Saleshandy vs Instantly (2026): Which Cold Email Tool Is Worth Your Money?

Saleshandy and Instantly are very popular names in the cold emailing niche.

Saleshandy is known for offering advanced features and making high-volume cold emailing cost-effective. On the other hand, Instantly has gained popularity for helping teams scale campaigns quickly and effectively.

But here is the real question…  “Which one will fit YOUR requirements?”

In this post, I will break down Saleshandy vs Instantly based on:

• Core cold emailing features
• Prospecting capabilities
• Pricing
• User reviews

Let’s do this!

Quick Overview of Saleshandy Vs Instantly

Here is a quick but in-depth comparison of Saleshandy and Instantly →

Saleshandy vs Instantly: Honest Comparison of Features & Pricing

Now, let’s tear down Saleshandy and Instantly feature by feature.

I will walk you through how both tools perform in real campaigns, how easy they are to set up, and what their pricing looks like.

You will also see what users are saying on Reddit and G2, along with my own firsthand experience using them, so by the end, you can decide which one’s the right fit for you.

1. Sequence Automation & Campaign Management
2. Email Warm-Up and Deliverability
3. Personalization
4. B2B People Database
5. Agency Management
6. Reply Management
7. Integrations
8. Pricing Plans

Let’s get started! 

1. Saleshandy Vs Instantly: Sequence Automation & Campaign Management

 First, I decided to see which tool was best for creating and managing cold email sequences. 

Let’s see who wins!

Saleshandy

With Saleshandy, you can set up cold email sequences in three ways:

• AI Sequence CoPilot
• Behavior-based triggered sequences
• Multi-step sequences

At the surface, Saleshandy’s AI Sequence CoPilot may look like any other AI assistant.

You enter a short prompt, and it instantly drafts a sequence for you.

But what makes it unique is the level of personalization. It analyzes your website, offers, ICP, and business goals to create highly targeted emails.

The quality of the AI-generated emails also stood out to me. They were short, relevant, and hyper-personalized (exactly what you need to get replies).

Users on G2 have praised the platform for its ease of use:

And I agree.

When I tried its sequence builder, I was impressed with its intuitive interface. I could seamlessly add prospects, compose, personalize, and track performance, all from the same place.

Another thing I liked was that you can create multiple AI-generated variants of your emails for A/B testing and monitor which ones perform best.

PS: You can also add multichannel outreach tasks for channels like LinkedIn, phone calls, or even WhatsApp 

Instantly

When it comes to Instantly it offers similar sequence automation capabilities as Saleshandy. You can create sequences using AI and send trigger-based follow-ups based on how prospects engage with your emails.

Users on G2 have praised Instantly for its simple and intuitive setup:

In fact, I also found the platform incredibly easy to use. 

Uploading your prospect list, composing campaigns, and launching your first sequence feels like a breeze.

I also liked how compact and well-organized its sequence builder is. You can write your emails, add follow-ups, and map out your entire campaign from the same screen.

That said, when I tested its AI CoPilot for generating emails, the results were not that great.

The emails felt generic, lacked personalization, and contextual relevance that you would expect from a premium AI feature. 

Which Tool Offers Better Sequence Automation Capabilities?

Well, this one’s a tie.

Both Saleshandy and Instantly offer strong and advanced cold email automation features.

However, Saleshandy does have a slight edge. 

All of its sequence automation features are available right from the base plan at $25/month. 

On the other hand, Instantly’s AI sequence generator and multivariate testing feature are only accessible in its higher-tier plan starting at $77.86/month.

2. Saleshandy vs Instantly: Email Warm-Up and Deliverability

No matter whether your emails are written by you or generated by AI, if they don’t land in your prospect’s inbox, all your efforts will go in vain. 

That is why it’s important to choose a cold email tool that has strong deliverability features.

Both Saleshandy and Instantly offer a variety of deliverability features to maximize inbox placement. 

Let’s see which tool truly helps you maintain a strong sender reputation.

Saleshandy

Saleshandy allows unlimited email warm-up across all its pricing plans.

To help you maintain a high deliverability rate, it includes several built-in features such as:

• ESP matching
• AI bounce detection
• Spam word checker
• Sender rotation
• Blacklist monitoring
• Sequence score

But the feature that really caught my attention was Inbox Radar by Saleshandy.

You can test your email campaigns through major ESPs, such as Gmail, Outlook, Yahoo, and Zoho, before launching them to see whether your emails land in the Primary, Promotions, or Spam folders.

