Contents
- 1 How to Write Sales Email – TOC
- 2 Follow These 4 Keys to Master Writing Sales Emails (TL;DR)
- 3 6 Simple Steps to Writing High-Performing Sales Emails
- 3.1 Step 1: Choose the Right Approach for Your Sales Email
- 3.2 Step 2: Craft an Attention-Grabbing Subject Line
- 3.3 Step 3: Write Clear and Valuable Email Content
- 3.4 Step 4: Add a CTA that Encourages Action
- 3.5 Step 5: Proofread and Optimize the Email
- 3.6 Step 6: Test Multiple Versions To Optimize Outcomes
- 4 What Is The Best Time To Send Sales Emails
- 5 15 Sales Email Templates Used By Sales Pros to Get Replies
- 5.1 1. Hyper-Personalized Outreach Sales Email Template
- 5.2 2. Introductory Sales Email Templates
- 5.3 3. Sales Pitch Email Templates
- 5.4 4. Follow-Up Sales Email Templates
- 5.5 5. Finding the Right Contact Sales Email Template
- 5.6 6. Re-Engagement Sales Email Templates
- 5.7 7. Sending Exclusive Offer/Discount Sales Email Templates
- 5.8 8. Post-Sales Relationship Sales Email Templates
- 6 Must-Know Tips to Perfect Your Sales Emails For 2025
- 6.1 1. Psychological Triggers to Generate Responses
- 6.2 2. Being Relevant and Personal
- 6.3 3. Use AI-Assisted Writing Techniques
- 6.4 4. Take the Help of Automation
- 6.5 5. Preparing High-Intent Email Lists and Real-Time Segments
- 6.6 6. Technical Email Optimizations
- 6.7 7. Master CTA strategy
- 6.8 8. Track & Improve Your Sales Emails with Analytics
- 7 Best Strategies to Write a Perfect Follow-Up Sales Email
- 8 Write Perfect Sales Emails Every Time!
- 9 FAQs
Why do some sales reps hit the monthly sales quota while others sit in a corner worrying?
It’s not luck!
Top-performing sales pros master their prospects’ psychology.
That’s how they write sales emails that get responded!
- They identify pain points,
- Address objections before they arise,
- And follow up with perfect timing.
And yes, a few hidden secrets (revealed in this blog) turn silence into conversations and conversations into closed deals.
I’ll also debunk common myths new reps fall for and share proven, practical advice that drives real results.
Ready to experience that rush when your email becomes a meaningful response from a prospect?
Let’s dive in!
How to Write Sales Email – TOC
- Follow These 4 Keys to Master Writing Sales Emails (TL;DR)
- What Is The Best Time To Send Sales Emails
- 15 Sales Email Templates Used By Sales Pros to Get Replies
- Must-Know Tips to Perfect Your Sales Emails For 2025
- Best Strategies to Write a Perfect Follow-Up Sales Email
- Write Perfect Sales Emails Every Time!
- FAQs
Follow These 4 Keys to Master Writing Sales Emails (TL;DR)
In a hurry? Just remember these 4 tips before your next sales email.
Come back later, I promise; this blog will make your emails 5X stronger!
Why You: For newbies – We simplify marketing so you can focus on your art.
Why Now You: For switchers – We’ve helped 10K+ designers boost leads by 50%.
Now, let me share the detailed process of how to write a sales email in detail.
6 Simple Steps to Writing High-Performing Sales Emails
No fluff, no repetition, and common tips here. Just real, results-driven insights to level up your sales emails in 2025.
- Step 1: Start With The Right Approach (Experts Recommended)
- Step 2: Learn How To Write The Subject Line That Opens!
- Step 3: Know What, Where, and How to Write in The Email Body Content.
