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Building your GTM plan?
You’ve probably been scrolling through tabs, searching for that one perfect list of GTM tools to make your launch a success.
Well, you are confused because the internet is flooded with GTM tools.
Every single one promises shiny results… until you actually try using it.
Let me be honest: your launch won’t wait!
You don’t have time for trial-and-error or endless “learning curves.”
So, what do you actually need?
A go-to list of GTM tools that work and deliver results. That helps you execute, not just plan.
I’ve already done the testing and the failing, and then (finally) found a list that works for me (and I’m sure it’ll work for you, too).
Now, I’m handing you the shortlisted GTM tools that I trust, use, and recommend.
No fluff. No filler. Just the good stuff.
Let’s get into it.
Top GTM Tools — TOC
A List of GTM Tools That Are Must for Launching Your Product
I’ve tried a bunch of tools at every stage of the GTM journey, some worked, many didn’t.
But the ones below? They’ve actually helped me get things done.
Each one has its own role, and together, they cover everything you need to launch and grow.
1. Saleshandy
Getting your first 100 or 1,000 customers is tough, especially if you’re not investing money into paid ads.
That’s the reason cold outreach remains one of the most effective and scalable GTM strategies.
This is where I believe in Saleshandy. It’s an AI-assisted cold email platform that helps you find leads and reach out to them without end-to-end manual effort.
You get:
- Verified lead lists
- Automated email sequences
- Centralized reply management
What I really like about Saleshandy is its B2B Lead Finder. It comes with a large database of 700M+ contacts from 60M+ companies.
Super helpful when you’re targeting specific industries or roles, right?
Next, if you’re using a new domain, warming up is important (in the right manner).
Saleshandy works with TrulyInbox to warm up your email and improve deliverability so your emails land in the inbox, not spam.
Plus, it has smart features that use AI to check if your emails are being rejected.
If your emails are landing in spam or hit hard bounces, it pauses the campaign automatically. So, no damage to your sender’s reputation.
You can also personalize your emails like crazy (up to 10,000 characters), which means more meaningful conversations and better replies.
And the Saleshandy mobile app? It’s super handy when you’re on the move but still want to reply to prospects or check emails.
If you’re serious about cold outreach in your GTM plan, Saleshandy is a perfect pick that makes things easy and affordable.
Let’s look at what features it offers.
Top Features of Saleshandy 👇
- Real-time email verification
- Unused credits roll over to the next month
- SOC 2-compliant for data security and privacy
- Free Chrome extension to find leads instantly
- Reveal up to 10K leads in one go with bulk lead finder
- 15+ advanced filters to find leads that match your ICP
- Native integrations with HubSpot, Pipedrive, and Zoho
- AI-powered variant generator to write spam-free email content
- Automatic out-of-office reply handling with AI
You can read a complete review of Saleshandy to know about it from end to end.
Pricing (Annually)
- Outreach Starter – $25/month (annually) or $36/month (monthly)
- Outreach Pro – $74/month (annually) or $99/month (monthly)
- Outreach Scale – $149/month (annually) or $199/month (monthly)
- Outreach Scale Plus – $219/month (annually) or $299/month (monthly)
2. Typeform
When you’re working on your GTM plan, knowing what your customers think is super important, that’s where Typeform helps.
It’s one of my favorite tools for collecting data through simple and good-looking forms without writing a single line of code.
I personally use Typeform for many things, like:
- Collecting customer feedback
- Generating leads
- Creating quizzes and assessments
- Running onboarding surveys
- Managing event registrations
Basically, it helps me understand my customers better, like knowing what they want, what they like, and what’s not working.
That’s a big part of building a GTM plan that actually works.
It’s super easy to use. There is no need to ask a designer or developer for help. You just drag and drop, build the form, and it’s ready to go.
One feature I love is the “Create with AI” option. It helps me build full forms in seconds, even if there are multiple steps. It saves a lot of time.
Typeform also connects with tools like HubSpot, Google Sheets, Calendly, Airtable, and many more (500+ integrations).
You can even use it directly inside your CRM, which makes things faster.
Inside the dashboard, you can see all your forms in List or Grid view, filter them by date, and even set up workflows.
And if you’re just starting out, there are ready-made templates to get you going.
From lead generation to feedback and onboarding, Typeform fits into every stage of your GTM process.
