Lusha vs. Apollo: Who Is Better for Finding Prospect Contact Details?

When it comes to finding the right B2B data provider, Apollo.io and Lusha are likely the first two options that will pop up in your search results.

Both claim to offer high-quality contacts, accurate data, and powerful prospecting tools, but do they really live up to the hype?

Let’s find out together! 

In this blog, I’ll compare Apollo.io vs.Lusha on key factors like:

• Database size & accuracy
• Prospecting features
• Pricing & value for money
• Integrations

…and much more!

By the end, you’ll have a clear winner based on your needs. 

And if neither tool checks all the boxes, don’t worry—I’ll also introduce a stronger and even better alternative.

Let’s jump in! 

Apollo Vs Lusha – TOC

• TL;DR: Which is the Best, Lusha or Apollo?
• Feature-by-Feature Comparison: Lusha vs. Apollo
• Who Wins? 
• FAQs About Lusha Vs Apollo 

In a Hurry? See Who Wins—Apollo or Lusha

If you don’t have time to go through the in-depth Apollo.io vs Lusha review, here’s a quick breakdown of how Apollo and Lusha compare—and why Saleshandy might be the better alternative.

TL;DR: Who’s the Best?

• Apollo – Good database access but lacks accuracy and strong outreach capabilities.
• Lusha – Small database, basic prospecting features, and lower accuracy.
• Saleshandy – Biggest database, better accuracy, and powerful outreach tools (all at a better price!)

Here are the results. 👇🏼

Why Saleshandy Wins? 

While Apollo and Lusha offer decent databases, they fall short when it comes to data accuracy, credit flexibility, and outreach tools.

Saleshandy not only provides the largest and most accurate database but also offers advanced email outreach features, making it the ultimate choice for outreach campaigns.

So, why settle for less when you can have the best? 😉

Feature-by-Feature Comparison: Lusha vs. Apollo

Now, let’s get into the actual teardown of both the tools feature by feature.

I know that at first look, Lusha and Apollo may seem very similar. 

Both claim to be the best, but when you start using them, the differences become apparent.

So, to make your decision easier, I’m breaking it all down

• Database Size
• Database Accuracy
• Outreach Capabilities
• Pricing
• Integrations

Let’s compare them side by side and see which tool actually delivers the best value! 

Apollo Vs Lusha: Database

The first feature that I compared was the B2B database of Lusha and Apollo.io. 

So here is what I found →

Apollo 

It has a B2B database of 210M+ contacts and 35M+ companies. 

To help you find highly targeted leads, it offers 65+ filters, including advanced options like intent signals and job change alerts.

Moreover, you can also enrich data directly in the CRM and a CSV file. 

That said, while using it to find leads in the India & MENA region, I noticed limited data availability, which highlights a key weakness in its database.

In fact, many users are searching for better alternatives for the same reason. Here’s what Apollo users’ reviews on G2 say →

Lusha 

Unlike Apollo, Lusha’s database is smaller. 

It has 150M+ contacts. (Yep, that’s it!)

However, beyond the basic prospecting filters, Lusha also offers personalized AI recommendations that will help you discover prospects that match your search criteria.

That said, it is important to highlight that, just like Apollo, Lusha also lets you enrich your data with CSV uploads and track job change alerts to keep your contact list updated.

Moreover, as Lusha has a small database size, many users have said on G2 that they are not able to find data from certain industries and regions. 

Who Has The Bigger Database, Apollo.Io Or Lusha? 

When it comes to database size, Apollo clearly wins over Lusha.

But here’s the catch—both have a relatively small and limited database. 

And you know what that means?

You’re missing out on potential leads, which means a lot of missed business opportunities!

Tired of Limited Leads? Get More with Saleshandy!

The biggest difference between Lusha, Apollo.io, and Saleshandy is database size and coverage.

With Saleshandy’s B2B lead finder, you get access to 700M+ profiles and 60M+ companies, increasing your chances of connecting with your ideal customer by 300x!

Moreover, it gives you unrestricted access to viewing and individual page-level exporting of 10,000 leads’ emails and mobile numbers at once. Be it a CSV file or CRM enrichment, you can export the leads in one go. 

On the other hand, Apollo has restricted mobile credits, and Lusha can only reveal 5000 in the highest-paid pricing plan. 

Apollo.io Vs Lusha: Data Accuracy

The next big factor to consider when choosing a data provider is how secure and reliable their data is.

But I want to clarify something before we start this section. 

No data provider can guarantee 100% accuracy or give you every single contact you’re looking for. (No matter how hard they try! )

This is a truth I’ve learned firsthand during my years of prospecting. (Hence, you need to come to terms with it!)

Well, that said, let’s see how Lusha’s data compares to Apollo in terms of accuracy. 

Based on my experience and what their customers have to say, I’ll break down how reliable their data really is! 

Apollo.io

When it comes to data accuracy, Apollo claims to have a multi-step verification process. 

They use a mix of methods like real-time checks, public data crawling, etc, to provide verified emails and phone numbers.

But I was really disappointed that Apollo doesn’t have a real-time email verifier! 