- Step 4: Master Placement, Styling, and Writing of a CTA (Call To Action)
- Step 5: Proofread to Optimize the Performance (Without Spending Hours)
- Step 6: Create Variants To Test And Optimize (Most Important)
Step 1: Choose the Right Approach for Your Sales Email
Many online guides and your office training sessions have already taught you about the basic AIDA (attention, interest, desire, action) and BAB (before-after-bridge) approach to writing sales emails.
But that’s old news!
To stay 5 steps ahead of others, we will learn 4 approaches sales pros use in 2025!
1. The 3*3 Style
In this method, you need to find out 3 valuable things about your prospects.
Then, you need to offer 3 solutions or insights from your side that you can pitch them.
How does this work?
When you mention 3 things clearly in bullet points, you increase your chances of convincing them for at least one.
You can use this strategy when you have only one chance and have to pitch your solution to them!
2. Micro-Moment Targeting Style
In this approach, you prepare a targeted list of leads struggling with a critical issue.
Mentioning that issue in the sales email, you can pitch your product/service that can solve an important task on hand.
The work here is to prepare a proper list; that’s it! They already have the urgency factor!
Remember that this has to be sent at a crucial moment.
At that time, the prospects search for solutions and will most likely reply.
3. Problem-Agitate-Solve (PAS)
Another approach is when you sell solutions to prospects’ problems.
You start your sales email by mentioning a recent problem they are struggling with. Focus on the pain of the problem here.
Then, you highlight the consequences they might face if they don’t solve the problem soon.
In the end, you pitch your product as a solution to all their worries.
Remember, you don’t have to scare them and appear like a hero; people understand if you bluff.
Rather, try to be helpful, concerned, and like a friend who is there to look after them.
4. The Ecosystem Approach
Lastly, you can use the ecosystem approach to write a sales email.
In this approach, you pitch your product as a part of their already existing ecosystem of products.
Highlight how your product will quickly get integrated into the exciting cycle and how it complements it.
Now, you are not selling another product; you are selling the ease, the stress-free environment where they can easily work!
This way, you play with their psych to get them excited about a bigger outcome rather than just form your product!
A masterstroke if used right!
Not enough? Click here to check more frameworks to write sales emails.
Step 2: Craft an Attention-Grabbing Subject Line
This is where the real war begins!
At this stage, all of your competitors will try to beat you.
If you crack the code of writing a click-worthy subject line, you have won half of the battle already.
You can use many strategies to write a sales email subject line that will increase opens.
For example, your email subject line could
Or more.
Apart from that, you can remember these points while writing a perfect sales email subject line.
- Personalize It. (You can use email personalization tools.)
- Keep It Short. (under 5 to 7 words)
- Don’t use spammy words.
- Consider the reader’s overall experience.
- It should be valuable and relevant.
Step 3: Write Clear and Valuable Email Content
“Remember: People don’t want to buy your products; they want to remove problems from their lives.”
So, how to start a sales email?
It’s easy. Choose any approach mentioned above, and make sure your opening line of the email should match the approach.
Show your research, provide them value in the first line, and how it can solve their problems.
Here are some examples of the best sales email opening lines.
You can also remember the following points.
- Don’t add too many images or media files. It hampers email performance on different channels.
- Use personalization and be relevant. (needed for both subject line and overall content)
- Keep it under 100 to 150 words without using spammy words.
Pitching for the first time? Read this to master writing cold emails.
Step 4: Add a CTA that Encourages Action
The purpose of your emails is to get a response from the prospects.
Action is required, whether it’s a big action like buying your product or as small as joining a newsletter.
Why?
These actions help you track the success of your email campaigns and also (the king of all) increase conversions!
So, adding a CTA (Call to Action) can’t be ignored in a sales email.
The question still remains: How to write a perfect CTA?
And how it should look. Let me show you instead of writing about it.

Still, if you want words, you can use these techniques;
Need more information on CTA? Keep reading.
The next sections cover much more about CTA (the design, styles, and placement).
Step 5: Proofread and Optimize the Email
As humans, we tend to forget things when in a hurry. (I feel we salespeople are always in a rush😛)
So, it’s always better to add proofreading as a step to your process to make a habit.
