Dhruv Patel Contents
GMass works fine for basic, low-volume mail merges within Gmail.
But once you start scaling your cold email campaigns, you’ll realize how limiting the tool is. As you will see, issues like:
- Daily sending limits.
- Learning curve with an outdated UI
- No built-in email warm-up tool.
However, the ultimate dealbreaker is GMass’s USP itself – a tool for email marketing and cold emailing inside Gmail.
This can be challenging if you’re using multiple accounts or ESPs, and also a tool dedicated to cold outreach.
That’s why I conducted the research and compiled a list of the best GMass alternatives, based on deliverability, scalability, and value.
Let’s start!
GMass Alternatives: TOC
TL;DR: Top GMass Alternatives Compared
These are my 3 recommendations for the best GMass alternative:
- Saleshandy: Best GMass alternative for scaling. Packed with advanced features and with one of the largest B2B contact databases.
- Instantly: Great choice if you want AI-powered cold email features.
- Smartlead: Ideal for teams managing multiple accounts with built-in warm-up and automation.
I’ve also compared them against GMass to help you get a better idea of what tool to choose.
| Features | Saleshandy | Instantly | Smartlead | GMass |
|---|---|---|---|---|
| Max mailboxes | Unlimited accounts | Unlimited accounts | Unlimited Email Accounts | Limited to only one account |
| Supported email service providers | Works with All ESPs | Works with All ESPs | Works with All ESPs | Gmail |
| Built-in Email warmup tool | ✅ | ✅ | ✅ | ❌ |
| Multichannel outreach | ✅ | ✅ | ✅ | ❌ |
| Built-in B2B database | 700M+ B2B contacts | 450M contacts | ❌ | ❌ |
| Starting Base Plan (Billed Annually) | $25/Month | $30/month | $39/month | $18 / month |
Now, scroll down to see the rest of the list for the best GMass alternatives in detail.
Top 10 Options for the Best GMass Alternative
I ranked these GMass alternatives after hands-on testing and by analyzing real user pain points and feedback.
To make the process easy, I made this checklist to follow (which you can also use):
- How effective is the tool in terms of its deliverability rates?
- How detailed are the campaign analytics and reporting features?
- Is it easy to scale the campaigns?
- Which Email Service Providers (ESPs) are supported?
- Does it integrate with popular CRMs and tech stacks?
- How steep (or smooth) is the learning curve?
- What’s the overall user experience (UI/UX) like?
So based on this, here’s my ranking for the best alternative to GMass:
1. Saleshandy
G2 Rating: 4.6 / 5 ⭐ (700+ user reviews)
Why It’s Better than GMass: Works with all popular ESPs while providing similar (& more) features.
Saleshandy is an AI-assisted cold outreach platform that offers all the core features of GMass, and even more (built-in warmup & B2B database), thus making it one of the best alternatives.
Compared to GMass, Saleshandy allows you to find leads, run outreach campaigns, and book meetings without needing to switch between multiple platforms.
Best for: Startups, Agencies, SMBs, and Solopreneurs who want to scale their cold outreach campaigns easily.
They have support for multiple accounts in popular ESPs, including Gmass, Outlook, Yahoo Mail, Zoho, and SMTP.
The Unified inbox makes it easy to access emails from all accounts in one place.
Why Saleshandy Is a Better GMass Alternative
Saleshandy’s clean and modern UI alone makes it far more comfortable to use compared to GMass’s cluttered and outdated interface.
You will be able to find all the necessary features to set up your campaigns. The process can be made further simpler with the AI Sequence Copilot.
The AI Sequence Copilot analyzes your business goals, offers, and audience to generate highly targeted cold email sequences automatically.
The platform also has multichannel support, where you can automate your cold email campaigns and add LinkedIn and cold calling steps for complete cold outreach.
And, you don’t need to worry about losing your deliverability when shifting from Gmail, as there are deliverability tools like email warmup, ESP matching, and auto-bounce detection.
You can even test where your emails will land — inbox or spam, before launching a campaign – thanks to Saleshandy’s Inbox Radar feature.
