Top Lead Generation Companies in India (Handpicked for 2025)

With numerous industries, channels, and data sources, lead generation can feel overwhelming in this context.

That’s why an increasing number of businesses partner with expert lead generation agencies.

However, picking the wrong one can drain your budget without moving the needle. 

That’s why I did the heavy lifting for you by researching the top-rated lead generation companies in India, comparing their services, pricing, and reviews. 

This list will help you find the right partner (and save months of trial and error). Let’s dive in.

Top 12 Lead Gen Companies in India

I’ve ranked these lead generation companies based on a simple checklist.

You can also use it while making your own decision.

Based on that, here are my picks for the top lead generation companies in India:

1. Leadroad
2. SalesAladin (Zanshinsoft Pvt Ltd)
3. Intent Amplify
4. Growth.CX
5. Orange Owl Marketing
6. Lead Walnut
7. Digitly
8. LeadNXT
9. Blueberg
10. UpGrowth
11. MailYourProspect
12. Ari digital

P.S.: I also ensured that ratings from multiple sources are included for each of the lead generation companies. This includes Clutch, Saleshandy Agency Partner & and a few others.

1. LeadRoad

LeadRoad is a B2B lead generation agency that helps growth-oriented companies by helping them bring in appointments and offer growth consultancy.

They use a multi-channel outreach approach (cold email, drip campaigns, and follow-ups) to generate conversations with qualified leads.

LeadRoad is Best for: Sales & marketing teams, startups, founders & CEOs

Why Choose LeadRoad:

LeadRoad has helped over 50 SaaS and B2B clients secure qualified appointments with well-known brands, including Puma, Bata, Discovery etc.

Here’s how LeadRoad helps its clients with lead generation:

First, they will learn about your ICPs. This helps them prospect and then run personalized, multi-channel outreach campaigns.

All the qualified meetings are then shared with your sales team’s calendar.

Their tech stack includes tools like Saleshandy to boost personalization, streamline outreach, and improve overall campaign efficiency.

Key Services Offered by LeadRoad:

• Appointment Setting
• Sales Prospecting
• Cold Email Outreach
• Growth Consultancy

Pricing & User Reviews

LeadRoad offers a Pay-Per-Appointment model, where it is set based on your requirements.

And as for customer reviews, LeadRoad, in general, has a good customer reception, with many appreciating the company for understanding their requirements and offering a tailored campaign accordingly.

Here’s its rating from popular platforms:

• Clutch: 5⭐(Based on 9 reviews)
• Saleshandy Agency Partners: 4.6⭐

Here’s a review of LeadRoad from their website:

LeadRoad has been a great help on our journey. The team always kept in touch and brought a fresh approach for our target market. We saw a huge inflow in sales-qualified leads. We got 13 leads in the last 30 days from LeadRoad.  Highly Recommended!

– Prabhu Sahoo (Co-founder @ Whatmore)

2. SalesAladin (Zanshinsoft Pvt Ltd)

SalesAladin is one among the few lead generation companies that also offers B2B lead generation & appointment setting for India and global markets (North America, Europe, Latin America, and Oceania).

Best for: IT services, software, and SaaS companies that want to scale globally.

They mainly use a human + AI approach to identify decision-makers with high intent, and run personalized outreach efforts based on the insights.

Why Choose SalesAladin:

After understanding your requirements, they will run in-depth market research to help you define your Ideal Customer Profile.

Once that’s done, they will focus on prospecting and reach out to potential leads through personalized multichannel outreach (LinkedIn, email, WhatsApp, and calls), along with follow-ups.

Each successful meeting will be scheduled and transferred directly to your sales team.

Along with these services, SalesAladin also offers training to your sales team with the right tools and processes to follow.

Overall, it’s a great lead generation company in India that also offers to improve the efficiency of your Sales team.

Key Services Offered by SalesAladin:

• B2B Lead Management & Appointment Setting
• Multi-channel ABM Marketing
• AI-powered SEO, SMM, & Content Marketing
• Sales Team Training & Consulting

Pricing & User Reviews

SalesAladin offers custom lead generation pricing as per your requirements.

However, they have mentioned that the all-inclusive monthly fee range is $1,000 – $3,000, calculated based on your specific requirements.

I’ve also looked around to see what their previous clients have to say about Salesaladin.