Here, you can check technicalities like
- Email deliverability,
- Spammy words,
- Ideal word count,
- Device optimization,
- Content-to-media ratio, and more!
Pro Tip: You can ask AI like ChatGPT to review your email and suggest any edits or correct grammar mistakes if required. (Just add content and give a prompt to check it)
But, to be frank, that requires a huge time if you have many emails.
Instead, just using pre-written templates and making small changes does it very quickly.
I have already added some very useful sales email templates in the next section; thank me later!
Step 6: Test Multiple Versions To Optimize Outcomes
People usually just focus on creating one perfect email, and that’s it.
But the fact is, you are targeting a variety of people; hence, just one style of content won’t work for all.
You need to try a variety of content to see what works best.
Creating variants with the same message but different content and tweaks is super easy using AI variant technologies.

If you want to try how it works, try this cool trick!
- Log in to Saleshandy (don’t worry, it’s free for 7 days, no commitments)
- Add your details and data. (you can also use its database – B2B 700M+ professional profiles)
- Create a sample email (you can also use the inbuilt templates.)
- Start generating AI variants in seconds (generated following best industry standards)
- Send those variants to your leads
- Check performance after 7 days
Done!
Now you know how to write a perfect sales email every time! But there’s much more to know. Keep reading!
You might find this helpful: Best Sales Cadence Tools for 2025 to Maximize Sales Outputs!
What Is The Best Time To Send Sales Emails
Experts say that there’s a good chance that your email will get a response if you send it between 9 PM to 12 PM.
The second best time is around 12 AM to 3 PM on weekdays.
Some also suggest that personal emails get better replies than professional emails.
But as I cleared at the start of the blog, I will not suggest generic solutions.
I believe that one perfect time doesn’t exist.
Don’t blindly follow if someone says to send the email at 1 P.M.
Even research on these topics that people recommend has been done using data and topics that are not applicable to all.
So, what’s the best advice according to me?
I recommend that your emails should be sent
Check this: Best Sales Outreach Strategies in 2025
15 Sales Email Templates Used By Sales Pros to Get Replies
This section has many templates and ChatGPT sales email prompts that you can use again and again, so I would recommend saving this blog for the future as well.
- Hyper-Personalized Outreach Sales Email Templates
- Introductory Sales Email Templates
- Sales Pitch Sales Email Templates
- Follow-Up Sales Email Templates
- Finding the Right Contact Sales Email Template
- Re-Engagement Sales Email Templates
- Sending Exclusive Offer/Discount Sales Email Templates
- Post-sales relationship Sales Email Templates
1. Hyper-Personalized Outreach Sales Email Template
ChatGPT Sales Email Prompt
“Help me write a hyper-personalized sales email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
If you’re sending tons of emails daily and want real personalization without breaking the bank ($25-$30/month, billed annually), try Saleshandy.
Sales reps use it often to create AI-powered versions. They add personalization tags. This makes scaling feel easy because you can do more in less time.
Hyper-Personalized Sales Email
Find Answers to your problems {First Name} 🚀
Hi {First Name},
I noticed you’re {mention recent initiative, e.g., “expanding your sales team”}. I had a thought that could support those efforts.
We help {Their Industry/Niche} enhance {Specific Metric, e.g., “lead conversion”} with {Your Product/Service, e.g., “tailored outreach solutions”}.
For example, {Similar Client} saw {Result, e.g., “a 30% boost in booked meetings”} after implementing this.
Happy to share a few tailored suggestions—would you be open to discussing this further?
Best,
{Your Name}
{Saleshandy}
2. Introductory Sales Email Templates
Generic Product Introduction Template
Thought this might be helpful, {First Name}
Hi {First Name},
I know dealing with {Pain Point} can be challenging—especially when it leads to {Issue1} and {Issue2}.