Top Features Typeform Offers 👇
- Personalized form flow with logic jumps
- Auto-fill forms using hidden fields (like name, email, UTM, source)
- Answer recall to create human, chat-like form experiences
- No-code embed on landing pages, blogs, emails, or modals
- Drop-off and conversion analytics to track and optimize performance
Pricing (Annually)
- Basic – $25/month
- Plus – $50/month
- Business – $83/month
- Enterprise – Custom pricing – Contact Sales
3. Jasper
When you’re building a GTM plan, you need a lot of content.
I’m talking about emails (either writing cold emails or email marketing content), landing pages, social posts, blog intros, product updates… the list goes on.
But sitting and writing everything from scratch? It takes too much time. That’s where Jasper helps.
It’s an AI-powered writing tool GPT-4 (yup, the same tech ChatGPT uses), designed to create quality content (No fluff, only value with proper context) fast.
Just type in a simple prompt like:
“Write a product launch email.”
And Jasper generates a ready-to-use version in seconds.
No overthinking. No blank page stress.
I’ve used Jasper to:
- Write product launch emails
- Draft social media posts
- Come up with headlines and taglines
- And even built out blog intros when I was short on time
You can choose the tone, too, whether you want to sound fun, formal, casual, or even quirky.
The dashboard is super easy to use. Just pick a template, tell Jasper what you need, and you’re good to go.
If you’ve got content tasks stacked up as part of your GTM work, Jasper is like having a writing assistant who’s always ready. (No stress, freaking out, or coffee breaks needed.)
Top Features Jasper AI Offers 👇
- Create content means long blogs or short posts in seconds using AI
- 80+ ready-made templates for ads, emails, product copy, and more
- SEO-friendly writing with built-in Surfer SEO support
- Write content in 80+ languages for global reach
- Works perfectly with Grammarly and Copyscape to polish and check your content
Pricing (Annually)
- Creator – $39/month per seat
- Pro – $59/month per seat
- Business – Custom pricing – Contact Sales for personalized solutions
4. Figma
Design is a core part of any GTM plan, whether you’re building landing pages, social content, pitch decks, or product mockups.
That’s where Figma helps.
It’s a free and browser-based design tool that makes it easy to go from idea to execution, even if you’re not a designer.
You can use it to:
- Create wireframes and landing pages
- Design your product UI
- Build quick visuals for decks
- Plan ideas and brainstorm with your team
A standout feature is FigJam, which is Figma’s whiteboard. In this whiteboard, you can quickly map out your GTM steps, create simple flowcharts, plan campaigns, or just drop ideas with your team.
If you have developers working with you, Figma’s DevMode lets them easily check the design and build it into code.
There is no confusion, and everyone stays on the same page.
Also, its AI features save a lot of time.
You can:
- Auto-create layouts to build quick prototypes
- Embed your designs into your pitch decks
Even if you’re new to design, you can get started easily.
It’s drag and drop, no code, no struggle.
Figma helps you move fast when you’re planning to launch something new.
It keeps your designs clean, your team in sync, and your GTM flow smooth.
Top Features Figma Offers 👇
- Real-time team collaboration on the same file
- Drag-and-drop vector tools for pixel-perfect design
- Reusable components and variants to keep things consistent
- Built-in prototyping to link screens and show user flows
- Easy link sharing with view or edit permissions
- Plugins and integrations (Slack, Jira, Storybook)
- AI tools (beta) to speed up mockups, content, and tweaks
Pricing (Annually)
- Starter – Free
- Professional – $3/mo (Collab) | $12/mo (Dev) | $16/mo (Full)
- Organization – $5/mo (Collab) | $25/mo (Dev) | $55/mo (Full)
- Enterprise – $5/mo (Collab) | $35/mo (Dev) | $90/mo (Full)
5. Webflow
When you’re launching a product or planning your GTM strategy, you need a clean, easy-to-navigate, and reliable landing page.
And you need it, like yesterday (Jokes apart).
That’s where Webflow helps. It’s a powerful website builder that lets you create professional landing pages and websites without writing code.
I use it to quickly create:
- Product launch pages
- GTM landing pages
- Waitlist pages
- Blog pages
- Even simple microsites
It’s a drag-and-drop tool but way more advanced than tools like Wix or Canva.
Think of it like Figma meets a front-end dev tool (basically a human with superhero powers).
The best part? Whatever you build on Webflow is production-ready.
