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10 Best Sales Outreach Tools In 2025 (Pricing + Features)

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30-Second Summary

Sales outreach tools help you identify prospects, personalize messages, and scale campaigns while keeping your pipeline full.

In this blog, I review the top 10 sales outreach tools in 2025, including Saleshandy, Salesloft, Outreach.io, Lemlist, and more.

I cover their features, pros and cons, and pricing so you can choose the best fit for your business.

If your business revenue depends on reaching out to new prospects, choosing the right sales outreach tool can make all the difference.

So much so that the right sales outreach tool can help you accelerate pipeline growth and hit your revenue goals.

But with so many tools on the market, it’s hard to know which ones are actually worth it. 

That’s why I did the heavy lifting for you!

I tried and tested multiple platforms, and here’s my list of the 10 best sales outreach tools in 2025.

Whether you rely on cold emailing, cold calling, LinkedIn messages, or a combination of all three, my list features the best platforms that suit every requirement.

Dive in to find out the one works best for you!

TLDR: 4 Best Sales Outreach Tools By Use Case

Here’s my quick breakdown of the best sales outreach tools in 2025 by use case: 

  • Best for Cold Emailing: Saleshandy is an all-in-one solution for everything cold emailing. You can use it to set up your infrastructure, find prospects, and send personalized emails at scale.
  • Best for Cold Emailing + LinkedIn Automation: Lemlist is a multi-channel outreach tool that helps you automate cold emailing and LinkedIn.
  • Best for Multi-Channel Workflows: Klenty is the ideal tool if you’re building sales workflows across SMS, WhatsApp, cold emailing, calling, and LinkedIn. You can also use its AI agents to research prospects and automate multichannel sales pipelines. 
  • Best Sales Orchestration Platform: Salesloft is a revenue orchestration tool that helps you manage entire sales cycles from outreach to closing and forecasting revenue.. 

The Top 10 Sales Outreach Tools in 2025

For each tool on my list, I have mentioned who it is ideal for, what it does, key features, pros and cons, pricing, and what actual users are saying: 

  1. Saleshandy
  2. Salesloft
  3. Outreach.io
  4. Apollo.io
  5. Reply.io
  6. Lemlist
  7. Klenty
  8. Instantly.ai
  9. SmartReach.io
  10. SalesBlink

1. Saleshandy

First on my list is Saleshandy, an AI-powered cold email outreach software.

If you rely heavily on cold emailing to generate leads, this is the perfect tool for you!

That’s because with Saleshandy, you can:

  • Build your entire cold email infrastructure from scratch.
  • Warm up your new or existing email accounts.
  • Find relevant prospects using Lead Finder.
  • Create personalized cold email sequences.
  • Manage replies from multiple inboxes in a single place.
  • Test where your emails are landing (primary, promotions, or spam folder) in real time.
  • Track and measure the performance of your campaigns.

And the best part about Saleshandy is that it balances scalability, deliverability, and cost.

Key Features of Saleshandy

  • Email Infrastructure: You can directly purchase secondary domains and email accounts for your outreach needs, and Saleshandy will take care of all the technical setup, from authentication to deliverability optimization.
  • B2B Lead Finder: A vast, global database of 700M+ professional contacts and 60M+ company profiles. You can use either 10+ search filters or give text-based prompts like “Find CEOs of SaaS companies in Atlanta” to find relevant prospects and their email addresses. 
  • AI Sequence Copilot: You can take the help of Saleshandy’s AI to create entire cold email sequences within minutes. All you have to do is give it info about your target audience, offering, and business goals, and it’ll create complete multi-step email sequences for you.
  • Deliverability Suite: You get a complete stack of deliverability features to ensure that your sales outreach emails actually land in inboxes. It includes sender rotation, email warmup, inbox placement testing, spam word detection, and more!

What Are Users Saying About Saleshandy

Pricing (Annual Billing)

Saleshandy offers separate pricing plans for all its offerings: 

  • Email Outreach
  • Lead Finder
  • Inbox Radar
  • Email Infrastructure

The base plan for Email Outreach starts at $24/month, which lets you send 6,000 emails/month. 

To know more, check out the pricing plans

2. Salesloft

Salesloft is a revenue orchestration tool that helps you launch and manage customized campaigns across various channels, including SMS, email, website chatbots, and cold calling.

The best part about Salesloft is that you can manage your entire sales cycle right from Salesloft.

What I really like about Salesloft is its AI capabilities and the accuracy of its revenue forecasts

That said, it’s very expensive. So, it might not be suited to SMBs, startups, and solopreneurs!

