10 Best Snov.io Alternatives That I Personally Tried in 2025

Snov.io is no doubt a popular all-in-one platform for B2B sales automation.

If you’ve been using it for a while, you’ve probably run into a few annoying issues. And you’re not the only one.

Many users on G2, Trustpilot, and Capterra have shared similar concerns that frequently arise.

Issues like:

• A limited and outdated lead database
• Slow or robotic support that doesn’t solve your problem
• Unexpected charges and non-refundable credits
• Chrome extension glitches
• LinkedIn automation that feels risky and could lead to account bans

If any of that sounds familiar, you’re looking for a better alternative to Snov.io.

That’s exactly why I wrote this blog post.

After reviewing over 15 tools side by side with Snov.io, I’ve listed here the best alternatives that address the shortcomings of Snov.io, whether you need better data, smart sequences, or all-in-one cold email software.

Let’s understand each tool, including detailed comparisons, pricing, and which platform best fits your team’s workflow. (Spoiler: A few of them are more affordable, too.)

TL;DR of Top Snov.io Alternatives and Competitors to Pick the Right Tool

A List of the Best Snov.io Alternatives  and Competitors in 2025

Let’s learn about each cold email software in detail with its features, pricing, and overall comparison. 

1. Saleshandy (Recommended)
2. Lemlist
3. Smartlead.ai
4. Reply.io
5. Apollo.io
6. Klenty
7. Woodpecker
8. Hunter.io
9. Mixmax
10. Cognism

1. Saleshandy (Recommended)

• G2 – 4.6⭐/5 based on 645+ reviews
• Capterra – 4.5⭐/5 based on 125+ reviews

Saleshandy is an AI-powered cold email platform that helps you find leads, automate outreach, and book more meetings, all in one place.

So why is it my #1 pick over Snov.io?

Here are the top four reasons:

• Verified B2B Lead Database: Access over 700 million professional contacts from 60 million companies, including niche industries. All the data is double-verified for accuracy.
• Built-in Email Verification: Clean your lead lists with a single click before sending emails to maintain email deliverability.
• Behavior-Based Automated Follow-Ups: Automatically send follow-ups based on how your prospects engage, like opens, clicks, or replies.
• All-in-One Platform: You can buy domains, set up inboxes, warm them up, and launch your cold email campaigns in just a few minutes.

(If you’ve tried juggling multiple tools for lead gen and outreach before, you’ll know how much time this saves.)

Outperforming Snov.io: Where Saleshandy Wins Big

Saleshandy stands out over Snov.io with its features, like:

• AI Lead Finder lets you find leads in a single click that match your ICP
• Built-in email warm-ups powered by TrulyInbox
• An email deliverability suite with the ability to purchase domains and email accounts directly from the platform

One feature that really impressed me!!

The AI Sequence Copilot. You can set up your whole outreach sequence with AI, from the first email to follow-ups, without spending hours writing or editing.

And to be honest, every major gap that Snov.io has, Saleshandy already covers it.

You get automatic warm-ups, smart cold email sequences, a unified inbox, auto-categorized replies, and more.

Saleshandy is built for cold email marketers, with everything you need under one roof.

Let’s take a look at its key features.

Key Features of Saleshandy

• Cold email infrastructure with domain + inbox purchase built-in
• Auto email setup and warm-up powered by TrulyInbox
• AI Lead Search for quick prospect discovery
• Saleshandy 2.0 Chrome extension to find verified leads
• One-click AI email variants for subject lines and cold email copy
• AI-powered sequence generator to create campaigns
• Behavior-based subsequences triggered by opens, clicks, or replies
• AI reply detection and automatic response categorization
• Real-time reports with filters to know campaign performance
• Dedicated mobile app to manage replies on iOS and Android

Pricing

Saleshandy offers four cold emailing plans, which include: 

• Outreach Starter – $25/month (billed annually)
• Outreach Pro – $69/month
• Outreach Scale – $139/month
• Outreach Scale Plus (100K) – $209/month

Choose a plan based on your outreach volume and campaign requirements.

2. Lemlist

• G2 – 4.5⭐/5 based on 250+ reviews
• Capterra – 4.6⭐/5 based on 350+ reviews

Lemlist is a cold email outreach tool built to help you run personalized and automated email campaigns.

It helps you send customized emails using images, videos, and smart follow-up logic — all from one dashboard.

