Instantly Pricing in 2025: Plans, Features, and the Best Alternative

If you have explored Instantly’s pricing, you probably noticed how tricky it can get.

Outreach plans, CRM plans, and lead generation plans, but each with its own rules and restrictions.

It seems flexible, but the important features can be available in the costlier plans. And before you know it, you are paying far more than you planned.

In this guide, I will break things down:

• What each plan actually offers
• Where the hidden costs show up
• And how Instantly compares to other popular outreach tools

By the end, you will know exactly which plan gives you the best value.

How Much Does Instantly Cost?

Let’s go through this table to get a quick glance at Instantly different plans and their pricing.

Instantly Pricing Plans Breakdown

We have breakdown pricing as per each of their offerings. They have three offerings:

1. Outreach Plans
2. SuperSearch Plans
3. CRM Plans

As shown in the table above, Instantly has structured its outreach plans into four distinct plans:

1. Outreach Plans

Let me walk you through a detailed breakdown of each pricing plan and how you can benefit from it.

1. Outreach Growth Plan
2. Outreach Hypergrowth Plan
3. Outreach Light Speed Plan
4. Outreach Enterprise Plan

1.1 Outreach Growth Plan

The entry-level outreach plan from Instantly is their Growth Plan, priced at $37 per month. If you opt for annual billing, you will be charged $30 per month.

This is a beginner-friendly plan meant for a solopreneur or a small team. 

It can be a great option if you are just looking to start your cold email outreach. 

You can also opt for annual billing and bring down the subscription cost to $30 per month.

And what can this entry-level plan offer you?

Let’s find out.

Features Provided

• Connect and warm up an unlimited number of email accounts. 
• Up to 5,000 campaign emails every month. 
• Upload up to 1,000 contacts. 
• Access to advanced sequences and scheduling. 
• Analyse open rates, reply rates, and other KPIs.  
• Sender reputation protection and bounce detection. 
• General Support via chat.

Limitations 

There are two primary volume-based drawbacks of the Growth plan: 

1. You can only upload up to 1,000 contacts across all of your campaigns. I believe that this can be restrictive for any large-scale outreach. 
2. The plan restricts your sending limit to only 5,000 emails per month. In my experience, this will limit your number of follow-ups and new connections. 
3. Instantly’s centralized master inbox, called ‘Unibox’, is not included in this plan. This is not ideal, as I have found Unibox to be an important feature.  
4. I found no feature in this plan that allows team invites. This can create issues for co-working outreach projects. 
5. The Outreach Growth plan does not support any API/Webhook integrations. 

Additionally, since this is a base-level plan, the Growth plan lacks multiple advanced features, which are important here as well. 

1.2 Outreach Hypergrowth Plan

This is a mid-tier plan by Instantly that is priced at $97 per month if you opt for monthly billing, and $77.6 per month for annual billing. 

In terms of features, it is a step up from the entry-level growth plan we discussed above.

This plan unlocks many advanced features and adds more powerful automation tools. It also removes many major limitations of the Growth plan.  

So what does it actually offer?

Let’s check it out. 

Features Provided

• Increased limits to 25,000 contacts and 125,000 emails per month. 
• Access to automated warmup capabilities and better protection of your sender reputation. 
• Allows the ability to invite team members and create multiple workplaces.
• Adds Slack and Webhooks that go beyond standard API and CRM integrations.  
• Allows subsequences, A/B testing, and AI-powered tools for added functionality.
• Access to email deliverability scores for better inbox placements. 
• Priority chat support for faster resolution times. 

Limitations 

While the Hypergrowth plan provides additional advanced capabilities, it still suffers from volume-based limitations. 

1. A monthly charge of $97 is a significantly larger investment than their Growth plan (Almost 3X the price!)
2. With only 125,000 emails and 25,000 contacts, large enterprises can be limited in their ability to perform large-scale email outreach. 
3. I found the lack of an SISR system in this plan very limiting. This is an important feature for outreach that can keep your sender reputation healthy. 

1.3 Outreach Light Speed Plan

At $358 per month ($286.3/mo if billed annually), the Light Speed Plan is Instantly’s premier outreach package.

This allows access to their highest volumes and capabilities. 

This plan is built for businesses that require everything Instantly has to offer.  

And are willing to pay the price for it. 

While this plan offers no new features over Hypergrowth, it will enable you to increase your contacts and email limits significantly. 

You can thus use this plan to run large-scale outreach operations. 

Features Provided 

• Supports up to 100,000 uploaded contacts and 500,000 emails per month.
• Includes every feature from the Hypergrowth plan above. 

