Anil Salvi Contents
Recently, I saw a Reddit thread where marketers shared their thoughts on failed campaigns (most of them traced back to low-quality lead sources).
It’s shocking how many businesses still fall into this trap!
To save you from this frustration, I rolled up my sleeves and did some research.
Result = List of 13 trustworthy places where you can buy high-quality leads.
I’ve already shared this list with our users, and now I’m making it public in this blog.
Buy Leads – TOC
TL;DR – Quick Comparison of Top 13 Places to Buy Leads
| Platform | Lead Data Size | Data Accuracy | G2 Rating | Pricing |
|---|---|---|---|---|
| Saleshandy | 700M+ business profiles | 95% | 4.6/5 | $24/mo |
| Lusha | 150M business profiles | 85% | 4.3/5 | $29.9/mo |
| ZoomInfo | 321M business profiles | 80% | 4.5/5 | Custom pricing |
| RocketReach | 700M professionals, 35M companies | 95% | 4.4/5 | $48/mo |
| Apollo.io | 218M+ professional contacts | 85% | 4.7/5 | $49/mo |
| Lead411 | 450M contacts, 20M+ companies | 90% | 4.5/5 | $99/mo |
| Cognism | Not publicly available | 85% | 4.6/5 | Custom pricing |
| Snov.io | 1.5 billion leads | 95% | 4.6/5 | $30/mo |
| UpLead | 160M+ business profiles | 90% | 4.7/5 | $99/mo |
| Hunter.io | 117M business profiles | 85% | 4.4/5 | Pay-as-you-go |
| ContactOut | 800M people’s profiles | 90% | 4.5/5 | $25/mo |
| LeadIQ | 600M contacts | 90% | 4.2/5 | $36/mo |
| SeamlessAI | 121M+ companies, 1.8B+ emails, 414M+ dials | 90% | 4.4/5 | Custom pricing |
** Database Accuracy: Calculated by testing lead data collected from all these websites.
My Recommendation for Places to Buy Leads
I’ve evaluated these platforms based on data accuracy, regional coverage, database size, pricing, customer support, reputation, and ease of use.
With the sources I’m sharing below, you’ll be able to buy a wide range of leads like these:
- Sales-qualified leads (SQLs) for your outbound sales team
- Marketing-qualified leads (MQLs) to feed your nurture campaigns
- Real estate buyer/seller leads for agents and property marketers
- SEO and web design leads actively looking for digital services
- Fundraising and donor leads for nonprofit or crowdfunding efforts
- Industry-specific B2B leads filtered by role, company size, or geography
Whatever your niche, this list will help you find the right kind of leads from trusted providers.
- Saleshandy (Recommended)
- Lusha
- ZoomInfo
- RocketReach
- Apollo.io
- Lead411
- Cognism
- Snov.io
- UpLead
- Hunter.io
- ContactOut
- LeadIQ
- SeamlessAI
1. Saleshandy Lead Finder
Saleshandy is an AI-assisted cold outreach platform that helps you find and reach a global audience. It is ideal for buying and activating leads at scale.
- Data Size: 700M+ contacts, 60M+ companies
- Compliance: SOC 2 Type II & ISO 27001
Best for: SMBs, Startups, Sales Teams, and Agencies.
User Rating
- G2: 4.6/5 ⭐ (735+ Reviews)
- Capterra: 4.5/5 ⭐(125+ Reviews)
What Kind of Leads Do You Get in Saleshandy Lead Finder?
If you want to buy high-quality leads, then Saleshandy is the only tool you need.
Here’s why I chose Saleshandy in the first place:
- It has a B2B database of 700M+ professional contacts from 60M+ companies.
- It’s an all-in-one cold email platform that helps you find leads and send cold emails in sequence.
- It also offers advanced search filters to help you find targeted leads.
Cool feature: You can even ask the AI to find relevant leads for you.
Personally, I love how Saleshandy’s clean and simple UI makes it easy to start generating leads while ensuring you have up-to-date and accurate information.
Beyond that, if you need region-specific leads, you can use its location filter to identify leads from the USA, Europe, or Australia and refine your search by designation, company, or industry.
You can also export leads in bulk to save time (up to 10,000 leads in one go).
Apart from lead generation, Saleshandy also offers features:
- Real-time email verification to filter out invalid emails and reduce bounce rates.
- Automated email warm-up to improve deliverability and prevent emails from landing in spam.
- AI-powered email variants to personalize outreach and improve reply rates.
With all these features, Saleshandy makes buying and using quality leads easier than you think.