That means there’s no way to verify emails, which obviously leaves me at risk of low deliverability.

And I’m not the only one who finds this frustrating!

Apollo users on G2 have shared their experiences, reporting that unverified email lists hurt their deliverability rates.

One user even mentioned that they had to buy an email verifier just to protect their domain reputation—on top of the already high cost of Apollo! 

That’s an extra expense no one wants.

Lusha 

Just like Apollo, Lusha also claims to have a “sophisticated process” to verify its data, using crowdsourcing and AI.

However, when I tried searching for some of my prospects in the European region, I found that many were invalid. To be precise, only 5 out of 10 contacts were actually valid.

And I’m not alone—Lusha users on G2 have reported similar issues, encountering inaccurate contact information that makes prospecting a challenge.

What’s even more frustrating? Just like Apollo, Lusha doesn’t have a built-in email verifier either. 

That means there’s no way to verify email addresses before launching your campaigns, increasing the risk of bounces and deliverability issues.

Who Has The Better Data Accuracy, Lusha Or Apollo? 

Well, in terms of data accuracy, I would say that Apollo is better than Lusha. 

But that said, I can’t ignore the fact that they both provide a lot of inaccurate information and there is no way to verify it before. 

Wouldn’t it be better to have email verification built-in instead of paying for another tool? 

Frustrated with Inaccurate Leads? Try Saleshandy!

Saleshandy’s data accuracy is around 80%, which is clearly better than both Apollo and Lusha.

But what I like most about Saleshandy is its real-time email verification feature.

This means it only shows A-grade email addresses with a 98% deliverability rate, ensuring your cold emails actually land in inboxes.

And here’s the best part—if their email verifier can’t verify an email address, you don’t lose your credit! The credit is automatically refunded, so you’re only paying for verified emails.

Isn’t that amazing?

Because you will be only paying for the verified emails

Neither Lusha nor Apollo offers email verification, which means you’ll have to spend extra on a third-party tool—adding unnecessary costs to your prospecting!

Lusha Vs Apollo: Outreach Capabilities

So, what’s next after building your email list?

You’ll need to export the data to an outreach tool to launch your email campaigns.

The good news?

Both Apollo and Lusha offer outreach features. 

Let’s see how they compare →

Apollo.io

Apollo lets you automate email outreach and add manual tasks for cold calling and LinkedIn outreach.

You can create email sequences either manually or with the help of AI.

When it comes to email personalization, Apollo offers:
-Dynamic Tags
– Conditional Tags
– AI Variable Tags

It also includes an AI-powered writing assistant to help create emails in bulk.

But here’s a major drawback. 

Apollo doesn’t offer email warm-up, which is crucial for improving cold email deliverability.

Lusha

Like Apollo, Lusha allows automated cold email outreach. 

But its capabilities are far more basic.

For example, when it comes to email personalization, Lusha only lets you use merge tags (first name, last name, job title, company name, etc.).

Another limitation? You can only add one email account for sending emails.

That said, Lusha AI can compose emails based on the goal of your sequence. 

And honestly, I was impressed by the quality of emails it generated.

Who Has Better Outreach Tools, Lusha or Apollo?

Apollo is the clear winner here, offering more advanced cold email outreach and the ability to add manual tasks.

But there’s one major problem…

Neither Apollo nor Lusha offers email warm-up. 

Which is essential for maintaining sender reputation and improving email deliverability.

Directly Start Reaching Out to Prospects with Saleshandy

Saleshandy is an AI-assisted cold email automation tool packed with powerful features that Apollo and Lusha lack:

• Add unlimited email accounts to create multi-step sequences
• Hyper-personalization features like Merge Tags, Variable Tags, and Spintax
• Unlimited email warm-ups and solid deliverability features 
• A unified inbox to track all prospect conversations in one place 
• Detailed analytics and reporting to optimize performance

With Saleshandy, you can go from finding a lead to reaching out in just one click! 

Apollo Vs Lusha: Pricing

Next, I am going to break down the pricing of both Lusha and Apollo.io so that you can know where you’ll get the most value.

Apollo.io

You get 3 paid plans and a forever-free plan with Apollo.io. Here’s an in-depth look:

Free Plan:

• 600 email credits per year (50 credits per month)
• 2 active outreach sequences
• 250 emails per day sending limit
• 1 email account connection for sending

This plan is useful for individuals or small teams getting started, but it’s quite limited in terms of scalability.

Basic Plan – $39/User/Month:

• 2,400 email credits per year (200 credits per month)
• Unlimited email sequences and sending (applies to all plans below)
• 1 email account/User for sending emails

While this plan allows for unlimited sequences and sending, the restriction to only one email account per user can be a drawback for agencies or high-volume sales teams.

Professional Plan – $79/User/Month:

• Unlimited email credits (subject to Apollo’s fair use policy, applies to all plans)
• 600 mobile credits per year (50 mobile credits per month)
• Up to 5 email accounts/User
• Basic dialer for making cold calls

This plan is ideal for mid-sized to large sales teams needing high-volume outreach, multiple email accounts, and the ability to make cold calls.