Limitations

While there are no limitations to the feature set of the Light Speed plan, its significantly higher price narrows its cost-effectiveness and usability. 

1. At $358/month, this is a premium investment that can only be justifiable if you are a large business with a proven outreach model. 
2. The massive volume capacity will be wasted on smaller teams that are still figuring out their outreach strategy.  

1.4 Outreach Enterprise Plan

The Outreach Enterprise plan is Instantly’s top-tier custom-priced solution that is designed for large-scale organisations. 

What separates it from their Light Speed plan is the ability to provide specific security compliance. 

It also allows you to customise your own volume requirements according to your Instantly usage. 

This plan builds upon the Light Speed plan by adding complete customisation that fits enterprise-level workflows. 

Features Provided 

• All contact and email sending limits are fully customisable as per your requirements. 
• Includes a dedicated account manager to help you offer personal guidance and support.
• Includes access to a private deliverability network that supports advanced strategies and maximises inbox placement rates at scale. 
• Hands-on support for direct API, webhooks, and CRM integrations. 
• Tailored features for larger organisations that require custom security reviews and compliance. 

Limitations

• Custom Pricing: The cost of this plan is defined by your specific requirements, making the pricing non-transparent.
• Higher Spending: As the pricing is on a contract basis, it can incur higher spending commitments from your business with additional charges. 

2. SuperSearch Plans (Lead Finder)

This is Instantly’s lead generation engine that provides you access to over 450 million contacts. 

It uses a credit-based system and multiple data providers to find and verify leads.

1. Growth Leads Plan
2. SuperSonic Leads Plan
3. SuperSearch Hyper Credits Plan
4. SuperSearch Enterprise Plan

2.1 Growth Leads Plan

This is the entry point to SuperSearch, priced at $47/mo for monthly billing and $42.3 for annual billing.

It is a great option to acquire a starter pack of Instantly credits and build the initial stages of your lead generation pipeline. 

Features Provided 

• 1,500 – 2,000 ‘Instantly Credits’ per month 
• 13 advanced filters, including keywords and similar domains. 
• Waterfall Work Email Enrichment with 5+ data providers
• Automated data scraping through their Web Researcher Agent
• Access to Major LLMs like OpenAI and Anthropic. 
• AI Email Writer for automated email copies. 
• Ability to use your own LLM API key.
• Over 100+ Community AI Templates.
• Export capabilities to major CRMs and outreach tools. 

Limitations 

• The 1,000 verified leads will be quickly exhausted 
• Limited credit allowance that is only suitable for small-scale lead generation. 
• Your cost-per-lead is high due to limited credits

2.2 Supersonic Leads Plan

The Supersonic Leads Plan is priced at $87.3/mo (billed annually) and $97/mo (billed monthly). 

With a significant increase in credits, this plan provides a lot more leads for growing sales teams. 

Features Provided

• Increased credit limit to 5,000 per month. 
• Includes all features shown in the Growth plan above. 

Limitations 

• Since AI features also consume credits, accessing AI features will quickly deplete your monthly allocation.   
• AI-based automated research also consumes credits, further limiting your usage. 
• Rapidly scaling teams may require more than 4,500 leads. 

2.3 SuperSearch Hyper Credits Plan

This is a high-volume option priced at $197 per month ($177.3/mo in annual billing).

The pricing plan increases the credit allowance for more lead generation and unlocks team collaboration features.

This plan makes Instantly’s lead finder a great all-in-one solution for your business. 

Features Provided

• 10,000 Instantly Credits per month. 
• The credit pool can be shared across multiple workspaces. 
• You can increase your credit limits in the same plan by paying additional fees. 

Limitations 

• Large businesses may require a higher limit than 10,000. 
• Using AI-based research and automation will exhaust your credits quickly. 
• Instantly offers multiple ways to increase your credit limit for this plan by paying for add-ons. This indicates that users must regularly require higher credits to access its features. 

2.4 SuperSearch Enterprise Plan

This is a premium solution for organisations looking for a custom-configured lead generation plan.

It provides a completely tailored experience with massive lead credits. This allows large companies to operate and run scalable outbound operations. 

Features Provided

• Custom credit allocation and volume limits.
• Every AI feature is available. (AI Email Writer, AI Web Researcher, 5 Major LLMs) 
• Dedicated account manager. 
• Shared Slack channel for direct support. 
• Custom compliance and security capabilities.

Limitations 

• Requires direct contact and custom planning. 
• No transparent pricing. 
• Annual contracts are typically required. 
• No monthly pricing plan available. 