Pricing (Billed Annually)
- Outreach Starter: $24/month | 1,000 Credits/month
- Outreach Pro: $49/month | 2,500 Credits/month
- Outreach Scale: $79/month | 5,000 Credits/month
- Outreach Scale Plus: $159/month | 10,000 Credits/month
You are charged 1 credit to find a valid email address. Whereas for both email and phone number, you’ll be charged 2 credits.
You can check the pricing page to know more.
2. Lusha
Lusha is a B2B prospecting platform that offers accurate and accessible contact data, which makes it a go-to place for sales teams to buy and verify leads.
- Data Size: 150 million business profiles
- Compliance: GDPR, ISO 27001, and SOC 2 Type II
Best for: Sales Teams, Recruiters, Marketing Teams.
User Rating
- G2: 4.3/5 ⭐(1,505+ Reviews)
- Capterra: 4.0/5 ⭐(385+ Reviews)
What Kind of Leads Do You Get in Lusha?
Lusha is an ideal platform for businesses that want leads for technology, SaaS, recruitment, financial services, marketing agencies, and professional services.
I signed up for Lusha to check if its user interface is easy and user-friendly. Without a doubt, it is actually easy to use from start to end.
There’s a small drawback here. In Lusha, there’s an export limit of 1000 leads in lower plans.
Although Lusha claims to provide global reach by providing leads, Lusha’s strength is offering accurate and up-to-date data for the North American and European continents.
On a cool note, Lusha provides a free extension so that you can extract leads in real-time from LinkedIn and company websites.
Also, you can integrate Lusha with CRM tools like Salesforce, Hubspot, and Pipedrive
Pricing (Billed Monthly)
- Free Plan: $0 (70 credits per month)
- Pro Plan: $29.9/month (300 credits per month)
- Premium Plan: Starts at $69.9/month (800 credits per month)
Not sure about Lusha? Check out these alternatives of Lusha to choose a perfect fit for your requirements.
3. ZoomInfo
ZoomInfo is an AI-powered sales intelligence platform that allows you to find your target audience from its vast B2B data.
- Data Size: 321 million business profiles
- Compliance: GDPR, ISO 27001 + 27701, and SOC 2
Best for: Medium to Large Sized Businesses, Sales Teams, and Enterprises.
User Rating
- G2: 4.5/5 ⭐ (8,750+ Reviews)
- Capterra: 4.1/5 ⭐(305+ Reviews)
What Kind of Leads Do You Get in ZoomInfo?
When it comes to buying leads, this list cannot be completed without including ZoomInfo. It is one of the most popular B2B sales intelligence tools available.
During my research and trial of ZoomInfo, I found that it offers key features like advanced search filters with 30+ criteria, real-time data enrichment, and intent signals.
Whether you are a marketer, sales professional, or recruiter, ZoomInfo is a good option for your requirements.
Also, it has global data coverage, covering continents like North America, Europe, Asia, Australia, and emerging markets.
If you ask me why ZoomInfo, it is due to its real-time data update, verification protocols, and compliance standards.
However, the B2B leads data provided in ZoomInfo is limited compared to Saleshandy, which has 700M+ professional contacts to approach.
Pricing
It has customized pricing plans. You need to contact their sales team to get the quote.
If it doesn’t fit your budget, I have a list of ZoomInfo alternatives to help you find a perfect fit that is similar to it.
4. RocketReach
RocketReach is a lead intelligence platform that is perfect for businesses that simply want verified contact details to buy and grow their lead pipeline.
- Data Size: 700M professionals, 35M companies
- Compliance: GDPR and CCPA
Best for: Sales Teams, Recruiters, Startups, and SMBs.
User Rating
- G2: 4.4/5 ⭐ (910+ Reviews)
- Capterra: 4.1/5 ⭐(135+ Reviews)
What Kind of Leads Do You Get in RocketReach?
RocketReach has only one motive – To help you help you reach the right decision-makers.
RocketReach has features such as automated workflows, AI sales intelligence, CRM integrations with CRMs, API, and browser extensions.
In my opinion, after reviewing the RocketReach platforms, I found the user interface to be decent and easy to use, particularly when creating a prospecting list within the platform.
With its 100+ filters, it became easy for me to narrow down and prepare a list that matches my ICP, saving me time to get the lead data I expected.
However, the pricing of the plans is costlier. Startups could find the prices more expensive as they scale their teams. G2 users also have claimed the same.
Pricing (Billed Annually)
- Essentials – $48/Month (Emails Only)
- Pro – $108/Month (Email + Phone)
- Ultimate – $249/Month (Email + Phone)
Note: There are limited exports for every plan (10K per year, even in the highest plan).