Here’s an insider info: Saleshandy is soon to launch AI Prospect Enrichment (Now in closed beta). With this, you can hyper-personalize your cold emails and improve the chances of getting better reply rates.
Lastly, you can also access Saleshandy Lead Finder, which offers over 700M+ B2B contacts, and an AI Lead Finder, which makes it easy to find your ICPs.
Key Features of Saleshandy
- Unified inbox to manage multiple email accounts and ESPs
- AI Sequence Copilot to create cold email campaigns easily
- Built a B2B database with AI Lead Finder.
- Integrations with popular CRMs and other tech stacks.
- Built-in email warm-up using TrulyInbox
- A/Z testing compared to GMass’s A/B testing
User Reviews
Users mainly like Saleshandy for its ease of use, features, and how reliable the software is overall.
“I was able to set up and manage my cold email campaigns effortlessly, with everything from follow-ups to personalization running smoothly. Within just 3 weeks of using it, I landed 5 new clients — something I had struggled with before.
The UI is clean, deliverability was strong, and the automation saved me a ton of time. Highly recommend it to anyone serious about scaling outreach and getting real results.”
Pricing
Saleshandy’s pricing starts from $25/month (Annual plan).
While GMass’s base plan starts from $18/month (Annual plan), keep in mind that GMass is only for Gmail.
Meanwhile, Saleshandy offers a comprehensive set of features, multi-channel capabilities, and even a great B2B database – making it a better value over GMass.
From a value-for-money perspective, Saleshandy clearly comes out on top.
2. Instantly
G2 Rating: 4.8/5 ⭐ (3.8K+ User reviews)
Why It’s Better than GMass: AI-first cold email platform built for high-volume campaigns with fast setup and automation.
Instantly is a great GMass alternative for those who want AI features in their cold email tool.
This cold email tool offers many features similar to GMass, allowing you to connect unlimited email accounts and warm them up without needing multiple tools or subscriptions.
Best for: Marketers, Agencies, Small to Medium-Sized Businesses, and Startups.
Why Instantly Is a Better GMass Alternative
Instantly supports major email service providers and makes it easy to manage all your accounts with a unified inbox.
As for the AI features, you get an AI inbox manager, content writer, and even an AI spam checker.
The UI was also pretty intuitive and made it easy to use, but you might still need to go through a learning curve to fully grasp the tool.
Although Instantly’s analytics understandably presents data, I did like the way GMass and Saleshandy present the data.
Key Features of Instantly
- Unified Inbox with AI Reply Manager
- Multi-ESP Support (Gmail, Outlook, SMTP)
- AI-Powered Sequence Creator
- Seamless CRM integrations
User Reviews
From the reviews of Instantly, I found that the users are happy about the features of the app as well as its ease of use.
However, I also noticed many having problems with the customer support.
“Instantly makes high-volume cold email campaigns incredibly simple to manage. The UI is intuitive, onboarding was smooth, and we were up and running in under an hour. I especially like the automation features, inbox rotation, and how it tracks opens and clicks so clearly.
The analytics give us clear insights into which sequences are performing best, and the customer support team is responsive and helpful when needed.”
Pricing
Instantly’s starting price is $30/month, which is relatively higher than what GMass or most of its alternatives offer.
If budget is a concern, but you want similar features, you can look for popular Instantly alternatives.
3. Smartlead
G2 Rating: 4.6 / 5 ⭐ (271 User reviews)
Why It’s Better than GMass: Easy campaign scaling with unlimited email accounts and automated warm-up
Smartlead is a great GMass alternative for those who want to scale their outreach efforts easily.
The platform offers unlimited email accounts, fully automated email warmup, and a multi-channel infrastructure.
Best for: Marketers, Agencies, Small to Medium-Sized Businesses, and Startups.
The platform comes with a unified inbox, thus making it easy to manage all your accounts and campaigns from one place.
Why Smartlead Is a Better GMass Alternative
Smartlead brings in AI along with a great focus on their cold automation product.
It essentially ensures high deliverability through AI personalization and smart replies.