That means you’re designing + building (you’re a developer now) the actual website or landing page your customers will see.
The interface may feel a little techy at first (kind of like Figma or Adobe XD), but once you get used to it, it’s way easier to use than WordPress.
So yeah, Webflow saves time, cuts the back-and-forth with developers, and gives you full control over your pages.
Another part? You’ve got a navigator, style panel, animation tabs, and a CMS. It’s all there.
And when your GTM involves publishing content fast, running experiments, or making design changes on the go, Webflow makes your life easy.
It’s definitely one of those tools I keep coming back to when launching anything new.
Top Features Webflow Offers👇
- Visual drag-and-drop builder for pixel-perfect design without coding
- Visual CMS Editor allows clients to update content without touching the design
- Built-in SEO tools (meta tags, 301 redirects, sitemap, robots.txt)
- Real-time team collaboration with role-based access and avatars
- Reusable components and design tokens (variables) for consistent branding
- Integration support for Zapier, Shopify, Slack, Google Analytics, and more
Pricing (Annually)
- Starter – Free
- Basic – $14/month
- CMS (Popular) – $23/month
- Business – $39/month
- Enterprise – Custom pricing – Contact Sales for a demo
6. Buffer
Buffer is a tool that helps you manage all your social media accounts from one place.
Instead of opening Instagram, Facebook, Twitter, LinkedIn, or TikTok one by one, you can handle everything from a single dashboard.
If you’re planning a product launch or working on your GTM plan, Buffer really comes in handy.
You can schedule your posts in advance so your content goes live even when you’re stuck in meetings or juggling other work.
It also shows you how your posts are doing: likes, comments, shares, clicks; you get the full picture.
This helps you figure out what content is working and what needs a tweak.
You can manage multiple accounts at once, like Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and even Google Business. All in one place.
And if you’re working with a team, Buffer makes it easy to collaborate.
You can assign roles, review posts before they go live, and keep everything on track without all the back-and-forth.
So yeah, whether you’re launching something new or just want to stay consistent with posting, Buffer makes your job 10x easier.
Top Features Buffer Offers 👇
- Post scheduling across 13+ platforms, including Instagram, LinkedIn, TikTok, Facebook, Pinterest, YouTube Shorts, and Threads
- Flexible content queue system to maintain consistent posting without manual timing
- Integrations with Canva, Dropbox, Zapier, Slack, Google Drive, and more for seamless workflows
- AI assistant for post generation, caption writing, hashtag suggestions, and content repurposing (paid plans)
- Rich media support for images, videos, GIFs, carousels, and platform-optimized formats
Pricing (Annually)
- Free – Free forever
- Essentials – $5/month (1 channel, $60 billed yearly)
- Team – $10/month (1 channel, $120 billed yearly)
7. HubSpot
When you’re planning a GTM campaign, juggling between 5 different tools for email, CRM, lead tracking, landing pages, and reports?
All it brings is chaos and delays you can’t afford (my friend).
Hubspot fixes that.
It’s an all-in-one platform that covers everything from marketing and sales to support and automation, all under one roof.
You don’t need to jump between tools or figure out tricky integrations. HubSpot keeps it all in one place and actually talks to itself.
What makes it super useful for GTM?
The CRM is free to start with. You can track every contact, what emails they opened, what pages they visited, and what forms they filled out. Everything shows up on one clean timeline.
- You can add your own custom fields to track the data that matters to you.
- It syncs with Gmail or Outlook, so there is no need to jump between inbox and CRM.
- You can build workflows to send auto emails, assign leads, or trigger actions.
The best part? Using Deals + Campaigns + Workflows, you can see how much money a campaign actually made.
You can set deal stages, track progress, and directly link revenue back to each campaign.
So, if you’re running experiments, building landing pages, or managing relations with clients for your GTM, HubSpot helps you move fast, stay organized, and see what’s really working.
Top Features Hubspot Offers 👇
- Manage up to 15M+ contacts with CRM tools for tracking deals, activities, and timelines
- Visual sales pipelines with drag-and-drop tracking and automated lead assignment
- AI chatbots, live chat, and ticketing for 24/7 support and lead qualification
- Connect with 1,800+ tools like Gmail, Zoom, Slack, Canva, and WordPress
- Breeze AI for generating content, insights, reports, and automation
- Custom dashboards and predictive analytics for performance and lead scoring
Pricing (Annually)
- Professional Customer Platform – Starts at $1,300/month (includes 5 seats)
- Enterprise Customer Platform – Starts at $4,700/month (includes 7 seats)
8. OptinMonster
Are you launching something new?
