9 Best Sales Cadence Tools I Tried and Tested

Most sales teams don’t have a lead shortage.

They have a follow-up problem.

You send a first email… then a reminder… then a LinkedIn message… then a call.

And somewhere in between, the entire cadence falls apart.

A good sales cadence tool fixes exactly this.

Over the last few months, I tested nine different tools to see which ones actually help you run consistent outreach without overwhelming your reps.

Some were great. Some were overkill. Some were surprisingly basic.

This guide breaks down what each tool is best at and how it handles cadence building.

(TL;DR) Top 5 Sales Cadence Tools for Different Use Cases

Short on time? I got you. Here are the best sales cadence tools summarized for you.

What Is Sales Cadence?

A sales cadence is a structured sequence of touchpoints (emails, calls, LinkedIn messages, and reminders) used to contact a prospect over a set period.

Here’s what it usually includes:

• A clear plan for how and when to reach out
• Multiple touchpoints like emails, calls, LinkedIn messages, etc
• Smart follow-ups scheduled at the right time
• And a system to track what’s working (and what’s not)

And…. Instead of randomly emailing or calling prospects.

A cadence creates a predictable workflow:
Day 1 email → Day 3 call → Day 5 follow-up → Day 7 LinkedIn touch… and so on.

Top 9 Sales Cadence Tools

On average, leads require 2-3 touchpoints before they respond. 

To do that effectively, you need tools that save your time, automate your work, and integrate seamlessly with your existing tool stack.

Here’s the list of 12 tools we personally use, along with what they do well and where they fall short.

1. Saleshandy
2. Apollo.io
3. Outreach
4. Snov.io
5. Salesforce
6. HubSpot Sales Hub
7. Pipedrive
8. Salesloft
9. Gong

1. Saleshandy

Used for:

• Lead Prospecting
• Email Outreach
• Creating Multi-channel tasks
• A/B testing
• Deliverability-safe sending
• Managing replies across accounts

How Saleshandy Helps With Sales Cadence

Saleshandy is an AI-powered cold emailing platform that allows you to find leads and reach out to them.

And this is the best thing about Saleshandy. You can literally use it for a majority of your sales cadence process.

And for that, they have packed a crazy suite of features.

First of all, you have a huge supply of leads from its pool of 700M+ verified business profiles.

All you have to do is give a prompt, and AI Lead Search will take care of the rest.

But that’s just the start.

For outreach, you can create a whole sequence with AI. All you need to do is feed your website, and it will create the emails with perfect pitch.

The best part? Its email deliverability suite is amazing. You can warm up your emails as well as test inbox placement.

Another big advantage is how fast a team can get started. You don’t need weeks of onboarding. Add your email accounts, import leads, create steps, and go live.

Pricing (Billed Annually)

• Outreach starter: $25/Month
• Outreach Pro: $69/Month
• Outreach Scale: $139/Month
• Outreach Scale Plus: $209/Month

For more details, check the pricing page.

2. Apollo.io

Used for:

• Lead sourcing from Apollo’s database
• Data enrichment
• Multi-channel sequences
• Personalization at scale

How Apollo Helps With Sales Cadence

Apollo.io is an AI sales platform that is widely used by lead generation specialists.

It combines a contact database with a powerful cadence engine.

That means SDRs can find leads, add them to sequences, and connect across email and calls without switching tools.

Its sequence builder lets you stack channels, add tasks, and automate follow-ups.

Apollo is especially strong for multi-channel outreach and task-driven workflows.

It also comes with intent data, which makes Apollo a great choice.

The downside is its complexity. New reps often take time to understand the interface, and the learning curve is steeper than tools like Saleshandy or other tools mentioned in this list.

If you want an all-in-one prospecting + sequencing platform, Apollo is one of the most complete solutions.

Pricing

• Basic: $49/Month
• Professional: $79/Month
• Organization: $119/Month

If you want something better, then check out these Apollo.io alternatives.