If you’re someone who likes to go beyond the basic {{first_name}} and want your emails to actually feel human, Lemlist is worth checking out.

You can personalize emails with images, dynamic videos, and conditional logic for follow-ups — all built in.

(And yes, it does feel fun when your prospect replies saying “Loved the email!”)

Outperforming Snov.io: Where Lemlist Wins Big

Lemlist works better than Snov.io if you want a better outreach functionality offering tool. 

• Lemlist offers advanced personalization features, cold email sequences, multichannel capabilities, and email warmups. 
• You can create campaigns with personalized images, dynamic text, and conditional steps for follow-ups
• An inbuilt warm-up tool called Lemwarm, which enhances your deliverability over time.

(Especially useful when you’re targeting high-value prospects.)

A point to note here: Lemlist comes with a higher-end pricing structure that might make a hole in your pocket as you scale your outreach.

Key Features

• AI-powered multichannel outreach (email, LinkedIn, calls)
• Personalization with custom text, images, and videos
• Automated sequences with behavior-based triggers
• LinkedIn messaging, voice notes, and cold calls (on higher plans)
• AI sequence generator to build campaigns faster
• Email warm-up and custom tracking domains
• Real-time tracking and analytics of campaigns
• Native CRM integrations (HubSpot, Salesforce, Pipedrive)

Pricing

Lemlist offers three pricing plans: 

• Email Pro at $55/month per user 
• Multichannel Expert at $79/month per user
• Custom Enterprise plan (contact sales for pricing)

If you’ve already tried Lemlist, you can find a list of Lemlist alternatives here to help you pick the best tool for cold emailing. 

3. Smartlead

• G2 – 4.6⭐/5 based on 230+ reviews
• Capterra – 4.3⭐/5 based on 7 reviews

Smartlead is built for one main thing: cold email outreach at scale, without compromising your email deliverability.

I added Smartlead to this list because of its reliability in keeping your emails out of spam.

(If you’ve ever run a campaign and watched 80% of it go straight to promotions or spam… you’ll know the pain.)

You can connect multiple inboxes, auto-warm them up, rotate sending, and set smart conditions for replies and follow-ups.

It also verifies emails before sending, which helps keep bounce rates super low.

Outperforming Snov.io: Where Smartlead.ai Wins Big

When it comes to email deliverability and advanced outreach automation, Smartlead is far ahead of Snov.io. 

Apart from that, you also get:

• Better control over email sending with features like inbox rotation, built-in warm-ups, and reply handling.
• A centralized dashboard to manage all your outreach, follow-ups, and inboxes in one place.

(Once you get used to the layout, it makes life easier.)

However, remember that Smartlead only handles outreach.

You’ll still need a tool like Saleshandy Lead Finder, Apollo, or Lusha to get your leads before you use it.

Key Features of Smartlead

• Unlimited email sender accounts with auto-rotation
• AI-powered warm-up to protect sender reputation
• Unified inbox to manage replies across all accounts
• Hyper-personalization with custom variables and dynamic content
• Advanced email sequencing with auto follow-ups based on actions
• Built-in email validation and list cleaning
• Powerful analytics to monitor opens, clicks, and replies
• Native integrations with HubSpot, Pipedrive, and Zapier

Pricing

Smartlead offers three plans: the Basic Plan at $39 per month, the Pro Plan at $94 per month, and the Custom Plan, starting at $174 per month.

4. Reply.io

• G2 – 4.6⭐/5 based on 1400+ reviews
• Capterra – 4.6⭐/5 based on 90 reviews

Reply.io is built for teams that want to take outreach beyond just emails. It’s great when you need to run multi-step campaigns across LinkedIn, SMS, WhatsApp, and even calls.

I’ve included it in this list because it makes setting up cold email sequencing simple and easy.

You can easily personalize messages, set schedules, and create smart follow-ups based on how people engage.

(Once you get the hang of it, you’ll never want to go back to simpler tools.

Outperforming Snov.io: Where Reply.io Wins Big

• Let you build smarter sequences, automate follow-ups, and go beyond just email outreach
• Offers Findy – a Chrome extension to find leads from LinkedIn
• Gives complete control over emails with advanced logic and a high sending volume
• Supports large-scale cold email campaigns with powerful automation features

Just keep in mind that Reply.io doesn’t handle warm-up or email health.