Key Features of Salesloft

  • AI Agents: Salesloft offers 25+ AI Agents that you can use to research prospects, generate email copies, prepare cold call scripts, summarize analytics, and so much more.
  • Drift for Website Outreach: Salesloft helps you reach out to website visitors through website visitor identification and AI-powered live chat.
  • Salesloft Rhythm: You can identify potential buyers through intent signals and create automated routing to assign them to the relevant sales reps. 

What Are Users Saying About Salesloft

Salesloft Pricing

Salesloft does not have transparent pricing plans.

3. Outreach.io

Outreach.io is an AI-powered workflow builder for sales, revenue, and GTM teams.

It can help you engage prospects with cross-channel sales pipelines, coach your reps, and even predict deal values with AI modeling.

So, it’s ideal for enterprises that need a go-to-market platform with strong sales outreach capabilities.

Key Features of Outreach.io

  • Cross-Channel Engagement: You can create customized sales sequences with touchpoints like personalized cold emails, cold calls, and LinkedIn actions.
  • AI Sales Assistant: Kaia (Outreach’s AI assistant) coaches your sales reps on how to convert specific buyers, joins live meetings, and takes notes to determine post-meeting action points. It can even assist reps in addressing queries in real-time by pulling up the relevant content cards!
  • Sales Intelligence Tiles: This unique Outreach.io feature aggregates each prospect’s data from multiple sources like your CRM, LinkedIn, and even X (Twitter) on a single dashboard to help you gain insights into your prospects and their requirements. 

What Are Users Saying About Outreach.io

Outreach.io Pricing

Outreach offers tailored pricing plans depending on the features you need.

According to reviews I’ve come across, users report that the per-seat pricing ranges from $100 to $1,000 or more.

You might also have to pay an upfront fee for initial setup and training.

4. Apollo.io

Apollo.io is a sales intelligence platform that helps you set up multi-step outreach workflows.

You can use it to reach out to your prospects through emails, LinkedIn, and cold calls.

Apollo.io also gives you access to a decent prospecting database with 270M+ contacts. 

All this said, it does have a learning curve you have to overcome to use its full potential.

So, it’s best suited to sales and revenue teams with personnel who have some technical background.

Key Features of Apollo.io

  • AI Call Assistant: You can directly schedule, call, and analyze sales conversations through a native dialer and conversation intelligence feature. Plus, Apollo.io also offers AI insights, account summaries, and CRM updates to your sales reps.
  • Intent Data: Apollo.io helps you identify in-market buyers through behavioral data and intent signals of your prospects. It even offers an intent score that your team can use to prioritize prospects that most closely align with your ICP.
  • Comprehensive Data Enrichment: This is one of Apollo’s best features – you can add 30+ data points to your prospecting database through CRM integration or CSV enrichment.

What Are Users Saying About Apollo.io

Here’s what Alasdair said about Apollo.io: 

Apollo.io Pricing (Annual Billing)

Apollo.io offers a forever-free plan and three paid plans.

The base plan starts at $49/user/month and lets you set up 2 email sequences for outreach.

One problem with Apollo.io is that its per-user pricing policy makes it extremely expensive.

If you like Apollo.io’s features, but want something cost-effective, consider checking my list of the best Apollo.io alternatives.

5. Reply.io

Next on my list of the best sales outreach tools is Reply.io

It’s an AI sales outreach and cold emailing tool.

You can also use it to create multichannel sequences that include LinkedIn, SMS, WhatsApp messages, and cold calls.

Let’s explore some of its key features.

Key Features of Reply.io

  • AI-Powered Sales Rep: Jason (Reply.io’s native AI) acts as a member of your sales team. It can create ICPs, spot intent signals to identify in-market buyers, and even automatically initiate engagement through emails and LinkedIn messages!
  • B2B Lead Database: Reply.io’s native B2B database gives you access to more than 1 billion professional contacts. You can use 16+ search filters to find prospects and their verified email addresses, and directly add them to cold email campaigns. 
  • Multichannel Conditional Sequences: You can create multi-step if/then sales sequences across SMS, WhatsApp, email, calling, and LinkedIn. Plus, Reply.io lets you attach personalized videos to your cold emails through its native Vineyard integration.

What Are Users Saying About Reply.io

Reply.io Pricing (Annual Billing)

Reply.io offers different plans for each of its products: 

  • Email Outreach
  • Multi-Channel Outreach
  • AI SDR (Jason)

The basic email outreach plan starts at $49/user/month.

Though Reply.io looks like a great tool, its per-user pricing makes scaling very expensive. 

This is why many users look for Reply.io alternatives that offer similar features at vastly more affordable prices!

6. Lemlist

Lemlist is a popular multi-channel outreach platform that also offers a pretty decent B2B prospecting database (450M+ contacts).

One of its core strengths is AI-powered personalization.