3. Outreach

Used for:

• Multi-channel sequences
• Large SDR teams
• Account-level orchestration
• Advanced reporting
• Coaching & analytics

How Outreach Helps With Sales Cadence

Outreach.io is an AI-powered sales execution and sales engagement platform.

It is built for enterprise operations. Its cadence engine is extremely detailed.

It has conditional branching, call steps, and useful CRM integrations.

If your SDRs work with high-volume leads and need a rigidly structured process, Outreach handles that complexity.

Its biggest strength is data and forecasting.

Outreach gives pipeline insights, rep performance data, and AI signals to predict outcomes.

For teams tracking thousands of interactions, this level of visibility is unmatched.

But because of its depth, Outreach isn’t ideal for scrappy teams or solo founders. It requires onboarding, setup time, and admin maintenance.

Choose it if you want a highly controlled, enterprise-grade outbound engine.

Pricing

Custom pricing available upon request.

4. Snov.io

Used for:

• Cold email cadences
• Lead verification
• Basic data extraction
• Simple workflows
• Chrome Extension sourcing

How Snov Helps With Sales Cadence

Snov.io is a cold outreach tool. It has a lightweight cadence builder with simple email steps, delays, conditions, and triggers.

You can run multi-step sequences and use their verification features to clean your lists before sending.

Its strength is affordability + simplicity.

No overwhelming dashboards. No clutter. Just pick your leads, drop them into a sequence, and track performance.

Where it falls short is in multi-channel workflows and advanced reporting.

If you rely heavily on LinkedIn, calling, or task-based cadences, Snov.io may feel limited.

For small teams that want an easy tool to send email cadences, it gets the job done.

For a detailed analysis, check out our Snov review.

Pricing

• Starter: $30/Month
• Pro: $75/Month

Looking for a Sonv.io alternative? Check this: Top Snov.io alternatives.

5. Salesforce

Used for:

• Structured outbound workflows
• Lead assignment
• Email + templates
• Activity tracking in CRM

How Salesforce Helps With Sales Cadence

Salesforce is a powerful CRM and customer data platform for large businesses and growing teams.

Salesforce’s Sales Engagement feature lets you create “Work Queues” and automations so reps know exactly whom to contact and when.

Every touch is logged into the CRM without extra effort.

The main advantage: zero fragmentation. Reps don’t have to jump between tools.

Managers can get CRM-native reporting. This means that you can set automation, routing, scoring, and cadence steps to all operate from one data source.

The best part? It’s an AI called Einstein that provides smart insights, forecasts, and personalized recommendations to boost sales performance.

But the experience is designed for internal Salesforce users. If you’re not already a Salesforce-heavy team, the setup can feel overkill.

Pick it if you want your cadence engine fully inside your CRM.

Pricing

Enterprise Plans

• Enterprise: $165/Month
• Unlimited: $330/Month
• Einstein 1 Sales: $500/Month

P.S. They have separate plans for SMBs with limited features.

6. HubSpot Sales Hub

Used for:

• Email sequences
• Lead tasks
• Pipeline tracking
• Contact scoring
• Meetings + automation

How HubSpot Helps With Sales Cadence

HubSpot Sales Hub is a quite popular customer-first tool to assist growing teams.

It gives you a beginner-friendly cadence system called “Sequences.”

It’s not meant for hardcore cold outreach, but it works very well for warm follow-ups, lead nurturing, and CRM-connected workflows.

It’s one of the strongest features:

• automated task reminders
• email templates
• activity tracking
• CRM insights powering follow-ups

If most of your outreach happens after leads enter the CRM, HubSpot is incredibly efficient.

The best part? HubSpot supports over 1,700 integrations.

But for cold outbound or multichannel sales, its cadence system is more limited compared to Saleshandy or Outreach.

Pricing

• Sales hub starter: $20/Month
• Sales hub professional: $100/Month
• Sales hub enterprise: $150/Month

P.S. You will also need to pay $ 1,500 for professional and $ 3,500 for enterprise plans as onboarding charges. 

