Top 12 Sales Cadence Tools I Tried and Tested

As an entrepreneur, the sales department is where I interact the most. Why? Because they have the best insights about the product from the customers. 

While finding my solutions from them, I found their struggles. 

“How they spend hours crafting emails, chasing follow-ups, building the perfect funnel to move the leads smoothly, and trying to keep leads from slipping through the cracks.”

Too much effort, time, and mental strain eventually block them from hitting their goals!

It’s not that they’re doing anything wrong. The problem lies in their sales cadence tools or simply the lack thereof. 

Too many sales teams are still stuck with inefficient process setups, and platforms just don’t deliver what they promise.

The issue was necessary; hence, to solve this, I went on a mission to find tools (Because it cannot be optimized with just one tool) that could simplify the sales cadence process. 

I tested all the new ones and the classic OGs. Some were overpriced, others clunky, but eventually, I found a set of tools that worked.

P.S. I will also share what factors we kept in mind to find the perfect tools for us. Don’t miss out on them!

(TL;DR) Top 6 Sales Cadence Tools for Different Use Cases

Short on time? I got you. Here are the best sales cadence tools summarized for you based on different use cases.

1. Saleshandy – Best for AI-Powered Cold Email Automation
2. Close – Best for Calling Cadences.
3. Outreach – Best for Enterprises with Big Budgets.
4. EngageBay – Best CRM for Small Teams.
5. Pipedrive – Best for Sales Pipeline and Lead Management
6. Hubspot CRM – Best CRM Tool for Big Sales and Marketing Teams.

Still, I recommend reading on! I’ve broken down what each tool does well (and where it falls short).

What Is Sales Cadence?

A sales cadence is a structured set of engagement activities that help sales teams reach out to leads at the right time, using the right channel.

Here’s what it usually includes:

• A clear plan for how and when to reach out
• Multiple touchpoints like emails, calls, LinkedIn messages, etc.
• Smart follow-ups scheduled at the right time
• And a system to track what’s working (and what’s not)

The order of these steps matters a lot.

Done right, a sales cadence helps you:

• Stay top of mind with prospects
• Close deals faster
• And avoid leads slipping through the cracks

In short: a good cadence = more replies, more structure, and less chaos for your reps.

Top 12 Sales Cadence Tools

Most leads require at least three touchpoints before they respond. 

To do that effectively, you need tools that save your time, automate your work, and integrate seamlessly with your existing tool stack.

Here’s the list of 12 tools we personally use, along with what they do well and where they fall short.

Let’s get started.

1. Saleshandy
2. Outreach
3. Salesforce
4. Snov.io
5. EngageBay
6. Klenty
7. Hubspot Sales Hub
8. PipeDrive
9. Salesloft
10. Apollo.io
11. Gong
12. Close

1. Saleshandy

 Saleshandy is an AI-first cold email platform loaded with everything you need to scale outreach. (Basically an advanced email cadence software)

The reason Saleshandy is #1 on my list is simple — it lets you set up automated email cadences in minutes.. 

But there’s more!

How Sales Teams Benefit from Using Saleshandy

• Save time by completely automating personalized cold emails.
• Automate sending highly targeted follow-ups with smart triggers, such as “if opened” or “if link clicked,” and more.
• Speed up sequence creation using AI that builds personalized sequences by answering three simple questions about your business and goals. 
• Easily add active LinkedIn prospects directly into your email sequences for quicker conversions. (Check LinkedIn Chrome Extension)
• Gain clear insights with detailed reports to track performance and improve team results.

What else?

You get email addresses and phone numbers of decision-makers from a massive B2B database of 700M+ professional profiles from 60M+ companies. 

If your sales team keeps running out of leads, this lead finder is a lifesaver –  it lets you select and export up to 10,000 leads in one go. 

Price (Billed Annually)

• Outreach starter: $25/Month
• Outreach Pro: $69/Month
• Outreach Scale: $139/Month
• Outreach Scale Plus: $209/Month

For the latest price updates and offers, please visit this pricing page. 

2. Outreach

Outreach.io is an AI-powered sales execution and sales engagement platform. 

I have kept it 2nd on the list due to its sales engagement and automation features. (It’s amazing!)

It is built with systems that help sales teams increase their revenue using their system intelligence features and AI agents. 

Let’s check a few of them. 

