Contents
70% of your outreach success depends on one thing — accurate contact data.
Because if you’re reaching out to the wrong prospects, it doesn’t matter how good your pitch is, you’ll still get poor results.
Hence, you need reliable and up-to-date info on your potential clients so you can focus on booking meetings, not wasting time with bad leads, wrong numbers, or ghosted email addresses.
But there is a problem!
Most business databases are garbage. They have outdated info, missing job titles, and companies that shut down in 2018 or even last year.
So, how do you find one that actually delivers?
Well, that’s where my research will help.
I took the free trials, pulled data, sent a few cold emails, and even made some cold calls to see how accurate the contact info really was.
Moreover, I even sat through a couple of “book a demo” calls, just so you don’t have to.
And shortlisted 9 business contact databases that are truly reliable.
Whether you’re:
- Building an email or cold call list based on job titles, geographies, or industries
- Enriching data in your CRM
- Improving your sales efforts
You’ll find a database here that fits your workflow and actually helps you reach the right people.
Let’s get into it.
Business Contact Databases – TOC
Here’s a 10-Second Overview of the Top B2B Contact Database Companies
You can use this breakdown as your go-to cheat sheet if you’re short on time (And hey, if this table helps you find the right business contact database in 5 mins, you owe me a coffee ☕😉)
Business Contact Database | Total Contacts | Accuracy | Data Type | Region Focus | Entry Price |
---|---|---|---|---|---|
Saleshandy Lead Finder | 700M+ | 98%+ | Emails & Phone | Global | $24/mo |
Apollo | 275M+ | 85% | Emails, Job, Tech stack | Mostly US | $49/mo |
ZoomInfo | 260M+ | 80% | Emails, Phone, Firmographics | US-heavy | Custom pricing (expensive) |
Cognism | 200M+ | 95% | Emails, Direct Dials, Intent | EU & US | Contact for pricing |
Lusha | 100M+ | 80% | Emails, Direct Dials | Global | $36/mo |
Dealfront | 90M+ | 85% | Emails, Intent, Website Visitors | DACH, EU | Custom pricing (expensive) |
Snov.io | 75M+ | 75% | Emails, Tech, CRM Enrichment | Global | $39/mo |
UpLead | 108M+ | 95% | Emails, Phone, | Global | $74/mo |
LeadIQ | 100M+ | 92% | Emails, Intent, Mobile Numbers | US & EU | $75/mo |
9 Trusted Business Database Providers
1. Saleshandy’s Lead Finder
G2 → 4.6/5⭐
Best For → Businesses that want accurate, real-time verified B2B contact data with global coverage, flexible pricing, and built-in cold email capabilities.
Saleshandy’s B2B Lead Finder is the most reliable global business contact database out there.
It gives you access to company and contact details of your potential prospects, like business or personal emails, phone numbers, job roles, and more.
And yes, the data covers decision-makers from the US, EMEA, APAC, region (pretty much the entire globe), and across any industry you are targeting.
So, what is so unique about Saleshandy’s B2B Lead Finder?
Well, first to start with, it has one of the biggest B2B databases, with over 700M+ contacts across 60M+ companies.
And you get full access to both person and company-level data without worrying about credit, region, and export restrictions.
Oh, and the best part?
It features a built-in email verifier that validates email addresses in real-time, revealing only contacts with 95%+ accuracy. This ensures you receive only the latest, bounce-free emails for your campaigns.
Here’s the type of data you get with Saleshandy’s Lead Finder 👇🏼
- Work and personal emails
- Phone numbers
- Company details like job role, department, revenue, and more
- Location and industry
- LinkedIn and other social profiles

PS: When I first signed up, it barely took a minute to build my email list. I just applied filters like location, job title, revenue, and skills, and within seconds, I had a list of leads.
And to see the details, I just clicked “Reveal,” and it showed me verified contact info right away.
But here’s what makes Saleshandy’s Lead Finder different from every other business contact database on this list.
Unlike the others, you don’t just get the data and then figure out what to do with it.
You can use that data straight away.
Since the Lead Finder is built right inside Saleshandy’s cold email platform, you can add your leads directly into a sequence, personalize email content using the data you found, and launch targeted campaigns while tracking clicks and replies, all from the same place.
Which is a huge time saver compared to switching between multiple tools.