I work with people like you to make {Specific Task/Process} simpler and more effective using {Your Solution}.
I'm happy to share a few ideas that have worked well for others in your position.
Would you be open to exploring this?
Best,
{Your Name}
{Saleshandy}
B2B Sales Email Templates
An idea for {Company}
Hi {First Name},
I was looking into how {Company} approaches [Specific Process] and noticed that many teams face similar challenges like {Pain Point}, leading to {Issue1} or {Issue2}.
I help companies streamline {Specific Process} so you can focus more on {Desirable Outcome} without unnecessary setbacks.
Would you be open to a brief discussion to see if this could be helpful?
Best,
{Your Name}
{Saleshandy}
3. Sales Pitch Email Templates
ChatGPT Sales Pitch Email Prompt
“Help me write a sales pitch email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
Personal and Relatable Sales Email Template
Thought this could be useful for {Company}
Hi {First Name},
I've spoken with others in {Industry} who’ve mentioned how frustrating {Pain Point} can be.
Things like {Issue1} and {Issue2} often get in the way, right?
I work with teams like yours to make that process easier and less stressful.
Happy to share a couple of approaches that have worked well for others in your space.
Would you be open to a chat?
Best,
{Your Name}
{Saleshandy}
STAR (Situation-Task-Action-Result) Sales Email Template
Enhancing {Pain Point} at {Company}
Hi {First Name},
Many {Industry} teams like yours face {Pain Point}.
Your challenge is overcoming {Issue1}, {Issue2}, and {Issue3}.
{Your Company} helps by {Brief Value Proposition}.
Leading to {Positive Outcome}.
Would you be open to discussing how this approach could work for {Company}?
Best,
{Your Name}
{Saleshandy}
Want to crack the perfect sales pitch? This will be a goldmine of information: 10+ sales pitch examples with templates
For Getting More Responses
Quick question about {their process}
Hi {First Name},
I noticed {mention something specific about their company or role}.
Curious—how are you currently handling {mention a relevant task or challenge, e.g., lead generation, onboarding, data management}?
I help {mention their industry or role, e.g., SaaS founders, HR leaders} simplify {specific task} by {briefly explain your solution}.
Would it make sense to compare notes?
Best,
{Your Name}
{Saleshandy}
4. Follow-Up Sales Email Templates
ChatGPT Follow-Up Sales Email Prompt
“Help me write a follow-up sales email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
The Value Reminder
Quick thought on our last conversation
Hi {First Name},
Just circling back to see if you had a chance to explore the ideas we discussed.
I also wanted to share {mention a helpful resource, insight, or recent update relevant to their industry}.
It could be useful as you work on {mention their broader objective, e.g., improving efficiency, increasing leads}.
Would love to hear your thoughts when you have a moment!
Best,
{Your Name}
{Saleshandy}
The Friendly Nudge
Checking in on our previous chat!
Hi {First Name},
I wanted to follow up and see if you’ve had a chance to consider my last email.
Happy to provide more details or answer any questions if you’re interested in exploring {mention your offering}.
Would you be open to connecting this week? Looking forward to your thoughts!
Best,
{Your Name}
{Saleshandy}
“Want more follow-up templates? Check: how to write follow-up email blog with filled with templates, and tips.”
5. Finding the Right Contact Sales Email Template
ChatGPT Finding the Right Contact Sales Email Prompt
“Help me write and find the right contact sales email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
Asking For the Right Person to Contact
Quick question about {Their Company}
Hi {First Name},
I noticed many {Their Industry} companies face challenges like {mention pain points, e.g., “scaling outreach while keeping it personalized”}.
At {Your Company}, we help businesses {mention relevant benefits, e.g., “optimize outreach without sacrificing personalization”}.
I’m trying to find the right person to discuss this with at {Their Company}.
If it’s you, I’d be happy to share a few ideas. If not, could you point me in the right direction?
Thanks in advance - I appreciate your help!