You’ll need to handle email warm-up separately (which works fine if you know how to manage it)

Key Features of Reply.io

• AI-powered cold email and multichannel sequences
• LinkedIn lead sourcing with Findy Chrome extension
• High-volume outreach with smart sending logic
• Multi-channel support: email, LinkedIn, SMS, WhatsApp
• Advanced campaign conditions, delays, and reply detection

Pricing

Reply.io offers two main plans for cold outreach. 

• The Email Volume plan starts at $49/user/month (billed annually)
• The Multichannel outreach plan starts at $89/user/month

5. Apollo.io

• G2 – 4.7⭐/5 based on 8800+ reviews
• Capterra – 4.6⭐/5 based on 350+reviews

Apollo.io is a complete sales engagement platform that goes beyond just finding emails.

It helps you with prospecting, sequencing, multi-channel outreach, tracking buying signals, everything in one place.

(And if you’re like me, who hates jumping between five different tools just to get one campaign running… this feels like a relief.)

I’ve added Apollo.io to this list because it gives you access to a huge 210M+ contact database with filters like job changes, tech used, hiring signals, and buying intent.

Outperforming Snov.io: Where Apollo.io Wins Big

By using Apollo.io, you can:

• Run cold email, LinkedIn, and call outreach from one platform
• Create multichannel sequences with custom triggers, delays, and follow-ups
• Track replies and performance with detailed analytics

Overall, Apollo.io is ideal for B2B teams or sales professionals looking for advanced, logic-based outreach flows.

But yeah, Apollo isn’t cheap.

You’ll need to get on their paid plans (starting at $49/user/month), and as you scale, the cost increases.

Key Features of Apollo.io

• Buying intent signals, job change alerts, and tech tracking
• Multichannel sequences: email, LinkedIn, calls, tasks
• Advanced filters for precise prospecting
• CRM integrations (HubSpot, Salesforce)
• AI-powered lead scoring and prioritization

Pricing

Apollo.io offers three pricing plans billed annually:

• Basic – $49 per user/month
• Professional – $79 per user/month
• Organization – $119 per user/month

Each plan comes with different outreach and data capabilities, suited for varying levels of sales needs.

6. Klenty

• G2 – 4.6⭐/5 based on 380+ reviews
• Capterra – 4.6⭐/5 based on 40+ reviews

Klenty is a sales engagement tool that helps you do more than just send cold emails.

It’s designed for teams that want to run structured outreach using emails, LinkedIn steps, calls, and tasks.

(If you’re someone who wants your outreach to feel organized and hands-off once set up, Klenty makes that possible.)

I’ve included Klenty here because it offers a different level of automation that Snov.io doesn’t really match, especially when you’re building multi-step sequences or syncing with your CRM.

Outperforming Snov.io: Where Klenty Wins Big

In Klenty, you can build your sequences with a drag-and-drop editor. 

What else? 

• Multichannel cold emailing with email, LinkedIn, calls, and even WhatsApp; everything is set all in one flow
• Easy integrations with CRMs such as HubSpot, Salesforce, Pipedrive, and Zoho
• Auto-sync leads, update deal stages, and assign tasks based on how someone responds
• Provides detailed reports, including reply rates by step, A/B test results, and inbox placement tracking

Now, of course, Klenty costs more.

However, if you want to grow with your team, Klenty enables you to run smarter outreach and keep your systems in sync. 

Key Features of Klenty

• Drag-and-drop sequence builder
• Multi-channel outreach: email, LinkedIn, calls, WhatsApp
• CRM integrations (Salesforce, HubSpot, Pipedrive)
• Smart automations and task assignments
• A/B testing and step-level analytics
• Built-in lead finder (in higher plans)
• Inbox rotation and deliverability tools

Pricing

Klenty offers three plans, which are: 

• Starter – $50/month (billed annually)
• Growth – $70 per user/month (billed annually)
• Plus – $99 per user/month (billed annually)

Each plan is designed to suit different team sizes and outreach needs, from basic cold email to full-scale multichannel sales.

7. Woodpecker

• G2 – 4.4⭐/5 based on 90+ reviews
• Capterra – 4.5⭐/5 based on 30+ reviews

Woodpecker helps you send cold emails that feel personal and land in the inbox. You can also add LinkedIn and manual tasks to create multichannel follow-ups that get replies.