Here are My Favorite Sales Cadence Features From Outreach 

1. AI agents help reps by automating research, scheduling, and sharing insights on when and how to close deals.
2. Built-in scheduler lets you book calls and meetings without leaving the platform.
3. Detailed analytics reveal which sequences, messages, and workflows are most effective, enabling you to refine your sales cadence.

However, many of its advanced features come with a premium price tag.

So,  teams with tighter budgets may not get access to everything.  

Pricing (Billed Annually)

Custom pricing available upon request.

3. Salesforce

Salesforce is a powerful CRM and customer data platform for large businesses and growing teams.

I personally like how customizable the tool is.

You can customise pipelines, automate tasks, and connect thousands of apps to fit exactly how your team works.

Here are My Favorite Sales Cadence Features From Salesforce

• Its automation tools streamline workflows by handling repetitive tasks, such as lead routing, email alerts, and task creation.
• It’s AI, called Einstein, provides smart insights, forecasts, and personalized recommendations to boost sales performance.
• Supports complex team structures and permissions to maintain data security while facilitating collaboration.

Pricing (Billed Annually)

Enterprise Plans

• Enterprise: $165/Month
• Unlimited: $330/Month
• Einstein 1 Sales: $500/Month

P.S. They have separate plans for SMBs with limited features. 

4. Snov

Snov.io is a cold outreach and LinkedIn automation tool. 

It combines cold outreach, email verification, and LinkedIn automation in a single platform. 

Making it perfect for teams that want to streamline their prospecting workflows without juggling between multiple tools. 

Here are My Favorite Sales Cadence Features From Snov.io

• LinkedIn automation helps you auto-connect, visit profiles, and send messages as part of your cadence.
• Email Finder and Verifier enable you to find and verify B2B leads simultaneously, reducing bounce rates.
• Built-in CRM tracks prospects, pipelines, calendar events, and campaign engagement all in one view.

Pricing (Billed Annually)

• Starter: $30/Month
• Pro: $75/Month

Looking for a Sonv.io alternative? Check this: Top 10 Snov.io alternatives.

5. EngageBay

EngageBay is an AI-powered CRM tool designed for sales professionals.

I’ve added it 5th to this list because the tool is simple, fast, and designed for sales teams who don’t want to waste time learning complex software.

Plus, it brings everything together that is necessary: email marketing, CRM, ticketing, landing pages, live chat, calling, and reports, so you don’t have to switch between tools.

Here are My Favorite Sales Cadence Features From EngageBay

• Make and receive calls inside the platform, and it automatically saves all call notes and recordings.
• Build separate deal pipelines for different products, teams, or countries, and update them using drag-and-drop functionality.
• The calendar feature allows leads to book meetings with you directly and syncs with your Google or Outlook calendar.

Pricing (Billed Annually)

For CRM and Sales Bay

• Basic: $11.45/Month
• Growth: $49.99/Month
• Pro: $73.69/Month

P.S. It also has a free plan with limited features. 

6. Klenty

Klenty is a multichannel sales outreach platform. 

It’s built on AI and intent data that helps teams organise smart outreach across email, phone, SMS, WhatsApp, and LinkedIn.

I like its automation features the most. It makes scaling much easier and quicker. 

Here are My Favorite Sales Cadence Features From Klenty

• AI agents that write personalized emails and suggest the best follow-up times.
• The built-in parallel dialer lets teams make multiple calls in one session, drop pre-recorded voicemails, and take notes without switching tabs.
• Intent-based playbooks route leads into the right cadence based on how they engage, improving response rates.

Pricing (Billed Annually)

Sales engagement plans

• Starter: $50/Month
• Growth:  $70/Month
• Plus:  $99/Month

Finding an alternative? Read this Klenty alternatives blog to find the answers.

7. Hubspot Sales Hub

HubSpot Sales Hub is a renowned customer-first tool to assist growing teams.

Its great advantage is that it also has a free CRM and a marketing tool, which makes salespeople’s lives easier. It’s a complete set!

But there’s much more! Let’s have a look at it. 

Here are My Favorite Sales Cadence Features From Hubspot Sales Hub

• HubSpot supports over 1,700 integrations. 
• Its smart filters make it easy to find and connect the right tools for your workflow.
• It has filters and custom fields for proper account management. 