What I really liked was that if any email landed in spam, it didn’t just show a red flag. 

It provided proactive insights into how to resolve that issue. For instance, it will highlight spammy words or authentication records. 

Now, that’s a huge advantage because it helps you identify and solve deliverability issues in advance, and ultimately increase your inbox placement rate.

However, to access Inbox Radar, you will need an additional subscription:

• Inbox Starter – $23/month for up to 15 Inbox Placement Tests per month
• Inbox Pro – $79/month for unlimited email tests

Instantly

Just like Saleshandy, Instantly also offers unlimited email warm-up on every plan..

While testing it, I found that Instantly also comes with several deliverability-focused features, such as:

• Bounce detection
• Rotating IP system
• AI lead filtering
• ESP matching
• Send the first email as text-only
• AI spam words checker

The feature that really caught my attention was SISR (Server & IP Sharding and Rotation System).

It’s an advanced deliverability mechanism that works especially well for people sending high-volume campaigns. 

The system automatically assigns dedicated IP groups, rotates them, and continuously monitors their performance. If any IP underperforms or gets flagged, it is replaced with a high-reputation one. 

Instantly.ai also provides an Inbox Placement Testing feature, but it costs more compared to Saleshandy.

• Growth Inbox Placement – $47/month for unlimited one-time tests
• HyperGrowth Inbox Placement – $97/month for unlimited one-time and automated tests

Which Tool Offers Better Deliverability Capabilities?

When it comes to email warm-up and deliverability, Saleshandy clearly takes the lead over Instantly, and there are two simple reasons for that.

#1. Instantly’s deliverability features are less reliable and have received mixed feedback on user forums.

For example, one Reddit user mentioned being unhappy with its deliverability performance

#2. Limited deliverability tools in the starter plan

In Instantly’s lower-tier plan, you only get access to basic features like email warm-up and inbox rotation.

Advanced tools such as the AI spam checker and deliverability score are only available in the HyperGrowth plan or higher tiers.

That is not the case with Saleshandy.

You get all the essential deliverability features, including Sequence Score and Spam Checker, right from the base plan priced at $25 per month.

3. Saleshandy Vs Instantly: Personalization

The next feature I wanted to test was their personalization capabilities.

Let’s see what happens next.

Saleshandy

With Saleshandy, you can use pre-saved merge tags and custom variables in your email copies to add a high level of personalization. 

You can include →

• Merge tags like {{first name}}, , {{company}}, {{title}}, etc.
• Dynamic variables such as {{CurrentTime}}, {{CurrentDate}}, and {{CurrentDate + N}}, etc. 
• Spintax as {Hi | Hello | Hey there}, {Best regards, | Sincerely, | Regards}, etc.

And you can also create custom variables.

For example, if you want to include personalized icebreakers, you can create a custom variable tag like {{saleshandy-personalized_opener}} and use it across your campaigns. 

Instantly

On the other hand, with Instantly, you can add merge tags or custom tags only after uploading your lead list.

You need to add predefined variables, such as First Name, Last Name, and Company Name, to your CSV file. Once your list is uploaded, you can insert these variables in your subject line or email body.

Keep in mind that if you don’t add any placeholders to the prospect list, you won’t be able to add it to your emails.

Apart from that, Instantly also allows you to generate personalized lines using multiple AI models such as OpenAI, DeepSeek, Anthropic, and others.

This feature provides excellent flexibility, as you are not restricted to a single AI model and can experiment with different ones to find the one that best suits your campaign style.

However, the only disappointment I have is that the AI personalization capability is not available in the starter plan. You must be on the HyperGrowth plan or higher to access it.

Which Tool Offers Better Personalization Capabilities?

Saleshandy clearly wins here because it allows you to personalize your emails effortlessly, right from the basic plan.

When I tested both tools, I found Saleshandy’s setup to be much faster, as all the merge tags and dynamic variables are already available in its email compose box.

Whereas in Instantly, you have to manually create merge tags, which adds a few extra steps and requires extra caution.

Here’s a G2 user review mentioning the same issue:

And this can quickly become a burden when you’re sending hundreds of emails a day.

4. Saleshandy Vs Instantly: B2B People Database

Having a lead database built into your cold email tool is important. 

Nobody wants to juggle between multiple platforms, one for finding leads and another for sending emails.

That’s why I decided to analyze and test their lead databases.

Let’s find out which one comes out on top.

Saleshandy

Saleshandy comes with one of the largest and most up-to-date lead databases, offering access to over 700M+ verified profiles and 60M+ companies.