Clutch Rating: 4.9 ⭐ (Based on 16 reviews)

Here’s a review from one of their clients:

Since 2016, SalesAladin has helped us reach out to potential Telecos and BFSIs globally and set appointments….
– Rashmi Ranganathan (Regional Marketing Manager)

3. Intent Amplify

Intent Amplify is one of the top lead generation companies in India, offering full-funnel lead generation with multi-source B2B intent data.

The data collected is guaranteed to be GDPR and CCPA compliant.

Best for: Technology, SaaS, and enterprise companies that are targeting mid-market to enterprise clients.

Why Choose Intent Amplify:

Intent Amplify’s process is highly systematic. It starts with understanding your business and buyer personas.

Once that’s done, they will start creating personalized pitches and will use multi-channel outreach and account-based programs to reach out to the prospects.

They also offer a range of demand generation programs, including content syndication, webinar marketing, and digital advertising.

They take full ownership of your campaign execution and run it based on intent signals and performance data.

Key Services Offered by Intent Amplify:

• Lead generation & appointment setting
• Account-Based Marketing (ABM)
• Demand generation
• Digital, Webinar & Content marketing

Pricing

Intent Amplify mainly offers multiple packages based on your requirements.

However, all of them are in custom pricing.

Clients have mainly had a great experience with Intent Amplify, earning an overall rating of 5.0 ⭐ on Clutch (based on a limited number of verified reviews).

Intent Amplify’s scope of work was comprehensive and clearly structured. They managed everything from data validation and audience segmentation to multi-channel outreach execution. Their team built targeted email cadences, personalized LinkedIn engagement, and content syndication programs aligned to our ICP.

– Anonymous Clutch review

4. Growth.CX

Growth.CX is a full-service B2B growth agency built for SaaS startups and technology companies.

They specialize in creating a complete growth engine for businesses with small teams.

They offer inbound-lead outbound strategy, which combines outbound strategies (such as cold email and LinkedIn outreach) with inbound channels (including SEO, content marketing, and performance marketing).

Best for: SaaS startups, B2B technology companies, and founders needing C-level marketing expertise without the cost of a full-time hire.

Why Choose Growth.CX:

Growth.CX mainly acts as your in-house growth team, even with an option to add a Fractional CMO to help in your business.

They offer a tailored, data-driven plan designed to deliver visible growth in leads and performance within the first three months of engagement.

Key Services Offered by Growth.CX:

• Lead generation
• Content & performance marketing
• Social media marketing
• AI & Saas SEO
• Account-based marketing

Pricing

Growth.CX’s pricing model is customized and depends on realistic KPIs and measurable deliverables set over a typical 3-month period.

Google Rating: 5⭐

5. Orange Owl Marketing

Orange Owl Marketing assists companies in designing and executing effective go-to-market strategies.

Best for: SaaS, B2B, growth-stage companies.

Why Choose Orange Owl:

The agency will first understand your market and do competitor analysis.

Based on this information, they will develop a strategy that incorporates continuous optimization, analytics, and reporting.

Key Services Offered by Orange Owl:

• GTM strategy & planning
• Demand generation & growth marketing
• SEO & content marketing
• Public relations & brand positioning
• Market insights & competitive intelligence

Pricing

Orange Owl offers only custom plans, each tailored to a client’s scale and goals.

On Clutch, it’s listed that their minimum project size is USD $1,000+.

Clutch Rating: 5.0⭐

GoodFirms Rating: 5.0⭐

6. Lead Walnut

LeadWalnut is an ISO/IEC 27001:2013 certified lead generation digital growth agency in India. 

They specialize in SEO, conversion rate optimization (CRO), and inbound execution for B2B tech and growth companies.

Best for: Tech startups, B2B SaaS, growth teams wanting flexible SEO + CRO support

Why Choose Lead Walnut:

Lead Walnut promises a visible difference in your engagement rates within just 90 days.

In order to make this happen, they do diagnostics & audits (SEO, content, conversion paths).

After understanding where you need support, they start deploying microservices or even full campaigns (technical SEO fixes, landing page optimization, content scaling, CRO).

By continuous analytics, reporting & iteration, you will eventually see the results.