3. CRM Plans

Let’s explore the CRM plans you can subscribe to in Instantly: 

1. Growth CRM Plan
2. Hyper CRM Plan

3.1 Growth CRM Plan

This is Instantly’s entry-level CRM solution that is priced at $47/mo, reduced to $37.9/mo if you opt for annual billing. 

It includes multiple basic features that can help manage your team efficiently. The plan also offers a free trial. 

Features Provided

• Unlimited seats for your entire team 
• Master index and comprehensive lead management 
• Task and follow-up management 
• Campaign organisation tools 
• Fundamental reporting features
• Options for Platform integrations 

Limitations 

• No AI-powered features or automation
• Lacks calling and SMS capabilities
• No custom salesflow or automated workflow
• Missing advanced reporting & analysis 
• No website visitor tracking 

3.2 Hyper CRM Plan

This is a more advanced CRM solution by Instantly that is priced at $97 per month ($77.6/mo if paid annually). 

For this higher price, you will gain multi-channel capabilities and AI-powered personalization and content curation. 

Features Provided 

• Advanced functionality, including all features available in Growth CRM. 
• Instantly AI to generate personalized messages and insights. 
• Integrated Call and SMS features. 
• Custom sales flows to create automated workflow sequences. 
• Website visitor tracking is built into the CRM. 
• Advanced reporting and analytics. 

Limitations 

• Higher monthly cost compared to Instantly’s Growth plan. 
• Many important features are still marketed as “coming soon”. 
• May lack larger enterprise-level customisation options. 

Instantly Add-On or Hidden Costs

Instantly mainly operates on a credit-based system for many of its plans. 

This means that the cost and volume of credits are limited to the limit of the bundle you subscribed to. 

Note: Nano Credits ($9/month) are the only true add-on for smaller users. For growth, you just upgrade your Credits plan instead of buying separate add-ons. CRM and Volume Add-ons are optional but separate purchases. Email Accounts & Domains are one-time or ongoing infrastructure costs, not part of your subscription.

How Much Does Instantly Actually Cost? (Beginner Setup Example)

At first, Instantly’s pricing looks budget-friendly, but things start adding up once you include its AI tools, SuperSearch, and email verification.

Each of these requires separate Instantly Credits. Since they are tied to essential outreach functions like lead generation, personalization, and deliverability, you cannot skip them.

To make it easier to understand, here’s a complete cost breakdown for a beginner setup with 1,000 contacts per month.

This includes everything you’ll need, from email accounts and domain setup to warm-up, verification, and AI features for outreach.

Note: This setup assumes you’re buying pre-warmed email accounts (ready to send) directly or via a provider. If you choose Done-For-You accounts instead, your cost will drop to $61–71/month, but you’ll need a 2-week warm-up period before starting campaigns.

Nano Credits ($9/month) cover both AI tools and lead verification. If you need more credits, you will need to upgrade to a higher plan in the lead generation plans.

Is Instantly.ai Worth the Price?

The value of Instantly is largely dependent on your specific needs and budget. 

Most serious users will find a need to upgrade to Instantly’s mid-tier pricing plans, which can dramatically increase costs. 

Lack of proper add-on options will force you to upgrade to a higher tier, even when you don’t require its additional features. 

Pros ✅

• All outreach plans include unlimited email accounts and warm-up. 
• Multiple tool subscriptions available in one unified platform. 
• Easily scalable tier plans enabling easy upgrades as the business expands. 
• Free tiers are available for multiple offerings. 
• CRM plans offer unlimited seats, making it more economical than per-user pricing models. 

Cons ❌

• Many essential tools and features are locked behind high-tier plans. 
• Misleading “unlimited email accounts” marketing, as it only applies to connecting the email, while contacting and sending are severely limited. 
• Building an entry-level unified outreach system can push the price to over $240/month. 
• The credit system for lead generation has a very high cost per lead for low-tier plans. 
• AI features are locked behind premium plans. 
• Unused leads don’t carry over to the next month. 
• Many of the advanced CRM features are still not released. 

Final Verdict for Instantly

Instantly is a great tool for entry-level cold email outreach. 

But in my experience, it makes scaling the tool with your business surprisingly expensive. 

While its low-tier plans seem affordable, Instantly locks most of its essential features behind expensive upgrades. 

This will result in your business paying triple to over 5X the starting price, just to get basic functionality like A/B testing or a global blocklist. 

Also, Instantly restricts team collaboration, AI tools, and advanced analytics to its high-tier pricing plans

This pushes you to upgrade your plan sooner than you might expect. 

While their pricing may seem attractive, combining the plans to create your own basic all-in-one solution will cost you over $250/month.

