. Email campaign:

Email campaign is the key feature of both Gmass and Mailshake that allows you to send a mass email to a group of recipients.

Gmass’ email campaigning can be done only from the Google mailbox. You can either list down the recipients manually or import them from the google sheet. So according to Google guidelines, it can only send 500 emails/day from a free Gmail account and up to 2000 emails in a day from a GSuite account.

Gmass Email campaign editor

Mailshake provides a wide range of features with email campaigns. You can add any email account (i.e. Gmail, Outlook, Aol, Rediffmail, etc) with Mailshake and send email campaigns from it. Mailshake has its own email sending limits which are restricted to 500 for Gmail users and 1000 for others. The recipient’s list can be added in a form of CSV sheet. It has an easy-to-use campaign editor that can be easily accessed by a newbie. Mailshake provides total control over your email campaign and allows you to change the email message even after the campaign is scheduled.

Mailshake also provides additional features like A/B testing, campaign calendar which can increase your email productivity.

Mailshake Email campaign editor

Alternatively, you can also try SalesHandy, the best Gmass and Mailshake alternative. SalesHandy is an email outreach tool that can be added to any email accounts such as Gmail, Outlook, Yahoo, Rediffmail, and others to schedule your outreach campaigns. It allows you to send personalized email campaigns to up to 2000 recipients along with automated follow-up sequences, and advanced email analytics to boost your email productivity.

2. Email follow-up:

Email follow-up is the second most necessary feature of the email productivity tool after the campaign. This feature is majorly used by salespersons, marketers, and bloggers for adding value to their existing conversations. Email follow-up is used as a hook to make the recipient take the desired action towards the campaign’s goal.

Gmass has a simple follow-up email editor within the Gmail compose box. You can schedule follow-up messages up to 8 stages after your primary message. You can choose from various stages like Not replied, Not opened, Not clicked and All to make your emails personalized according to your recipient’s behavior. The limitation with the Gmass is its inconvenient follow-up editor. It makes the user difficult to draft and proofread the emails. We cannot check and modify the spacing and formatting of the follow-up emails, thus prone to make mistakes.

Gmass follow-up editor vs Mailshake

Mailshake has a simple, clean editor to write your follow-up emails. You have multiple options, such as Reply, Drip, and click to decide on your follow-up conditions. Mailshake also allows you to choose whether to send a follow-up email in the same or new thread.

Mailshake follow-up editor vs Gmass

If you wish to get all the email follow-up features in a cost-effective manner, I would recommend you to use SalesHandy. With SalesHandy you can schedule automated email follow-up messages up to 9 stages. SalesHandy provides a dedicated web-app to manage email campaigns and follow-ups in an effective manner. As per the recipient’s behavior you have options to choose between not opened, not replied and regardless to decide follow-up email triggers. To get a good email open rate, you can send your follow up sequences on the same thread as well as new email with an unique subject line.

3. Omni-channel sales sequences

Omni-channel sales sequence is a feature used by the sales team to create engagement on various touchpoints with their prospects through different channels. For example, you can design a cadence to send an email on day 1 followed by a call on day 3, social touch on day 5, and follow-up on day 8. Maintaining these sequences of workflows is a tedious task for sales professionals. These tasks can be automated using tools. 

Let’s check if Gmass and Mailshake can fulfill these requirements.

While analyzing  Gmass, we could not find the omni channel sales sequence feature. Gmass can only be used for sending mass emails and follow-ups.

Well, Mailshake had some essential features of Omni-channel sales sequences. Along with automated emails and follow-ups, it provides a phone call dialer, custom task builder, social selling assistance with LinkedIn, and a workflow calendar to build a seamless sales work-flow. 

Mailshake omnichannel sales cadence

4.  Templates

Gmass provides a basic template management platform where it saves all your sent emails. You can directly access it from the Gmail compose box by clicking on the Gmass button. It does well but the issue arises when we send individual short emails. It automatically saves all your email messages. With time your  templates folder becomes messy, as it saves the unwanted short conversational messages too.

Another drawback of Gmass templates is that it cannot be shared among your team members or check its performance. The template created in your account can be solely used by you.

Gmass template management

Mailshake is good with the email template management. It has a dedicated template management section in its web-app and provides some in-built cold email and follow-up templates. Users can create, save and edit new templates according to their convenience.

Mailshake also has a similar drawback as Gmass. You cannot share your email templates with your team.

Mailshake template management

If you want an advanced template solution within your email productivity tool, you should have a look at SalesHandy. It provides you with unlimited template storage, team sharing and template analytics feature which will help you in improving the template performance every now and then.

5. Analytics

Email analytics helps the users to evaluate their campaign performance contributing to high productivity. 

Gmass stores your email campaign reports in the Gmail folder section in a Reports label. It contains the reports of email campaigns, open and reply rates. It also provides graphical representations of the campaign reports. You can view and download it anytime.

Gmass reports vs Mailshake

Mailshake, on the other hand, provides graphical reports with email campaign analysis and A/B test results. They also provide you with individual template performance and social selling reports.

Mailshake reports vs Gmass

This was all about the feature comparison, now we will move towards the pricing comparison to check if they are cost-optimized or not.

Gmass vs Mailshake: Pricing

While comparing the price of both the tools, we found a huge gap. Mailshake is considered in the premium pricing segment and Gmass comes under the effective pricing segment.

We are adding a detailed pricing comparison below. 

