Dhruv Patel Contents
- 1 30-Second Summary
- 2 B2B Cold Email Templates – TOC
- 3 PAS and AIDA Cold Email Frameworks: What They Are & How to Use Them for Chasing B2B Clients?
- 4 PAS Framework ( Problem – Agitate – Solution )
- 5 20 Highest Replied B2B Cold Email Templates (Based on Frameworks)
- 5.1 1. A Perfect Cold Outreach Template (AIDA)
- 5.2 2. Sales Email (AIDA)
- 5.3 3. SaaS Outreach Email (PAS)
- 5.4 4. Competitor Comparison Outreach (PAS)
- 5.5 5. Pain-Point Email (PAS)
- 5.6 6. B2B Icebreaker Email (AIDA)
- 5.7 7. Lead Generation Email (PAS)
- 5.8 8. Outreach to Industry Leaders / Executives (AIDA)
- 5.9 9. Exclusive Offer Email Template (AIDA)
- 5.10 10. Feature Announcement Email Template (AIDA)
- 5.11 11. Free Resource / Value-Add Email (AIDA)
- 5.12 12. Follow-Up Cold Email Template (PAS)
- 5.13 13. Recruiter / Talent Outreach Template (AIDA)
- 5.14 14. Partnership / Collaboration Email (AIDA)
- 5.15 15. Breakup / Final Follow-Up Email (PAS)
- 5.16 16. Guest Post / Content Collaboration Email (AIDA)
- 5.17 17. Webinar Promotion / Invitation Email (AIDA)
- 5.18 18. Referral Request Email (PAS)
- 5.19 19. Trigger-Based / Intent Email (PAS)
- 5.20 20. Quick Value Email (AIDA)
- 6 5 Cold Email Templates to Close Your B2B Industry Clients
- 7 Start With Templates, End With Conversions
- 8 FAQs on B2B Cold Email Templates
30-Second Summary
Are you also struggling to write cold emails for your campaigns that get replies?
If you want to take a break from generic emails, this guide is here to help you with more than 20 templates based on the AIDA and PAS frameworks for different use cases.
Not only that,
I have also covered five bonus templates based on industries, which will make your cold emailing sound authentic and land inbox.
Yes, I agree that searching for the right prospects for your campaigns is a time-consuming process.
And on top of that,
Writing a cold email from scratch can feel like a workout for your patience, which you didn’t sign up for, sure.
So, my advice is to skip that!
I’ve put together a list of B2B cold email templates you’ll ever need. Just copy, tweak for your audience, and hit send. No extra brain cells required.
B2B Cold Email Templates – TOC
PAS and AIDA Cold Email Frameworks: What They Are & How to Use Them for Chasing B2B Clients?
Personalizing your cold emails is important, but the term is very broad.
If you want your prospects to relate to your emails and respond, there are two frameworks you need to follow.
Remember, the highest-replied cold email follows psychological triggers.
What are they and how can we use them?
Understand it in detail.
PAS Framework ( Problem – Agitate – Solution )
This framework is built on empathy.
First, understand the problem or pain point the recipient might be facing, then show them the urgency to solve it, and finally present your product as the solution.
Below, I have provided an example cold email written according to the PAS framework to give you a clear picture of how it should be.
Example of PAS Framework:
Subject: Struggling with low demo conversions?
Hi {First Name},
Noticed your team might be seeing fewer booked demos lately. It is frustrating when great leads drop off before the finish line.
{Your tool} helps teams like {Company} increase conversion rates by 30% through automated follow-ups.
Want to see how?
AIDA Framework ( Attention – Interest – Desire – Action )
This framework is built on curiosity.
It starts with grabbing the attention of your prospects with intriguing subject lines, then developing their interest in your product/ service by giving them social proof or highlighting benefits.
And, finally, ending with a low-commitment CTA.
This is widely used in B2B cold emails and drives maximum conversions.
Below, there is another example of a cold email in the AIDA framework.
Example of AIDA Framework:
Subject: 3x your reply rates without changing your list.
Hi {First Name},
You’re already doing outreach right, but just missing one piece. Our users see 3x higher replies simply by optimizing timing and personalization.
Try with {Your tool} Now!
These were the two frameworks that you mostly need to write B2B cold emails. Below are the ready-to-copy templates based on these frameworks.
Also Read: Cold email frameworks to get you replies.
20 Highest Replied B2B Cold Email Templates (Based on Frameworks)
Next, let’s look at the most replied B2B cold email templates built using the frameworks we discussed and tailored for different use cases.
