How to Find the Right Business Decision Makers

“The right pitch to the right person unlocks the door of possibilities.”

~ Probably someone in Sales

To close on high-ticket clients, you need to have a great proposal and the right person to make the pitch.

I have seen many people getting no or vague replies for their great pitch and getting demotivated. 

Yes, it’s not easy to find the right business decision makers, but it’s also not impossible. I know this because I have experienced similar situations.

With this blog, I have shared all the strategies that have helped me to find the right business decision-makers.

You can see what works best for you and adapt them accordingly.

7  Ways to Find Business Decision Makers of a Company

I have experimented a lot and found the most effective strategies that have worked for me over the years.

You can check them and see what works best for you:

1. Search Using a B2B Lead Finder

2. Utilize LinkedIn Features to Find the Decision Makers

3. Check the About Us Page of the Company

4. Run Google Search

5. Use ChatGPT to Conduct Advanced Search

6. Through Mutual Connections and Professional Networks (Referrals)

7. Meet the Decision Makers in Expos and Conferences

1. Search Using a B2B Lead Finder

Among the many strategies I have tried, this is the fastest and most efficient way to find a business decision maker.

Using a lead finder tool or a B2B business database saved me a lot of time, this allowed me to spend more time to personalize and create compelling offers.

And, yes, you can use any tools in the market, but I can’t guarantee the quality of the information. 

Getting the wrong data will lead to time and resource wastage.

You can avoid all of this by using a reliable tool like Saleshany Lead Finder. 

It comes with a humongous database, making running out of potential leads almost impossible.

You can use advanced search filters to pinpoint the right decision makers in almost any niche closer.

Here’s how you can use Saleshandy to find business decision makers who match your Ideal Customer Profile (ICP) and buyer persona:

1. Sign up for the Saleshandy B2B Lead Finder platform.
2. Navigate to Lead Finder (located on the side menu).
3. Use the search filters to narrow down and find the right decision maker.

It’s as simple as that!

Here’s the best part – apart from finding business decision makers, you can also get various information about them, which will help you in your outreach.

Some of the details you can get about your decision makers using Saleshandy include:

• Contact details (phone number, email address, etc)
• Social media profiles (LinkedIn, Facebook, Twitter, etc)
• Current and previous jobs
• Education
• Skills

And so much more!

In addition to these, once you have made your lead list, you can also immediately start your cold email campaign using Saleshandy.

To know more about how Saleshandy can help you, you can read our detailed review.

2. Directly Find Decision Makers on LinkedIn

Most B2B decision makers are on LinkedIn—it’s a fact (if not, please don’t sue me).

So, let’s say you want to find the decision makers of a certain company, just go to the company’s page and click People. 

There’s a high chance that you will find the decision makers of that company there.

There is also another way – you can also use the LinkedIn Sales Navigator to find the decision makers.

It’s a native B2B lead finder tool of LinkedIn, which will show you the profile of leads based on your requirements (but it’s very expensive 🥲).

Now, even when you use it, you can only reach out to them through their built-in email tool InMail.

You won’t be given any other contact information of these decision makers. 

While you won’t be able to extract the contact information about your leads, you can still send them prospects using the built-in Inmail feature.

So, suppose you want to get more information about these decision makers and reach out to them through other methods. In that case, you can use the help of a LinkedIn email finder.

3. Check the About Us Page on the Company Website

While researching, you might notice profiles with just the line “LinkedIn Member.”

This can happen because their profile is no longer active, they have kept their visibility limited, or you are their third-degree connection.

This could be the decision maker that you want to reach out to. 

So what do you do?

What you can do is head over to the company’s website and check their About Us or Contact Us page.

Quite possibly, you will be able to find the decision makers of that company.

If you are unable to find them there, there’s a chance of finding them in the blogs part, as they could be the author of some of the blogs.

Keep in mind that not every brand might have a blog, and even if they do, not every author is the decision maker.

Lastly, if none of that works, you can also get the brand’s contact details and ask them who are the decision makers in that company.

4. Run Google Search

Yeah… just Google it. The main purpose of Google is to find the information we need. Hence, why not use Google to find the business decision makers?

Although it’s not a sure-shot method, you can still give it a shot.