As for the UI, Smartlead takes the lead with an easy-to-navigate, efficient, and user-friendly UI.
The dashboard is also pretty informative, where you’ll see a real-time performance report and alerts you if there are any deliverability issues with your campaign.
Key Features of Smartlead
- Unified inbox
- Auto A/B testing
- Unlimited email warm-ups.
- Real-time campaign health detector
User Reviews
Smartlead users have found the cold email tool to be useful as well as have mentioned how easy it is to integrate with other tools.
However, their customer support may not be the best, as there are many reviews sharing their bad experiences.
“What I like best about Smartlead is how easy it makes running automated outreach across multiple channels. The auto-rotation of inboxes is a game-changer for deliverability, and the AI personalization saves so much time.
Plus, the UI is clean, and I can track everything super easily. Makes scaling outreach way less of a headache.”
Pricing
Smartlead’s plans start at $ 32.50/month.
Its pricing is almost twice that of GMass’s base plan. So if you want similar features that match your budget, you can consider the top Smartlead alternatives.
4. Lemlist
G2 Rating: 4.5 / 5 ⭐ (538 User reviews)
Why It’s Better than GMass: Offers advanced visual and multi-channel personalization features & comes with a built-in email warm-up tool.
Lemlist is a prospecting tool to automate multichannel outreach and increase your chances of getting replies.
However, there are additional reasons why I think you should consider this tool.
Best for: Medium to Large Size Businesses, Lead Generation Agencies, and High-Growth Startups and Sales Teams.
Why Lemlist Is a Better GMass Alternative
Lemlist aims to make it easier to find leads and do prospecting, all from a single tool. Their UI is modern and easy to navigate.
And if you have any issues, they have a dedicated help section called Lemlist academy, where you will learn more about cold outreach, as well as how to use the tool to get the best results.
One of the key advantages Lemlist has over GMass is its automated multi-channel outreach.
Which means you can automate multi-channel sequences through email, LinkedIn, and phone calls. Although you need to upgrade to the premium plans to use it.
Key Features of Lemlist
- Unified inbox
- Comes with a built-in email warm-up tool
- Dynamically embed personalized images, videos, and company logos into emails.
- Detailed analytics on opens, clicks, replies, website visits, and customer insights
User Reviews
Users mainly like Lemlist for its features, ease of use, and automation options.
“Lemlist is a great packaged deal for handling outreach across channels. It has a nice combination of flexibility and built-in features that save time versus combining multiple services.
I also like the fact that it’s agnostic to your data source so if you need to source leads someplace other than LinkedIn you can import them from anywhere then enrich the profiles.”
Pricing
Lemlist’s pricing starts at $55/month (Yearly plan)
While the service offers numerous features, if you’re still looking for something that doesn’t put a dent in your pocket, you may consider exploring Lemlist alternatives.
5. Reply.io
G2 Rating: 4.6 / 5 ⭐ (1.4K+ User reviews)
Why It’s Better than GMass: Offers multi-channel outreach (email, LinkedIn, calls) with advanced automation using AI.
Reply.io is a sales outreach and cold email platform that uses AI to compete with tools like GMass.
Best for: SDRs, agencies, startups, and marketing teams to automate sequences and handle replies at scale.
Why Reply Is a Better GMass Alternative
While GMass is limited to just cold emailing, Reply.io offers far more than that. It is a full sales orchestration engine.
You can find contacts from their built-in B2B lead database as well as run multi-channel sequencing (Email, LinkedIn, Calls, SMS) from the same platform.
And, they also verify the contacts and remove them before starting your campaigns.
Reply uses AI to give lead suggestions, create sequences, and even reply to your emails – Calling it AI SDR (Although you need to subscribe to dedicated plans for it).
This makes it easy for the team to focus their efforts on other parts of their product/service.
Key Features of Reply.io
- Built-in lead database with over 1B+ contacts
- Built-in warm-up and campaign health tracker
- Easy integration with popular CRMs
- Multichannel Sequencing
User Reviews
Users of Reply.io mainly appreciate it for the ease of use and the features provided. Many also like its automation features.