1. A Perfect Cold Outreach Template
4. Competitor Comparison Outreach
8. Outreach to Industry Leaders / Executives
9. Exclusive Offer Email Template
10. Feature Announcement Email Template
11. Free Resource / Value-Add Email
12. Follow-Up Cold Email Template
13. Recruiter / Talent Outreach Template
14. Partnership / Collaboration Email
15. Breakup / Final Follow-Up Email
16. Guest Post / Content Collaboration Email
17. Webinar Promotion / Invitation Email
19. Trigger-Based / Intent Email
1. A Perfect Cold Outreach Template (AIDA)
Objective: It is used to introduce your company and start a genuine conversation.
Template:
Subject: A quick idea for [Company Name]
Hi [First Name],
I came across [Company Name] and noticed how you are doing [specific thing you admire]. It caught my attention because I help teams like yours get [specific result] without adding extra work to their day.
If I could share one idea that could save you time or boost [goal], would you be open to a short chat this week?
Best,
[Your Name]
2. Sales Email (AIDA)
Objective: It is usually used to present your offer in a way that feels helpful and not salesy.
Template:
Subject: A simple way to increase [prospect goal]
Hi [First Name],
Many teams I speak with daily are trying to [specific goal]. The challenge is that it often takes more effort than expected, and results come slowly.
Our product/service helps businesses like [Company Name] achieve [result] faster by [one-liner benefit].
Would you be open to a quick chat to see if this could fit your requirements?
Regards,
[Your Name]
3. SaaS Outreach Email (PAS)
Objective: It is used to highlight a common SaaS pain point and offer your software as a solution.
Template:
Subject: Struggling to keep your pipeline consistent
Hi [First Name],
Many SaaS teams find it challenging to keep their pipeline full with genuine interested leads. This results in missed targets and unpredictable revenue.
We built [Your Product] to help SaaS companies automate outreach and stay on top of every opportunity. You can finally focus on closing deals instead of chasing follow ups.
Would you like me to show you how it works now or at any time you prefer
Best,
[Your Name]
4. Competitor Comparison Outreach (PAS)
Objective: It is used to target prospects who are already using a competitor’s product/service to show your edge over them.
Template:
Subject: Looking for a budget-friendly alternative to [Competitor Name]
Hi [First Name],
I noticed you are using [Competitor Name]. Many teams we work with liked it too, but often faced [specific pain point].
We have [Your Product] to solve exactly that by offering [unique benefit]. The switch is smooth, and results show up fast.
And to your surprise offers all this at a much cheaper price.
Would you like me to share a quick comparison?
Best,
[Your Name]
5. Pain-Point Email (PAS)
Objective: It is used to show empathy for their struggles and position your offer as a relief.
Template:
Subject: Are you also tired of [common pain point]
Hi [First Name],
I know how frustrating it can be when [pain point]. It slows down progress and adds pressure to your day-to-day activities.
[Your Product] helps teams overcome this by [specific solution]. Our users have seen [real result].
Would you like to see how it could work for [Company Name]?
Kind Regards,
[Your Name]
6. B2B Icebreaker Email (AIDA)
Objective: It can be used to break the ice with humor or personalization, whichever works best for your campaign.
Template:
Subject: I could not help but reach out, [First Name]
Hi [First Name],
I was going through [something related to their company, post, or industry trend] and thought of you. It reminded me how [Your Product] helps teams deal with the same challenges.
If you are open to it, I would love to share a small idea that could make [specific process] easier for your team.
What do you say to a quick chat now or whenever you are available?
Cheers,
[Your Name]
7. Lead Generation Email (PAS)
Objective: It can be used to pitch lead generation services or tools.
Template:
Subject: More qualified leads, less manual work!
Hi [First Name],
Generating consistent, quality leads is tough. It takes time, tools, and follow-ups that often lead nowhere.
We help teams like yours bring in qualified leads on autopilot through [brief explanation]. No spam, just meaningful conversations that turn into clients.
Do you have a minute to see how we do it?
Best,
[Your Name]
8. Outreach to Industry Leaders / Executives (AIDA)
Objective: It can be used to approach C-suite professionals, executives respectfully.
Template:
Subject: I have a quick idea for [Company Name]’s growth
Hi [First Name],
I admire what you are doing at [Company Name], especially [specific achievement]. It shows strong leadership and direction.
We recently helped similar companies streamline [specific process] and noticed measurable growth in [metric]. This could work for you, too.
Would you be open to arranging a short call next week or whenever you are available?
Best Regards,
[Your Name]
9. Exclusive Offer Email Template (AIDA)
Objective: It can be used to create urgency for a time-bound offer.
Template:
Subject: A limited offer for [Company Name]
Hi [First Name],
We are offering an exclusive plan for selected businesses in [industry] this month. It includes [specific offer] to help you achieve [goal].
This is available only till [date]. If this sounds relevant, I can share the quick details.
Warm regards,
[Your Name]
10. Feature Announcement Email Template (AIDA)
Objective: It can be used to announce a new feature in a helpful and non-salesy manner to grab attention.