Key Services Offered by Lead Walnut:

• SEO strategy & implementation (technical SEO, content, AI SEO)
• Conversion rate optimization (landing pages, site flows)
• Inbound execution/full growth marketing
• Analytics, reporting, site maintenance & optimization

Pricing

Lead Walnut’s pricing is custom-based on your goals and requirements. However, it’s mentioned in Clutch that their minimum project size is USD $5,000+.

Clutch Rating: 4.9⭐ rating across 9 reviews.

7. Digitly

Digitly is one of the popular B2B lead generation companies in India that offers a full-spectrum digital marketing service.

They are partnered with popular platforms including Google, Facebook, Semrush, and HubSpot.

Best for: E-commerce, B2C Brands, and Startups needing a single agency solution for creative brand identity & performance marketing.

Why Choose Digitly:

Digitly mainly focuses on improving your brand presence. 

This includes paid ads, logo & packaging design, content writing, software testing support, and even leveraging celebrity endorsements for broader reach.

The process starts with defining your brand and campaign goals.

From there, they will help you design media strategies, creatives, and campaigns to drive leads and visibility. 

Furthermore, the campaigns are improved based on analytics and optimizations.

Key Services Offered by Digitly:

• Paid advertising (search, display, social)
• Brand & logo design
• Packaging design
• Content marketing & writing
• Software testing support (for digital projects)
• Celebrity endorsements/influencer marketing

Pricing 

Digitly offers custom pricing based on campaign scope, media budgets, and creative involvement.

On Clutch, they are rated 4.9⭐ for their performance and professionalism.

They’ve earned recognition as a leader at the 2023 TechBehemoths Awards for their work in SEO, SMM, and PPC.

8. LeadNXT

LeadNXT is a cloud telephony and lead management platform that helps businesses automate and streamline their sales processes.

Their core offering combines robust telephony infrastructure with an intelligent CRM.

Best for: Startups and businesses that want to automate their multi-channel efforts as well as their lead management cycle.

Why Choose LeadNXT:

As for their appointment setting, every single communication touchpoint is automatically logged against the lead record.

With this, your sales team will have a complete, 360-degree history of your leads.

Key Services Offered by LeadNXT:

• Cloud Telephony & Contact Center Solutions
• CRM for Lead Management
• SMS & Voice Broadcasting
• Employee & Sales Lead Tracking
• Marketing & Sales Automation Tools

Pricing

LeadNXT offers flexible pricing based on your requirements.

9. Blueberg

Blueberg is a B2B lead generation and outbound sales company that helps businesses to grow their revenue through personalized, multi-channel lead generation strategies. 

Best for: B2B startups, SMBs, and companies looking to outsource their sales development and digital marketing efforts.

Why Choose Blueberg:

Blueberg has worked with numerous companies to achieve impressive results. 

They function as an outsourced SDR team to manage the entire top-of-funnel process.

This includes prospecting, outreach, lead qualification, and even meeting hand-off.

They also use multiple high-impact channels, including cold calling & emailing as well as LinkedIn Outreach.

Thus, setting up an end-to-end sales pipeline management.

Key Services Offered by Blueberg:

• Account-Based Outbound Sales
• Cold Outreach (Call, email, & LinkedIn)
• Lead Qualification & Meeting Scheduling
• Sales Strategy Consulting
• Branding & Positioning
• Press Release Management
• Social Media Engagement

Pricing

Blueberg offers customized pricing based on client needs and campaign scope. 

SH Agency Rating: 4.1⭐

One of their success story shows how they delivered 150+ high-quality leads per dealership within 30 days through targeted digital ads and dedicated calling assistance.

10. UpGrowth

UpGrowth is a growth marketing agency that helps businesses grow fast through proper strategies and creative campaigns.

Best for: Startups, tech, SaaS, and e-commerce businesses looking to scale their lead generation efforts quickly.

Why Choose UpGrowth:

UpGrowth’s core service is Growth Hacking, which focuses on a rapid, scientific cycle of ideation, experimentation, and optimization (the AARRR/Pirate Funnel).

This sets them apart from traditional agencies by prioritizing measurable, high-impact experiments over long-term, fixed campaigns.

Key Services Offered by UpGrowth:

• Inbound Marketing
• Lead Generation
• Funnel Optimization
• Paid Search, Social Media & Content Marketing
• Performance Optimization

Pricing

UpGrowth offers customized pricing based on your specific requirements. 