However, some users have reported issues with the learning curve and how expensive it is.
“As someone who has built and used in-house email marketing solutions, I really appreciate how practical and well-designed Reply is.
The workflows, automation logic, and team collaboration features clearly reflect a deep understanding of cold outreach and best practices. It’s intuitive but powerful, and has made campaign management much smoother for us.”
Pricing
Paid plans for Reply.io start from $49 per user per month (billed annually) and offer only 1000 active contacts.
You can further customize the plan based on your requirements.
From the price, it’s pretty evident that Reply is not best suited for small businesses with limited budgets.
As you have to pay for every new user from your team, the base plans are pretty limited.
And if you need an AI SDR, its plans start from $500/month (billed annually)
To be honest, there are plenty of Reply.io alternatives that don’t need you to subscribe to addons to get AI features.
6. Mailshake
G2 Rating: 4.7 / 5 ⭐ (338 User reviews)
Why It’s Better than GMass: Multi-channel outreach (email, call, and linkedin) with easy integrations.
Mailshake is a simple tool to run cold email campaigns, especially if you have a smaller team or are new to outreach. However, it does come with its own flaws.
Let’s see why you should consider it over GMass.
Best for: Small businesses, agencies, and sales teams looking for a simple, easy-to-use cold email platform with built-in phone dialer and social selling features
Why Mailshake Is a Better GMass Alternative
Mailshake is often compared to GMass, but I found it to be more polished for sales engagement.
Unlike GMass, which mainly focuses on email, Mailshake integrates email, social tasks, and dialer into a single tool.
They also help you make email copy variants using SHAKEspeare AI.
The built-in automated warm-up feature makes it easy to maintain your deliverability.
It lets you easily integrate your ESPs and CRMs to manage your sales funnel.
Key Features of Mailshake
- Comes with a built-in email warmup tool
- Uses AI to assist in crafting email copy with variations (SHAKEspeare AI).
- Robust Integrations(native and third-party tools).
- Advanced Analytics & Reporting, including open rates, clicks, and replies.
User Reviews
Mailshake’s user reviews are generally positive, where users have liked its automation, deliverability, and email tracking features.
However, users have mentioned the limitations related to customization, the lack of a free trial, and the per-user pricing model can easily become expensive for larger teams.
“It’s easy to use, practical, fast, and makes sending automated emails much easier. I also enjoy the live online sessions, where they give tips on how to write better emails, teach new users how to use the platform, and answer questions about the platform.
Not to mention that customer support is super fast and accessible, and they’re always innovating, such as using AI within the platform to write better emails.”
Pricing
Mailshake’s base plan, Starter, is priced at $ 25/month (billed annually).
This includes 1,500 email sends per month, unlimited email warm-up, A/B testing, and AI email writing.
You also get access to their AI called SHAKEspeare, which can be used for writing emails.
However, it only covers one email address and one team member.
I would have preferred to see a built-in lead database for the price asked, similar to what other popular Mailshake alternatives offer.
7. Apollo.io
G2 Rating: 4.7 / 5 ⭐ (9.1K+ User reviews)
Why It’s Better than GMass: All-in-one sales intelligence platform with scalable email and calling sequences, along with a lead database.
Apollo.io places itself as an AI Outbound Engine, where it wants its users to do everything, from finding leads to sending emails and even converting them, all in one place.
Best for: Marketing Agencies, Freelancers, Hiring Agencies, Startups, and SMBs who need both prospecting data and a sales engagement platform combined.
Why Apollo Is a Better GMass Alternative
While GMass’s main focus is to send emails through Gmail, Apollo.io positions itself as an AI Outbound Engine that lets you handle your entire sales process from one place.
This includes access to their built-in database of over 270M verified contacts, which also offers features like intent signals to send highly personalized sequences and convert them.
Unlike other tools, Apollo also uses AI to analyze cold calls and give transcripts as well as further insights on what works and how it can be improved.
You can even ask Apollo’s AI to create an entire email sequence or even refer to their template library when needed.