Which is bad. If you want a better option, then I would suggest you go for RocketReach alternatives.
5. Apollo.io
Apollo.io is an AI-powered sales platform that offers a robust B2B database, which makes it one of the top choices for buying and engaging leads with precision and automation.
- Data Size: 218M+ professional contacts
- Compliance: GDPR, ISO 27001, and SOC 2
Best for: Sales Teams, Recruiters, Lead Generation Agencies, and Startups.
User Rating
- G2: 4.7/5 ⭐ (8,790+ Reviews)
- Capterra: 4.6/5 ⭐(370+ Reviews)
What Kind of Leads Do You Get in Apollo.io?
When I signed up to buy leads from Apollo, I observed that it has a steep learning curve for beginners.
Apart from that, the pricing of the platform is costly for larger teams.
Apollo comes with advanced features like intent buyer, intent filters, advanced reports, and dashboards, and all of these come in paid plans.
Overall, Apollo is an ideal platform for small and enterprise businesses.
However, based on the G2 reviews and user feedback, 67.5% of users say that Apollo is best for small businesses.
Also, many users have said that exporting data in Apollo is a tedious process.
Pricing
- Free: $0/Month
- Basic: $49/Month/User
- Professional: $79/Month/User
- Organization: $119/Month/User
Note: Apollo does not provide credit rollover.
6. Lead411
Lead411 provides sales teams with verified leads and insights that simplify the process of buying high-quality leads for faster pipeline growth.
- Data Size: 450 million contacts from 20+ million companies
- Compliance: Not specified
Best for: Sales Teams, Small Businesses, and Marketing Teams.
User Rating
- G2: 4.5/5 ⭐ (465+ Reviews)
- Capterra: 4.7/5 ⭐ (60+ reviews)
What Kind of Leads Do You Get in Lead411?
Lead411 has a data size that can be considered pretty big when we compare it with other data sources. It’s still not the biggest, but its data coverage in various industries is pretty solid.
Lead411 claims to have a data accuracy of 95%. Yes, that’s quite impressive. The platform offers emails, direct calls, intent, and company data.
Apart from that, you can get 50+ search filters, including intent data for identifying in-market buyers and approaching the right prospects.
The good thing about Lead411 is that it gives credit rollover, and the customer support is helpful too.
The only drawback is that Lead411 has a poor UI and occasional data inaccuracies.
Pricing
- Basic Plus Unlimited: $99/month/user
- Enterprise Limited: Custom pricing
7. Cognism
Cognism is a sales intelligence platform that uses advanced AI to give hyper-targeted B2B leads.
This makes it more reliable for businesses wanting to buy leads with strict privacy and security standards.
- Data Size: Not publicly available
- Compliance: GDPR, ISO 27001 + 27701, SOC 2, and CCPA
Best for: Medium-Sized Businesses, Sales and Marketing Teams.
User Rating
- G2: 4.6/5 ⭐ (950+ Reviews)
- Capterra: 4.7/5 ⭐(220+ Reviews)
What Kind of Leads Do You Get in Cognism?
Cognism is the next platform on our list. If you want accurate, compliant, and updated B2B leads to drive sales and marketing efforts successfully, Cognism is a good choice.
While reviewing the pricing and platforms, I noticed that the prices might be premium, but the platform could be affordable for established businesses in terms of scaling.
Being GDPR and CCPA-compliant, Cognism is an ideal choice for businesses that want to buy leads for European and North American companies and professionals.
That’s not it yet.
Cognism offers data coverage for international regions like EMEA, NAM, and APAC.
If you want to try Cognism, you can get 25 free leads for testing. For the same, you need to fill out a form. Once you fill out the form, you get the free leads.
Pricing
You must contact Cognism’s sales team for a customized quote for your requirements.
You can even read about Cognism alternatives to find a better or similar tool that offers similar features with transparent pricing.
8. Snov.io
Snov.io is a sales engagement platform that combines lead search and outreach parts. It’s ideal for teams who want to buy and engage leads from a single platform.
- Data Size: 1.5 billion leads
- Compliance: GDPR and CCPA
Best for: Small to Medium-Sized Businesses, Solopreneurs, and Startups.
User Rating
- G2: 4.6/5 ⭐ (445+ Reviews)
- Capterra: 4.5/5 ⭐(215+ Reviews)
What Kind of Leads Do You Get in Snov.io?
Snov.io is majorly used as an email automation platform. So, why did I take this platform?