However, keep in mind that the information can be outdated or even wrong.

[Add the normal search, with an example of Satya Nadalla]

Furthermore, you can also use Google Advanced Search to find the decision makers. 

For this, you have to know the name of the company. 

Add the parameters according to your requirements, and you will get the results accordingly.

You can search for exact words or even control the search data, including when and where you want the results.

Again, keep in mind that Google is just a search engine, and it can’t assure you how accurate the information will be.

5. Use ChatGPT to Do a Deep Search

ChatGPT now has a search integration, and you can do searches based on your prompt. 

The best part is that ChatGPT is more promptable than Google Advanced Search.

Let’s look at how you can use ChatGPT to find decision makers:

6. Through Mutual Connections and Professional Networks (Referrals)

“The enemy of my enemy is my friend.” 

“The friend of my friend is also my friend.”

You can start asking around your networks if they know any decision makers.

Let’s say you already have a very satisfied customer; then you can ask them to refer you to another.

With that, you will be getting reliable information as well as a strong connection built on your mutual connections.

However, the possibility of having the decision maker’s connection, in our web of networks is a rare possibility, and some might not be comfortable sharing the information about others. 

Regardless, it all depends on how good networks and connections you have established over the years.

7. Meet the Decision Makers in Expos and Conferences

Going to expos and conferences will take a lot of time and effort from your end.

But I assure you, it’s worth every penny from your end.

Here’s why:

And thus, 50% of your work is already done, as the decision makers are interested in your solution.

Now, you can showcase your solution and do the rest of the 50% to influence their decision.

Thus, you can make connections with these decision-makers while also showcasing your solutions.

The only thing is that you, your team, and your solution should be on the prime, as that will influence the decision of these decision makers.

How to Recognize the Right Business Decision Makers?

Finding the right decision maker is different from finding any decision maker. 

That’s why I’m writing this section to help you find the right decision maker.

If you are a marketing agency, it won’t make sense to reach the CTO of the firm right? 

Your pitch might be ignored, and if you are lucky enough, get a reply that he’s not the right person to approach.

Meanwhile, if you had approached the CMO with a good pitch, you would have already had a call regarding that by this time.

This is where creating an ideal customer profile (ICP) and buyer persona come into play. 

They define which is the right company you should reach out to and who is the decision maker you should pitch.

I’ll tell you how these two will help you find the right decision makers.

ICP sheds light on businesses that are more likely to become your customers. 

This means when you do your research for decision makers in these organizations, they are more likely to listen and make the right call 😉.

Meanwhile, a Buyer Persona is more about the person you would like to work with as well as a general profile of the suitable profile of decision maker in these companies.

You will have to do a lot of research in order to create an ICP and buyer persona, but this will help you get an edge over your competitors.

Make the Right Decision

Now you’re the decision marker!

It’s now up to you to choose the right method to find the right people to connect with for your business needs.

How the turntables… right?

Regardless, finding the right decision maker is a challenge, but it’s not impossible, as I have shown you in this blog with all these examples.

Always ensure to do good research, and have your ICP and Buyer Persona’s ready. It will save you a lot of time and resources, which you can use for your clients to provide a better experience.

I hope you will be making the right decision regarding the strategies, too.

Find Decision Makers: FAQs

1. What is the most cost-effective and efficient way to find business decision-makers?

Most of the methods that I have mentioned in this blog are cost-effective methods to find decision makers. However, you can use LinkedIn and Google as the most worthwhile methods, as they are useful if you know or don’t know your ICPs.

2. What are some of the business databases that I can use to quickly find decision makers?

There are many business databases on the market, but if you want a huge database with detailed filters that will make it easy to narrow down to the decision-makers, you can try Saleshandy.

3. How to reach decision makers in business?

Once you identify the decision makers, you can reach out to them through Linkedin, email, or calling. In order to find information on these decision makers, you can use Linkedin and Google to search for them. I have discussed more methods in detail in the blog.

4. Who Are the Most Common Decision Makers?

Depending on the organization, the designation for decision makers will change. But there are still some common decision makers such as C-Suite Executive, Board Directors, and even Department Heads, to whom you can make your pitch to.