Anil Salvi Contents
Faster Prospecting = More Conversations = More Opportunities in Your Pipeline.
This is one equation that has remained unchanged over time.
If you want to prospect faster in 2025, then you better start using AI-powered prospecting tools.
They help you find high-quality leads quickly and consistently.
In this blog, I’ll share the 5 best AI prospecting platforms you can use to fill your pipeline faster and with better-fit prospects.
Jump in and find out!
AI Prospecting Tools – TOC
Top 5 AI Prospecting Tools I Tried in 2025
I tested multiple platforms for data accuracy, usability, and how effectively they use AI to find and prioritize the right leads for different prospecting goals.
Here are the 5 that made the cut:
1. Saleshandy
- Database Size: 700M+ professional contacts from 60M+ companies globally
- Compliance: SOC Type 2, ISO 27001
Saleshandy is an AI-powered prospecting and cold email automation software.
It is ideal if you’re looking for a platform that can help you find relevant prospects for your business and turn them into opportunities through targeted outreach at scale
Why Saleshandy Lead Finder is The Best AI Prospecting Tool
I ranked Saleshandy at the top because you can find targeted prospects with simple, text-based queries.
Let me show you how easy it is to use Salesandy’s AI prospect search feature:
- Type in a text-based query like, “Find CMOs of logistics companies in the US.”
- Saleshandy’s AI will then automatically apply the relevant filters.
- You’ll get a list of the prospects relevant to your outreach needs.
Your search queries are also saved automatically, so you don’t have to start from scratch every time you want to find prospects with the same ICP.
And then there is the pricing, which makes Saleshandy even harder to beat.
And then there’s the pricing, which makes Saleshandy even harder to beat. The base plan starts at just $29/month for 6,000 credits/year.
So, if you’re looking for an affordable AI prospecting tool, Saleshandy could be your best option!
Pros of Saleshandy Lead Finder
- Verifies email addresses in real-time
- Doesn’t charge credits if it can’t find verified email addresses of prospects.
- Your credits roll over automatically
- Integrates with leading CRM platforms
- Let’s you bulk reveal contact information for up to 10,000 prospects in a single click.
Cons of Saleshandy Lead Finder
- Only offers 5 free leads with the free trial.
What Saleshandy Users Have to Say About It?
- G2: 4.6/5⭐️ (740+ reviews)
- Capterra: 4.5/5⭐️ (120+ reviews)
- Trustpilot: 4.7/5⭐️ (280+ reviews)
Saleshandy has very positive reviews across G2, Capterra, and Trustpilot.
I came across a lot of reviews where the users have highlighted that it is easy to use, offers accurate data, and helps them automate outreach.
Here’s what a user had to say about their experience:
What do you like best about Saleshandy?
I have tried Apollo, salesforce and sooo many other CRM/lead generator and email campaign software but it was almost a whole new job just to learn them !!! Then googling I found Saleshandy and wowzer – 100% honest it really user friendly !!! I was easy to setup. The features and intergration to gmail was easy – settting up the customer domain was easy too. I will be using this as my go to tool all the time now !
To read more about Saleshandy’s user experience, check out the G2 Review.
Pricing (Billed Annually)
Saleshandy offers four flexible pricing plans you can choose from. All of them offer AI search capabilities. Here’s how they break down:
- Lead Starter: $29/month (6,000 credits/year)
- Lead Pro: $59/month (12,000 credits/year)
- Lead Scale: $99/month (30,000 credits/year)
- Lead Scale Plus: $199/month (60,000 credits/year)
2. Apollo.io
- Database Size: 210M+ professional contacts and company profiles
- Compliance: SOC 2, GDPR, ISO 27001
Apollo.io is an AI-powered sales intelligence and engagement platform that combines a massive lead database with tools for prospecting, enrichment, and outreach.
It’s ideal for medium to large businesses that need both depth and scale in their prospecting.
Why Apollo.io is a Good AI Prospecting Tool
With Apollo.io, you can use both ready-made templates and custom prompts to find, research, and qualify prospects.
It has 24 templates you can use to:
- Find relevant prospects through text-based queries.
- Summarize company news or professional posts.
- Create reports on the company’s product and industry.
What stood out to me was that Apollo.io offers native access to AI models like ChatGPT, Perplexity, and Claude.
So, as soon as you’ve spotted a company or person you think might align with your ICP/buyer persona, you can select one of these models to:
- Retrieve their contact information.
- Target, categorize, and summarize their profile.
- Quality leads and personalized outreach.
All this said, Apollo.io’s interface is very complicated – almost too complicated!
Creating custom AI prompts, or even refining the templates, is almost like a coding test you need to pass to get accurate results.
The learning curve might be fine for some, but the real drawback is that Apollo.io charges credits for all AI searches.
This means you’re paying with credits even while you’re still figuring out how to use its AI features effectively.
Pros of Apollo.io
- Offers access to 65+ advanced search filters.
- Helps you automate multi-touchpoint sales sequences.
- Integrates with leading CRM platforms for data enrichment.