What I like most about Lemlist is that you can use it to create and send personalized images, videos, and landing pages with your cold emails! .

Let’s take a look at its best features:

Key Features of Lemlist

  • Multi-Channel Sales Dashboard: You can create tailored sales campaigns for every prospect across email, WhatsApp, calling, and LinkedIn – all without ever having to leave lemlist’s dashboard.
  • Email and Phone Finder: One of Lemlist’s best features is its email and phone finder. It searches for verified emails & direct dials across third-party sources like ContactOut, Datagma, and Prospeo. So, you get access to multiple databases while only paying for lemlist!
  • Email Deliverability: Lemlist offers a strong deliverability stack that you can use to ensure your cold emails make it to inboxes. You get access to free email warmup, sender rotation, and a deliverability monitoring dashboard with every paid plan. 

If you like Lemlist and want to explore more of its features, check out my detailed Lemlist review !

What Are Users Saying About Lemlist

Lemlist Pricing (Annual Billing)

Lemlist offers three different pricing plans: one for email outreach, another for multi-channel outreach, and a third for enterprises. 

The email outreach plan starts at $55/month/user and lets you add 3 email accounts/user.

For every additional email you want to connect, you need to pay $9/month, and you still can’t send unlimited emails!

So, Lemlist is an expensive option if you’re looking to scale your email outreach. 

Instead, I suggest exploring my list of the best Lemlist alternatives in 2025 – they offer comparable features at way more affordable prices!

7. Klenty

Next on my list is Klenty – an AI-powered sales engagement software that helps you send personalized emails and automated follow-ups at scale. 

While you can use it to create sales plays across SMS, WhatsApp, and email, it truly shines when it comes to cold calling.

Klenty comes with an in-built dialer, lets you drop pre-recorded voice notes, and even coaches your sales reps through their sales calls.

So, if cold calling is your go-to channel for sales engagement, Klenty might be a great option for you!

Key Features of Klenty

  • SDRx for Account Intelligence: Klenty’s AI goes through a prospect’s 10-K filings, LinkedIn info, tech stack, financial updates, and a host of other data to give you insights into their pain points and priorities for better outreach.
  • SchedX AI Agent: This feature helps you engage website visitors, qualify them into leads, and automatically book meetings on your behalf. You can use it to answer visitors’ queries, collect data, and directly route leads to relevant sales reps!
  • AI Lead Scoring: You can prompt Klenty’s conversational AI to find close-fit prospects through text queries. Plus, once you’ve fed it data on your ideal persona, it’ll automatically create a list of decision-makers that align with it!

What Are Users Saying About Klenty

Klenty Pricing (Annual Billing)

Klenty offers three different pricing options: 

  • Starter for Email Outreach.
  • Growth for Multi-Channel Outreach.
  • Plus for its AI features.

The email outreach plan starts at $50/month, which lets you send 75,000 emails.

One problem with Klenty is that it charges you per-user for its multi-channel capabilities.

In short, scaling with Klenty might cost you a lot!

So, if you need a similar tool that can help you scale your outreach more affordably, check out my list of the best Klenty alternatives!

8. Instantly.ai

Instantly.ai is a sales prospecting and engagement platform that helps you find prospects and close deals.

It’s got everything you need to engage with prospects: a B2B database, email automation, and even a native CRM platform.

What I really like about Instantly.ai is its AI Copilot feature: you can prompt it to create ICPs, create outreach campaigns from scratch, write personalized emails, and even audit your sales workflows!

It’s ideal for anyone who wants to unify their prospects, email outreach, and CRM operations through a single platform!

Key Features of Instantly.ai

  • Intent-Based Prospecting: Instantly.ai gives you access to intent signals and advanced search filters you can use to identify warm leads and add them to cold outreach sequences. 
  • Email Outreach Capabilities: You can add unlimited accounts, warmup them up for high deliverability, and send highly personalized emails for a high conversion rate. I also like its Unibox feature, which helps you track all your campaigns in one window.
  • Website Visitor Identification: Instantly.ai doesn’t just identify anonymous website visitors. You can also create workflows so that it automatically visitors personalized messages for initial engagement. Plus, you’re only charged for profiles that it’s able to identify!

If you like these features and want to find out more about them, check out this detailed Instantly.io review!

What Are Users Saying About Instantly.ai

Instantly.ai Pricing (Annual Billing)

Instantly.ai offers different pricing plans for its three products:

  •  Email outreach.
  • B2B database.
  • CRM.

Plus, all of them come with volume-based pricing. 

The basic email outreach plan starts at $30/month and lets you send 5,000 emails/month.

Its expensive pricing is only worth it if you’re sending at least 500k emails/month. Anything less, and you’re wasting precious resources!

