What Are Gmail’s Sending Limits? How to Increase It?

You can send a lot of emails on Gmail… A LOT!

But what is the exact email sending limit in Gmail? And do you actually need to know them?

If you’re someone who sends a ton of emails, then you definitely need to know the answer to this question.

(It doesn’t matter if you’re in sales, customer service/support, or marketing.)

Why?

Because if you were to hit the limit at a crucial moment, you’re entire workflow can come to a halt!

To save you from such a surprise, I have put together this guide to help you understand Gmail’s email sending limits in 2025.

Moreover, I will also show you how to safely send emails over the limits without getting blocked or triggering Gmail’s spam filters.

Jump in!

How Many Emails Can You Send At Once In Google Workspace And Gmail?

I did all the heavy lifting—going through Google’s documentation, testing real-world scenarios, and gathering the latest updates—so you don’t have to.

Here’s a heads-up on what you’ll get to know in this section:

• Sending Limits for Google Workspace Accounts
• Sending Limits for Standard Gmail Accounts

 I’ll answer commonly asked questions, so read on!

1. Sending Limits for Google Workspace Accounts

Quick Answer:

• Maximum messages per day – 2,000
• Total recipients you can email per day – 10,000
• Total external recipients per day – 3,000
• Total unique recipients per day –  3,000

Detailed Answer:

With a paid Google Workspace account, you will be able to send 2,000 emails in a day.

However, Google allows you to reach out to a total of 10,000 recipients in a day.

Now you may wonder, how is that possible if the limit is only 2,000 emails per day?

You can use the CC/BCC feature to add more recipients; this way, you can reach out to more recipients without exhausting your email sending limit.

Check this 👇

For example, if you send 5 emails to 10 individuals, it will consume 50 recipients out of the 10,000 daily quotas.

If you send 2,000 unique emails to 2,000 individuals, you won’t be able to send another email on the same day, even if you still have an 8,000 recipient quota.

On the other hand, if you simply add 5 extra recipients to each email using the CC/BCC feature, you can send 2,000 emails while covering the 10,000 recipients’ quota.

You get the math right!

If you want to mass-send an email, you’ll have to play around with the To, CC, and BCC features.

Other Important Google Workspace Limits:

Next, let’s take a look at your new Gmail account for individuals.

2. Sending Limits for Standard Gmail Accounts

Learn Quickly:

• Google Email Limits – 500/day
• Gmail BCC Limits – 500/day
• Google Recipient Limits – 500/day

Detailed Answer:

With a standard Gmail account, you can send 500 emails or 500 recipients per day.

This means you can:​

• Send one email to 500 recipients​.
• Send five emails to 100 recipients each​.
• Any combination that does not exceed 500 recipients in total.

That’s all about the limits, but why does Gmail have this in the first place?

I’ll answer this in the next section!

How to Increase Your Email Sending Limit Safely?

Working with Gmail’s sending limits can be quite difficult, especially if you’re into sales and marketing.

There is a high chance you might hit you’re limit, get flagged as SPAM, suspended, and worse blacklisted.

Luckily, I know a few ways you can easily go over those limits and send mass emails safely.

Let’s take a look at them in detail:

1. Using Multiple Accounts
2. Using Google Groups
3. Using a Third-Party Tool (Highly Recommended)

1. Using Multiple Accounts

The easiest solution to going over the sending limits is to have more email accounts!

You can add more accounts to your Google Workspace account. This will increase the overall email volume you can send.

That said, managing multiple accounts and manually sending emails from each account can be time-consuming and inefficient.

2. Using Google Groups

If your audience belongs to a particular group, you can create a Google Group and send an email to the group instead of individual recipients.

This way, Gmail counts it as sending to one recipient, even if the group contains multiple members.

Cool right? But there are some catches!

• Only works with Google Groups email addresses (e.g., marketing-team@yourcompany.com).
• Recipients must be subscribed to the group to receive emails.
• Not ideal for cold outreach, as you can’t add external contacts dynamically.

As you can clearly see, both the processes you saw is not as straightforward as simply increasing your sending limit.

While these methods help extend your email reach, they come with their own limitations and require careful management.

But the next method is perfect if you want a no-hassle experience to easily scale your outreach emails.

Let’s take a look.

3. Using Third-Party Tools

This is what I recommend!

You can use reputable third-party software to safely increase your sending limit without having to go through any complex manual processes.