Cons of Apollo.io
- The interface is difficult to master.
- AI search features consume a lot of credits.
- Per-seat pricing might be too expensive for startups, solopreneurs, and SMBs.
If you’re looking for a platform that has the pros of Apollo.io, but without the cons, check out these 12 Best Apollo.io Alternatives.
What Apollo.io Users Have to Say About It?
- G2: 4.7/5⭐️ (8.9K+ reviews)
- Capterra: 4.5/5⭐️ (370+ reviews)
- Trustpilot: 2.2/5⭐️ (790+ reviews)
Apollo.io has fairly positive reviews on G2 and Capterra. Users have praised its database, enrichment capabilities, and AI-assisted writing features.
On the other hand, most of its reviews on Trustpilot are very negative, with users complaining about its pricing practices, customer support, and inaccurate lead data.
“Regarding the platform, it has a lot of add-ons, AI, etc, which at the end of the day solves nothing for you, and their app is overly loaded and laggy – I found it really hard and frustrating using this platform and lead base.”
To read more about Apollo.io’s user experience, check out the full review on Trustpilot.
Apollo.io Pricing (Billed Annually)
- Basic: $49/user/month (60,000 credits)
- Professional: $79/user/month (120,000 credits)
- Organization: $119/user/month (180,000 credits)
Explore our Apollo.io review.
3. Lusha
Database Size: 45M+ North American and 50M+ European Business Profiles
Compliance: GDPR, CCPA, ISO 27701 & ISO 27018, and SOC 2.
Lusha is an AI sales intelligence platform that helps you find, enrich, and organize B2B contact data without complicated setup.
Why Lusha is a Good AI Prospecting Tool
Lusha has 2 AI features:
- AI Recommendations – Suggests relevant contacts based on my ICP, past searches, and even CRM data.
- AI Prospect Playlist – Lets you create separate lists for different ICPs or buying signals, then gives you AI-curated recommendations tailored to each list regularly.
There are three ways you can use Lusha for AI prospecting:
- Custom text-based prompts to automatically apply search filters.
- Lusha suggested prompts based on your ICP and past searches.
- Recommended contacts that Lusha’s AI finds based on your CRM data.
Both features are simple to use and work well for organizing prospects. However, I noticed that Lusha’s AI sometimes struggles with near-search accuracy.
For example, when I searched for “CMOs of shipping companies in the US”, I only got 1 result.
But changing the query to “CMOs of logistics companies in the US” brought back 24 results, which still feels low for such a broad ICP.
My verdict: Handy AI features for quick, organized prospecting, but the smaller database and limited NLP accuracy can make results less consistent.
Pros of Lusha
- Integrates with a wide range of CRM platforms.
- Offers CRM, CSV, and manual data enrichment.
- Helps you identify decision-makers in target companies.
- Comes with a forever-free plan.
Cons of Lusha
- The database itself is quite small.
- Charges 5 credits to reveal a phone number.
- Every paid plan (except custom) offers limited seats (3 and 5, respectively).
Also Read: 9 Best Lusha Alternatives
What Lusha Users Have to Say About It?
- G2: 4.3/5⭐️ (1.5K+ reviews)
- Capterra: 4.1/5⭐️ (390+ reviews)
- Trustpilot: 1.5/5⭐️ (670+ reviews)
Lusha has decent reviews on both G2 and Capterra, where users have praised its ease of use and integration capabilities. However, I also noticed that some users have complained that the database is too limited and the pricing is quite expensive.
Here’s a review from G2:
What do you like best about Lusha?
Great AI, good data from contacts, GDPR compliance, security
What do you dislike about Lusha?
Sometimes the extension does not work, limited to chrome, not every details is available for important contacts, limited to users with LinkedIn (missing relevant contacts and information for sales)
To find out more about Lusha’s user experience, check out the full review on G2.
Lusha Pricing (Billed Annually)
- Pro: $29.85/month (3 seats, 3,000 credits)
- Premium: $69/month (5 seats, 7,200 credits)
- Custom: tailored pricing, seats, and credits.
4. Cognism
- Database Size: 200M+ European Contacts
- Compliance: GDPR, ISO 27701, and SOC 2.
Cognism is a sales intelligence platform that offers AI prospecting capabilities.
It is best known for providing accurate, human-verified, and GDPR-compliant direct dials of 10M+ European contacts.
Why Cognism is One of The Best AI Prospecting Tools
Cognism is a strong choice if you want to accelerate prospecting with simple, text-based prompts.
I’ve included it here for its strength as a Eurocentric B2B data provider.
You can enter a prompt like “Find VPs of tech companies in London”, and it quickly generates a list of prospects matching my ICP.
Cognism also has an AI feature called Cortex AI, which takes a company list and enriches it with firmographics, technographics, and demographics.
While this is useful for deeper research and personalization, the process can take anywhere from 30 minutes to 3 hours.
Pros of Cognism
- Offers human-verified phone numbers for high accuracy.
- You can enrich your existing data using CSV or CRM enrichment.
- Provides Bombora-powered intent data on your prospects.