Driving traffic is only half the better. Converting visitors into leads is where you need a solid strategy.
That’s where OptinMonster steps in.
It’s a powerful lead-generating tool that helps turn your website visitors into subscribers, leads, and paying customers using smart popups, forms, and on-site messages.
I’ve used it for my site, and it’s made capturing leads and growing my email list easy without annoying my visitors.
Personally, I use Optmins for the following things:
- Popups
- Slide-ins
- Floating bars
- Welcome mats
- Exit-intent forms
- Gamified spin wheels
- Inline forms
What I love about OptinMonster?
- The popup designs actually look good (not spammy)
- Exit-intent works like a charm
- Advanced targeting is intuitive
- It’s quick to deploy form live in minutes
- No dev help is needed; you can run the whole thing solo
- A/B testing and real-time reporting built-in
I found OptinMonster very easy to use once I got started. The drag-and-drop builder is intuitive, and the templates make designing campaigns quick and painless.
Top Features OptinMonster Offers 👇
- Drag-and-drop builder to create popups, slide-ins, and banners without coding needed
- Behavior-based targeting by location, device, referral, and user activity
- A/B testing to compare variations and auto-pick top performers
- Real-time analytics for tracking impressions, conversions, and rates
- Integrates with Mailchimp, HubSpot, ConvertKit, Shopify, and 30+ other tools
Do you want to learn how to write CTAs that convert into cold emailing? Here is a blog that describes 100+ examples of CTAs to write when writing cold emailing.
Pricing (Annually)
- Basic – $7/month
- Plus – $19/month
- Pro – $29/month
- Growth – $49/month
9. Slack
Slack helps my team stay in sync. Whether we’re working on a product launch, planning a GTM campaign, or just trying to get through the week without chaos.
We organize everything into channels, like #marketing, #product-launch, or #sales-updates, so every conversation stays where it belongs.
No more struggle with emails or asking, “Where was that update?”
I use Slack to send messages, share files, hop on quick calls, and keep all our tools connected in one place. It works for any team, whether you’re five people or 500.
And the best part? Slack connects with over 2,600 tools like Salesforce, Trello, Google Drive, and pretty much your entire GTM stack.
So, instead of switching tabs all day, everything flows right into Slack.
Now, let’s talk about a real problem most teams face during GTM: lack of visibility and accountability.
That’s where Slack really shines.
Everyone, from marketing to product to sales, can see updates, drop in feedback, and track progress in real-time.
Now, there are no endless meetings or long email chains. Our team has clear and upfront communication.
One thing I personally love? Slack helps you stay on top of fast-moving stuff.
When things move quickly (as they always do in GTM), it’s super easy to miss a deadline or forget an important task.
With Slack’s automation, I can set reminders, schedule performance updates, or get alerts on key campaign changes automatically.
So, there is less stress and a better work environment where getting things done becomes easy.
If you want to launch fast, stay aligned, and keep your GTM smooth, Slack really helps make that happen.
Top Features Slack Offers 👇
- Organized messaging via channels, DMs, and threads to keep team communication easy
- Slack AI for summaries, smart search, autocompletion, and workflow suggestions
- Workflow Builder to automate tasks like reminders, ticketing, or approvals without coding
- File sharing & collaboration with media previews and in-thread comments
- 2,600+ integrations, including Google Drive, Zoom, Salesforce, GitHub, Asana, and more
- Security controls with 2FA, SSO, audit logs, and workspace-level admin management
Pricing (Annually)
- Free – $0/month (Free forever)
- Pro – $4.38/month (per user, when paying yearly)
- Business+ – $15/month (per user, when paying yearly)
- Enterprise Grid – Contact sales for pricing
10. Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google Analytics.
It helps you track what people are doing on your website or app, like clicking a button, scrolling, filling out a form, or buying something. Basically, it shows you what’s working and what’s not.
Earlier, the older version (Universal Analytics) focused more on “how many people visited.” GA4 goes beyond that by showing exactly what users did once they landed.
Basically, it helps you understand what’s working and what’s not.
It doesn’t matter if you run an eCommerce store, a SaaS tool, or a landing page; GA4 gives you clear data on how to improve things.