Gmass pricing:

Plans →MinimalStandardPremium
Features ↓
Email Campaign
Auto Follow-ups
Remove Gmass footer
Email Analytics
Unlimited Use

Mailshake pricing:

Plans →Email OutreachSales Engagement
Features ↓
Email Campaign
Auto Follow-ups
Lead Catcher
Email Analytics
A/B Testing
Phone Dialer/ Social Selling
Custom Tasks

Gmass has a lower price segment as compared to that of Mailshake. While the base pricing of Gmass starts at $8.95 with GMass-branded footer on your emails, Mailshake starts at $49 per month. The higher cost of Mailshake is due to its added features, integrations.

If we check their use cases, Gmass can be used for mass emails with fewer recipients whereas Mailshake is purely a sales engagement tool and is designed to fulfill the needs of the outbound sales team.

If you are looking for a cost-effective email outreach tool, you can try SalesHandy. SalesHandy allows you to send personalized email campaigns, automate follow-up emails, and land them directly in your recipient’s inbox. SalesHandy has an affordable pricing plan starting at just $9/month (without any branded footer signature). Along with email campaigns, you will get template management, advanced analytics, and team features to boost your sales outreach performance.

Inter-tool integrations have been an essential decision-maker on the SaaS market place. A tool with maximum integration helps in  collaboration and maintaining sync with other tools used in your firm. Let’s do a head-on head integration comparison of Gmass and Mailshake.

Gmass vs Mailshake: Integrations

Gmass provides integration with Google sheets which can be used to import the recipient’s list directly. 

Gmass integration with Gsheets

In a similar manner, Mailshake provides native integration with Salesforce, Pipedrive and HubSpot. This can be used to import and export the contact list directly from your CRM. Even more, Mailshake provides third-party integration support with Zapier which can be used to integrate various utility tools with it.

Mailshake integrations

That was all about integration. Now let us check how easy and flexible these tools are, towards various platforms. We are sharing the interface comparison below to check the accessibility and compatible platforms for both.

Gmass vs Mailshake: Interface

Gmass and Mailshake have a totally different interface. Gmass provides all the features from within the Google mailbox whereas Mailshak provides all the features in a dedicated web-app.

Gmass extension incorporates a Gmass button in the Gmail compose box from where all the activities are managed. You can change the settings and perform required modifications like change timezone and add follow-up stages from the single button.

Gmass user interface

Mailshake has a dedicated web-app. It has no chrome or outlook plugin to simplify the work from the mailbox. You can perform a range of works starting from email campaigning to building sales cadence in the web-application itself.

Mailshake user interface

Keeping the above functionalities in mind, we have designed SalesHandy with a better interface and easy to use options. SalesHandy is available on a dedicated web-app for managing heavy tasks like email campaigns and analytics. It is also available as a Google chrome plugin and Outlook addon for using it from your Google mailbox or Outlook application respectively for handling small tasks like email tracking or template management. So, we would recommend you to try SalesHandy and provide your valuable feedback.

B2B SaaS tools are usually bought to be used by a team. They are rarely used by individuals. In the next section, we will compare their team functions to check if they are good enough to work as a team.

Gmass vs Mailshake: Team

While comparing the team function of both the tools, we found none of the tools providing any critical team management features. Gmass has built the team functionality to make the billing method simplified. The admin can purchase multiple accounts and make a billing together as a team. The team members can be added by writing an email to [email protected] Along with the billing feature, the team members can also share their campaigns with each other.

Gmass add team members

Mailshake is also having a similar team functionality. They also provide simplified team billing features. With Mailshake we found an additional feature that allows the admin to change and edit the campaign settings for the team. We expected team reporting and analytics features in Mailshake, which is lacking.

Mailshake add team members

If you wish to get advanced team analytics and performance reports within your email productivity tool, try SalesHandy. Along with simplified team billing and super-fast team onboarding, Saleshandy provides campaign and template sharing features among a team. The admin can monitor the performance of each team member and check for improvements.

The best support helps you to get trust with a company and stay with them for a long time and vice versa. In the last section, we will compare the support features of Gmass vs Mailshake and check how fast they can solve our queries.

Gmass vs Mailshake: Support

Coming towards the end of the comparison review, the last factor to compare is the post-sales support feature. This is equally essential for the user to know the customer support service of each tool before purchasing to get a smooth workflow further.

Gmass provides a vast help desk to search your queries and solutions. It consists of many blogs, FAQs, feature releases, and other how-to answers for your help. In case you couldn’t find a solution, you can take the help of Gmass email support.

Gmass help and support

Mailshake provides support helpdesk with how-to videos, onboarding help guides, tons of FAQs,  and other required articles for their users. In addition, they also provide email support for their users in case anyone needs a helping hand. According to Mailshake’s price segment, it should provide live chat support which is still missing.

Mailshake help and support


Both the tools worked fine in their own space. Mailshake is mostly focussed on improving the email outreach process for the sales team whereas Gmass is focussed on increasing email deliverability in Google mails.

We hope this Gmass vs Mailshake detailed comparison has provided you with all the answers that can help you in making a decision. 

By Rajendra Roul

Rajendra Roul works as a content marketer with SalesHandy, where he writes and edits the sales guides and articles. He is an avid researcher, learner, and an analytical guy. After flipping the coin, he loves to read books, play social games and travel around. He believes knowledge is the only source to achieve victory.

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