7. Pipedrive

Used for:

• Email sequences
• Pipeline management
• Task-based follow-ups
• Contact timelines

How Pipedrive Helps With Sales Cadence

Pipedrive is a pipeline management and sales CRM tool.

Pipedrive’s Smart Contact Data + Sales Inbox gives you lightweight sequences that fit into its pipeline-centric workflow.

You can automate follow-ups, assign tasks, and track outreach directly inside deal records.

It’s simple, visual, and designed for reps who prioritize pipeline management over complex cadences.

Also, it has an AI assistant that recommends deals to prioritise, drafts emails, and summarises activities to save time.

But like HubSpot, it’s not built for heavy outbound travel. Multi-channel options are limited, and automation is basic.

Great for teams that want CRM + minimal cadencing.

Pricing

• Essential: $14/Month
• Advanced: $24/Month
• Professional: $49/Month
• Power: $59/Month
• Enterprise: $79/Month

8. Salesloft

Used for:

• Multi-step, multi-channel workflows
• Call coaching
• Analytics tracking
• Team performance insights
• Task-driven cadences

How Salesloft Helps With Sales Cadence

Salesloft is a sales cadence platform designed to help large teams consistently and effectively engage their prospects.

Its cadence engine supports calls, emails, social steps, reminders, tasks, AI insights, and reporting.

It makes reps follow a process without missing steps.

Where Salesloft shines is coaching + analytics. Managers can see rep performance, call outcomes, talk tracks, and step-level reports.

It’s structured and ideal for scaling outbound teams.

As with Outreach, it’s overkill for small teams. Also it is more expensive, more complex, and requires onboarding.

But if you run a 10+ SDR team, it’s one of the strongest cadence platforms.

Pricing

Custom pricing available upon request.

9. Gong

Used for:

• Call follow-ups
• Deal insights
• Conversation intelligence
• Coaching workflows
• Pipeline Forecasting

How Gong Helps With Sales Cadence

Gong is a smart tool for revenue teams that listens to your team’s calls, emails, and meetings.

It is known for call coaching and revenue intelligence. But its “Engage” feature helps SDRs run structured outreach cadences too.

It gives reps call scripts, AI-backed recommendations, and step-by-step workflows.

Its differentiator is AI insights. Gong analyzes conversations, detects friction, suggests next steps, and helps reps prioritize accounts.

For teams with heavy calling, these insights tighten the feedback loop.

But compared to Outreach or Salesloft, Gong’s cadence builder is less mature.

You choose Gong for intelligence + coaching, not for deep multi-channel cadence automation.

Pricing

Custom pricing available upon request.

9 Point Checklist to Select a Sales Cadence Tool

Before selecting a tool, verify that it offers features that simplify your daily tasks and support your team’s growth.

I have bifurcated the checklist into two parts,

1. Must-Haves for Daily Use
2. Advanced Features for Scaling

Must-Haves for Daily Use

1. CRM Integration
2. Follow Up Automation
3. Smart Scheduling
4. Multi-Channel Support
5. Deliverability Protection

1. CRM Integration

The tool should integrate well with your CRM. This makes it easier to nurture leads.
This feature saves a lot of time by simply copying and pasting data from one platform to another. 

2. Follow-Up Automation

It should help you schedule or automate follow-ups. 

Some advanced tools have follow-ups based on preset triggers, such as when someone opens, clicks, or replies to your previous email. 

This might help: Find the best AI SDR tools for 2025.

3. Smart Scheduling

The tool must send emails when people are most likely to open and read them.

This feature increases the likelihood of receiving a response.

4. Multi-Channel Support

It should enable you to contact leads through various channels, such as email, phone calls, or LinkedIn.

This helps you reach leads where they are most available or active.

5. Deliverability Protection

The tool should help you avoid spam folders and blacklists.

It should include email warm-up and help remove invalid or inactive leads from the list to protect your sender reputation.

