17 Best Places to Buy Leads [My List for 2025]

Sales, marketing, and lead generation teams only succeed when they have high-quality leads, not just a list of names.

Of course, finding good leads is a real pain. Every marketing, sales, or lead generation professional knows how tiring and time-consuming the process can be.

I’ve experienced the same frustration myself.

What if I tell you an easier way to get high-quality leads? 

I’ve spent hours finding leads that haven’t worked. It’s frustrating and, honestly, just plain exhausting.

That’s when I decided to stop doing things the hard way. And guess what?

Buying leads from the right B2B lead generation providers changed everything for me. This method saved me time and energy and allowed me to focus on what matters: closing deals. 

In this blog, I’ll show you where to buy high-quality leads, avoid useless approaches, and make lead buying work for you. 

So, let’s get started. 

A Quick Comparison of Top 5 Places to Buy Leads

Let’s now learn in detail about all the platforms. 

17 Best Places to Buy Business Leads

I have evaluated the platforms based on data accuracy, regional coverage, database size, pricing, customer support, reputation and reviews, and ease of use and interface. 

• Saleshandy
• Lusha
• Apollo.io
• Cognism
• ZoomInfo
• RocketReach
• UpLead
• Lead411
• Snov.io
• Hunter.io
• ContactOut
• LeadIQ
• SeamlessAI
• DiscoverOrg
• Clay
• PersanaAI
• BetterContact

Read further to find the best platforms to buy leads that match your specific requirements. 

1. Saleshandy B2B Lead Finder

If you want to buy high-quality leads, Saleshandy B2B Lead Finder is the tool you need.

Here’s why I chose Saleshandy in the first place:

• It has a B2B database of 700M+ professional contacts from 60M+ companies.
• It has an intuitive and easy-to-use interface that allows you to get started instantly.
• It’s an all-in-one cold email platform that helps you find leads and send cold emails in sequence.
• It also offers advanced search filters to help you find targeted leads.

Personally, I love how Saleshandy’s clean and simple UI makes it easy to start generating leads while ensuring you have up-to-date and accurate information.

Beyond that, if you need region-specific leads, you can use its location filter to identify leads from the USA, Europe, or Australia and refine your search by designation, company, or industry.

You can also export leads in bulk to save time. Saleshandy B2B Lead Finder lets you export up to 10,000 leads in one go.

Apart from lead generation, Saleshandy also offers features:

• Real-time email verification to filter out invalid emails and reduce bounce rates.
• Automated email warm-up to improve deliverability and prevent emails from landing in spam.
• AI-powered email variants to personalize outreach and improve reply rates.

With all these features, Saleshandy makes buying and using quality leads the way easier than you think.

Pricing of Saleshandy B2B Lead Finder (Billed Annually)

• Outreach Starter: $24/month | 1,000 Credits/month
• Outreach Pro: $49/month | 2,500 Credits/month
• Outreach Scale: $79/month | 5,000 Credits/month
• Outreach Scale Plus: $159/month | 10,000 Credits/month

You are charged 1 credit to find a valid email address. Whereas for both email and phone number, you’ll be charged 2 credits.

You can check the pricing page to know more.

2. Lusha

Next on our list comes Lusha. Let’s understand the next B2B lead finder platform for buying leads. Lusha claims to have a global database of 155M+ business professional profiles. 

Lusha is an ideal platform for businesses that want leads for technology, SaaS, recruitment, financial services, marketing agencies, and professional services. 

I signed up for Lusha to check if its user interface is easy and user-friendly. Without a doubt, it is actually easy to use from start to end. 

Unlike Saleshandy, you can only export 1000 leads in one go. Whether you are a small business or an enterprise, Lusha can help you improve your lead generation strategy and drive ROI. 

Although Lusha claims to provide global reach by providing leads, Lusha’s strength is offering accurate and up-to-date data for North American and European continents. 

Pricing Plans (Billed Annually)

Here are Lusha’s pricing plans. 

• Free plan
• Pro starts at $37 per month
• Premium starts at $75 per month
• Scale plan comes with a custom quote 

Not sure about Lusha? Check out these alternatives of Lusha to choose a perfect fit for your requirements.

3. Apollo.io

Apollo is a sales intelligence and engagement platform that helps you find and close your next deal. The platform comes with the data of 220M+ professional contacts from 35M+ companies. 