While all this is great, they have a steep learning curve, and their credit system is a bit confusing.
And I also think their cold email platform can improve a bit more, as many other Apollo alternatives.
Key Features of Apollo
- Ability to find leads based on intent
- Write emails with the help of AI
- Track pipeline activities
- Call the assistant to track your calls and get feedback
User Reviews
Apollo has solid reviews where users have appreciated its ease of use, lead generation, and other helpful features.
However, users have faced issues with the learning curve.
“Since the day when I came to the sales field, I struggled to connect with the right person and decision maker. but after using Apollo it’s make my journey easy to connect with the right person. It’s make is my corporate journey…”
“…and yes of course I connect with a lots of purchaser and also crack many business deal.”
Pricing
Apollo offers a free plan with some pretty basic features.
And if you want anything more, then paid plans start with $49/month (billed annually).
8. Snov.io
G2 Rating: 4.5 / 5 ⭐ (457 User reviews)
Why It’s Better than GMass: Easy campaign scaling with one of the biggest B2B databases.
Snov.io is a sales automation and lead gen platform that is one of the top alternatives to GMass on my list.
It lets you find verified emails, set up drip campaigns, and manage your outreach from a single platform.
Best For: Freelancers, small teams, and startups looking for an all-in-one lead generation and outreach platform.
Why Snov Is a Better GMass Alternative
I’ve found Snov.io to be a great tool to do lead generation, verification, and outreach, all in one place.
This positions it as a great competitor to GMass’s basic outreach.
It also offers many deliverability tools, including email verification, warm-up, and drip campaigns.
For their database, they conduct a database or domain search and utilize a Chrome extension to scrape data from LinkedIn and company websites.
Snov also comes with a built-in CRM, as well as support for third-party CRM integration.
Key Features
- 1.5B+ contact database
- Chrome extension to scrape data from LinkedIn and company websites
- Offers Multichannel outreach
- Allows Integration with third-party CRMs
User Reviews
Snov’s users have appreciated the tool for its ease of use, features, and lead generation.
However, some users have reported issues with the learning curve and the pricing of higher plans, which are required to access some useful features.
Here’s a review from a Snov user:
“Snov.io helped me solve the problem of cold outreach at scale. I can find and verify emails, keep my domain reputation safe with warm-up, and track responses in one place instead of juggling multiple tools. It saves me time, cuts down on bounced emails, and makes my outreach campaigns more organized and effective.”
Pricing
Paid plans start from Starter @$29.25/month (Annual billing) with 1000 credits.
However, you need to upgrade to the premium plans for useful features (A/B testing, dynamic personalization, spintax, etc).
So if you want to have all the basic features at a price even similar to or lower than, you should consider Snov.io alternatives.
9. Woodpecker.co
G2 Rating: 4.4 / 5 ⭐ (96 User reviews)
Why It’s Better than GMass: Built-in warm-up and verification, along with a good cold outreach platform.
The next alternative to GMass is Woodpecker. It lets you find leads, send cold emails, and track them – all from one place.
Best for: Sales Development Teams (SDRs), Agencies, and B2B businesses focused on cold email sequences that require high sender reputation and hyper-personalization.
Why Woodpecker Is a Better GMass Alternative
While GMass is mainly used for sending mass emails, I would still like to see more features for personalization and deliverability rates.
Woodpecker places it as a superior alternative to GMass by offering deliverability features like free email warm-up, automatic catch-all verification, and a deliverability monitor.
The platform simplifies campaign management with an easy-to-navigate UI and powerful condition-based follow-ups, thus automating scheduling and tracking.
Key Features of Woodpecker
- Built-in free catch-all email verification
- Free email warm-up
- Deliverability monitor to predict and prevent issues
- Offers integrations with multiple tools
- Easy to navigate UI
User Reviews
Woodpecker’s users mostly appreciate it for its bulk emailing and its email warm-up feature.
However, some have also faced issues with customer support and email deliverability.
“Woodpecker.co simplifies the complexity of cold email outreach by automating and organizing campaigns within a centralized, easy-to-use platform.