So, I suggest checking out this review of the best Instantly.ai alternatives to find a tool that helps you make the most of your investment. 

9. SmartReach.io

SmartReach.io is a multi-channel sales engagement platform.

It helps you create sales campaigns across four channels – email, calling, SMS/WhatsApp, and LinkedIn. 

One of the best things about SmartReach.io is that all its outreach features are equally extensive.

It’s got a wide range of email deliverability features, an in-built dialer, and pretty decent LinkedIn automation capabilities. 

So, if your team relies on cross-channel sequences for lead generation, SmartReach might be worth a shot!

Let me walk you through its best features.

Key Features of SmartReach.io

  • AI-Powered Content Generation: With SmartReach’s AI, you can effortlessly generate multi-step email sequences, write copies with dynamic Spintax, manage replies, and even enrich lead data for enhanced personalization.
  • Deep LinkedIn Automation: SmartReach will automatically view profiles, engage with them, schedule connection requests, and send InMail messages to prospects. Plus, it lets you set up message limits so you stay within LinkedIn’s user guidelines.
  • Multi-Channel Drip Campaigns: One of the best things about SmartReach is that you can set up cross-channel, condition-based sales campaigns. It’ll automatically execute complex sequences that include sending LinkedIn invites, following up via email, and scheduling calls.

What Are Users Saying About SmartReach.io

SmartReach.io Pricing (Annual Billing)

SmartReach.io offers different pricing options for its Email Outreach and Sales Engagement capabilities. 

The basic email outreach plan starts at $26/month and lets you send 10,000 emails.

If you want a LinkedIn and cold calling seat, you can go for sales engagement plans starting at $35/month. 

10. SalesBlink

Last on my list of the best sales outreach tools is SalesBlink.

It’s a cold email outreach software that helps you create, launch, and track multi-step sequences.

While SalesBlink’s outreach capabilities are limited to cold emailing, it does a pretty decent job of it. 

It’s got a good deliverability stack and basic automation, while the pricing is pretty affordable.

All in all, a good option if you only want a dedicated cold emailing tool minus a prospecting database, multi-channel sequencing, or email verification.

Let me quickly walk you through its key features.

Key Features of SalesBlink

  • BlinkGPT: This is SalesBlink’s new AI feature. All you have to do is feed it information about your company and intent (“I want to sell IoT solutions to shipping companies”), and it’ll generate a multi-step cold email sequence you can launch in minutes.
  • Personalization at Scale: With SalesBlink, you can easily tailor every email to its recipient such that they think they’re the only one you’re talking to. It also lets you A/B test your templates so you can pick the one that has the maximum chance of landing meetings. 
  • Meeting Scheduler: Once you connect your calendar with its interface, SalesBlink will automatically let your prospects book meetings at a time of their choosing. This is one way you can increase your chances of converting cold emails into leads!

What Are Users Saying About SalesBlink

SalesBlink Pricing (Annual Billing)

SalesBlink offers volume-based pricing tiers that you can choose from based on your requirements.

The basic plan starts at $25/month and lets you send 7,000 emails. It also offers separate pricing plans for Agencies. 

Close More Deals With The Right Platform

There you have it – my review of the top 10 sales outreach tools to help you find the one that suits your needs.

As we’ve seen, different tools have different strengths and limitations. 

So, let me quickly recap the best of the best sales outreach tools on my list: 

  • If you rely heavily on cold emailing, Saleshandy is the #1 choice.
  • Lemlist is an excellent option for anyone who wants to automate email and LinkedIn outreach.
  • Klenty and Reply.io are the best tools for multi-channel sales engagement.
  • Lastly, if you want a complete, end-to-end revenue orchestration tool that also includes sales outreach capabilities, go for Salesloft.

My suggestion: take a free trial of at least a couple of tools that stood out to you to find one that actually delivers on its promises!

Sales Outreach Tools: FAQs

1. What Are Some of the Must-Have Features in a Sales Outreach Tool?

Some of the must-have features in a Sales Outreach Tool include: 

  • Automated personalization at scale for outreach messages. 
  • Integration with popular CRM tools.
  • Analytics dashboard for tracking sales engagement KPIs.
  • A/B Testing to help you pick the best version of outreach messages.
  • Built-in B2B database for finding prospects that align with your ICP.

2. How to Choose the Right Sales Outreach Tool?

To choose the right sales outreach tool, ask the following questions: 

  • Does the tool offer outreach capabilities across the channels you need? (email, calling, LinkedIn, or SMS).
  • Does the platform integrate with the CRM you use?
  • How good is the customer support system in case you get stuck?
  • How long will it take you to master the tool’s features?
  • Does the tool offer a free trial you can use to explore its features?

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