Custom Plan – Starts at $5,000/Year:

• Custom mobile credits
• Up to 15 email accounts/User
• Advanced dialer capabilities
• Additional users cost $150/User/Month

This plan is designed for enterprise teams that need scalable email outreach and cold-calling capabilities.

That’s all for Apollo; next, let’s check Lusha.

Lusha

Lusha offers three paid plans and a free plan.

Unlike Apollo, Lusha operates on a single credit system, meaning you can use the same credits to find both email addresses and mobile numbers.

The Catch:

• 1 email address = 1 credit
• 1 mobile number = 10 credits

Now for the pricing plan breakup 👇

Free Plan:

• 70 credits per month
• Send up to 1,000 emails per day (60 per hour)
• Connect only 1 email account (applies to all plans)

Great for small-scale prospecting but limited in volume.

Pro Plan – $37.45/User/Month

• 3 seats included
• 6,000 credits per year (500 per month)
• Can be upgraded to 9,000 credits per year

Ideal for small teams that need verified B2B contact data.

Premium Plan – $59.95/User/Month

• 5 seats included
• 12,000 credits per year (1,000 per month)
• Can be upgraded to 72,000 credits per year

Better suited for teams requiring higher-volume contact retrieval.

Custom Plan

Tailored seats and credits. Ideal for enterprise teams with large-scale prospecting needs.

Okay, with the pricing plans of both tools broken down, let’s take a look at the verdict!

Which Platform Delivers Better ROI: Apollo.io or Lusha?

I am going to break this into various use cases to help you determine which platform provides the best return on investment (ROI) based on your specific needs.

If you want accurate B2B data with outreach, Apollo.io is a good choice.

Why? Lusha has a hard limit of 1,000 emails a day.

If you want the flexibility to use the credits as you like, Lusha is a better option.

With Lusha, you can use the credits for either emails or phone numbers.

You get more control over your prospecting strategy.

But do remember: 1 phone number will cost you 10 credits.

All this said, is there a more flexible and cost-effective alternative to both?

Yes – Saleshandy!

You get more flexibility in Saleshandy as it has separate pricing plans for:

• Email Outreach 
• Lead Finder (B2B Lead Database)

And even in Lead Finder, you get the flexibility to choose if you want a plan only to find email addresses or both email and phone numbers.

Moreover, as I have mentioned above, Saleshandy is highly scalable and has various features – personalization, email deliverability, graphical reports, etc.

Apollo Vs Lusha: Integrations

The last key factor I’ll be comparing is integrations.

Don’t get the wrong idea that integrations are less important just because they’re last on the list.

They are very crucial if you want to have a streamlined workflow.

Both platforms, Lusha and Apollo.io, integrate with various CRMs, email providers, and sales tools. But how do they compare?

Let me break it down for you.

Apollo.io

Apollo.io has more diverse integrations:

• Salesforce
• HubSpot
• Pipedrive
• Outreach
• Salesloft
• Marketo Engage
• Mailgun
• Warmly
• JustCall
• Zapier
• API access for advanced integrations

Plus a lot more!

Lusha

Lusha, on the other hand, has limited but essential integrations:

• Salesforce
• HubSpot
• Microsoft Dynamics
• Bullhorn
• Pipedrive
• Zoho
• Salesloft
• Outreach
• Gmail & Outlook
• Zapier
• And API for custom integrations

Who Has Better Integrations, Apollo.io or Lusha?

Honestly, there is no right answer here, as it depends purely on your requirement.

Both platforms integrate with major CRMs, outreach tools, and email providers, but they serve different purposes.

But, just based on the sheer number of integrations available, Apollo.io is a clear winner!

Apollo.io vs. Lusha: And the Winner Is…

When it comes to Lusha vs Apollo.io, Apollo wins out… Clearly!

But at the end of the day, it is not the only tool in the world! 

There are many great data providers out there. 

One of the best alternatives to both tools is Saleshandy. 

FAQs About Lusha Vs Apollo

1. Is Saleshandy a Good Alternative to Apollo.io or Lusha?

Absolutely! Saleshandy is the best alternative to both Apollo and Lusha. It not only offers a larger and more accurate database of 700M+ profiles and 60M+  companies but also provides better outreach capabilities and credit rollover at a lower price point.

2. What Is the Best Apollo.io Alternative?

Well, if you are looking for an Apollo alternative that is better in terms of database size, accuracy, and advanced outreach features, then Saleshandy is the best choice. It offers a 700M+ contact database and much more advanced email outreach features like email warm-up, hyper-personalization, and sequence automation. 

3. Is Lusha or Apollo Better?

It depends on what you need!

• Choose Apollo if you need a larger database and better prospecting tools.
• Choose Lusha if you prefer a simpler tool but with a limited database
• Choose Saleshandy if you want the best of both—more contacts, better accuracy, and great email outreach features!

4. What Is the Difference Between Apollo.io and Lusha?

The biggest differences between Lusha and Apollo lie in these two things: 

• Database Size – Apollo has 210M+ contacts, while Lusha has 150M+.
• Features – Apollo offers better prospecting, while Lusha is more focused on quick-contact lookups.