Best Sales Lead Databases in 2025: My Hands-On Review

Every sales team faces the same struggle.

• Data accuracy and freshness.
• Overpaying for stale contacts.
• Unreliable scraped data (hurts deliverability & trust)
• And tools that don’t integrate.

The only way to fix it is with a reliable sales lead database.

But here’s the problem: almost every provider claims to be the best. So how do you know which one actually delivers?

I tested the top sales lead databases myself and ranked them based on accuracy, pricing, integrations, and overall usability. 

Here are the 10+ best sales lead databases to buy leads in 2025.

TL;DR: Best 5 Sales Lead Databases (My Recommendation)

I’ve made a quick comparison between the top sales lead databases so that it will give you a good idea in a short time.

And hey, if it saved your time, I don’t mind a coffee 😉

Each tool has its own strengths, so to make it further simple, here are the three tools that I would choose:

• Saleshandy Lead Finder: A strong all-arounder due to its large database, features, and pricing.
• Apollo: Choose if you want highly accurate emails (not good with phone numbers).
• Zoominfo: Enterprise-focused platform with good features and data quality.

I’ve shared my experience with each of these tools, along with other top sales lead database software in the market below. ⬇️

10+ Best B2B Sales Lead Databases

Before reading the list, please note the criteria I used to rank them.

This will also help you choose which lead database for sales and marketing will match your needs:

• Data Accuracy: The data vendor should have a minimum data accuracy of 80% for email & phone data.
• Database Size & Coverage: A larger database = more industry/market coverage = more leads.
• Legal Compliance: Must comply with global and regional privacy laws.
• Data Update frequency: The Shorter the update cycle = the fresher and accurate the data.
• Integrations offered: Wide integrations with CRMs and tech stacks will make it easy to add the tool to your workflow.
• Customer support: How fast is the support’s response? Do they also help with onboarding?
• Data Types & Filters: (While this is not necessary, having it is always a plus) Apart from email and phone numbers, what data it offer? Can include firmographics, technographics, and intent signals.
• Pricing: Quality data isn’t cheap, but it should offer good value and not make a hole in your pocket.

Now that I have shared the checklist, here are the best B2B Sales data providers I’ve ranked based on it:

1. Saleshandy Lead Finder
2. Apollo.io
3. Cognism
4. Zoominfo
5. UpLead
6. ContactOut
7. Lusha
8. Rocketreach
9. Scalelist
10. Lead411
11. Seamless

1. Saleshandy Lead Finder (4.6⭐)

Going with Saleshandy Lead Finder was easy.

It delivers what it promises: a huge global database covering both major and niche industries across the US, EMEA, and APAC.

As for features that help find sales leads, I found the AI search very useful!

You can just type a simple prompt (like you’d do in ChatGPT), and Saleshandy sets the right filters to bring up the leads you need. 

Furthermore, you can use the advanced filters for finding leads from hyper-specific industries.

Here’s the type of data you get with Saleshandy’s Lead Finder:

• Work and personal emails (real-time verified)
• Phone numbers
• Job role, department, revenue, and more
• Location & industry
• LinkedIn and other social profiles 

And you know the best part? 

Credits are only charged for verified emails!

You’ll even get credits refunded if the emails are inactive after verification! 

Apart from that, you don’t have to depend on other tools to run your cold email campaigns.

You can import your leads directly into a sequence, personalize your emails, and launch targeted campaigns, all from one place. 

And even if you need other tools, it has integrations with popular CRMs and other tech stacks.

Read more about the tool from our Saleshandy review.

Pricing:

There’s a lifetime free plan that offers 5 credits per month.

The entry pricing plan is $24/month (billed annually) for 12,000 credits (yearly) with the Lead Starter package.

Additional useful solutions like Saleshandy’s cold email software, Inbox Radar by Saleshandy, and Email Infra are available as add-ons, allowing you to pay only for the services you need.

2. Apollo.io (4.7⭐)

Apollo is a sales intelligence platform that offers very accurate email addresses (but falls short with phone numbers).

It helps you build targeted prospect lists, track buying intent in real time, and enrich your CRM.

Apollo offers detailed filters (more than 65!) which help you filter the data based on data like: 

• Emails and phone numbers
• Company insights & firmographics
• Buying intent signals
• Tech stack used
• Job change alerts
• Company size, industry, funding stage, and more

It’s a feature-packed tool with AI prompts for email writing, data enrichment, and a basic multi-channel outreach tool.

That said, it can feel overwhelming for new users, and the accuracy of phone numbers isn’t great.

Additionally, its search function felt basic, as it requires exact keywords to generate leads.

In my testing, Saleshandy’s AI search felt more intuitive compared to Apollo’s keyword-based search.