It eliminates the manual work of scheduling and following up on cold emails, saving our team hours weekly while helping us scale outreach without losing personalization. Dynamic fields for customization let us create targeted, personalized emails that drive higher engagement and response rates.”
Pricing
Woodpecker’s paid plans start with $20/month (billed annually).
Although that pricing seems reasonable, you can only contact 500 prospects. The pricing changes as u increase the prospect counts.
If you don’t want to go through the calculations, there are Woodpecker alternatives, which offer more for a similar price.
10. QuickMail
G2 Rating: 4.7 / 5 ⭐ (110 User reviews)
Why It’s Better than GMass: Easy campaign scaling with one of the biggest B2B databases at almost half the price of GMass.
Quickmail is an Email and LinkedIn outreach tool that comes at a very affordable price.
So, if you are looking for a cost-effective alternative to GMass, this might be a great choice to consider.
Best for: Medium to Large Size Businesses and Startups looking for powerful, multi-account automation.
Why QuickMail Is a Better GMass Alternative
The base plan of QuickMail is almost half of GMass, thus making it a great, cheap, and effective alternative to GMass.
Yet it has support for multiple ESPs and can manage them from one place.
While its UI is not as great as the QuickMail alternatives, I still find it better than GMass.
As for deliverability, they have Deliverability AI, which analyzes hundreds of data points to provide deep insights, automated spam testing, and list cleaning — features that are far more advanced than GMass.
Key Features of QuickMail
- Support for multiple Email Service Providers(ESPs)
- Deliverability AI gets detailed, data-driven insights and health checks of the campaigns.
- Automated spam testing and list cleaning
- Offers integration with various CRMs and tools
User Reviews
Users have good opinions about QuickMail’s automation and ease of use.
“QuickMail is most helpful for automating and scheduling email outreach across multiple accounts. It allows advanced campaign customization with different email content variations and sender profiles, all within a single campaign.
Additionally, it provides clear analytics on lead engagement, such as opens, clicks, and replies, making optimization easy and data-driven.”
Pricing
Plans for Quickmail start at $9/month.
While the price does offer good value, keep in mind that you can only add one email and LinkedIn account with it.
Which means you need to upgrade to the next plan, which is almost 3 times more than GMass’s high plan.
Now the Best Tool Is…
It depends on what you want and your budget. In this list of the best GMass alternatives, I have made sure to provide an option suitable for everyone.
Hence, there’s a tool for everyone based on their requirements.
However, if you ask me to pick one, my choice will be Saleshandy.
Particularly because it has almost every feature of GMass while also giving more essential ones, making it an easy recommendation.
What I particularly like is its pricing, as it has made it easy to pay only for what you want.
For example, you don’t have to pay a huge amount to enjoy every service. If you want only cold emailing, you can subscribe to that.
Meanwhile, if you want Email infrastructure for setting up accounts and a lead finder to find your prospects, the priority changes.
With this, Saleshandy can easily accommodate people with different requirements without breaking the bank.
Take a 7-Day FREE trial and see if it works out for you.
GMass Alternatives: FAQs
1. What factors should I consider when choosing a GMass alternative?
It mainly depends on what your requirements are.
However, Gmass is mainly known as an email sending software, and hence, you can keep track of these points:
- Pricing and value: Lastly, look if the tool comes under your budget and if it offers the best value baked into your requirements.
- Email deliverability features: What does the software offer to ensure your deliverability rate stays high?
- Personalization options: How much can you personalize your messages?
- Analytics and tracking: Ensure to check what information you get for your campaigns.
- Automation: How much of the process can be automated?
- Integration features: What tech stacks are offered for integration?
2. What is the best GMass alternative for Outlook?
There are multiple cold email software programs that offer support for Outlook. However, you can try using Saleshandy, as it offers support for all the major email service providers.
3. Is it easy to migrate from GMass to another tool?
This is mainly based on the tool you are going with. GMass allows exporting the data in the form of CSV files, and many popular cold email tools, like Saleshandy, offer support for importing CSV files.