Pros
- Most up-to-date B2B lead databases with global coverage
- ISO 27001 & SOC 2 Type II certified (yep, it’s enterprise-grade secure)
- Provides fully compliant and opt-in data
- Real-time email verification with 95%+ accuracy
- Offers a Chrome extension to find B2B emails and phone numbers directly on LinkedIn
- Flexible and credit-based pricing
- Bulk search that lets you pull up to 10,000 leads at once
- Monthly credits roll over
- Native integrations with popular CRMs like Salesforce, HubSpot, Zoho, and Pipedrive
- An AI lead finder feature that lets you enter a prompt and build your lead list in seconds
Cons
- The free plan only includes 5 leads per month
What Users Have to Say?
“I like that it has a built-in leads database that I can search via location, job title, industry, etc. I don’t have to search for a stand-alone email database and worry about integrating it into Saleshandy.”
Pricing
Saleshandy’s B2B Lead Finder offers 4 pricing plans.
When billed annually, pricing starts at $24/month, giving you 12,000 credits per year. You can check out Saleshandy’s lead finder pricing here.
The credit system is pretty straightforward:
- 1 credit = verified email
- 2 credits = verified email + phone number
You can also check out some Saleshandy alternatives (if you think you can actually find a better B2B contact data provider with this level of accuracy, pricing, and generous credits 😎).
2. Apollo.io
G2 → 4.7/5⭐
Best For → Outbound sales teams that want a decent B2B contact database (majorly US-focused) with buying intent signals and enrichment features.
Apollo is another great B2B contact database that outbound sales teams can trust.
It helps you build highly targeted prospect lists, track real-time buying intent, and enrich your CRM.
So, what is unique about Apollo’s database?
You get access to 210M+ verified contacts and can filter your search using 65+ targeting options.
Search filters include job title, company size, location, industry, revenue, tech stack, funding stage, etc.
Here’s the kind of data Apollo provides:
- Contact information
- Company insights
- Buying intent signals
- Tech stack used
- Job change alerts
When I first signed up, the setup process was quick. But I’ll be honest, as a first-time user, I found the tool a bit overwhelming — there’s a lot going on, and it took me some time to figure things out.

That said, I also want to call out a few issues I faced while using Apollo. The database is decent, but the data accuracy isn’t always consistent. Some emails bounced, especially for startups or lesser-known companies.
There was this one time I looked up a company, and the revenue size was completely off. A few job titles were outdated, too, when I cross-checked them with LinkedIn.
Now, I run the email verification test to ensure the emails are accurate.
Moreover, Apollo also gives you the option to create multi-channel outreach sequences (email, call, LinkedIn), which may sound very enticing, but honestly features are very basic.
Pros
- You can update and refresh your CRM data using the enrichment feature
- Chrome extension works on LinkedIn, company websites, Gmail, and even inside Salesforce
- Follows a multi-layer verification process to improve data accuracy
- Offers GDPR-compliant data
Cons
- Most of the phone numbers are company lines and not direct dials of the decision makers.
- The platform sometimes lags or feels a bit slow
What Users Have to Say?
“Apollo.io provides access to a massive database of verified contacts, helping users find high-quality leads based on filters like job titles, company size, industry, and location, which saves hours of manual research and ensures you’re targeting the right people .”
Pricing
Apollo offers 4 pricing plans.
The entry plan starts at $49 per user/month (billed annually) and gives you 30,000 credits per user per year.
It also offers a free forever plan with 100 credits per month and access to basic filters.
It follows a credit-based pricing model, where credits are used to access contact information like emails, phone numbers, and enrichment data:
- 1 credit for an email
- 8 credits for a mobile number
If you want something like Apollo but with better accuracy and an easy-to-use interface, check out these best Apollo alternatives (your sales teams will thank you later!)
3. ZoomInfo
G2 → 4.4/5⭐
Best For → Large teams looking for North America-focused B2B data with additional tools for sales, hiring, and GTM workflows.
Another top B2B contact database on my list is ZoomInfo Sales.
You can use it to access both contact and company-level data, with key fields like names, phone numbers, email addresses, job titles, and social media profiles.
What I like is that it also uses AI and machine learning to verify and update its data regularly to ensure the data is mostly reliable and up to date.
So, what is unique about ZoomInfo’s database?