Cons of Cognism
- Too expensive for solopreneurs, startups, and SMBs.
- No free trial.
- The database accuracy is limited to European and North American regions.
If Cognism isn’t the right fit for you, I’ve put together a list of the 10 best alternatives and competitors that offer strong lead data without the same drawbacks.
What Cognism Users Have to Say About It?
- G2: 4.5/5⭐️ (1K+ reviews)
- Capterra: 4.7/5⭐️ (230+ reviews)
- Trustpilot: 3.6/5⭐️ (320+ reviews)
Cognism has positive reviews across G2, Capterra, and Trustpilot, where users have praised its ease of use, integrations, and enrichment capabilities.
However, I did come across several reviews where the users found Cognism’s database limiting.
Here’s a review from Capterra:
My two favorite features of Cognism are the new AI search feature and the Chrome extensions. The AI search feature makes finding my ICP extremely easy. The only issue I face when using Cognism is the availability of contact information. At times I am unable to find specific contact details, such as emails or phone numbers.
To find out more about Cognism’s user experience, check out this Capterra review.
Cognism Pricing (Billed Annually)
Cognism has not made its pricing information available on its website.
5. Seamless.AI
- Database Size: 1.3B+ Professional Contacts and 121M+ Company Profiles
- Compliance: CCPA, GDPR, HIPAA, SOC 2, and ISO 27001.
Last on my list of the best AI prospecting tools is Seamless.AI.
It offers one of the largest B2B databases on the market, along with a lot of AI capabilities you can use for prospecting and outreach.
Why Seamless.ai is a Good AI Prospecting Tool
If you’re looking for a tool that automates building prospect lists, Seamless.ai is worth considering.
All you have to do is add your ICP details to the platform.
Based on it, the AI will automatically create a list of prospects for you that align with your criteria.
What’s great about its AI capabilities is that they create hyper-targeted lists specifically for Facebook or LinkedIn targeting.
Pros of Seamless.AI
- One of the largest B2B databases on the market.
- Integrates with a wide range of CRM platforms.
- Helps you enrich your existing database.
- Offers intent data and buying signals on prospects.
Cons of Seamless.AI
- Too expensive for solopreneurs, SMBs, and startups.
- Per-seat pricing might make it even more expensive for small companies.
- AI prospecting is an add-on feature, even with paid plans.
If Seamless.AI’s limitations are a dealbreaker for you, I’ve put together a list of the 10 Best Seamless.AI Alternatives that can give you more robust prospecting capabilities.
What Seamless.AI Users Have to Say About It?
- G2: 4.4/5⭐️ (5K+ reviews)
- Capterra: 4.2/5⭐️ (260+ reviews)
- Trustpilot: 1.9/5⭐️ (260+ reviews)
Seamless.AI has positive reviews across G2, Capterra, and Trustpilot. Users have praised its ease of use, integrations, and prospecting filters. However, I also noticed a lot of users on Trustpilot complaining about its pricing policies and data inaccuracies.
Here’s a review from G2:
What do you like best about Seamless.AI?
It makes finding potential customers a breeze
What do you dislike about Seamless.AI?
More often than not, it is inaccurate information.
Check out this G2 review to learn more about its user experiences.
Seamless.AI Pricing
Seamless.AI doesn’t provide transparent pricing information on its website.
Prospect Faster and Close More Deals
In this blog, I’ve walked you through 5 of the best AI-powered B2B data providers on the market.
Apollo.io is the most advanced AI-backed tool of them all – but it comes with a very difficult learning curve.
If you’re looking for a prospecting automation tool that actually makes your life easier, go for:
- Saleshandy: Smooth AI for prospecting, global database, and affordable pricing.
- Lusha: Decent AI capabilities and a good European + North American database.
- Cognism: Basic AI features, strong European database, especially for direct dials.
My final piece of advice – take a free trial of at least a couple of tools to find out whether it actually helps you save your time and accelerate your prospecting process.
It’s the best way to find an AI prospecting tool worth your money.
AI Prospecting Tools – FAQs
1. What is an AI prospecting tool?
An AI prospecting tool is a platform that uses automation and natural language processing to help you find companies or contacts that align with your ICP.
2. How does AI help in prospecting?
AI can help you in prospecting by automatically applying search filters according to your ICP and identifying prospects based on your existing CRM or customer data.
3. Are AI prospecting tools worth it for small teams?
Absolutely! AI prospecting tools aren’t just worth it for small teams; they can help you optimize your sales resources by slashing the amount of time you need to find relevant prospects. AI prospecting = less time spent looking for leads, more time spent selling!
4. Will AI prospecting tools replace manual prospecting?
It depends – from what I’ve seen, AI is good at interpreting search queries, applying filters, and performing company research. But identifying, qualifying, and prioritizing prospects is still in your hands.
5. Which AI prospecting tool offers the most accurate data?
Saleshandy is the AI prospecting tool that offers the most accurate data and search results because it applies filters based on text-based prompts and provides 98% accurate Grade-A email IDs.