Template:
Subject: New feature announcement for making [specific process] easier
Hi [First Name],
We just launched a new feature designed to help [target audience] handle [specific task] faster and with less effort.
It has already helped our users reduce [pain point] by [X%].
I would love to give you a short glimpse. Would you like that?
Best,
[Your Name]
11. Free Resource / Value-Add Email (AIDA)
Objective: It can be used to build trust by offering something valuable before asking for anything upfront.
Template:
Subject: A quick resource that might help [Company Name]
Hi [First Name],
I came across [Company Name] and thought this free [guide/checklist/report] could be valuable for your team.
It covers [specific pain point or topic] and how other companies are solving it.
This is not a sales pitch, just something that might make your next [goal] easier. Would you like me to share it?
Warm regards,
[Your Name]
12. Follow-Up Cold Email Template (PAS)
Objective: It can be used to re-engage with prospects who did not reply to your first email, to nudge them again.
Template:
Subject: Just checking in, [First Name]
Hi [First Name],
I know you have a lot on your plate, so I am following up in case my last email slipped through.
I had reached out about [specific value or problem]. We have helped several teams solve this by [solution]. It might be worth a short conversation to explore if this could fit [Company Name].
Would you like me to share a quick report on how it can benefit you?
Regards,
[Your Name]
Also Read: How to write follow-up emails to increase your replies.
13. Recruiter / Talent Outreach Template (AIDA)
Objective: It can be used to connect with candidates or HR professionals for hiring purposes.
Template:
Subject: Opportunity at [Company Name]
Hi [First Name],
I came across your profile and was impressed by your experience in [specific skill or role]. We are currently looking for someone who can help us grow in this area at [Company Name].
If you are open to exploring new opportunities, I would love to tell you more about what we are building and looking for.
Revert if you are interested in this opportunity by this week?
Kind regards,
[Your Name]
14. Partnership / Collaboration Email (AIDA)
Objective: It can be used to initiate a co-marketing or partnership conversation with other organizations.
Template:
Subject: Partnership idea for [Company Name]
Hi [First Name],
I have been following [Company Name] and admire how you are doing [specific initiative or success]. I believe our teams could collaborate on something that benefits both audiences.
We could explore a [webinar, co-marketing project, joint offer] that creates real value for both sides.
Would you be open to a short conversation about it, as per your availability?
Best regards,
[Your Name]
15. Breakup / Final Follow-Up Email (PAS)
Objective: It is used to close a sequence while keeping the door open for future engagement.
Template:
Subject: Should I close this loop, [First Name]?
Hi [First Name],
I have reached out a few times, but have not heard back. I understand if now is not the right time.
I will close your file for now, but if you ever want to explore how [Your Product] can help with [specific goal], I am just one email away.
Thank you for your time and consideration.
Best,
[Your Name]
16. Guest Post / Content Collaboration Email (AIDA)
Objective: It can be used to pitch a content collaboration or guest posting opportunity.
Template:
Subject: Guest post idea for [Blog Name]
Hi [First Name],
I have been following [Blog or Company Name] for a while and truly enjoy your content on [specific topic].
I would love to contribute a piece on [specific idea] that would fit well with your audience.
It will be original, practical, and backed by real data. Would you like me to share a short outline?
Warm regards,
[Your Name]
17. Webinar Promotion / Invitation Email (AIDA)
Objective: It can be used to invite prospects to a value-based online event.
Template:
Subject: You are cordially invited to [Webinar Title]
Hi [First Name],
We are hosting a free webinar on [topic] that will cover how leading teams solve [problem] and achieve [result].
You will walk away with real strategies that you can apply at [Company Name]. The registration link is given below. I am really looking forward to this meeting.
Regards,
[Your Name]
18. Referral Request Email (PAS)
Objective: It can be used to ask for introductions or referrals politely.
Template:
Subject: I am stuck, can you point me in the right direction?
Hi [First Name],
I reached out earlier about [product or service], but you may not be the right person for this.
Could you please connect me to the right person who handles [specific area, like sales or marketing]? This could be a huge stepping stone for me, and I would really appreciate your help.
Thank you so much for your time and help.
Kind regards,
[Your Name]
19. Trigger-Based / Intent Email (PAS)
Objective: It can help you to reach out based on a specific action or event (funding, hiring, product launch, etc.).
Template:
Subject: Congratulations on [recent achievement], [First Name]
Hi [First Name],
I noticed [Company Name] recently [trigger event: raised funding, launched a product, expanded team]. Congratulations on the milestone!
Many teams at this stage look for ways to [achieve a related goal]. That is exactly where [Your Product] helps.
Does it make sense to you if I share a few ideas that could support your next phase?