It’s perfect for sales teams and agencies who want to run automated outreach without doing all the work themselves.

(If you’re tired of manually keeping track of follow-ups and want that to adapt based on responses, Woodpecker makes that super easy.)

I’ve included Woodpecker here because it offers automation and deliverability support that is greater than Snov.io, particularly in multi-channel outreach and complex sequences.

Outperforming Snov.io: Where Woodpecker Wins Big

By using Woodpecker, you can: 

• Create conditional follow-ups based on how people respond 
• Perform A/B testing on your cold emails (up to 5 variations) to find the best subject lines and body copy
• Multichannel outreach with LinkedIn steps, call tasks, and calendar scheduling in the same flow
• Email deliverability tools to protect your domain reputation and ensure your cold emails land in the inbox

Yes, Woodpecker is priced differently.

Overall, Woodpecker is better than Snov.io, based on the features, ease of use, and control it offers over cold email campaigns.

Key Features of Woodpecker

• Multi-step cold email sequences with conditional logic
• A/B testing for up to 5 versions
• Built-in warm-up add-on to protect deliverability
• Multi-channel support: email, LinkedIn steps, calls
• AI-powered reply detection and interest scoring
• CRM integrations (HubSpot, Salesforce, Pipedrive, etc.)
• Agency dashboard for managing multiple accounts

Pricing

Woodpecker offers multiple pricing plans to suit different outreach needs: 

• Free Trial ($0)
• Starter ($29/month)
• Growth ($188/month)
• Scale ($1,354/month)
• Max ($6,666/month)

Each plan scales your email volume and prospect limits as you grow.

8. Hunter.io

• G2 – 4.4⭐/5 based on 500+ reviews
• Capterra – 4.6⭐/5 based on 690+ reviews

Hunter.io is a super handy tool when all you want is to quickly find professional email addresses and get them verified on the spot.

It’s built for salespeople, marketers, recruiters, basically anyone who needs to collect emails from a website or domain and move fast.

(And if you’re someone like me who just wants the email, not a full-blown CRM — Hunter feels refreshingly simple.)

I added Hunter to this list because, like Snov.io, it helps you quickly find and check emails accurately.

Compared to Snov.io, Hunter maintains a lightweight and accurate approach. The platform is useful when you’re just targeting a few companies or individuals.

Outperforming Snov.io: Where Hunter.io Wins Big

When comparing with Snov.io, Hunter allows you to: 

• Find professional email addresses based on a domain (Known for ~84% success rate in single email searches)
• Built-in email verification of emails to get better accuracy and email deliverability
• Chrome extension to find email addresses directly from LinkedIn
• Integrations with CRMs, Zapier, and native integrations with Gmail or Outlook

However, if you’re looking for a simple email-finding tool, Hunter is fantastic.

But if you need to build lists, send campaigns, and manage responses, then Saleshandy would be a better choice.

Key Features of Hunter.io

• Domain-based email search with 84%+ accuracy
• Chrome extension to extract emails from websites and LinkedIn
• Bulk email finder and verifier
• Simple UI with zero learning curve
• Google Sheets and major CRM integrations
• Trusted by thousands for fast, accurate prospecting

Pricing

Hunter offers four pricing plans, which include: 

• Free plan
• Starter at $34/month
• Growth at $104/month
• Scale at $209/month

You can choose a plan that perfectly meets all your requirements.

9. Mixmax

• G2 – 4.6⭐/5 based on 1430+ reviews
• Capterra – 4.6⭐/5 based on 230+ reviews

Mixmax is a sales engagement platform built to integrate into Gmail, so you don’t have to leave your Gmail inbox to send follow-ups, track emails, or schedule meetings.

It’s a perfect platform for sales teams that work exclusively on Gmail and want to enhance their workflow without using multiple tools. 

Everything from email sequencing to meeting bookings can be handled directly from your inbox.

I’ve added Mixmax to this list because of its effective handling of email tracking, automation, and scheduling.

Outperforming Snov.io: Where Mixmax Wins Big

Mixmax is powerful if you’re also using Salesforce, because you can update your CRM, pull in dynamic fields, and trigger actions without switching tabs.

What else?