ZoomInfo claims to have:
- 100M+ company profiles
- 321M+ professional contacts
- 46M+ direct dials
- 80M+ direct emails
- 4.5M+ c-level contacts
- 14M+ company profiles
Yes, that is pretty impressive!

However, one thing to note here is that its strongest coverage is in the North America region.
And the data outside of that, especially APAC and MENA regions, isn’t always as reliable.
To be honest, I love the fact that it takes care of a lot of my routine tasks like enrichment, cleaning up outdated data, and syncing it with my CRM.
Plus, it also has tools that support everything from sales prospecting to marketing outreach, hiring workflows, and GTM planning.
Which makes it more than just a standalone data tool.
Pros
- Buying intent and job change signals
- GDPR and CCPA-compliant data
- Website visitor tracking
- Integrates with popular sales and marketing tools
- Enrich prospect data using the B2B database and LinkedIn records
Cons
- No pricing-related information is available on their website
- Pricing is too expensive for small-to-mid-sized businesses
What Users Have to Say?
“I’m starting to use the “Buying Groups” and “New hires” features more and more, and I’m impressed with the contacts it returns. I build lists for my team on a weekly basis, and I usually focus on IT decision makers, and by having this feature built-in, it saves me so much time and effort.”
Pricing
ZoomInfo follows a custom pricing model based on the product suite you choose- Sales, Marketing, or Talent.
To get a quote, you’ll need to enter your work email, phone number, and a few personal details (might be how they build their own database 😅).
That said, a lot of users on G2 have pointed out that ZoomInfo is very expensive, requires full annual payment upfront, and often locks you into long-term contracts with plenty of hidden charges.
You can also explore these ZoomInfo alternatives if you’re looking for something far more affordable and, frankly, more accurate too.
4. Cognism
G2 → 4.6/5⭐
Best For → Sales teams expanding into Europe and looking for GDPR-compliant data with solid phone number accuracy
The next platform you can trust to find B2B contact information is Cognism.
It’s one of the leading providers of European B2B data and should be your top choice if you’re planning to expand into European markets. It gives you GDPR and CCPA-compliant contact and company data.
So, what is unique about Cognism’s database?
First, let me break down its data coverage:
- European Contacts: 200M+
- Global Phone-Verified Contacts: 10M+
- Global Mobile Numbers: 70M+
- North American Phone Numbers: 50M+

Honestly, I found the overall data quality to be satisfactory, but what really stood out to me is their Diamond Data.
It provides access to a list of verified direct dial phone numbers of decision-makers, as confirmed by their team.
Also, I have to say, Cognism takes data accuracy seriously.
Their verification process uses a mix of proprietary sources, manual research, strategic partnerships, and machine learning to keep the data fresh and accurate.
Pros
- Data is Compliant with GDPR + CCPA and DNC list across 13+ countries
- Bombora Intent data
- Phone-verified mobile numbers that guarantee 87% accuracy
- CRM enrichment
- Integration with popular CRMs and sales tools
Cons
- Customer support is only available through email.
- The free plan is not available.
What Users Have to Say?
“What stands out most for me is how reliable and accurate the mobile numbers are, especially for prospects in Europe.”
Pricing
Cognism offers custom pricing based on the plan and features you need.
They currently have two main plans: Elevate and Growth.
To get a quote, you’ll need to reach out to their sales team directly; no pricing or credit details are mentioned on their website.
You can also check out these Cognism alternatives if you’re looking for global coverage with more transparent pricing.
5. Lusha
G2 → 4.3/5⭐
Best For → Small sales teams and individual reps who want quick access to contact info, especially in Europe and North America
Lusha is a B2B lead database provider.
You can find contact information like emails, phone numbers, and other key data points of decision-makers in a company.
So, what makes Lusha’s database so special?
Lusha gives you access to over 135 million enriched contacts and covers a wide range of useful data types, including:
- Verified emails and phone numbers
- Contact and company-level data
- Job change alerts
- Technology and funding filter
- Intent data
Here’s how Lusha’s database breaks down:
- 45 million contacts in North America
- 50 million enterprise business profiles
- 44 million SMB business profiles
- 21 million GDPR-compliant European contacts

So if your target audience is mainly in Europe or North America, Lusha could be a great fit.
That said, while Lusha does have a solid email verification process, I did notice that some info can be a little outdated at times.