Basically, Snov.io is a dual solution for every marketer’s requirements, from providing email addresses to an email outreach platform to help you with marketing requirements.
I signed up for the Snov.io platform and found its user-friendly user interface. Apart from that, Snov.io is an ideal choice for small businesses that are looking for a budget-friendly option.
Unlike ZoomInfo (the tool at #3), which is an ideal and powerful platform for enterprise businesses. Snov.io strikes a balance between quality and cost, which makes it a preferable choice for small businesses.
Pricing (Billed Annually)
- Free plan (50 Credits): $0
- Starter (1K Credits): $30/month
- Pro (5K Credits): $75/month
9. UpLead
UpLead is a B2B prospecting tool known for delivering accurate and real-time verified leads.
- Data Size: 160+ million business profiles
- Compliance: GDPR and CCPA
Best for: Medium-Sized Businesses, Funded Startups, and Lead Generation Agencies.
User Rating
- G2: 4.7/5 ⭐ (790+ Reviews)
- Capterra: 4.6/5 ⭐(75+ Reviews)
What Kind of Leads Do You Get in UpLead?
Honestly, I kept UpLead in this list knowing that some of you (the readers of this blog) would not want larger platforms like ZoomInfo.
So, I signed up for the UpLead platform and found it easy to set up and use. It also better meets your requirements for finding the lead data.
Although it has a limited B2B lead database, UpLead provides its users with the most up-to-date and accurate data.
Similar to Saleshandy, UpLead also provides search filters, integrations, and bulk export of leads.
However, the platform pricing is expensive.
Before looking at UpLead, consider and carefully analyze the platforms’ pros, cons, features, and pricing.
Pricing
- Free plan: $0
- Essentials: $99/month
- Plus: $199/month
Read about UpLead alternatives to find out the right tool for your requirements.
10. Hunter.io
Hunter.io specializes in domain-based email discovery and verification, helping users quickly buy and validate leads for targeted outreach.
- Data Size: 117 million business profiles
- Compliance: GDPR and CCPA
Best for: Freelancers, Marketers, Sales Teams, and SMBs.
User Rating
- G2: 4.4/5 ⭐ (585+ Reviews)
- Capterra: 4.6/5 ⭐(690+ Reviews)
What Kind of Leads Do You Get in Hunter.io?
When it comes to email leads, Hunter turns out to be one of the strongest platforms in the market. Hunter.io claims to provide 95% accuracy in email (which in practicality is around 90%).
Of course, when business professionals, marketers, or sales representatives want to send bulk emails for a campaign, Hunter.io comes straight to everyone’s mind.
I personally believe that Hunter.io is a good choice when you want to buy email leads and target specifically North American and European countries.
During my entire journey within Hunter.io, it was easy to use and navigate, and there was no clutter of features on a single screen.
Another point I would like to highlight is that if you are looking for high-ticket accounts, Hunter.io’s company-level signals feature is really great. It actually helped me determine the right time to approach enterprise-level companies.
Pricing
Hunter.io for purchasing data comes with a pay-as-you-go model. For example, if you buy 1000 credits and 1000 verification credits, it costs you $61.
So you can purchase it as per your requirements.
Read this list of Hunter.io alternatives to find the right tool that matches your requirements.
11. ContactOut
ContactOut is an email finder tool that helps recruiters and sales teams buy and access personal and professional emails, especially from LinkedIn profiles.
- Data Size: 800 million people’s profiles
- Compliance: CCPA & GDPR Compliant
Best for: Recruiters, Sales Teams, and HR Teams.
User Rating
- G2: 4.5/5 ⭐ (105+ Reviews)
- Capterra: 4.5/5 ⭐(10+ Reviews)
What Kind of Leads Do You Get in ContactOut?
It is a famous and a favorite tool among recruiters, hiring, and sales teams for its ability to find accurate and professional email addresses.
ContactOut has around 90% data accuracy and contains data from around industries like finance, technology, healthcare, and sales.
I signed up for the platform to buy leads and navigate the platform entirely, as per the claims that it offers accurate and reliable LinkedIn information. It actually does that!
ContactOut’s strength lies in its LinkedIn data sourcing, which provides highly accurate and reliable contact information.
That’s why it’s valid to say why sales and recruiters love the platform.
The best part – It gives bulk data enrichment for multiple prospects with one click.
Pricing
- Free plan at $0
- Email plan starts at $25 per month
- Email + Phone plan starts at $49 per month
- Team/API plan with a custom quote
12. LeadIQ
LeadIQ is a B2B prospecting platform that streamlines lead capturing from LinkedIn and the web. It also has a database where you can buy, enrich, and sync leads with your CRM.