When I signed up to buy leads from Apollo, I observed that it has a steep learning curve for beginners. Apart from that, the pricing of the platform is costly for the larger teams. 

Apollo comes with advanced features like intent buyer, intent filters, advanced reports, and dashboards, and all of these come in paid plans. 

Overall, Apollo is an ideal platform for small and enterprise businesses. However, based on the G2 reviews and user feedback, 67.5% of users say that Apollo is best for small businesses. 

Pricing Plans (Billed Annually)

• Free plan at no cost
• Basic plan starts at $49 per month
• Professional plan starts at $79 per month
• Organization plan starts at $119 per month

If Apollo.io doesn’t fit your budget, I have a list of Apollo.io alternatives to help you find a perfect fit that is similar to it.

4. Cognism

Cognism is the next platform on our list. If you want accurate, compliant, and updated B2B leads to drive sales and marketing efforts successfully, Cognism is a good choice. 

While going to the pricing and platforms, I observed that prices might be premium, and the platform could be affordable to established businesses in terms of scaling. 

Being GDPR and CCPA-compliant, Cognism is an ideal choice for businesses that want to buy leads for European and North American continent companies and professionals. 

That’s not it yet. Cognism claims to offer data coverage for international regions like EMEA, NAM, and APAC. 

If you want to try Cognism, you can get 25 free leads for testing. For the same, you need to fill out a form. Once you fill out the form, you get the free leads. 

Pricing Plans of Cognism

You must contact Cognism’s sales team for a customized quote for your requirements. 

You can even read about Cognism alternatives to find a better or similar tool that offers similar features with transparent pricing.

5. ZoomInfo

When it comes to buying leads, this list cannot be completed without including ZoomInfo. 

ZoomInfo is one of the most popular B2B sales intelligence tools available. The platform provides B2B lead data of 100M+ verified professionals and companies. 

During my research and trial of ZoomInfo, I found that ZoomInfo offers key features like advanced search filters with 30+ criteria, real-time data enrichment, and intent signals. 

Whether you are a marketer, sales professional, or recruiter, ZoomInfo is a good option for your requirements. 

Unlike Lusha or Cognism, ZoomInfo has global data coverage, covering continents like North America, Europe, Asia, Australia, and emerging markets.

If you ask me why ZoomInfo, it is due to its real-time data update, verification protocols, and compliance standards. 

However, the B2B leads data provided in ZoomInfo is limited compared to Saleshandy, which has 700M+ professional contacts to approach. 

Pricing (Billed Annually)

ZoomInfo has customized pricing plans. You need to contact its sales team to get the quote.

If ZoomInfo.io doesn’t fit your budget, I have a list of ZoomInfo alternatives to help you find a perfect fit that is similar to it.

6. RocketReach

RocketReach is a lead intelligence platform that helps you to find B2B intent data for prospecting according to your requirements. 

Whether you are looking to buy leads from healthcare, technology professionals, or business founders, RocketReach provides its email addresses, phone numbers, and social networks. 

However, the pricing of the plans is costlier. Startups could find the prices more expensive as they scale their teams. G2 users also have claimed the same. 

RocketReach has features such as automated workflows, AI sales intelligence, CRM integrations with CRMs, API, and browser extensions. 

In my opinion while going through the RocketReach platforms, I found its user interface decent and easy to use, and creating a prospecting list within the platform. 

With its 100+ filters, it became easy for me to narrow down and prepare a list that matches my ICP, saving me time to get the lead data I expected. 

Pricing Plans (Billed Annually)

• Essentials plan starts at $48 per month per user
• Pro plan starts at $108 per month per user
• Ultimate plan starts at $249 per month per user

7. UpLead

Going forward with the list, UpLead is the next one of the best platforms for buying leads. 

With a data coverage of 160M+ contact details, UpLead is a reliable alternative to larger platforms like ZoomInfo. 

I signed up for the UpLead platform and found it easy to set up and use. It also better meets your requirements for finding the lead data. 

Although it has a limited B2B lead database, UpLead claims to provide its users with the most up-to-date and accurate data. 

Similar to Saleshandy, UpLead also provides search filters, integrations, and bulk export of the leads. However, the platform pricing is expensive. 

Before looking at UpLead, consider and carefully analyze the platforms’ pros, cons, features, and pricing. 

Pricing Plans (Billed Annually) 

• Free plan
• Essentials plan starts at $74 per month
• Plus plan starts at $149 per month
• Professional plan comes with a custom quote

Read about UpLead alternatives to find out the right tool for your requirements.