It also has an email sequencing feature built in, but to be honest, it’s quite limited, not something I’d rely on for full outreach campaigns.
On the plus side, I was able to quickly set up my account and found the platform easy to navigate. It’s pretty intuitive, especially if you’re new to B2B data tools.
Pros
- CSV data enrichment
- AI-powered contact and company recommendations
- GDPR, CCPA, and ISO 27701 Compliance
- Chrome extension that works on the web and LinkedIn
- Integrations with the popular CRM, Email & Sales tools
Cons
- Filters are limited compared to other business databases.
- Many users have complained about the inaccurate data
What Users Have to Say?
“Lusha makes it easy for me to find accurate contact details of important decision-makers in our target companies. The tool is very user-friendly and saves a lot of time for my team.”
Pricing
Lusha offers three pricing tiers.
The entry-level Pro plan starts at $22.45/month for 3 users (billed annually) and gives you 3,600 credits per year.
There’s also a free forever plan that gives you 40 credits per month, which is a good starting point if you just want to try it out.
You can also explore these Lusha alternatives if you’re looking for more affordable pricing and an accurate B2B data provider with much more advanced cold email outreach capabilities.
6. Dealfront
G2 → 4.5/5⭐
Best For → B2B teams selling into Europe and looking for more than just a contact list.
Alright, the next business contacts database on the list is Dealfront.
It comes with one of the largest B2B databases focused on Europe, giving you access to 180M+ contacts and 40M+ companies. You can use 100+ filters based on firmographics, tech stacks, and behavioral signals.

So, what makes Dealfront’s database so special?
Honestly, what I really like is that, unlike most tools on this list, Dealfront isn’t just providing you with a database or browser extension.
Instead, it goes the extra mile by combining AI with up to 33 trigger events to show you exactly which companies are visiting your website.
It tells you how they got there, what they did, and how serious they might be about buying.
Yes, it’s like having a sneak peek into your buyers’ mindset.
Pros
- Website visitor identification
- Buyer intent signals
- 100+ firmographic, technographic, or persona filters
- Integrations with Salesforce, HubSpot, and Pipedrive, etc
- Browser Chrome extension
Cons
- There is a learning curve.
- Many users have reported email bounce-backs
- No in-built outreach capabilities
What Users Have to Say?
“I can easily see which companies visited our website, whether we were able to connect with them, the number of visits, and the most viewed pages. This information helps us to identify potential customers. Also, I can easily check which companies we already have in our database, which helps me to reduce duplicates.”
Pricing
Dealfront offers custom pricing plans, and unfortunately, there’s no pricing info listed on their website.
So if you’re curious, you’ll need to get in touch with their sales team to get a quote.
7. Snov.io
G2 → 4.6/5⭐
Best For → Small businesses and solopreneurs looking to find, manage, and reach out to leads in one simple platform.
Snov.io is a solid B2B contact database for small businesses.
It lets you collect leads’ data from anywhere online, using filters like skills, experience, location, company, and more.
Whether you’re doing cold outreach, link building, or even looking for investors for your project, Snov’s database can help you find the right people faster.

So, what makes Snov’s database so special?
From my experience, Snov.io’s data is pretty reliable and provides quality business email addresses, technographic, and firmographic data.
However, I’ll admit, the number of features was a bit overwhelming at first.
Luckily, their support team is responsive, which made the learning curve a lot smoother.
One thing I really like is that you can find leads and manage them directly inside Snov’s built-in CRM.
It’s a great option if you don’t want to spend extra on a separate CRM or juggle between different tools to stay organized.
Pros
- Bulk email search
- Chrome extension
- AI-led search feature
- Built-in email finder tool
- Create look-alikes and criteria-based lists
Cons
- It doesn’t provide phone numbers
- Some users have reported data inaccuracies.
What Users Have to Say?
“It helps to find the right person by providing multiple emails on a website. It’s good for email verification as well as lead generation.”
Pricing
Snov.io offers 3 pricing plans.
The Starter plan starts at $29.25/month (when billed annually) and includes 1,000 credits.
Here’s how credits are used:
- 1 credit = 1 email verification
- 1 credit = 1 prospect reveal
8. UpLead
G2 → 4.7/5⭐
Best For → Teams that prioritize data accuracy over database size and want clean, targeted B2B contact info.