You can also use advanced search filters, such as first name, job title, company name, and location, to find the right leads.

What stood out to me the most was data accuracy. The Saleshandy Lead Finder verifies email addresses in real time and only displays A-grade emails with a 98%+ deliverability rate. 

During my test searches, almost every email I exported passed third-party verification, too, which says a lot about data accuracy.

Plus, Saleshandy charges credits only for successful email searches. If it can’t find an address, you don’t lose any credits.

I also tried its AI Lead Search feature, which was surprisingly accurate. I entered a short prompt describing my target persona, and within seconds, it pulled a list of matching leads that looked ready to contact.

PS: Unused credits are rolled over to the next month. (Yayy!)

Instantly

With Instantly, you get access to a lead database of over 450M+ B2B contacts.

You can use its 13 advanced filters,  including job title, location, industry, company size, and keywords,  to narrow down and find the most relevant leads for your campaigns.

Similar to Saleshandy, it also offers an AI-powered lead search feature. However, I didn’t find it very reliable. 

Because the results included leads that didn’t fully match my ICP, and I had to spend extra hours to make it useful.

Many users on G2 have shared similar experiences:

The accuracy of Instantly’s AI-generated leads needs improvement to be on par with competitors.

Which Tool Offers Better Lead Finding Capabilities?

Saleshandy’s Lead Finder wins this one clean and fair.

It has a larger B2B database than Instantly and includes features like real-time email verification and credit rollover, which Instantly doesn’t offer.

PS: Saleshandy also offers a Chrome extension that lets you find emails directly from LinkedIn, something Instantly doesn’t provide.

5. Saleshandy Vs Instantly: Agency Management

Both Saleshandy and Instantly are known for their agency-friendly features.

I decided to test how well each tool supports an agency-style workflow.

Let’s see which one comes out on top.

Saleshandy

Saleshandy is designed with agencies in mind.

You can add unlimited clients and team members to your workspace without any extra cost.

Many users on forums like Reddit have appreciated Saleshandy for making client and team management cost-effective.

Moreover, you can easily assign roles and set permissions for your clients and teammates.

Plus, it also offers white labeling solution. That means you can fully customize Saleshandy with your favicon, domain, logo, and company name, giving your clients a complete branded experience.

Instantly

Instantly allows you to create and manage multiple workspaces. 

But to access the agency feature, you need to be on the HyperGrowth plan or above. 

You can easily add team members and clients and assign them specific roles.

Based on their access level, they can view or manage features such as the dashboard, campaigns, unibox, analytics, CRM, and blocklist.

It also offers white labeling, allowing you to add your business logo and create a personalized client portal for a more professional experience.

Which Tool Offers Better Agency Management Capabilities?

Saleshandy clearly comes out as the winner here.

It offers the same features as Instantly, but at a much lower price.

With Saleshandy, you can add unlimited clients right from the base plan without paying anything extra.

On the other hand, to access agency features in Instantly, you need to buy separate workspaces, and for that, you must be on the $77.60/month plan.

Let’s do a little math:

For 10 clients x $77.60, you’d end up paying $776/month with Instantly.

Whereas with Saleshandy, you can add 10, 100, or even more clients for just $25/month.

That makes Saleshandy a far more cost-effective cold email tool for agencies.

6. Saleshandy Vs Instantly: Reply Management

Now, let’s compare another important feature of a cold email tool, reply management.

This is a crucial feature, as it enables you to identify high-converting leads and contact them at the optimal time.

Let’s see who wins.

Saleshandy

Saleshandy lets you manage all your replies from its unified inbox, so you can easily keep track of every conversation in one place.

It also uses AI to do sentiment analysis to automatically categorize replies based on the lead’s interest level, such as:

• Meeting Booked
• Interested
• Not Interested
• Do Not Contact Again

What’s more?

You can reply to all emails directly from this unified inbox, and even access it through the mobile app, making it easy to stay updated while you’re on the go.

Instantly

Instantly’s Unibox helps you manage all your email replies from one centralized inbox.

It automatically sorts your emails into two folders 

• Primary (for replies from leads) 
• Others (for non-lead messages) 

Making it easy to stay organized.

Plus, it uses AI for understanding the tone of each reply and tags them with custom labels in 50+ languages. (Amazing, right?)

You can also perform bulk actions like 

• marking multiple emails as read
• blocking/deleting them at once

 Or add notes for your team to keep everyone aligned on follow-ups.

And if you’re on the HyperGrowth or Light Speed plan, you can reply directly from Unibox and use the mobile app to manage conversations on the go.