Especially during a GTM phase, when every visitor and every conversion counts.
One thing I really like? The Lifecycle journey feature. It shows you the full path, from how users found your website to what they clicked and if they ended up buying or signing up.
Because? You want to know which campaign is bringing traffic, which page is converting, and where people are dropping off. GA4 gives you that visibility.
This is super helpful when you’re running campaigns or planning new ones.
And the best part? You can set up custom dashboards.
That means you can track only the numbers that matter to your GTM motion, like traffic from a campaign, leads captured, or signups from a specific landing page.
There is no need to create multiple dashboards for your company.
If you use Google Tag Manager, you can set up most of the events and track them without touching your website code. Super handy when you’re testing stuff fast or tweaking pages.
Top Features GA4 Offers 👇
- Event-based tracking for automatic monitoring of interactions like clicks, scrolls, and video plays
- Cross-platform tracking to unify data from websites, mobile apps, and connected devices
- AI-powered insights using machine learning to predict user behavior and trends
- Real-time reporting with instant updates on user activity and traffic
- BigQuery export for raw data export and external dataset integration
Pricing (Annually)
- Free
11. Mixpanel
“Why use Mixpanel when GA4 is free?”
That is a fair question, and I asked myself one, too.
Difference?
GA4 tells you what happened. Mixpanel tells you why. Let me explain.
GA4 is great for tracking traffic, leads, and other standard stuff like impressions or page views.
But if you want to improve your GTM efforts, you’ll quickly realize that those numbers are just the surface.
I learned this over time. Because when you’re running campaigns, testing flows, or launching new features, knowing that “100 people visited” isn’t enough.
What matters is:
- Did they click the CTA or skip it?
- Did they complete onboarding or drop midway?
- Which feature kept them engaged?
- Who came back again, and who didn’t?
That’s the kind of clarity Mixpanel gives.
It helps you see what’s working inside the product or landing page, particularly not just around it.
- I can build funnels to see where users drop off.
- Compare user groups with cohorts.
- Track the most important metrics in real-time dashboards.
And I don’t need to ask a developer to do all this.
Honestly, if your GTM goal is to improve conversions, retention, or feature adoption, Mixpanel gives you insights that GA4 simply can’t.
It’s less about just tracking… and more about understanding.
This way, you can make better decisions for your product or service and restructure your GTM strategy.
Top Features Mixpanel Offers 👇
- Event Tracking for clicks, scrolls, and form submissions, along with custom event tracking for unique user interactions
- Funnels to visualize user progression through conversion steps, identifying drop-off points
- Retention Analysis to measure user retention and engagement over time
- Segmentation to create custom user segments based on demographics, actions, or other criteria
- Real-time reporting for live updates on user activity and performance metrics
Pricing (Annually)
- Free – $0/month
- Growth – Starts at $0 (1M monthly events free, then $0.00028 per event)
- Enterprise – Contact sales for pricing
12. Product Hunt
When you’re building your GTM plan, getting attention can be tough.
You’ve got a great product, but now you’re thinking: Where do I find my first users?
My answer is Product Hunt.
Product Hunt is more than just a website.
How?
It’s a place where people are actually looking for new tools to try.
Personally, I also keep checking Product Hunt continuously, and like me, there are tons of Founders, Marketers, Sales professionals, and C-level executives who are open to this.
You might tell me about social media. If you ask me personally, I would say products that didn’t get much attention on LinkedIn or Twitter…
The same ones, when launched on Product Hunt, get a lot of buzz, real feedback, and even early users.
Why? Because the people there are different.
- They’re early adopters who love discovering new things.
- They want to try your product, give their thoughts, and help you improve it.
Launching your product is just one part of it.
I use Product Hunt to see what’s trending, especially in areas like SaaS, AI, marketing, and productivity.
It helps me understand what people are interested in and what kind of messaging works, and it even gives me fresh content ideas.
The best part? The community.
People don’t just click upvote and move on. They leave thoughtful comments, ask questions, and even challenge ideas (in a good way).
So, whether you’re about to launch or just want to see what’s working in your industry, Product Hunt is a great place to get noticed and get feedback.
You don’t need a huge following; you just need a good product, and the right people will find it.