11. MailYourProspect

MailYourProspect is a B2B lead generation agency focusing on email + LinkedIn outreach campaigns to help businesses generate quality leads and meaningful conversations. 

They focus on personalization, deliverability, and targeted prospecting to drive conversions.

Best for: Startups, small & mid-market B2B companies wanting lean outbound strategies

Why Choose MailYourProspects:

• First, their team will clarify your ICP and build tailored prospecting databases.
• Next, they design personalized email + LinkedIn campaigns (A/B testing, follow-ups, deliverability optimization).
• As leads respond, they qualify, nurture, and hand off meetings or leads to your team.

They also support email infrastructure (domain warm-up, deliverability setups) and multichannel outreach (SMS / WhatsApp where applicable) to augment results. 

Key Services Offered by Mail Your Prospect:

• Cold email campaigns (personalized, multi-step)
• LinkedIn outreach & profile optimization
• Lead scoring & response qualification
• Email deliverability support & infrastructure setup
• Multichannel outreach (SMS / WhatsApp)
• Campaign analytics & reporting

Pricing

SH Agency Rating: 4.5⭐

MailYourProspect offers customized pricing based on campaign size and scope.

On the Saleshandy Agency Partner page, they mention they’ve generated over 28,000 leads across clients.

Their Clutch page doesn’t currently show many public reviews, but their positioning and outcomes suggest positive client feedback on deliverability and growth.

12. Ari Digital

Ari Digital is a B2B digital marketing & MarTech agency that works on the philosophy “Engage, Educate, Convert.” 

They focus on utilizing digital strategy, content, and marketing technology to help clients in sectors such as education, IT, and manufacturing grow.

Best for: Tech, education, and manufacturing firms wanting integrated marketing + strategy support

Why Choose ARI Digital:

• They begin by understanding your business goals and market, then craft a custom strategy under their three-pillar model (engage → educate → convert).
• They provide ongoing support across digital channels, content, SEO / SEM, branding, and social media to bring that strategy to life.

• They also lean heavily into MarTech, helping configure and integrate marketing tech stacks to ensure your campaigns scale smoothly.

Key Services Offered by Ari Digital

• Digital strategy & marketing planning
• Content marketing & SEO
• Paid search / SEM / social ads
• Brand building & positioning
• MarTech integrations & setup
• Social media marketing & management

Pricing 

Ari Digital works with custom pricing, tailored per client scope and channel mix.

On Clutch, they are listed with a few client reviews, and clients highlight their clarity, accountability, and strategic approach.

Also read: Lead Genration companies in UK

Pick Your Lead Gen Partner Wisely!

Finding the right lead gen agency for your business takes some research, but it’s worth it.

A good partner will keep bringing in qualified leads and help your business grow. 

Keep in mind that each business has unique needs, so do your homework to find a partner that fits your industry, business model, and customers. 

If you haven’t found your ‘perfect’ agency from this list, you can explore more on Saleshandy’s Agency Partner page.

Along with that, if you want to get leads and run an outreach campaign, even with a small team, you can check out Saleshandy, as it offers over 700M+ B2B contacts along with high deliverability through its cold email platform.

Lead Generation Companies in India: FAQs

1. Should you hire a lead generation agency?

Yes, if your sales team’s resources and time are spread thin for finding prospects instead of closing deals. 

By hiring a lead generation agency brings the expertise, tools, and proven processes to consistently deliver qualified leads. 

They will also save your time and resources spent on experimenting to find the right strategy, as they will already have proven methods.

It’s a great option for those who want to stay ahead in a competitive market like SaaS or B2B tech.

Even if you have a strong team, hiring an agency can help you to scale the efforts or to experiment with new channels and strategies.

2. Who should hire a lead generation company?

Any business that are struggling with filling its sales pipeline should consider a lead generation company. 

They’re especially useful for startups, SaaS companies, B2B service providers, and sales teams that don’t have the time, expertise, or tools to generate qualified leads on their own.

3. How much do lead generation companies charge?

In India, most lead generation agencies charge between $500–$3,000/month, depending on factors like lead quality, campaign complexity, and whether they provide appointment setting.

 Performance-based pricing (pay-per-lead) is also common with newer agencies. 

4. How do lead generation companies generate leads?

Lead generation companies use various strategies to generate leads, including targeted advertising, content marketing, email campaigns, and social media engagement.