Which Tool Offers Better Reply Management Capabilities?

I would call this one a tie since both Saleshandy and Instantly offer strong features for managing replies.

However, I’d give a slight edge to Saleshandy because it provides access to its unified inbox right from the base plan, while Instantly only includes this feature in the HyperGrowth and higher plans.

7. Saleshandy Vs Instantly: Integrations

Integrations let you connect your cold email software with other popular sales tools, making your workflow smoother and more efficient.

That’s why it’s important to see how Saleshandy and Instantly compare when it comes to the integrations they offer.

Saleshandy

Saleshandy offers native integrations with popular CRMs like

• Salesforce
• HubSpot
• Zoho
• Pipedrive

Apart from this, Saleshandy also provides integration capabilities through Zapier, Webhooks & APIs. 

Instantly

Instantly offers a solid range of CRM integrations, helping users connect their outreach workflows with existing sales systems.

You can integrate it with:

• Salesforce (bi-directional)
• HubSpot (bi-directional)
• Open AI
• Pipedrive (one-way integration)

Users on G2 have also praised Instantly’s integration with Clay, highlighting how it makes managing lead data and syncing workflows much easier.

Which Tool Offers Better Integration Capabilities?

Instantly takes the win here, as it offers a more extensive range of integrations with popular CRMs and third-party tools compared to Saleshandy.

8. Saleshandy Vs Instantly: Pricing Plans

Pricing plays an important role in decision-making.

And if you’re here, you probably want to know which tool gives you more value for your money.

Let’s break it down and see how Saleshandy and Instantly compare.

Saleshandy

Saleshandy offers a 7-day free trial and gives you 5 free lead-finding credits. 

When it comes to paid plans, it has four pricing tiers that give you access to its core email automation features, starting from $25/month.

In addition, Saleshandy has separate pricing plans for:

• B2B Lead Finder
• Email Infrastructure
• Inbox Radar

You can check out the complete pricing breakdown on Saleshandy’s official pricing page.

Instantly

Instantly offers a 14-day free trial, after which you lose access to your account and see a block screen until you upgrade.

When it comes to paid plans, it has four pricing tiers, with the lowest plan starting at $30/month.

However, this plan only includes basic cold emailing features. To access advanced capabilities, you’ll need to move to higher plans.

Some add-ons, like SuperSearch and CRM integrations, come at an additional cost.

What makes things more confusing is that several features, such as Inbox Placement and AI Credits, don’t have pricing listed publicly.

You’ll need to contact the support team for those details, which can make the process unclear for new users.

One user on G2 also shared that their bill was nearly 3x higher than expected and that they lost their AI credits, calling out the platform’s non-transparent pricing, something that can definitely hurt the overall experience.

Which Tool Offers the Most Cost-Effective Pricing Plans?

Saleshandy is a more cost-effective cold email software for businesses and agencies of all sizes. Here’s why:

• Starts at just $25/month and gives access to core automation features
• You can add unlimited email accounts, team members, or clients without paying extra
• Every feature and add-on has clear, upfront pricing (no hidden costs or surprises)
• Credits are charged only for successful email searches, and unused ones roll over to the next month

Final Verdict: Saleshandy Delivers More for Less

Both Saleshandy and Instantly are solid tools for cold outreach, but when you compare features, deliverability, data accuracy, and pricing side by side, Saleshandy clearly leads.

It’s built for teams who want to scale smarter, automate deeper, and pay only for actual performance, not inflated plans.

So, I suggest that you take a leap of faith and choose Saleshandy over Instantly, and see your outcome skyrocket!!

Take a 7-day free trial of Saleshandy.

FAQs

1. Does Saleshandy Offer a Free Plan Like Instantly?

Saleshandy offers a 7-day free trial period, along with 5 free lead finder credits, so you can try all the features and see if it works for you.

2. What Is the Main Difference Between Saleshandy and Instantly?

Saleshandy and Instantly are both very popular cold emailing tools. However, when it comes to outreach, Saleshandy has an upper hand because it’s an all-in-one solution for cold outreach. Also, its deliverability features are top-notch.

3. Who Should Use Saleshandy, and Who Should Go for Instantly?

Choose Saleshandy if you want personalized outreach, high deliverability, and verified lead data. It’s perfect for teams and agencies running full-scale campaigns.

Instantly is better suited for users who already have their lead lists and just need a simple cold email sender. However, if you’re looking to increase replies, meetings, and ROI, then Saleshandy is the better choice.