Pricing:

There’s a free plan with 100 credits per month. 

As for paid plans, Apollo offers 4 pricing plans, with the entry plan starting at $49 per user/month (billed annually). It offers 30,000 credits per user per year.

Also, keep in mind that this pricing is for Apollo’s sales intelligence solution, and not just for the sales leads.

For any extra features, you need to upgrade to the higher plans rather than getting add-ons.

If you want Apollo’s breadth but with better accuracy and a cleaner interface, you might want to consider some of the best Apollo alternatives.

3. Cognism (4.6⭐)

Cognism is a sales intelligence platform that stands out for its phone number accuracy and strict compliance standards.

It’s one of the best sales lead databases for teams focusing on outbound calling.

Although its database is smaller compared to some vendors in this list, Cognism makes up for it with quality over quantity. 

Thanks to its Diamond Data, over 10M contacts are manually verified, delivering phone connection rates of up to 87%.

Another highlight is compliance. Cognism screens its phone data against 13 global Do-Not-Call (DNC) lists, ensuring your outreach stays safe and legal.

Apart from that, it’s also a good platform for finding emails and even getting intent data.

You should also keep in mind that Cognism doesn’t allow sign-ups. 

Instead, it requires you to book a demo first, and only then you get access.

Pricing:

Cognism only offers custom pricing based on your requirements. 

Also read: Best Cognism alternatives.

4. Zoominfo (4.5⭐)

ZoomInfo is an AI-powered sales intelligence platform that combines lead data with advanced features for sales, marketing, and recruiting teams.

ZoomInfo’s strength lies in its North American data, although it also covers the APAC, MENA, and other regions. 

The platform uses AI, machine learning, proprietary sources (like their Community Edition), and human researchers, along with partners like NeverBounce, for a multi-layered verification process.

Rather than just selling the data from a dedicated platform, Zoominfo’s database is part of the packages they are offering for Sales, Marketing, and Talent.

The platform takes care of many routine tasks, such as data enrichment, cleaning up outdated data, and syncing with your CRM to ensure you get the best data. 

Also read: ZoomInfo review: Is it worth the price?

Pricing:

ZoomInfo follows a custom pricing model, depending on which suite you pick (Sales, Marketing, Talent) and your usage. Expect enterprise-level pricing.

5. UpLead (4.7⭐)

UpLead is a business database provider that offers highly accurate B2B contact and company data from across the globe.

While its database size is smaller than many options in the list, UpLead focuses heavily on data accuracy and freshness, offering 95% data accuracy. 

It achieves this by verifying emails in real-time and providing credit refunds for any bounced emails.

Along with normal sales leads, UpLead also lets you:

• Find companies similar to your best customers.
• Identify companies that use specific technologies.
• Intent data(Powered by Bombora). 

The platform is also recognized for its clean and intuitive user interface, enabling sales and marketing teams to quickly and easily build targeted lists. 

Pricing:

UpLead offers four pricing plans, including a 7-day free trial with 5 free credits. 

The Essentials plan starts at $99/month, billed annually, and includes 170 credits per month. 

This is very less than what many of UpLead’s competitors offer.

6. ContactOut (4.5⭐)

ContactOut is a popular email and phone number finder, particularly favored by recruiters and sales teams.

It’s best for sourcing accurate contact information directly from profiles.

ContactOut uses AI to verify data from multiple sources, aiming to provide high-deliverability emails. 

Along with that, there’s also a web-based dashboard that lets you search for professionals and companies using various filters, including job title, location, and industry.

You can also use the extension to extract data from LinkedIn.

I also like the bulk data enrichment feature of the platform.

While ContactOut excels at finding emails, especially personal ones, its phone number accuracy can be inconsistent.

Pricing:

ContactOut offers a free plan which lets you reveal 5 emails, phone numbers and exports per day.

The paid plans are affordable, but global coverage (US + UK data) requires a higher plan.

The plans are further split into Email and phone number.

So if you want to have a plan with global data (including the US and UK) with email and phone number, it will cost you $99 per month.

Also read: Top ContactOut alternatives to get verified data

7. Lusha (4.3⭐)

Lusha is a B2B lead database provider best for teams targeting North America and European contacts.

Lusha gives you access to a large database that includes:

• Job change alerts
• Technology and funding filters
• Intent data (on higher tiers) 

The leads provided in Lusha are compliant with GDPR, CCPA, and ISO standards.

I’ve seen many praising Lusha for its intuitive interface and quick setup. 

However, some information can be outdated at times, mainly for those recently changed jobs. 

Lusha offers a built-in email sequencing feature, but it is limited and best suited for very basic outreach rather than full campaigns. 

Pricing:

Lusha offers a free forever plan that provides 40 credits per month. 

