Lusha vs ZoomInfo: Which Platform Wins for Features, Pricing, and Ease of Use?

Choosing the wrong B2B data provider can quietly drain thousands from your outbound budget.

Bad emails = bounces.

Bad numbers = wasted dials.

Bad targeting = dead sequences.

When deciding between Lusha and ZoomInfo, you’re not just picking a tool.

You are actually deciding how effective your entire outreach engine will be.

Both platforms promise verified B2B data.

Both claim to help you reach the right buyers.

But they’re built for completely different prospecting styles:

• Lusha = Speed → quick contact lookup, simple, zero learning curve.
• ZoomInfo = Depth → advanced filters, intent data, rich company insights.

The challenge?

Most reviews tell you what these tools do, but not which one actually helps you book more meetings or get more replies.

I tested both tools across real prospecting workflows from LinkedIn scraping to list building, data enrichment, and campaign preparation, so you don’t have to.

This guide compares Lusha and ZoomInfo on key features, data accuracy, pricing, ease of use, and day-to-day usability.

So you can confidently choose the tool that helps you generate more replies, not just more leads.

Comparison at a Glance: Lusha vs ZoomInfo vs Saleshandy

If you want to skim the content, this comparison table will help you understand what this guide covers in just a few seconds.

Noticed the pattern?

Lusha helps you find leads fast. ZoomInfo gives you depth.

But neither lets you act on those leads.

That’s where Saleshandy changes the game by seamlessly connecting prospecting to outreach.

Lusha vs ZoomInfo in 2025: Who’s Better and Why?

At first glance, Lusha and Zoominfo are B2B sales intelligence and lead prospecting platforms.

However, when you look closely, you’ll notice that they are similar yet distinct.

So, let’s break down both the tools based on:

• Quick overview
• Features
• Pricing
• Data accuracy
• Customer support and feedback
• Ease of use

1. Lusha vs Zoominfo: Quick Overview

Both Lusha and Zoominfo help sales teams find verified contacts.

Lusha:

Lusha is a simplified B2B platform to get leads for your outreach.

I found Lusha to be a no-fuss tool where all you have to do is sign up and start finding prospects.

It also allows you to find verified emails and phone numbers directly from LinkedIn or company websites, using a Chrome extension.

Database size: 280M+ verified contacts.

What I like:

For quick prospecting, I can turn to Lusha without paying for extra tools.

What can be improved:

When there is a requirement for extensive data beyond contact information, it can be disappointing.

If you are curious how Lusha is compared to Apollo, you can check out a detailed comparison between Lusha vs Apollo.

Zoominfo:

ZoomInfo is a sales intelligence platform that not only helps you find prospects but also filters prospects based on their intent.

While using ZoomInfo, I realized, unlike Lusha, it’s built more for depth than speed.

Database size: 225M+ verified contacts.

What I like:

It not only provides you with prospects’ contact information, but also advanced filters and intent signals,

It identifies prospects who are genuinely interested in your product or service.

What can be improved:

It takes time to get familiar with the platform, and the pricing and credit system can make it difficult for small teams.

You can take a look at this detailed comparison between ZoomInfo and UpLead.

2. Lusha vs Zoominfo: Features

Now, let’s compare both of these tools based on their features.

To make it more understandable, I have divided features into:

• Lead Prospecting and Search Filters
• Contact and Company Insights
• Data Enrichment & Intent Signals
• CRM & Tool Integrations

Let’s take a look in detail.

Lead Prospecting and Search Filters

Lusha and ZoomInfo are great tools for prospecting, but they still cater to very different user needs.

Lusha:

It’s built for quick prospecting.

You can just go to LinkedIn, click the Chrome extension, and instantly get verified emails and phone numbers. 

Not only can you directly search for contacts on the Lusha dashboard.

But you can also filter by location, role, and more.

It’s perfect when you want to find a handful of prospects quickly without digging into filters.

ZoomInfo:

On the other hand, Zoominfo is built for strategic prospecting. 

It gives you advanced filters like revenue size, company tech stack, funding data, industry, employee count, and even intent signals.

If you’re running targeted campaigns and want to segment your target audience, ZoomInfo does that effortlessly.