8. Lead411

Whether you are looking to buy leads in sales, marketing, recruiting, finance, or any other industry, Lead411 is another excellent choice after Saleshandy, Apollo, or UpLead. 

Lead411 claims to have lead data for 160M+ professional contacts in 200+ countries with data coverage in industries like IT and services, marketing and advertising, healthcare, finance, and manufacturing. 

Lead411 claims to have a data accuracy of 95%. Yes, that’s quite impressive. The platform offers emails, direct calls, intent, and company data. 

Apart from that, you can get 50+ search filters, including intent data for identifying in-market buyers and approaching the right prospects. 

Pricing Plans (Billed Annually)

• Basic Plus Unlimited starts at $75 per month per user
• Pro with Bombora Intent has a customized quote
• Unlimited comes with a customized quote

Do you want to compare tools before deciding? Here is the list of Lead411 alternatives to find the right tool for your needs.

9. Snov.io

Snov.io is one of the most all-in-one email automation platforms. So, why did I take this platform? 

Basically, Snov.io is a dual solution for every marketer’s requirements, from providing email addresses to an email outreach platform to help you with marketing requirements. 

Whether you are looking to buy leads by narrowing down prospects, marketing, sales, or recruiters, Snov.io meets all your requirements. 

I signed up for the Snov.io platform and found its user-friendly user interface. Apart from that, Snov.io is an ideal choice for small businesses that are looking for a budget-friendly option. 

Unlike ZoomInfo, which is an ideal and powerful platform for enterprise businesses. However, Snov.io balances strikes between quality and cost, which makes it a preferable choice for small businesses.

Pricing Plans (Billed Annually)

• Free plan
• Starter plan starts at $30 per month
• Pro plan with 5K credits starts at $75 per month (Scale as per your needs)

10. Hunter.io

When it comes to email leads, Hunter turns out to be one of the strongest platforms in the market. Hunter.io claims to provide 95% accuracy in email.

Of course, when business professionals, marketers, or sales representatives want to send bulk emails for a campaign, Hunter.io comes straight into everyone’s mind. 

I personally believe that Hunter.io is a good choice when you want to buy email leads and target specifically North American and European countries. 

I signed up for Hunter.io platforms to run a campaign and purchased leads from C-suite-level executives from North American campaigns. 

During my entire journey within Hunter.io, it was easy to use and navigate, and there was no clutter of features on a single screen. 

Another point I would like to highlight is that if you are looking for high-ticket accounts, Hunter.io’s company-level signals feature is really great. It actually helped me determine the right time to approach enterprise-level companies. 

Pricing Plans

Hunter.io for purchasing data comes with pay-as-you-go. For example, if you buy 1000 credits and 1000 verification credits, it costs you $61. So you can purchase it as per your requirements. 

Read this list of Hunter.io alternatives to find the right tool that matches your requirements.

11. ContactOut

Another one of the largest B2B database-holding platforms is ContactOut. Yes, that’s true. 

ContactOut holds data on B2B leads of around 300M+ professionals from around 40M+ companies. Not only that, the platform is GDPR and CCPA-compliant. 

Now, you would wonder why I have kept it at 11th place. 

ContactOut is famous and a favorite tool among recruiters, hiring, and sales teams for its ability to find accurate and professional email addresses. 

ContactOut claims to provide 99% data accuracy and data from around industries like finance, technology, healthcare, and sales. 

I signed up for the platform to buy leads and navigate the platform entirely as per the claims that ContactOut offers accurate and reliable LinkedIn information. It actually does that!

ContactOut’s strength lies in its LinkedIn data sourcing, which provides highly accurate and reliable contact information. That’s why it’s valid to say why sales and recruiters love the platform. 

Pricing Plans (Billed Annually)

• Free plan at $0
• Email plan starts at  $25 per month
• Email + Phone plan starts at $49 per month
• Team/API plan with a custom quote

12. LeadIQ

With 95% data accuracy, LeadIQ is a leading and reliable platform for purchasing leads in bulk. 

As a GDPR and privacy laws compliant, LeadIQ claims to provide the most accurate data with triple verification and one click to add prospects. (That’s actually an excellent feature!)

However, the user interface is easy to use and provides smooth integration with other platforms like Salesforce and Hubspot and platforms like LinkedIn. 