Pricing (Billed Annually)

• Sales hub starter: $20/Month
• Sales hub professional: $100/Month
• Sales hub enterprise: $150/Month

P.S. You will also need to pay $ 1,500 for professional and $ 3,500 for enterprise plans as onboarding charges. 

8. Pipedrive

Pipedrive is a pipeline management and sales CRM tool. 

I placed it on the list because it combines a visual, intuitive interface with smart automation and AI features that help teams close deals faster without getting overwhelmed.

I loved using its drag-and-drop pipeline view and activity management feature. It was easy, to the point, and easy to track leads.

Here are My Favorite Sales Cadence Features From Pipedrive

• Provides a complete contact history for your team for easy team management.
• AI assistant recommends deals to prioritise, drafts emails, and summarises activities to save time.
• Robust security features, including permissions, two-factor authentication, and encrypted data, keep information safe for teams. 

My team likes its pipeline management features the most. 

And of course, salespeople can understand the value of having the proper sales funnels. It reduced the deal closing time by days.

Pricing (Billed Annually)

• Essential: $14/Month
• Advanced: $24/Month
• Professional: $49/Month
• Power: $59/Month
• Enterprise: $79/Month

9. Salesloft

Salesloft is a sales cadence platform designed to help large teams consistently and effectively engage their prospects.

It allows you to create multi-step campaigns that follow your set schedule, ensuring no lead is missed.

Every interaction, whether a reply or any other action, is automatically logged in your CRM, providing a comprehensive view of prospect engagement.

Here are My Favorite Sales Cadence Features From Salesloft

• AI-powered cadence helps identify and prioritise the most active prospects, increasing lead engagement.
• Team productivity tracking lets managers monitor their teammates’ performance and offer support to maintain a consistent sales cadence.
• The live actions dashboard displays what leads are doing in real-time, allowing you to adjust your plans quickly and improve conversions.

Salesloft also includes a coaching tool that suggests the best next steps based on how prospects interact with your team.

Pricing (Billed Annually)

Custom pricing available upon request.

10. Apollo

Apollo.io is a sales engagement and prospecting platform. 

It combines a massive B2B database with automated outreach across email, phone, LinkedIn, SMS, and calls all in one place. 

You can build campaigns that follow a set schedule and adapt to lead actions.

Here are My Favorite Sales Cadence Features From Apollo

• The built-in dialer lets you call leads directly from the platform, and it saves every call, note, and recording for later.
• It’s AI helps you write better emails by suggesting subject lines, personalization, and the best time to send.
• You’ll get alerts when a lead changes jobs or shows buying signals, so you can reach out at the right time.

Pricing (Billed Annually)

• Basic: $49/Month
• Professional: $79/Month
• Organization: $119/Month

Thinking of finding an alternative? Read this, Apollo.io alternative blog, to find your solution.

11. Gong

Gong is a smart tool for revenue teams that listens to your team’s calls, emails, and meetings. 

It turns them into notes, tracks what’s working, and gives valuable tips to help close more deals. AI powers all of this.

The reason for keeping it in this list is that it does more than just record calls. 

It helps sales teams understand what’s happening in real-time, which deals are at risk, who needs help, and which actions lead to wins.

Here are My Favorite Sales Cadence Features From Gong

• Records sales calls automatically and creates AI summaries, so reps can focus on the conversation while managers review calls with clear insights.
• Its deal scoring tool predicts which deals are likely to close by studying how buyers talk, reply, and interact.
• Suggests what top reps do differently by tracking behaviors, common objections, and message patterns to help everyone improve.

Pricing (Billed Annually)

Custom pricing available upon request.   

12. Close

Close is a sales-first CRM designed to help reps send emails, make calls, and close deals, making it perfect for building a complete sales cadence. 

Everything is managed inside one tool, saving time and making outreach fast and efficient.

Here are My Favorite Sales Cadence Features From Close

• Smart Views filter leads based on activity, such as calls, emails, time zone, or status, so reps follow up at the right time.
• Workflow automation sends emails, creates follow-up tasks, and advances deals through the pipeline according to your predefined rules.
• The Call Assistant records and transcribes calls, then provides AI summaries so managers can coach reps more effectively.

Pricing (Billed Annually)

Custom pricing available upon request.  

9 Factors To Look For In a Sales Cadence Tool

Before selecting a tool, verify that it offers features that simplify your daily tasks and support your team’s growth.