Contact and Company Insights

In this regard, there are significant differences between these two tools.

Lusha:

It provides you with verified contact information, including names, email addresses, direct phone numbers, and company names. 

It’s a straightforward and reliable tool for finding whom to reach out to, but that’s it. 

You don’t get any insight beyond that.

ZoomInfo:

But it’s different with Zoominfo.

You’ll feel like you have opened a detailed report of your prospects. 

It shows who the decision-makers are, recent company news, funding rounds, and even hiring trends. 

These details help particularly when pitching to important prospects.

Data Enrichment & Intent Signals

Lusha:

It enriches basic contact details, such as job title, company, and email.

The data quality is good, although occasionally, some contacts may need re-verification if they have recently changed. 

You can count on Lusha for everyday prospecting, but it fails to deliver beyond basic information.

ZoomInfo:

Zoominfo is a much better tool in terms of data enrichment.

It gives you more than just verified contact details. 

You get information about each company, including its size, the tools it uses, and its current areas of interest. 

So, if a company is actively looking for a product/service like yours, you’ll know right away.

Amazing right.

CRM & Tool Integrations

Both tools more or less integrate well with CRMs and other outreach software.

Lusha:

It connects with HubSpot, Salesforce, and Pipedrive. 

You can export contacts directly or sync them into your CRM within seconds. 

It is very smooth and ideal for smaller teams that want a quick workflow.

ZoomInfo:

Zoominfo is built for large sales ecosystems. 

It integrates not only with CRMs like HubSpot and Salesforce, but also with marketing automation tools such as Marketo and Outreach. 

You can directly launch your enriched data into a full-fledged campaign.

Although the whole setup is complex and mostly feels useless if your outreach is on a small scale.

3. Lusha vs Zoominfo: Pricing

Pricing plays an important role in deciding on a tool.

Let’s compare both these tools based on their pricing and see what fits your budget and requirements.

Lusha:

Lusha has one free plan and three paid plans.

Free Plan:

You’ll get 40 credits/month for 1 user only.

It includes:

• Lookup for phone numbers
• Verified email addresses
• Bulk contact shows up to 25 contacts
• Intent signals
• Intent filter 
• All contacts & companies filters
• Lusha extension
• Integrations (CRM, Email & Sales tools)

Paid Plan:

First paid plan is “Pro” starting from $22.45/month for 3000 credits, including 3 users.

It includes:

• All credits granted upfront (annual plans)
• Standard search filters
• List management
• List export
• CSV Enrichment (up to 300 rows)
• Bulk show (50 contacts)
• Basic usage analytics
• Technology and Intent alerts
• Extension bulk show (25 contacts)

The second paid plan is “Premium,” costing $52.45/month for 7200 credits for 5 users.

It includes:

• All credits granted upfront (annual plans)
• Database bulk search (up to 150 contacts at once)
• CSV Enrichment (500 rows)
• Bulk show (150 contacts)
• Advanced usage analytics
• Technology and Intent alerts

The third and last paid plan is “Scale,” which is a custom plan as per your needs and team size.

It is designed for big enterprises and large-scale prospecting.

It has features like:

• Custom seats
• All credits are granted upfront
• Free manager seat
• CSV enrichment (10,000 rows)
• Database bulk search (up to 1,000 contacts at once)
• Bulk show (5,000 contacts)
• Company CSV export
• Intent signals (25 topics)
• Intent filter (Unlimited results)
• Advanced team management
• Team management (Groups & credit limitations)
• CRM integration (HubSpot, Salesforce, Zoho, Pipedrive, etc.) and many more.

Now, let’s look at what Zoominfo has to offer with its pricing.

Zoominfo:

Zoominfo offers a 14-day free trial and three plans based on sales, marketing, and talent.

For Sales, the basic paid plan is “Zoominfo Professional,” which you can customize as per your needs.

It has features like:

• Comprehensive contact & company profiles
• Quick/advanced search and exporting
• Mobile numbers & business email
• Tailored prospect lists, alerts & customizable tagging
• Territory management filters and record match insights
• CRM Integrations (Hubspot, Marketing, Salesforce, and more)
• Chrome extension and mobile app
• AI-powered email generation and personalization
• Intelligent dialing with AI-driven insights
• Standard support

Such features are also continued in the other two paid plans, which offer more AI features and integrations that you can connect directly and verify with the support team.