Advanced Features for Scaling

1. AI Personalization
2. Advanced Team Collaboration
3. Lead Scoring
4. Advanced Analytics and Reporting

1. AI Personalization

It should help you write emails that feel personal, relevant, and valuable using AI. 

This feature saves time writing manual personalized emails at scale while making your emails sound human.

Read this to find the best AI sales tools for 2025.

2. Advanced Team Collaboration

Sales cadence is a team effort, so your whole team should be able to share leads, view progress, and work in one place.

This makes the team close deals faster and reduces sales cycles.

3. Lead Scoring

This feature shows you which leads are more likely to buy, AKA a high-intent lead.

Using this prioritization and setting up the next cadence steps becomes accurate.

4. Advanced Analytics & Reporting

It should track opens, clicks, replies, and conversions in shareable and straightforward reports. This is one of the most important steps in setting up advanced cadence. 

Decisions are always more accurate when they’re dat

Why Does Anyone Need a Sales Cadence Tool? What are The Benefits?

We all know the uses of a sales cadence tool. But why is it so important? Why do businesses invest in them?

Well, here are the reasons why teams rely on them.

1. Consistent Follow-ups (Without Forgetting Anyone)
2. Saves Hours With Automation
3. Faster Ramp-Up for New SDRs
4. More Replies With Structured, Proven Sequences
5. Centralized Tracking & Reporting
6. Scaling Outbound Without Hiring More People

1. Consistent Follow-ups (Without Forgetting Anyone)

Most reps give up after 1–2 touchpoints.

But the thing is, a majority of prospects usually reply after 4–7 touches.

A cadence tool ensures every prospect gets the full sequence. No misses, no “I forgot,” no lost opportunities.

2. Saves Hours With Automation

Manual outreach kills productivity. And a big chunk of outbound is boring work like scheduling follow-ups or tracking who replied.

A cadence tool automates this operational load so reps can spend more time doing what they are good at.

Your reps can now focus on conversations, not admin work.

3. Faster Ramp-Up for New SDRs

Instead of teaching new reps “how to follow up,” you give them a ready-made workflow.

This standardizes outreach across the team and dramatically increases rep output in the first 30 days.

4. More Replies With Structured, Proven Sequences

Prospects rarely reply to the first message. They reply when you stay visible without being pushy.

A good cadence spreads out your touchpoints in a way that feels natural.

This makes your outreach more professional and effective.

5. Centralized Tracking & Reporting

See, you can’t improve if you don’t measure it.

A cadence tool helps you make data-driven decisions. For example, you will know which steps bring replies and where prospects drop off.

You don’t have to guess why a campaign worked. The metrics tell you everything.

6. Scaling Outbound Without Hiring More People

A good cadence tool lets a single rep handle the workload of 3–4 reps.

Why? Because automation takes care of the repetitive parts.

If you’re scaling outbound, a cadence tool is the backbone.

Key Takeaways

Every sales team has different challenges. But those challenges have similar deep-rooted issues.

And… The right platform will help you automate repetitive steps and run multi-touch outreach while saving your precious time.

Once you have your cadences set up, everything else becomes easier.

So choose the tool that fits your workflow. Don’t go for a long feature list.

And once it’s in place, your outbound engine becomes a lot more revenue-generating.

FAQs

1. What’s the ideal length of a sales cadence?

Most outbound teams run 7-12 touchpoints over 10-20 days.

Shorter cadences work for warm leads.

Longer ones work for cold outbound or enterprise prospects.

There’s no universal number. Test and see what works for your industry and ICP.

2. Which channels should a sales cadence include?

At minimum: email + follow-up emails. For higher reply rates: email + calls + LinkedIn touches.

Some teams also add tasks or SMS depending on their workflow. Choose channels based on where your prospects are most responsive.

3. Are sales cadence tools good for cold outreach?

Yes, they’re built for it. Cadence tools help you send emails safely, follow up consistently, and mix channels so you don’t rely on email alone. Just make sure the tool has deliverability safeguards if your team sends cold outbound.