Best,
{Your Name}
{Saleshandy}
6. Re-Engagement Sales Email Templates
ChatGPT Re-Engagement Sales Email Prompt
“Help me write a re-engagement sales email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
Simple Re-Engagement Sales Email Template
Subject: Catching up, {First Name}
Hi {First Name},
It’s been a while since we last connected—I hope you’re doing well!
I wanted to check in and see if {Their Company} is still focused on {mention their previous goal, e.g., “enhancing outreach efficiency”}.
If it’s worth revisiting, I’d be happy to chat and share some fresh ideas.
Hope all’s well on your end!
Best,
{Your Name}
{Saleshandy}
Value-Driven Re-Engagement Sales Email Template
Subject: {First Name}, A Quick Idea for {Their Company Name}
Hi {First Name},
I was thinking about our previous conversation and came across something that could help {Their Company Name} with {mention their pain point or goal, e.g., "improving outreach response rates"}.
It's a {mention relevant resource, strategy, or insight}, and I thought you might find it usefuL.
Would you be open to reconnecting? Happy to share more if you're interested.
Hope things are going great on your end!
Best,
{Your Name}
{Saleshandy}
7. Sending Exclusive Offer/Discount Sales Email Templates
ChatGPT Sales Email Prompt for Sending Exclusive Offer/Discount
“Help me write a sales email to send an exclusive offer/discount. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
Offer/Discount Announcement Sales Email Template
Subject: {First Name}, Special Offer Just for You
Hi {First Name},
I wanted to reach out and share something that could help {mention their goal, e.g., "improve outreach efficiency"}.
For a limited time, we're offering {mention specific discount or offer, e.g., "20% off our premium plan"}.
It's a great way to {mention benefits, e.g., "boost your outreach without breaking the bank"}.
Would you be open to a quick chat to see if this could be useful for {Their Company Name}?
Looking forward to your thoughts!
Best,
{Your Name}
{Saleshandy}
Value-Driven Offer Announcement Sales Email Template
{First Name}, Exclusive Offer to Boost {Mention Specific Goal}
Hi {First Name},
I know {Their Company Name} is focused on {mention their goal, e.g., "scaling outreach efficiently"}.
To help you achieve that, we're offering {mention specific discount or offer, e.g., "20% off our premium plan" until {mention deadline, if applicable}.
If you're interested, I'd be happy to share how this offer can help you reach your goals faster.
Would you be open to a quick chat this week?
Best,
{Your Name}
{Saleshandy}
8. Post-Sales Relationship Sales Email Templates
ChatGPT Post-Sales Relationship Sales Email Prompt
“Help me write a post-sales relationship sales email. It should follow these guidelines.
- It should include personalization placeholders.
- It should be under 100 to 150 words.
- It should provide value to the reader.
- It should be in a professional yet relatable tone.
- It should have a low commitment CTA.
- It should highlight (my product/service).”
Satisfaction Check-In Sales Email Template
How's Everything Going So Far, {First Name}?
Hi {First Name},
I just wanted to check in and see how things are going with {mention product/service}.
If you have any feedback or need help with anything, I'm here to support you.
Our goal is to make sure {Their Company Name} is getting the most out of {mention product/service}.
Looking forward to your thoughts!
Best,
{Your Name}
{Saleshandy}
Providing Additional Value Sales Email Template
Thought You'd Find This Useful, [First Name]
Hi {First Name},
Hope everything's going well with [mention product/service]!
I wanted to share {mention a helpful resource, tip, or update related to your product} that could help you get even more value from it.
If you have any questions or need help with anything, feel free to reach out. Always happy to assist!
Best,
{Your Name}
{Saleshandy}
Must-Know Tips to Perfect Your Sales Emails For 2025
This section is a treasure for sales reps. If I were you, I would read each point carefully.