Although LeadIQ is a fantastic platform for buying leads. However, here’s the catch. 

LeadIQ does have inaccuracies in the data, whether it’s about email addresses, phone numbers, or social media information. Even as per G2 user reviews, you might get outdated details, although the platform itself is the most accurate database. 

Hence, you must consider all the factors, features, and pricing before purchasing leads from any platform. Now, the ball is in your court, and it’s your turn to do your best!

Pricing Plans (Billed Annually)

Yet our list of the top platforms for buying leads is not over. We have gone the extra mile to provide recommendations for three more platforms. 

If you have already tried it, you can check out the list of LeadIQ alternatives to find the right fit for your needs.

13. Seamless.ai

Next on our list is Seamless.AI. Let’s check out this B2B lead finder platform and see how it works for buying leads.

Seamless.AI helps you find fresh leads using real-time web crawling and AI-driven data collection. It’s useful for sales professionals, recruiters, and marketers who want to build lead lists quickly.

I signed up for Seamless.AI to see how easy it is to use. The setup was simple, and the dashboard was easy to follow. However, using advanced search filters takes some practice.

Seamless.AI provides you with accurate contact information for decision-makers. You can search for leads by job title, company, industry, and location.

The platform uses AI to verify contact data in real time. While most of the data is accurate, I still had to double-check some contacts. It works best for North American leads; global coverage is limited.

I liked the AI recommendations. It suggests leads based on buyer behavior and intent, helping you find the right people. Another useful tool is “Pitch Intelligence,” which analyzes social media posts and tech stacks to create personalized emails and call scripts.

Pricing Plans (Billed Annually)

Seamless.ai offers three plans, Free, Pro, and Enterprise, with custom pricing. To know each plan’s pricing, you need to contact’s sales team.  Seamless.AI is a good choice if you want AI-powered lead generation. It works best for North American markets, and while the data is generally accurate, it’s smart to verify contacts before reaching out.

Do you want a similar tool like Seamless.ai? I’ve created a list of Seamless.ai alternatives to get started with ease.

14. DiscoverOrg

Next on our list is DiscoverOrg. Let’s break down how this B2B lead finder helps with buying leads.

DiscoverOrg (now part of ZoomInfo) helps me find and connect with decision-makers across different industries. It’s a solid tool if I want to build targeted lead lists and get started faster. 

I explored the platform myself. The interface is simple, but the advanced search takes some time to learn. It gives me detailed data on industries like marketing, finance, IT, and sales.

The platform gives me verified B2B contact data, such as job titles, departments, and company details. I can search by industry, location, company size, and more.

I found the “Org Charts” feature helpful. It shows company structures, making it easier to find decision-makers. The “ReachOut” browser extension is also useful, as it pulls contact data from LinkedIn and other sites.

Another useful feature is real-time buying signals. This helps me find leads that are actively looking for solutions. With over 100 search filters, I can define my Ideal Customer Profile (ICP) and find similar companies to expand my reach.

Pricing Plans

DiscoverOrg doesn’t list prices upfront. I need to contact their team for a quote. The cost depends on the features I need. It can be pricey for small teams, and extra data credits may add to the cost.

Bonus Picks: 3 Waterfall Platforms to Help You Buy and Generate Leads

15. Clay

Don’t you want to buy a readily available leads list? Clay helps you to build a highly-targeted and customized leads list. 

Being a cold outreach and data enrichment platform, it allows you to generate a leads list by searching from 100+ data sources like LinkedIn, Google Maps, and company websites. 

Basically, you can set specific criteria to find your ideal prospect customers that fit your ICP, and then you can export all the leads into your sales outreach platforms. 

It’s a complete workflow automation platform that eases all your work, from generating leads and creating campaigns in CRM to executing campaigns.  

Obviously, I signed up and found Clay useful for generating leads that align with my specific criteria, such as industry, company size, location, or job titles. 

In my opinion, one of the most powerful features that I found useful is its integration of AI within the workflow. Clay helps you to identify the most relevant leads for my outreach campaign. 

No matter whether you are a startup or an enterprise-level business, you use Clay for all your requirements. 

Pricing Plans (Billed Annually)

• Free
• Starter starts at $149 per month
• Explorer starts at $349 per month
• Pro starts at $800 per month
• Enterprise comes with a custom quote from the sales team

16. Persana.AI

Persana is one of the most powerful AI-powered sales intelligence tools. The platform helps you to find the best B2B leads data, leveraging 75+ data source signals. 