- Data Size: 600 million contacts
- Compliance: GDPR, CCPA, and SOC 2 Type II
Best for: Sales Teams, Startups, and Recruiters.
User Rating
- G2: 4.2/5 ⭐ (1,095+ Reviews)
- Capterra: 4.4/5 ⭐(24+ Reviews)
What Kind of Leads Do You Get in LeadIQ?
With 90% data accuracy, LeadIQ is a leading and reliable platform for purchasing leads in bulk.
As a GDPR and privacy laws compliant, LeadIQ provides the most accurate data with triple verification and one click to add prospects.
(That’s actually an excellent feature!)
However, the user interface is somewhat intuitive and provides smooth integration with other platforms like Salesforce, Hubspot, and LinkedIn.
Although LeadIQ is a fantastic platform for buying leads, there’s a catch.
LeadIQ has inaccuracies in its data, whether it concerns email addresses, phone numbers, or social media information.
According to G2 reviews, you may encounter outdated information, even though the platform itself is the most accurate database.
Hence, you must consider all the factors, features, and pricing before purchasing leads from any platform. Now, the ball is in your court, and it’s your turn to do your best!
Pricing
- Essential: $36/month
- Pro: $79/month
- Enterprise: Custom plan
If you have already tried it, you can check out the list of LeadIQ alternatives to find the right fit for your needs.
13. SeamlessAI
SeamlessAI is a lead-finding platform that uses AI to find verified B2B emails and phone numbers.
- Data Size: 121M+ company records, 1.8B+ emails, and 414M+ direct dials
- Compliance: SOC 2 Type II
Best for: Sales Teams, Startups, and Marketing Teams.
User Rating
- G2: 4.4/5 ⭐ (5,023+ Reviews)
- Capterra: 4.0/5 ⭐(220+ Reviews)
What Kind of Leads Do You Get in SeamlessAI?
I signed up for Seamless.AI to see how easy it is to use. The setup was quite simple. However, using advanced search filters takes some practice.
The platform provides you with accurate contact information so that you can reach out to decision-makers. You can search for leads by job title, company, industry, and location.
The platform uses AI to verify contact data in real time. While most of the data is accurate, I still had to double-check some contacts.
It works best for North American leads, but the global coverage is limited.
Honestly, I really liked the AI recommendations.
It suggests leads based on buyer behavior and intent, helping you find the right people.
Another useful feature is “Pitch Intelligence,” which analyzes social media posts and tech stacks to create personalized emails and call scripts.
Pricing
Seamless.ai offers three plans, Free, Pro, and Enterprise, with custom pricing. To know each plan’s pricing, you need to contact’s sales team.
Do you want a similar tool like Seamless.ai? I’ve created a list of Seamless.ai alternatives to get started with ease.
Choose the Best Platform Lead Buying Platform
If you’ve reached this part of this blog, then I’m sure you’re confused.
But you are sure about one thing – You want leads!
If that’s the case, then I suggest that you try Saleshandy and get 5 free leads on signup.
You have nothing to lose – in fact, you simply gain leads.
FAQs
1. What does it mean to buy leads?
Buying leads means that you are purchasing contact information of your potential customers from a third-party source. The data contains various technographic and firmographic information that helps you reach out to them with highly personalized messages.
2. When should you buy leads?
If you’re entering a new market, need quick pipeline acceleration, or your internal lead-gen strategies aren’t delivering results fast enough, then buying leads can give your sales team a much-needed jumpstart.
It’s not a replacement for organic strategies, but a solid supplement when used correctly.
3. What should you consider while choosing a platform to buy leads?
When you buy leads, there is a list of things you need to check.
First of all, you should double-check and verify the accuracy of the data from multiple sources (including review platforms and forums like G2 and Reddit).
Then, make sure that the platform has integrations that help you connect your CRMs. This is to ensure that the platform can scale with your needs as you grow (and consider if the pricing fits your budget).
4. What’s the difference between real-time and static lead databases?
Real-time databases provide up-to-date and live data. On the other hand, Static databases don’t get updated regularly, which means that you will get outdated or inaccurate contact information. In my opinion, you should avoid static lead databases.
5. What are the ethical considerations when buying leads?
When you are buying leads, always make sure that the platform complies with privacy laws like GDPR and CCPA. It’s important that the leads were gathered with proper consent and that you’re using them ethically.
Ideally, you should avoid platforms that engage in shady practices like scraping data without permission, and always be transparent with leads about why you’re reaching out.