• Get real-time notifications for opens, clicks, and replies to know when to follow up.
• Built-in calendar lets prospects book meetings with one click, directly from their email.
• Supports “if-this-then-that” automation to streamline repetitive tasks

However, Mixmax doesn’t offer lead generation or built-in email verification, unlike Snov.io.

But if your leads are already sorted, and you only want a smart cold email software that offers personalized follow-ups, Mixmax is a great fit.

Note: Mixmax works best if your team uses Gmail and Salesforce. If you’re using other tools, it may not feel as integrated.

Key Features of Mixmax

• Gmail-native email sequencing and scheduling
• One-click calendar booking directly from your emails
• Real-time tracking (opens, clicks, replies)
• Salesforce integration with dynamic fields and CRM updates
• Automation rules to handle follow-ups and internal workflows
• Works great for sales reps who want to speed up pipeline communication

Pricing

Mixmax offers four plans, including 

• Free at $0 
• SMB at $29/month 
• Growth at $49/month 
• Custom plan

You can pick one based on your team’s size and needs.

10. Cognism

• G2 – 4.6⭐/5 based on 950+ reviews
• Capterra – 4.7⭐/5 based on 220+ reviews

I’ve added Cognism to this list because it addresses one of the biggest headaches in cold outreach: poor data quality.

You know that moment when you finally hit send, and a bunch of emails bounce back? Yeah, Cognism helps you avoid that.

What sets it apart is their Diamond Data®, which is human-verified and super-accurate contact data that includes mobile numbers and email addresses (especially strong in the US and UK).

That means fewer bounces, better inbox placement, and a strong sender reputation right from day one (which honestly feels like a win).

Outperforming Snov.io: Where Cognism Wins Big

Snov.io is good for finding and verifying emails in bulk.

But Cognism gives you more. Along with verified emails, you also get job titles, tech used, buying intent, and even mobile phone numbers.

• Firmographics data helps you reach the right people and improves your chances of getting replies.
• Great for scaling cold email campaigns without dealing with bad data
• Offers full lead list building and advanced filtering options
• Integrates easily with CRMs like Salesforce and tools like Salesloft

Cognism is a premium tool. It’s pricey, but worth it if you need accurate data and phone outreach.

However, if your team requires compliant global email data with deep enrichment and prioritizes quality over quantity, it’s a significant upgrade from tools like Snov.io.

Key Features of Cognism

• Diamond Data® with 87% mobile number accuracy (US/UK)
• Real-time data enrichment
• Direct CRM integrations (Salesforce, HubSpot)
• AI-powered natural language lead search
• Chrome extension for LinkedIn/web contact extraction
• Technographic and firmographic insights
• Contact activity tracking
• Sales triggers (job changes, funding, tech adoption)
• Export and sync to Outreach/Salesloft
• Lead scoring and prioritization

Pricing

Cognism offers custom pricing plans tailored to your specific needs. To get exact details, you’ll need to connect directly with their sales team.

Ready to Upgrade From Snov.io? Here’s Your Next Step

You’re now at the final step of this blog post.

We’ve identified where Snov.io falls short and how these top alternatives offer better features, greater value, and increased flexibility.

Still unsure? That’s fine.

Here’s a quick next step:

➜ Get 5 high-quality leads for free. Try Saleshandy’s B2B Lead Finder and see the difference yourself. Explore our platform and why it might be the right fit for you.

FAQs About Snov.io Alternatives and Competitors

1. Why should I consider Snov.io alternatives?

Snov.io is great for email outreach, but many users face issues such as limited data quality, basic CRM functionality, and restricted features for larger campaigns. Alternatives offer better databases, automation, and improved deliverability tools.

2. What features should I look for in a Snov.io alternative?

Look for tools that offer a larger and accurate lead database, multichannel outreach (email + LinkedIn + calls), built-in email warm-up, advanced personalization, and solid analytics.

3. Which tools are better than Snov.io for cold email outreach?

A few popular and reliable alternatives include Saleshandy, Apollo.io, Smartlead, Hunter.io, and Klenty.

4. Which Snov.io alternative is best for startups or SMBs?

Saleshandy is ideal for startups thanks to its affordability, easy-to-use features, and everything from lead finding to email deliverability built in.

5. What’s the best all-in-one Snov.io alternative?

If you’re looking for an all-in-one tool that handles lead generation, automation, personalization, and analytics, Saleshandy or Apollo.io are strong choices.