4. Lusha vs Zoominfo: Data Accuracy

No tool has 100% accuracy, and if anyone claims it does, they are lying.

What matters is how fast data is refreshed and how often duplicates or bounced emails appear.

Below, I have compared the tools based on their accuracy with prospect data.

Lusha:

It provided me with verified emails, which you can use immediately for your outreach.

Phone numbers were sometimes hit or miss, depending on the region or industry.

So I’ll say you can trust it for quick prospecting and just to get emails and phone numbers.

Zoominfo:

ZoomInfo’s data accuracy, on the other hand, feels more solid and detailed.

It has multiple verifications to ensure your emails don’t bounce and you have a verified prospect contact list.

What I liked most was how deep the data goes. 

You can see company hierarchies, job changes, and so much more to reach the decision-maker directly.

But of course, that depth will cost you more than Lusha.

5. Lusha vs Zoominfo: Customer Support and Feedback

A tool cannot be considered good unless it is backed up by strong and quick customer support and satisfied customers.

Let’s see how it is for both of these tools.

Lusha:

Their support quality is consistent because the product is simpler.

I reached out through chat, and most of my questions were answered.

However, since it is an AI chatbot, sometimes the responses may not be exactly what you are asking.

You have help documents for various queries, and the interface is easy, so you won’t need to learn for that.

G2 and Reddit have mixed reviews, mainly regarding a clean, easy interface and quick prospecting. 

However, there are a few negatives, including concerns about data inaccuracy and misleading information.

Zoominfo:

ZoomInfo’s support quality correlates with the size of your contract.

If you’re on a premium plan, you get onboarding sessions, a customer success manager, and direct guidance in the plan itself.

But for smaller users, the response time can be slower, and the documentation feels too technical to understand.

G2 and Reddit reviews are better than Lusha.

Customers are complimenting their features and accuracy.

On the other hand, there are also reviews about complex features and having a hard time understanding the tool.

6. Lusha vs Zoominfo: Ease of Use

I have mentioned this several times already, but let’s look at it in more depth and understanding.

Lusha:

It has limited features in prospecting and is also designed in a way that you can just start searching for leads right after signing up.

And that’s why it is very easy to use, even for new users.

Zoominfo:

Zoominfo is on the other hand, takes time to learn.

The dashboard is loaded with filters, data points, and features, which can be overwhelming at first.

But once you get the hang of it, it’s easy to manage.

So you can go for it when you don’t just need a prospect’s basic details but complete analytics.

Final Verdict: Which Tool Should You Choose?

Your question shouldn’t be ~
“Which tool has more features?”

It should be ~
“Which tool helps me start conversations faster?”

Lusha = Speed
Find verified contacts quickly and start prospecting right away.

ZoomInfo = Depth
Dig deeper with intent data, firmographics, and detailed company insights.

Saleshandy = Speed + Depth + Outreach
Find leads, personalize outreach, and start conversations all from one platform.

If all you want is data, choose Lusha.
If you want intelligence, choose ZoomInfo.
If you want to close more deals, choose Saleshandy.

FAQs on Lusha vs Zoominfo

1. Is Lusha more affordable than ZoomInfo?

Yes. Lusha’s pricing is comparatively less than ZoomInfo’s, making it perfect for small teams. 

While ZoomInfo’s pricing is higher and aimed at large companies.

2. Which has more accurate email data?

ZoomInfo’s data is more accurate and verified. Lusha’s is good for quick prospecting but needs extra checks.

3. Does Lusha integrate with LinkedIn and CRM tools?

Yes. Lusha integrates with LinkedIn via a Chrome extension and connects with CRMs such as HubSpot, Salesforce, and Pipedrive.

4. What are the best Lusha or ZoomInfo alternatives?

Saleshandy, Apollo.io, and Cognism are strong options. Saleshandy stands out for verified contacts plus built-in outreach.

5. Is there a free trial for either tool?

Lusha offers a free plan with limited credits. ZoomInfo doesn’t provide a free trial.

Instead, you can get demos upon request.