- Psychological Triggers to Generate Responses
- Being Relevant and Personal
- Use AI-Assisted Writing Techniques
- Take the Help of Automation
- Preparing High-Intent Email Lists and Real-Time Segments
- Technical Email Optimizations
- Master CTA strategy
- Track & Improve Your Sales Emails with Analytics
1. Psychological Triggers to Generate Responses

Psychological sales email writing techniques include,
- Demonstrate empathy
- Address potential objections proactively
- Use social proof strategically
- Create a sense of urgency without pressure
- Highlight mutual benefit
- Trust-Building Elements
- Include specific, verifiable statistics
- Reference mutual connections
- Show understanding of complex challenges
- Demonstrate vulnerability and authenticity
2. Being Relevant and Personal
People can smell sales and promotional emails from miles away.
If they feel you are trying to be extremely smart, boom – your spam complaint rate will increase!
Increased spam complaints can harm your sender’s reputation and your future campaigns.
But that doesn’t mean you have to increase labor; you can do it using email personalization tools.
3. Use AI-Assisted Writing Techniques
If you don’t take the help of technology today, your competitors will reach your leads first.
Using it, your work becomes 10 times less, and your results get optimized.
Let me explain how it works.
You just have to simply add the content that you want to use.
You can just add key points, mention your product/service, and your desired CTA.
Then, this AI will generate variants using your primary content with a single click, saving you hours of work!
Why variations?
If you know anything about emails, then you probably understand the importance of doing A/B testing.
This helps in checking what works and what doesn’t.
Check the email content writing process section to learn about it in detail.
4. Take the Help of Automation
Why waste hours when you can do it once and let automation take the load?
So, what are the things you can automate? Let me share a few to start with.
Process like,
- Lead generation and lead enrichment
- Lead filtering and lead segmentation
- Booking meetings
- Following up (next steps)
- CRM (replies and sorting)
- Tracking, analysis, preparing reports, and team collaboration/communication.
Learn more about automation in sales: Sales Automation Guide
5. Preparing High-Intent Email Lists and Real-Time Segments
To expand on the topic I shared above, let me explain how to achieve a high-quality lead list today.
Previously, sales reps used to
- Manually prepare lists,
- Clean them occasionally,
- And segmented them again and again to run a single campaign.
Too much work, right?
But today, you don’t have to do that; you can just use tools that help you automate this stage.
Using tools, you can simply pick leads that are high on intent to buy the solution you are selling.
Also, they can help you with removing unwanted leads and segment leads in real time.
Using this, you can optimize each campaign you ever run!
6. Technical Email Optimizations
This point is usually forgotten.
Sales reps put all their efforts into writing a perfect sales email, but if you just pay attention to optimizing technicalities before and after sending emails, the results will shock you!
What are these technical points?
This includes
- Ensuring great email deliverability,
- Saving your primary email addresses,
- Reducing spam complaints,
- Saving emails from getting bounced,
- And saving your domain reputation.
Pro Tip: Do your emails get bounced? You can save it with Saleshandy! (Master of email deliverability)
It offers an AI bounce detector that automatically pauses your email campaigns after observing 5 consecutive email bounces!
7. Master CTA strategy
We already discussed CTA in the process section. Let’s dive deep now.
How should the CTA look? Let me show you an example email:
Subject: 3 ways [Company Name] can reduce your support tickets by 35%
Hi [First Name],
Based on your recent job postings, I noticed your team at [Company] has been expanding your customer service department.
Using our automation tools, companies similar to yours have reduced their support ticket volume by 35% within 60 days.
Schedule a 20-minute demo this Thursday at 2 PM or Friday at 10 AM to see how we helped [Similar Company] save $120K annually on support costs: [Calendar Link]
If those times don’t work, just click the link to see other available slots.
Looking forward to sharing these specific strategies with you.
Yours Faithfully,
[First Name]
Here’s why the above-shown CTA is effective:
- Specific and actionable (exact times provided)
- Clear value proposition (35% reduction, $120K savings)
- Creates urgency with limited options
- Makes it easy to respond (clickable link)
- Focuses on results relevant to the prospect’s situation
- Provides social proof (similar company)
If you use custom buttons as CTA, designing CTA also becomes crucial.