The best sales cadence software save time, facilitates effective communication, and helps your team close more deals. Check the factors below to understand what is needed from the 

1. Must-Haves for Daily Use
2. Advanced Features for Scaling

Must-Haves for Daily Use

1. CRM Integration
2. Follow Up Automation
3. Smart Scheduling
4. Multi-Channel Support
5. Deliverability Protection

1. CRM Integration

The tool should integrate well with your CRM. This makes it easier to nurture leads.
This feature saves a lot of time by simply copying and pasting data from one platform to another. 

2. Follow-Up Automation

It should help you schedule or automate follow-ups. 

Some advanced tools have follow-ups based on preset triggers, such as when someone opens, clicks, or replies to your previous email. 

This might help: Find the best AI SDR tools for 2025.

3. Smart Scheduling

The tool must send emails when people are most likely to open and read them.

This feature increases the likelihood of receiving a response.

4. Multi-Channel Support

It should enable you to contact leads through various channels, such as email, phone calls, or LinkedIn.

This helps you reach leads where they are most available or active.

5. Deliverability Protection

The tool should help you avoid spam folders and blacklists.

It should include email warm-up and help remove invalid or inactive leads from the list to protect your sender reputation.

Advanced Features for Scaling

1. AI Personalization
2. Advanced Team Collaboration
3. Lead Scoring
4. Advanced Analytics and Reporting

1. AI Personalization

It should help you write emails that feel personal, relevant, and valuable using AI. 

This feature saves time writing manual personalized emails at scale while making your emails sound human.

Read this to find the best AI sales tools for 2025.

2. Advanced Team Collaboration

Sales cadence is a team effort, so your whole team should be able to share leads, view progress, and work in one place.

This makes the team close deals faster and reduces sales cycles.

3. Lead Scoring

This feature shows you which leads are more likely to buy, AKA a high-intent lead.

Using this prioritization and setting up the next cadence steps becomes accurate.

4. Advanced Analytics & Reporting

It should track opens, clicks, replies, and conversions in shareable and straightforward reports. This is one of the most important steps in setting up advanced cadence. 

Decisions are always more accurate when they’re data-backed.

5 Real Benefits of Using a Sales Cadence Tool

Here are five ways a good sales cadence setup helped my business — and how it can help yours too.

1. Saves Time
2. Brings Structure
3. Easy Scaling
4. Improves Response
5. Increase Pipeline Velocity

1. Saves Time

Automation handles follow-ups, scheduling, and task reminders—so reps spend less time on manual work.

2. Brings Structure to Lead Generation

Cadences create repeatable workflows, making it easier to follow up consistently and move leads through the funnel.

3. Makes Scaling Easier

You can track what’s working, spot bottlenecks, and use that data to grow without breaking your process.

4. Improves Response Quality

Quick, relevant follow-ups improve how leads experience your outreach, leading to more replies and better outcomes.

5. Increases Pipeline Velocity

Faster, more personalized follow-ups = shorter sales cycles and quicker decisions.

Key Takeaways

There’s no one-size-fits-all sales cadence tool. Instead of picking just one, it’s better to mix a few tools that work well together, match your sales process, and stay within budget.

Here’s what to keep in mind:

• Use 2–3 tools that cover different parts of your sales flow.
• Make sure they integrate easily with each other.
• Choose tools that support your preferred channels (email, LinkedIn, calling).
• Pick tools that fit your budget, since you’ll need more than one.

This way, you build a smarter, more flexible sales system—without overspending.

FAQs

1. What is an example of sales cadence?

A sales cadence is a structured sequence of touchpoints (emails, calls, social messages, etc.) designed to engage prospects and move them through the sales funnel. Here’s a sales cadence example of a 5-day sales cadence:

• Day 1: Personalized Email
• Day 2: Follow-Up Call
• Day 3: LinkedIn Connection
• Day 4: Value-Focused Email 
• Day 5: Follow-Up Call (last try)

2. Why is sales cadence important?

Sales cadence helps in,

• Improving lead generation
• Increasing conversation rates
• Saving time and efforts
• Maintain consistency in teamwork
• It helps in making better decisions.

3. How to set up a sales cadence?

You can follow the following steps to create a sale cadence

• Set your goals
• Identify your ICP (Ideal customer profiles)
• Decide on channels (what channels you will be using for setting up outreach cadence)
• Create a timeline (when, whom and how to connect)
• Research and prepare relevant content
• Track and analyze