Paid plans, which include more advanced features and credits, start with the annual Pro plan at $22.45/month, offering 3,600 credits per year for up to 3 users.

Also read: Best Lusha alternatives you should check out

8. Rocketreach (4.4 ⭐)

RocketReach is a B2B Sales data provider specializing in contact discovery, offering extensive data for the US market and global data.

It’s a popular choice for teams focused on outbound sales, recruiting, and marketing.

RocketReach provides a massive database and offers features such as AI Lead Search to make it easier for you to find leads. 

Here’s the kind of data you get with RocketReach:

• Contact information (emails, phone numbers)
• Company details
• LinkedIn and other social profiles

Real-time email verification performed well in my testing with RocketReach.

The browser extension is also reliable and allows for seamless contact gathering from LinkedIn and company websites. 

Although RocketReach offers a vast amount of data, its accuracy can be inconsistent. 

While email accuracy is generally solid (especially for verified emails), I’ve seen many users complaining about the unreliability of its phone numbers.

It also struggles with smaller or fast-moving companies.

Pricing:

RocketReach’s plans start from $48/month (billed annually) for the Essentials plan.

9. Scalelist (5.0 ⭐)

Scalelist is a B2B email finder and data enrichment platform.

Now, it doesn’t come with an in-built sales lead database.

So why do I have it on my list?

Because you can actually use it to build and manage your own database.

It gives you tools like an email finder, a Chrome extension, and enrichment powered by 10+ data sources that you can use to gather accurate contact and company information about your prospects.

On top of that, it comes with a verifier that lets you double-check details and keep your database clean and reliable. 

This means you spend less time worrying about bad data and more time actually using it for outreach.

So instead of paying for huge databases filled with contacts, you are in control of creating one that is truly yours.

That said, it’s LinkedIn Chrome extension works really well, but it is available only for paid customers. You will not be able to use it during the free trial.

Pricing:

RocketReach’s plans start from $48/month (billed annually) for the Essentials plan.

10. Lead411 (4.5 ⭐)

Lead411 is a lead generation platform for sales intelligence.

It provides detailed information, including company, employee, and intent levels.

Along with that, the platform also offers automated enrichment and intent data.

Lead411 offers many useful features, including real-time sales alerts like funding, hiring, new projects, and even intent data.

For existing CRMs, the CRM Enhancer feature automatically updates prospect information, ensuring your data is fresh. 

The Chrome extension allows for easy data extraction from LinkedIn and other company websites, adding contacts directly to your lists. 

Pricing:

Lead411 offers a free trial for 7 days with 50 exports. 

Additionally, there are various plans available; however, a custom quote is required to be obtained directly from the team.

Read more: Lead411 Competitors and Alternatives

11. Seamless (4.4 ⭐)

Seamless.ai is a major player in the B2B contact database market, with one of the largest and fastest-updating databases. 

It uses AI to crawl the web and verify lead generation data in real-time, helping sales teams find new contacts and enrich existing lists.

Seamless.ai’s key selling point is its large database and real-time verification process.

The platform is designed for speed and volume, allowing users to generate large lists of prospects rapidly. 

I also found a dedicated Seamless.ai Academy section, which helps you master the software.

Although the UI is good to navigate, I would like to see a modern-looking UI, as well as features like AI lead finder will be very useful.

Pricing:

Seamless offers a free plan with 50 lifetime credits. 

As for any paid plans, you will need to contact the team for a quote.

Also read: Best Seamless Alternatives and Competitors

Got the Data? Now Set Up Your Campaign!

You’ve seen all the tools to find sales leads. 

Each tool has its own specialities, and I’ve made sure to highlight all of them.

Now, before you select a tool, I would highly suggest you read user reviews before making the investment.

However, if you are still unsure, I would suggest considering Saleshandy Lead Finder.

It offers one of the largest databases (over 700 M B2B contacts) with an impressive 98% accuracy.

Additionally, you can easily export it to Saleshandy’s cold email tool to run your campaigns.

Sales Lead Database: FAQs

1. How to generate B2B sales leads?

You can generate B2B sales leads through multiple channels, including  LinkedIn, a b2b database, networking events, referrals, and even with inbound content. 

2. What Information is Included in a B2B Contact Database?

A high-quality sales lead database usually includes:

• Company Name
• Industry Type
• Company Size
• Contact Name
• Job Title
• Email Address
• Social Media Profiles 
• Phone Number 
• Geographic Location

Some tools even offer advanced features, such as buying intent signals and job change alerts.

3. Is buying leads legal?

Yes. If you buy leads from sources that comply with regional regulations and laws, GDPR (EU) and CAN-SPAM (US). 

If the leads were scraped without the consent of the user, using them could land you in trouble and may even affect your sender reputation.