For example, you can use a software like Saleshandy to safely increase your email sending limit without triggering spam filters or getting your account blocked.

You can easily send 10,000 emails in a day!

In addition to this, you can easily personalize your emails at scale to make each email unique and look tailor-written to your recipients.

There is so much more, but I’ll end by saying: If you’re into cold outreach, you should definitely try Saleshandy.

Also, remember this – From February 1st, 2024, if you send more than 5,000 emails, you should take care of these things.

1. DKIM, SPF, and authentication are set up. 
2. Set up DMARC authentication, and the enforcement policy can be set to “None.” 
3. Sending domains should have valid forward and reverse DNS records. 
4. Spam reports are under 0.30%. 
5. Provide one click of the “Unsubscribe” button.

Also Read: How to send email campaigns from Saleshandy – A step-by-step guide.

What Happens if You Go Over Gmail’s Sending Limits?

Now that you know the limits, you also know why Gmail has those limits in place. But what happens when you exceed them?

Here’s what can happen:

1. Temporary Account Suspension
2. Gmail Error Messages

1. Temporary Account Suspension

If you surpass the Gmail sending limit per day, your account may be suspended for a day with the error “550 5.4.5 Daily sending quota exceeded”.

You can only receive emails during this time!

Once the suspension period ends, you can start sending emails again. But keep in mind that if you keep abusing the limit, Gmail may impose longer suspensions or even permanently restrict your account.

Pro Tip: If you need to send more emails regularly, I recommend using an SMTP relay service.

2. Gmail Error Messages

Apart from the above, Gmail will also throw some error messages like the ones below:

1. You Have Reached a Limit for Sending Mail
2. A Contact Is Getting Too Much Mail

1. You Have Reached a Limit for Sending Mail

According to Google’s own documentation:

“You may see this message if you send an email to a total of more than 500 recipients in a single email and or more than 500 emails sent in a day.

When you get this error, you should be able to send emails again within 1 to 24 hours.”

2. A Contact Is Getting Too Much Mail

If someone you’re sending mail to is getting too many emails too fast, you might see this message:

“The user you are trying to contact is receiving mail at a rate that prevents additional messages from being delivered.”

You’ll need to contact the person another way.

If your email account has already been suspended, here is how to restore it.

Why Does Gmail Have Sending Limits?

Gmail (Google) itself has stated why it has sending limits.

Here’s my breakdown of the reasons:

• Prevent spam – The primary purpose of Gmail’s send limits is to fight spam. Google explicitly notes that it restricts the number of emails you can send “to help prevent spam”​.
• Security – The first purpose of Gmail’s sending limit is to detect and prevent potential abuse and protect its users from malicious activities such as account hijacking and phishing attacks. In Google’s words, these limits help “keep accounts safe”, stopping suspicious mass emailing if an account is compromised​.
• Server performance and stability – Gmail also enforces sending limits to maintain the health and stability of its email servers. High-volume emailing by a single user could strain resources, so Google sets thresholds to “keep systems healthy”​.
• Comply with regulations – Gmail’s sending limits help Google adhere to laws, regulations, and industry standards related to email. Google must follow various anti-spam laws and privacy rules (for example, the CAN-SPAM Act and data protection regulations) in its email practices.

Send More Emails Without Restrictions The Right Way!

Yes, Gmail has its own email sending limits, and yes, you can send emails over that limit if you follow the right steps and process.

What’s the right way to do it?

Use a third-party platform!

If you’re sending cold emails, Saleshandy is your best bet for high deliverability and compliance with Gmail’s limits.

For marketing emails and newsletters, go for Mailchimp or Brevo to send at scale without worrying about Gmail blocks.

Use the right tool for the job and scale your effort!

Gmail Email Sending Limit – FAQs

1. How many cold emails can you send safely in a day?

The safe limit and the industry recommendation is 50 emails/day/email account.

2. Can I send 10,000 emails per day?

It’s very much possible, but only with a dedicated cold email software. You can read more on my blog: How to Send Bulk Emails with Gmail (Guide for Sending 10,000+ Emails at Once).

3. What is the difference between a standard Gmail account and a Google Workspace Account

A standard Gmail account is free to use, has a limit of 500 emails, and is ideal for personal use. Meanwhile, you’ll have to pay to set up a Google Workspace account, and it has a limit of 2,000 messages per day. It is ideal if you’re looking for business communications.