Next up on my list is UpLead.
It’s a business database provider that gives you access to accurate B2B contact and company data from across the globe.
So, what makes UpLead’s database so special?

UpLead has a B2B database of 160M+ contacts, which is smaller compared to other tools on this list.
But honestly, that’s not a deal-breaker, because they focus heavily on accuracy and keeping their data updated.
Moreover, I would also like to applaud UpLead for going the extra mile to provide targeted data.
Besides the usual intent and technographic data, UpLead offers:
- Competitor intelligence (find companies that are similar to your best customers)
- Email pattern intel (get the inside scoop on a company’s common email patterns)
Pros
- B2B database of 160M+ leads
- Integration with popular CRMs and outreach tools
- Real-time email validation
- Chrome extension that works on the web and LinkedIn
- 50+ Advanced search capabilities
Cons
- Pricing plans are not suitable for small teams
- The user interface is buggy
What Users Have to Say?
“UpLead has been an invaluable tool for our targeted enrichment and outreach efforts. The platform is intuitive, the data is accurate and relevant, and most impressively, the support team goes above and beyond.”
Pricing
UpLead offers 4 pricing plans.
They also give you a 7-day free trial that includes 5 free credits, so you can test it out before committing.
The Essentials plan (formerly “The Basics”) starts at $74/month, billed annually, and gives you 2,040 credits per year.
Credits are used to access contact details like verified emails and phone numbers, depending on your plan.
You can also explore these UpLead alternatives if you’re looking for a more cost-effective contact data provider with a much bigger database.
9. LeadIQ
G2 → 4.2/5⭐
Best For → Outbound sales teams that want accurate contact data with strong CRM syncing and workflow automation.
LeadIQ is a popular b2b sales database.
It helps you fetch B2B contact data, track buying signals, build workflows, and enrich CRMs.

What makes LeadIQ’s database so special?
It gives you access to a solid mix of data points, including:
- Direct phone numbers and email addresses
- Website tracking data
- Company information
- B2B intent data
- Technographic data
What really sets LeadIQ apart is its CRM integration capabilities.
It connects smoothly with your sales and marketing tools, and it also offers API access, so your workflows stay clean and connected.
Pros
- Prospect and account-level job signals
- Data enrichment (CSV upload)
- Real-time lead enrichment on popular CRM
- AI email list generator
- Buying signal notifications
Cons
- Contact information is often wrong, especially the phone numbers
- Limited export capabilities
What Users Have to Say?
“LeadIQ makes it incredibly easy to capture lead data, primarily focusing on contact details such as emails and phone numbers. The tool integrates seamlessly with various CRM platforms, making it a convenient choice for sales prospecting and lead management.”
Pricing
LeadIQ offers 4 pricing plans.
Their free forever plan gives you 50 verified work emails and 5 mobile phone numbers per month, which is great if you’re just getting started.
The entry plan starts at $36/month per user and includes:
- 1,000 verified work emails per month
- 50 phone numbers per month
How to Choose the Perfect Business Contact Database?
Now, you’ve seen the top tools out there.
But the real question is, how do you pick the one that would fit your needs?
Because you need a contact database that’s actually useful.
One that gives you accurate data, matches the way your team works, and helps you reach the right people, without draining your time or budget on features you’ll never use.
That’s why I’ve listed the key factors you should consider while choosing a database that actually delivers quality data at an affordable price.
- Database Quality
- Type of Data Offered
- CRM and Workflow Integrations
- Read User Reviews
- Look for Additional Features
Let’s explore them!
1. Database Quality
The first thing you should check when you’re choosing a contact database is its quality.
Because if the database isn’t reliable, you’ll not only waste money but also send out emails that bounce, and your sales team will spend time chasing the wrong people.
Therefore, here is what you need to look for while looking for a database:
- Total Database Size
More leads = more chances to close deals.
The bigger the database, the more people you can potentially reach out to.
Therefore, look for a platform that has over a million contacts that gives you far more targeting options than one with just thousands of contacts. - Geographic and Industry Coverage
Some tools only focus on the US or a few parts of Europe.
And even if they say they cover APAC or MENA, it’s often very limited.
Which actually limits your outreach and slows down your sales efforts.
Hence, look for a database that covers the locations, industries, and company types that matter to your business. - Data Accuracy & Freshness
To be honest, even a huge database is useless if most of the contacts are outdated.