Multiple users on G2 have also reported about Instantly’s forceful plan upgrade issues ⤵️ 

My Recommendation: While Instantly can be an affordable option for running small-volume cold email campaigns, don’t plan on using it for any large-scale outreach campaigns. 

Instantly Pricing Compared to Competitors

A great way to evaluate Instantly’s value is to compare it with other popular email tools on the market. 

This is why I have compared Instantly with the following tools in this section:

Here is how Instantly stacks up against its competitors based on its pricing:

1. Instantly vs Saleshandy Pricing
2. Instantly Vs Lemlist Pricing
3. Instantly vs Woodpecker Pricing

1. Instantly vs Saleshandy Pricing

While Instantly’s entry-level Outreach Growth plan starts at $30/month when billed annually, Saleshandy’s Outreach Starter plan is priced at only $25/month. 

Even at a cheaper price, Saleshandy offers better features in its entry-level pricing with higher limits. 

Saleshandy includes unlimited email accounts and 2,000 active prospects (contacts) in its starter plan.

Meanwhile, Instantly charges more for only 1,000 uploaded contacts and 5,000 emails.  

Saleshandy also offers manual multichannel outreach in its base plan without the need for a plan upgrade, as Instantly requires. 

This makes Saleshandy more cost-efficient as an entry-level outreach program than Instantly.

If you want to compare each of these two tools’ features, you can read the Saleshandy vs Instantly comparison here.

2. Instantly Vs Lemlist Pricing

Lemlist’s entry-level Email Pro plan costs $69/user/month, which is nearly double of Instantly’s $37 starting price.

However, for this pricing, Lemlist does include 3 emails per user and 1,000 lead enrichment credits. 

Instantly requires a completely separate subscription for lead generation, making it more expensive as an overall solution. 

You can read our review on Lemlist to understand how Lemlist works and its each functionality.

Even for scaling businesses, Lemlist’s Multichannel Expert plan at $99/user/month competes directly with Instantly’s Hyper Growth plan at $97/month.

For this small increase in price, Lemlist includes native multichannel features, while Instantly requires a separate CRM subscription. 

So, for a higher monthly price, Lemlist offers a much better all-in-one entry solution than Instantly.

3. Instantly vs Woodpecker Pricing

Woodpecker has some of the most competitive entry-level pricing in the market, with plans starting from $35/month ($24 with annual billing).

While it does offer 6,000 emails monthly in its low-tier plan, it follows a credit-based system that can incur higher costs when you actually use it for lead generation. 

When compared to Instantly, Woodpecker provides an extensive collection of add-ons for functionality.

Therefore, even with add-ons for basic functionality like CRM and automation, Woodpecker is still cheaper than Instantly as an all-in-one solution.

Read a complete review of Woodpecker from this blog post.

Why Saleshandy is a Better Alternative to Instantly

Among these competitors, Saleshandy proves to be the best alternative to Instantly because: 

• Saleshandy’s entry-level plans are much cheaper and more feature-packed. 
• Saleshandy includes higher volumes for better outreach. 
• Unlike Instantly, Saleshandy’s “unlimited email accounts” claim is actually genuine. 
• It provides both multichannel outreach and advanced sequences in its base plan. 
• Saleshandy’s pricing is more transparent and does not force users to upgrade for basic features. 

This shows that Instantly is only viable if you require basic cold emailing capabilities without advanced features or add-ons. 

In reality, there are multiple Instantly alternatives that deliver superior features at significantly better pricing models. 

And the most compelling alternative from these options is Saleshandy! 

Need further proof? 

Sign up for Saleshandy’s free trial today and test how it offers better features and scalability than Instantly at a much cheaper monthly cost. 

FAQs About Instantly Pricing

1. Does Instantly offer a free plan?

No, Instantly does not offer a permanent free plan. It only includes a short free trial for its paid plans. 

2. Is Instantly’s pricing per user or per account?

Instantly’s pricing is based on a per-account basis, not per user. However, inviting another team member to the account is locked behind its higher-tier plans. 

3. Does Instantly include lead credits in the base plan?

Instantly does not include any lead credits in its base email outreach plan. That requires a separate subscription to its lead generational tool ‘Supersearch’ with an entry-level plan that provides 1,500 credits for $47/month. 

4. What happens after the trial period ends?

After the trial, you must upgrade to a paid plan subscription to continue enjoying the service. 

5. Does Instantly offer AI tools for email writing?

Yes, but access to AI tools like AI Prompts and AI Sequence Writer requires upgrading to their mid-tier or high-tier paid plans. 

6. What’s the best alternative to Instantly?

Based on both feature comparison and pricing, Saleshandy is the strongest alternative to Instantly in 2025. It offers better features at a more affordable starter plan with better pricing transparency.