Primarily, Persana.AI is famous for automating workflows, creating personalized email copies for your prospects, and enrichments to find information and expand your search. 

Before listing, I went through the platform, and it’s pretty amazing. Similar to Clay, Persana.AI helped me to build hyper-personalized leads. 

To be precise, Persana.AI provides data from 700M+ professional contacts, 200M+ companies, and over 245+ industries worldwide. You get everything within Persana. That’s it. 

If you want to buy highly personalized lists of prospects in the U.S., Europe, and Asia, Persana.AI is the most helpful platform for your requirements. 

Pricing Plans (Billed Annually)

• Free plan
• Starter plan at $68 per month
• Grow plan at $151 per month
• Pro plan at $400 per month
• The enterprise plan comes with a custom quote

17. BetterContact

BetterContact is a simple and easy-to-use platform that helps you find B2B leads that align with your ICP. 

I signed up to build a list of 100 prospects and found the interface of the platform easy to use. However, it is a better platform to enrich your data if you already have a list of B2B leads. 

You can upload your bulk email lists in an example format, and then it’s done uploading it. In my opinion, it provides valid email addresses and is worth it for businesses that want a startup that wants all in one. 

Besides that, if you want proper, accurate, and specified email addresses or phone numbers of your ideal prospects from specific regions like the USA, Australia, or Europe, then choosing a B2B lead generation platform would be the better option. 

You can also integrate BetterContact with your CRMs like Hubspot, Google Sheets, Make.com, or Zapier. Here’s what I have found about the platform. 

Pricing Plans (Billed Annually)

• Starter plan at $15 per month
• Pro plan starts at $49 per month
• The enterprise plan comes with a custom quote

Choose the Best Platform Lead Buying Platform

Choosing the right platform to buy leads can make a big difference for your business. Each platform mentioned above has its own strengths, features, and pricing, so it’s important to pick the one that fits your needs and budget.

For example, Saleshandy stands out with its accurate database and easy-to-use filters, helping you find the right leads quickly. 

Platforms like Lusha, Apollo, and ZoomInfo are great if you need deeper insights or want to focus on specific industries. 

On the other hand, tools like Snov.io and Hunter.io are more affordable and perfect for smaller businesses. 

For companies looking to expand globally, Cognism and UpLead offer excellent options.

So, finding quality leads doesn’t have to be a struggle. Saleshandy makes finding, engaging, and converting the right prospects simple. Try it today and see the difference for yourself!

FAQs: Platforms to Buy Leads

1. What are the key factors when choosing a lead finder platform?

When choosing a lead finder platform, focus on the accuracy of the data to ensure you’re reaching out to up-to-date leads. The ability to filter your search based on specific criteria is key for targeting the right audience. Look for CRM/email integration to make your workflow smooth and efficient. Ensure the platform can scale with your needs as you grow, and consider if the pricing fits your budget.

2. What’s the difference between real-time and static lead databases?

Real-time databases provide up-to-date, live data, so you’re always working with fresh leads. Static databases, on the other hand, don’t get updated regularly, which can lead to outdated or inaccurate contact information, making your outreach less effective.

3. How do I choose between high-volume and high-quality lead platforms?

If you need to reach many people fast, a high-volume platform is your best bet, even if it means less precision. But if you’re looking to connect with highly targeted leads that are more likely to convert, then go for a high-quality platform that focuses on fewer, more relevant prospects.

4. What are the ethical considerations when buying leads?

When buying leads, always make sure the platform complies with privacy laws like GDPR and CCPA. It’s important that the leads were gathered with proper consent and that you’re using them ethically. 

Avoid platforms that engage in shady practices like scraping data without permission, and always be transparent with leads about why you’re reaching out.

5. How can I measure the ROI of buying leads?

To measure ROI, track how many of your leads actually convert into paying customers (your conversion rate). Also, calculate Customer Lifetime Value (CLV) to see how much revenue each customer brings in over time. 

Your ROI is likely solid if your Cost per Acquisition (CPA) is low and CLV is high. Make sure your leads align with your ideal customer profile for better chances of success.

6. How is AI and machine learning changing lead generation?

AI and machine learning are making lead generation smarter by helping you predict which leads are most likely to convert. These technologies automate lead scoring, prioritize high-value leads, and personalize your outreach. Plus, they take care of follow-up automation, saving time and increasing efficiency.