You’ll end up emailing people who’ve left the company or changed roles, and that means high bounce rates and low response rates.
Look for tools that:- Verify emails in real time
- Refresh their data frequently
- Have a proven track record of high deliverability (98%+ is ideal)
- Credits Model
One last thing you should check is the credits model.
Because you would want to pick the one that fits how often you plan to use the database, so you don’t end up overpaying or running out of credits when you need them most.
So make sure to check:- How many credits do you get
- Whether credits reset monthly or roll over
- Whether credits are shared across team members or not
2. Type of Data Offered
Once you’re sure the database is reliable, the next thing to check is how complete the data is and what it offers.
So, make sure the database includes all the key fields like:
- Full name
- Job title
- Work email address
- Phone number
- Company name and website
- LinkedIn profile
Some tools also include extra details like industry, company size, revenue, and tech stack, which is important as it helps you to segment your prospect list better and personalize your pitch.
So, before you buy a database, take a quick look at a few sample contacts and check what fields are included. If most of them are missing key info, don’t go for it.
3. CRM and Workflow Integrations
When you are choosing a contact database, make sure it smoothly integrates with your existing tools.
Because if you need to copy-paste contacts into your CRM or upload CSVs every week, it will take up your manual efforts and waste your time.
So, before you choose a tool, check if it:
- Integrates directly with your CRM
- Supports APIs, Webhooks, or Zapier
- Let you push contacts into your system without manual effort
4. Read User Reviews
Before investing in any contact database, always check what real users are saying about it.
Because let’s face it, every tool sounds perfect on its own website. But the real story comes out in the reviews.
Here’s what you should look for:
- Are people happy with the data accuracy?
- Do users mention high bounce rates or outdated contacts?
- Is the support team responsive when something goes wrong?
- Are there hidden limitations or credit issues no one talks about upfront?
Platforms like G2, Capterra, and Reddit are good places to find honest feedback.
You’ll get a clear idea of what the tool does well and where it falls short before spending a single dollar.
5. Look for Additional Features
Lastly, try not to go for a tool that only gives you a standalone database.
Instead, look for platforms that come with built-in features that help you reach out and hit your sales goals faster.
This not only saves you time but also reduces tool costs and makes your workflow much smoother.
For example, Saleshandy doesn’t just give you a database.
It also comes with cold email outreach capabilities, so you can directly import the emails into your sequence without jumping between different tools.
So while comparing options, check if the platform offers things like:
- Cold email features
- Trigger-based sequence automation
- Deliverability and warm-up features
- Engagement tracking
Choose the Best Database to Power All Your Outreach Goals
Buying a contact database can be one of the ways to get maximum results from your outreach campaigns.
But like I mentioned earlier, picking the right one makes all the difference.
So, if you’re still feeling unsure after going through this long list, stick with my go-to database provider:
You really can’t go wrong with it.
With access to 700M+ global contacts, industry and location filters, and fresh, updated data, Saleshandy gives you everything you need to build better lists, book more meetings, and scale your pipeline.
FAQs on Business Contact Databases
1. What is a Business Contact Database?
It is a structured collection of B2B professionals and companies’ data, like names, job titles, email addresses, phone numbers, and company details.
Your sales and marketing team can use this data to quickly find and reach out to the right decision-makers, without spending hours searching for them.
2. What Information is Included in a B2B Contact Database?
A high-quality business contact database usually includes:
- Company Names
- Contact Names
- Job Titles
- Email Addresses
- Phone Numbers
- Industry Type
- Company Size
- Geographic Location
- Social Media Profiles
Moreover, if the tool is advanced, it also provides technologies, buying intent signals, and job change alerts.
3. How Databases Compile Contact Information?
B2B contact databases gather information using a mix of methods to make sure the data is accurate and up to date. Here’s how they do it:
- Public sources
- Web scraping tools
- User-contributed data
- Third-party providers
- Manual research
- AI and machine learning
All reliable contact databases make sure the data is verified either manually by their research team or in real time using email verification tools, so you get accurate and up-to-date contact information.
4. What is the Importance of a Business Database?
By using a business contact database, you can
- Save time
- Boost outreach results
- Segment prospects & improve targeting
- Hyper-personalize cold emails
- Reduce bounce rates
- Speed up lead generation