Best,
[Your Name]
20. Quick Value Email (AIDA)
Objective: It can help you offer an instant, easy-to-accept benefit that opens a conversation.
Template:
Subject: A quick win for [Company Name]
Hi [First Name],
I noticed something about [Company Name] that you might find helpful.
I have an idea that could help improve [specific process or metric] immediately.
Would you like me to share it with you real quick?
Best regards,
[Your Name]
For more such templates, check out the blog on cold email templates.
5 Cold Email Templates to Close Your B2B Industry Clients
Here are five additional B2B cold email templates based on industries, which you can use without spending any extra time and effort.
4. Recruiter / Talent Acquisition
1. SaaS / IT Outreach
Objective: It helps in pitching your software or IT solution to your prospects by showing how it solves their pain point.
Template:
Subject: A faster way for [Company Name] to manage [specific task]
Hi [First Name],
Many growing teams struggle to manage [pain point]. It slows down work and makes simple tasks take hours.
That is exactly what [Your Product] solves. It brings everything together in one place so your team can focus on getting results, not fixing chaos.
We recently helped [similar company] save [specific time or result]. I would love to share how they did it if you are open to a quick chat.
Best,
[Your Name]
[Your Role]
[Company Name]
2. Web Development Outreach
Objective: This helps acquire more clients for your web development agency.
Template:
Subject: This idea can help your [Company Name]’s website
Hi [First Name],
I checked out [Company Name]’s website and really liked [specific positive element like your visuals or messaging]. It caught my attention.
While browsing, I noticed a few small areas that could help improve visitor experience and keep people on the site longer.
Our team has helped brands like [example company] turn small design changes into big conversion jumps.
Would you like me to send a short report with a few ideas tailored for your site?
Thank You,
[Your Name]
[Your Role]
[Company Name]
You can refer to this detailed guide to learn more about the channels you can use to get web development clients.
3. Lead Generation Agencies
Objective: It helps to pitch your outbound or lead-generation services to your prospects.
Template:
Subject: Not getting enough qualified leads?
Hi [First Name],
I know how tough it is to keep the sales pipeline full with good leads. Most teams end up spending more time searching than selling.
We help businesses like [similar company] get a steady flow of qualified leads every week with simple, repeatable systems.
It saves your team hours and helps you focus on closing deals instead of chasing prospects.
Would you like to have a quick conversation on how this could work for your [Company Name]?
Best,
[Your Name]
4. Recruiter / Talent Acquisition
Objective: It can help you reach out to potential candidates or HR decision-makers to fill roles.
Template:
Subject: Hiring opportunity for [Role Name] at [Company Name]
Hi [First Name],
Your background in [specific skill or field] stood out to me. I am working with [Company Name], which is hiring for a [specific role] that matches your experience really well.
The role involves [short one-line description].
Would you like me to share more details about the position and the company?
Warm regards,
[Your Name]
[Your Role]
[Company Name]
5. Digital Marketing Agencies
Objective: It can be used to help you pitch your marketing services to your clients.
Template:
Subject: Getting visitors but not conversions?
Hi [First Name],
Many brands see good website traffic but struggle to turn those visitors into real customers. It is frustrating, especially after investing in ads and content.
Our team helps companies like [similar company] fix that gap through simple SEO and paid marketing systems that bring measurable results.
Can I send a few suggestions that could help improve your conversions right away?
Best,
[Your Name]
[Your Role]
[Agency Name]
Start With Templates, End With Conversions
These templates are the starting point for your cold emailing campaigns, not the end.
Your prospects are not looking for perfect pitches; instead, they want genuine personalized emails that offer them solutions specific to their needs.
Keep testing, refining, and tracking what resonates.
And when you’re ready to scale this process without losing the personal touch, let Saleshandy do the tricky part, so you can focus on writing winning emails that get you conversions.
FAQs on B2B Cold Email Templates
1. What makes a B2B cold email effective?
A good B2B cold email feels personal, clear, and relevant. It talks about the prospect’s needs, not your product features.
Keep it short, personalized, and keep the ask simple and action-worthy.
2. How many follow-ups should I send in a cold email sequence?
Usually, 4 to 6 follow-ups work best. Many replies come after the third or fourth email, so don’t stop too soon and don’t stretch it too far. Each follow-up should add a new angle or value.
3. Should I use PAS or AIDA frameworks in my B2B cold emails?
Yes, both can work, but it depends on your goal.
- PAS (Problem, Agitation, Solution) works best when you want to highlight pain points and offer a solution to them.
- AIDA (Attention, Interest, Desire, Action) is effective when you want to grab attention and encourage action towards your product/service.
Always pick one that feels more natural for your message.
4. Can I use these templates for different industries?
Yes, you can. Just tweak the examples, results, and tone to match your industry. The structure stays the same except for the personalized details that feel genuine to your prospects.