Let me show you 2 examples, and you can see the difference between a good CTA and a bad CTA.

8. Track & Improve Your Sales Emails with Analytics
Getting responses is one thing, but tracking and optimizing how many responses you can get is equally important.
Once you track your email’s performance, finding areas of improvement becomes much easier.
P.S. Saleshandy is known for its tracking capabilities. It has helped many sales reps to optimize and reach their real capabilities.

It makes life easier when you make data-driven decisions.
Best Strategies to Write a Perfect Follow-Up Sales Email
It can be that they either missed your first email, didn’t find it useful, or were not ready to take action yet. To solve this, you can try the following strategies.

- Time Your Follow-Ups Strategically
- Always Add Value in Follow-Ups
- Reference Your Previous Conversation
- Use Social Proof to Build Credibility
- Experiment with Content & Tone
- Apply What Worked in Past Emails
1. Time Your Follow-Ups Strategically
Either it may not be the right time in the day or not the right time for them to buy your product.
You need to check when they are ready to purchase and when the need is the greatest.
Reach them when they are looking for you.
2. Always Add Value in Follow-Ups
Each follow-up email should provide more information, increase trust, and convince the readers to take action.
For that, you need to add more value and relevance to your email because, clearly, the basic emails didn’t convince them!
These values can be;
- Information
- Case studies
- Reviews
- Reference
- Latest updates about your product/service
- A recent observation about the prospect’s business or more.
3. Reference Your Previous Conversation
In case you met them in person, or you know for a fact that they did open your first email, you can give a reference for it.
Try giving this reference in the subject line if possible.
You can also write it in a way that grabs attention quickly.
This really helps the prospects to remember you and increases the chances of them replying to you.
4. Use Social Proof to Build Credibility
This is an old classic that always works.
To give it a new, fresh look, you can share UGC (user-generated content).
It includes reviews, testimonials, short videos, and trends, if any.
5. Experiment with Content & Tone
Your audience responds differently based on industry, role, and pain points so your emails should adapt too.
This isn’t just standard A/B testing, where you tweak a subject line or call to action while keeping the core message the same.
Instead, take two completely different approaches, vary the tone, rewrite the messaging, or even shift the entire angle of your email.
Test bold vs. subtle, formal vs. casual, storytelling vs. direct pitch. See what resonates and refine from there!
6. Apply What Worked in Past Emails
If you feel the above point is too risky and you would rather stay on safer grounds, go with what worked.
For this, you need data. Track and analyze the performance of previous campaigns.
Find out what gained major traction and what can be used again.
Write Perfect Sales Emails Every Time!
Remembering this whole blog looks very difficult. Rather, you could just use Saleshandy.
How does it help?
- You can send unlimited emails
- At very reasonable rates
- That highly personalized
- Can generate variants of emails using AI (of your main email content)
- And automate the process smoothly.
Apart from that, you can also use their lead finder to find leads to achieve your sales targets using their global B2B database of 700M+ professional profiles.
It can’t get easier than this!
FAQs
1) What is a good sales email?
A good sales email is effective at achieving its intended goal, whether that’s getting a response, scheduling a meeting, or closing a sale. It is written such that it grabs the readers’ attention and focuses on how the product/service can fulfill a need. Ideally, it ends with a clear call-to-action.
2) How do you make your sales email stand out?
To make your sales email stand out, do your research to include specific, personalized details about the prospect’s company and needs. Include social proof like a testimonial or case study from a peer. End with a strong CTA and multiple contact options, then follow up persistently if needed.
3) Why sales emails are important?
Sales emails are important because they’re an important first step in reaching out to relevant prospects and persuading them to schedule a call or book a meeting with you and eventually turn them into clients or customers.