Top Features Product Hunt Offers 👇
- Event tracking for clicks, scrolls, and custom user actions
- User segmentation based on demographics, actions, or custom criteria
- Real-time reporting for live user activity insights
- User Data Collection to gather insights on location, language, and activity history
- Custom Reports and Dashboards to build custom reports and visualizations for key metrics
- 50+ integrations with tools like Google Analytics, Snowflake, and Segment
Pricing (Annually)
- Free
13. Intercom
At first, Intercom might just seem like a chat tool. You know, that little message bubble that pops up on websites.
But when you’re working on your GTM plan, especially with a product-led approach, Intercom becomes one of your most important tools.
Here’s how I use it.
- Let’s say someone lands on the site.
- They’re scrolling around, maybe checking the pricing page.
- With Intercom, I can drop a simple message like:
- “Need help choosing the right plan?”
- It feels personal, it shows up at the right time, and most importantly, it starts a conversation.
That kind of small nudge can make a huge difference.
Because traffic is nice, but if people don’t sign up or get value, what’s the point?
Now, imagine someone signs up but gets stuck during onboarding.
With Intercom, I don’t have to wait for them to raise a ticket.
I can guide them through tooltips, walkthroughs, or quick messages right inside the product.
I also use it to:
- Announce new features
- Collect feedback while people are using the tool
- Run onboarding flows automatically
- And everything happens in one clean thread.
So if someone talks to support and then later chats with sales, they don’t have to repeat a thing. Everyone, including support, sales, product, and marketing, can see the full context.
That makes the GTM process easy, smooth, and fast.
No scattered messages. No lost feedback. No guessing what’s working.
Instead of chasing updates in Slack or digging through emails, I get real-time clarity on the following:
- Where users are getting stuck
- What’s confusing them
- Where we’re losing them in the funnel
So yes, Intercom might look like “just chat.”
But for me, it’s a behind-the-scenes system that keeps users warm, engaged, and moving forward.
And when you’re scaling GTM?
That’s exactly what you need, with less manual follow-up and more momentum.
Top Features Intercom Offers 👇
- Live Chat to chat with visitors in real time using customizable widgets with bots and apps
- Omnichannel Support to manage conversations across email, SMS, WhatsApp, phone, and in-app messages
- Business Messenger combines live chat, bots, and automated messages for customer interactions
- Fin AI Agent to handle 24/7 customer queries and tasks like refunds with AI-powered responses
- App Store to integrate with 450+ tools like Salesforce, HubSpot, and Slack
Pricing (Annually)
- Essential – $29 per seat/month
- Advanced – $85 per seat/month
- Expert – $132 per seat/month
Level Up Your GTM Strategy with the Right Tool Stack
That’s a wrap on the top GTM tools you need in your stack!
Now, you’ve got a clear idea of which tools will help you at each stage, whether it’s lead generation, landing pages, or customer support.
The key takeaway? Pick the right tools, set them up, and watch your GTM strategy soar.
But hey, if there’s one tool you shouldn’t skip, it’s Saleshandy.
It’ll help you scale your cold emails, automate follow-ups, and get those replies without doing all the heavy lifting.
FAQs About Go-to-Market Tools
1. What are go-to-market (GTM) tools?
GTM tools are just software that helps you launch and sell your product. They help you find potential customers, create your website or landing page, send cold emails, and even handle customer support. These tools help you do all of this without having to do everything manually.
2. Do I need different tools for every step of the process?
Not always. Some tools can do more than one thing. For example, Saleshandy lets you find leads, send cold emails, and follow up with your prospects all in one tool. But if you need more specialized help in one area, it might make sense to use a few different tools.
3. How do GTM tools help me get more sales or conversions?
GTM tools make it easier to send the right message to the right people at the right time. So whether you’re welcoming a new customer, showing them how your product works, or following up with them after a demo, these tools make it quicker and easier to turn interest into actual sales.
4. How do I know which GTM tools I should use?
First, figure out where you’re spending too much time or getting stuck. Are you having trouble reaching new customers? Or maybe your emails aren’t getting replies? Pick tools that help fix those problems first. Don’t feel like you need to have a ton of tools. Start simple, try them out, and add more if you need to.
5. What’s the difference between GTM strategy and GTM tools?
Your GTM strategy is your plan. It’s about knowing who you’re selling to, what you’re telling them, and how you’re going to reach them. GTM tools are the things you use to make that plan happen, like using a hammer to build something. The tools help you get the job done faster and easier.
